The global sexual wellness market was valued at $20.6 billion in 2023 and is projected to reach $32.5 billion by 2033, registering a CAGR of 4.7% from 2024 to 2033.
Sexual wellness is the physical, mental, and sexual well-being of a person, which is achieved through the use of various products such as sex toys, contraceptives, lubricants, delay sprays, pregnancy testing kits, and vaginal sexual wellness products. In addition, products that enhance the pleasure of the sexual experience, provide safety from sexually transmitted infections, and reduce the risk of unwanted pregnancy are considered sexual wellness products.The rise in the sexual interests of millennials and awareness regarding sexual wellness products are expected to boost the market growth during the forecast period. In addition, issues such as hectic & busy schedules, stress, frustration, medication, aging problems, and hormonal issues are likely to reduce the sexual stamina of individuals; hence wellness products such as lubricants, delay sprays, and condoms have gained major popularity among young couples.The improvement in economic conditions is a key factor that contributes to the growth of the market. The increase in per capita disposable income enhances the spending of end users, leading to a rise in expenditure on sexual wellness products, which is expected to increase revenues in the global sexual wellness market. In addition, increased spending capacity of people is anticipated to improve the standard of living where people use high-quality condoms and lubricants to double their sexual experiences. Disposable income in developing countries in Asia-Pacific such as India and China has witnessed significant growth in the past few years, thus consumers are ready to spend on lubricants, delay sprays, and condoms.Social marketing involves the development, promotion, and sale of sexual wellness products through targeted campaigns. This approach is commonly used to promote condom use and raise awareness about STDs. Various strategies, such as distributing condoms for free or through private channels, contribute to the growth of the market. Developing countries such as China and India have embraced social marketing for branding and selling condoms, with innovative advertising campaigns playing a significant role in boosting sales. For example, Durex released an advertisement on Father's Day with the tagline: Happy Father's Day to all those who use our competitors' products. Such taglines effectively promote sexual wellness products through social media marketing.Governments and NGOs have adopted social marketing to implement health programs, including family planning and HIV-AIDS awareness. In contraceptive social marketing, contraceptive manufacturers provide their products to social marketing companies, agencies, or NGOs. These organizations utilize existing distribution networks and retail outlets to make subsidized contraceptives accessible to the target population.The rise in busy schedules, stress, frustration, psychological disorders, and medical conditions have contributed to a decline in sexual engagement. Factors such as low testosterone levels, medication side effects, restless legs syndrome (RLS), depression, chronic illnesses, sleep problems, and aging reduce sexual stamina in both men and women, resulting in a decrease in enthusiasm during sexual activities. A study found that men with RLS have a higher likelihood of experiencing erectile dysfunction (ED) compared to those without RLS. Consequently, the surge in the prevalence of medical, psychological, and physical issues among individuals has led to a decrease in sexual activity, resulting in reduced demand for sexual wellness products, particularly lubricants, sprays, and condoms.The market has experienced growth due to increased investments in R&D by manufacturing companies, resulting in ongoing improvements to existing products. These advancements in sexual wellness products, such as lubricated condoms and innovative contraception methods, have generated a greater demand for these products. For example, Bayer, a biotech company based in the U.S., has collaborated with Daré Bioscience to create a hormone-free monthly contraceptive. This device, which is inserted into the vagina, provides contraception for three weeks, significantly reducing the risk of unintended pregnancy. As a result, players in the sexual wellness market have made substantial investments in R&D to establish or enhance their competitive advantage over their rivals.Increased awareness & education about the importance of safe sex practices and preventing sexually transmitted infections (STIs) have been crucial drivers for the condom market. Public health campaigns, sex education programs, and initiatives promoting safe sex have raised awareness about the role of condoms in protecting against STIs and unintended pregnancies.The sexual wellness market is segmented into product, distribution channel, and region. By product, the market is divided into personal lubricants, sprays, and condoms. By distribution channel, the market is classified into specialty stores, e-commerce, FDM, and white label. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, Italy, Spain, the UK, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Thailand, Indonesia, and rest of Asia-Pacific), Latin America (Brazil, Argentina, and rest of Latin America), and Middle East and Africa (South Africa, Saudi Arabia, UAE, and Rest of MEA).The players in the sexual wellness market have adopted acquisition, business expansion, partnership, collaboration, and product launch as their key development strategies to increase profitability and improve their position in the sexual wellness market.Some of the key players profiled in the sexual wellness market analysis include Bijoux indiscrets, California exotic novelties, Church and dwight co., Doc johnson enterprises, Karex berhad, Kessel medintim GmbH, Reckitt benckiser group plc, Tenga co, Astroglide, Trigg laboratories, Pjur, Wicked sensual care, Westridge labs, an Adam and Eve.
