Easy availability of the internet is the primary reason for the growth of online education in India. Between 2019 and 2020 the number of internet users in India increased by 128 million. For the first time, rural India has more number of internet users compared to urban India. According to a report by Internet & Mobile Association of India (IAMAI) and Nielsen, there were 227 Million internet users in rural India compared to 205 Million in urban India.
Factors Driving India E-learning Market
1. Improvement in internet connectivity due to the low cost of 4G data.
2. Growth in smartphone penetration.
3. Online education cost is comparatively small compared to traditional programmes.
4. Favourable e-learning government policies such as e-Basta, SWAYAM and Digital India
5. Rising demand among working professionals due to the flexibility of time.
COVID impact on Online Education Industry in India
Due to pandemic coronavirus schools, colleges and other educational institutions are witnessing a shift towards online learning. As India was under lockdown, e-learning changed the perception of education. The digital education market has a bright future ahead as even when the schools will reopen; they will have to work with reduced classroom strength, to ensure social distancing.
This report titled “India Online Education Market, By Segments (Primary and Secondary Supplement, Test preparation, Reskilling and online certifications, Higher education, Language and casual learning) Education Business Model, Technology Innovation, Government Policies and Initiatives, Company (BYJU’S, Doubtnut, UpGrad, TestBook, Toppr, Unacademy, Vedantu)
India Online Education Market by Segments
- Primary and Secondary Supplemental
- Test Preparation
- Reskilling and Online Certifications
- Higher Education
- Language and Casual learning
All the companies have been studied from three points
- Overview
- Recent Developments & Strategy
- Sales Analysis
Company Analysis
- BYJU’S
- Doubtnut
- UpGrad
- TestBook
- Toppr
- Unacademy
- Vedantu
Report also covers
- India Online Education Business Model
- Technology Innovation
- Government Policies and Initiatives
Table of Contents
1. Introduction2. Research Methodology
3. Executive Summary
4. Market Dynamics
4.1 Growth Drivers
4.2 Challenges
5. India Online Education Market
5.1 Market Size
5.2 Consumption Behavior Snapshot
5.3 Future Outlook for Online Educator
6. Market Share - India Online Education Market by Segment
7. Segments - India Online Education Market
7.1 Primary and Secondary Supplement
7.2 Test preparation
7.3 Reskilling and online certifications
7.4 Higher education
7.5 Language and casual learning
8. India Online Education Business Model
9. Technology Innovation
10. Government Policies and Initiatives
11. Company Analysis
11.1 BYJU’S
11.1.1 Business Overview
11.1.2 Recent Development & Strategy
11.1.3 Sales Analysis
11.2 Doubtnut
11.2.1 Business Overview
11.2.2 Recent Development & Strategy
11.2.3 Sales Analysis
11.3 UpGrad
11.3.1 Business Overview
11.3.2 Recent Development & Strategy
11.3.3 Sales Analysis
11.4 TestBook
11.4.1 Business Overview
11.4.2 Recent Development & Strategy
11.4.3 Sales Analysis
11.5 Toppr
11.5.1 Business Overview
11.5.2 Recent Development & Strategy
11.5.3 Sales Analysis
11.6 Unacademy
11.6.1 Business Overview
11.6.2 Recent Development & Strategy
11.6.3 Sales Analysis
11.7 Vedantu
11.7.1 Business Overview
11.7.2 Recent Development & Strategy
11.7.3 Sales Analysis
List of Figures:
Figure-01: India - Online Education Market (Million US$), 2016 - 2019
Figure-02: India - Forecast for Online Education Market (Million US$), 2020 - 2026
Figure-03: India - Primary and Secondary Supplement Market (Million US$), 2016 - 2019
Figure-04: India - Primary and Secondary Supplement Education Market (Million US$), 2020 - 2026
Figure-05: India- Test Preparation Education Market (Million US$), 2016 - 2019
Figure-06: India - Forecast for Test Preparation Education Market (Million US$), 2020 - 2026
Figure-07: India - Reskilling and Online Certifications Market (Million US$), 2016 - 2019
Figure-08: India - Forecast for Reskilling and Online Certifications Market (Million US$), 2020 - 2026
Figure-09: India - Higher Education Market (Million US$), 2016 - 2019
Figure-10: India - Forecast for Higher Education Market (Million US$), 2020 - 2026
Figure-11: India - Forecast for Language and Casual Learning Market (Million US$), 2016 - 2019
Figure-12: India - Forecast for Language and Casual Learning Market (Million US$), 2020 - 2026
Figure-13: BYJU’S - Global Revenue (Million US$), 2018 - 2019
Figure-14: BYJU’S - Forecast for Global Revenue (Million US$), 2020 - 2026
Figure-15: Doubtnut - Global Revenue (Million US$), 2018 - 2019
Figure-16: Doubtnut - Forecast for Global Revenue (Million US$), 2020 - 2026
Figure-17: UpGrad - Global Revenue (Million US$), 2018 - 2019
Figure-18: UpGrad - Forecast for Global Revenue (Million US$), 2020 - 2026
Figure-19: TestBook - Global Revenue (Million US$), 2018 - 2019
Figure-20: TestBook - Forecast for Global Revenue (Million US$), 2020 - 2026
Figure-21: Toppr - Global Revenue (Million US$), 2018 - 2019
Figure-22: Toppr - Forecast for Global Revenue (Million US$), 2020 - 2026
Figure-23: Unacademy - Global Revenue (Million US$), 2018 - 2019
Figure-24: Unacademy - Forecast for Global Revenue (Million US$), 2020 - 2026
Figure-25: Vedantu - Global Revenue (Million US$), 2018 - 2019
Figure-26: Vedantu - Forecast for Global Revenue (Million US$), 2020 - 2026List of Tables:
Table-1: India - Market Share By Segments (Percent), 2016 - 2019
Table-2: India - Forecast for Market Share By Segments (Percent), 2020 - 2026
Companies Mentioned
- BYJU’S
- Doubtnut
- UpGrad
- TestBook
- Toppr
- Unacademy
- Vedantu
Methodology
In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.
Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.
Primary Research
The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:
- Validates and improves the data quality and strengthens research proceeds
- Further develop the analyst team’s market understanding and expertise
- Supplies authentic information about market size, share, growth, and forecast
The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:
- Chief executives and VPs of leading corporations specific to the industry
- Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
- Key opinion leaders (KOLs)
Secondary Research
The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Patent and regulatory databases for understanding of technical & legal developments
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic new articles, webcasts, and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts
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