Sexual wellness is the physical, mental, and sexual well-being of a person, which is achieved through the use of various products such as sex toys, contraceptives, lubricants, delay sprays, pregnancy testing kits, and vaginal sexual wellness products. In addition, products that enhance the pleasure of the sexual experience, provide safety from sexually transmitted infections, and reduce the risk of unwanted pregnancy are considered sexual wellness products.The rise in the sexual interests of millennials and awareness regarding sexual wellness products are expected to boost the market growth during the forecast period. In addition, issues such as hectic & busy schedules, stress, frustration, medication, aging problems, and hormonal issues are likely to reduce the sexual stamina of individuals; hence wellness products such as lubricants, delay sprays, and condoms have gained major popularity among young couples.The improvement in economic conditions is a key factor that contributes to the growth of the market. The increase in per capita disposable income enhances the spending of end users, leading to a rise in expenditure on sexual wellness products, which is expected to increase revenues in the global sexual wellness market. In addition, increased spending capacity of people is anticipated to improve the standard of living where people use high-quality condoms and lubricants to double their sexual experiences. Disposable income in developing countries in Asia-Pacific such as India and China has witnessed significant growth in the past few years, thus consumers are ready to spend on lubricants, delay sprays, and condoms.Social marketing involves the development, promotion, and sale of sexual wellness products through targeted campaigns. This approach is commonly used to promote condom use and raise awareness about STDs. Various strategies, such as distributing condoms for free or through private channels, contribute to the growth of the market. Developing countries such as China and India have embraced social marketing for branding and selling condoms, with innovative advertising campaigns playing a significant role in boosting sales. For example, Durex released an advertisement on Father's Day with the tagline: Happy Father's Day to all those who use our competitors' products. Such taglines effectively promote sexual wellness products through social media marketing.Governments and NGOs have adopted social marketing to implement health programs, including family planning and HIV-AIDS awareness. In contraceptive social marketing, contraceptive manufacturers provide their products to social marketing companies, agencies, or NGOs. These organizations utilize existing distribution networks and retail outlets to make subsidized contraceptives accessible to the target population.The rise in busy schedules, stress, frustration, psychological disorders, and medical conditions have contributed to a decline in sexual engagement. Factors such as low testosterone levels, medication side effects, restless legs syndrome (RLS), depression, chronic illnesses, sleep problems, and aging reduce sexual stamina in both men and women, resulting in a decrease in enthusiasm during sexual activities. A study found that men with RLS have a higher likelihood of experiencing erectile dysfunction (ED) compared to those without RLS. Consequently, the surge in the prevalence of medical, psychological, and physical issues among individuals has led to a decrease in sexual activity, resulting in reduced demand for sexual wellness products, particularly lubricants, sprays, and condoms.The market has experienced growth due to increased investments in R&D by manufacturing companies, resulting in ongoing improvements to existing products. These advancements in sexual wellness products, such as lubricated condoms and innovative contraception methods, have generated a greater demand for these products. For example, Bayer, a biotech company based in the U.S., has collaborated with Daré Bioscience to create a hormone-free monthly contraceptive. This device, which is inserted into the vagina, provides contraception for three weeks, significantly reducing the risk of unintended pregnancy. As a result, players in the sexual wellness market have made substantial investments in R&D to establish or enhance their competitive advantage over their rivals.Increased awareness & education about the importance of safe sex practices and preventing sexually transmitted infections (STIs) have been crucial drivers for the condom market. Public health campaigns, sex education programs, and initiatives promoting safe sex have raised awareness about the role of condoms in protecting against STIs and unintended pregnancies.The sexual wellness market is segmented into product, distribution channel, and region. By product, the market is divided into personal lubricants, sprays, and condoms. By distribution channel, the market is classified into specialty stores, e-commerce, FDM, and white label. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, Italy, Spain, the UK, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Thailand, Indonesia, and rest of Asia-Pacific), Latin America (Brazil, Argentina, and rest of Latin America), and Middle East and Africa (South Africa, Saudi Arabia, UAE, and Rest of MEA).The players in the sexual wellness market have adopted acquisition, business expansion, partnership, collaboration, and product launch as their key development strategies to increase profitability and improve their position in the sexual wellness market.Some of the key players profiled in the sexual wellness market analysis include Bijoux indiscrets, California exotic novelties, Church and dwight co., Doc johnson enterprises, Karex berhad, Kessel medintim GmbH, Reckitt benckiser group plc, Tenga co, Astroglide, Trigg laboratories, Pjur, Wicked sensual care, Westridge labs, an Adam and Eve.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the sexual wellness market analysis from 2023 to 2033 to identify the prevailing sexual wellness market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the sexual wellness market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global sexual wellness market trends, key players, market segments, application areas, and market growth strategies.
Additional benefits you will get with this purchase are:
- Quarterly Update and* (only available with a corporate license, on listed price)
- 5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
- Free Upcoming Version on the Purchase of Five and Enterprise User License.
- 16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
- 15% Free Customization* (in case the scope or segment of the report does not match your requirements, 15% is equivalent to 3 working days of free work, applicable once)
- Free data Pack on the Five and Enterprise User License. (Excel version of the report)
- Free Updated report if the report is 6-12 months old or older.
- 24-hour priority response*
- Free Industry updates and white papers.Possible Customization with this report (with additional cost and timeline, please talk to the sales executive to know more)
- Average Consumer Expenditure
- Regulatory Guidelines
- Strategic Recommendations
- Additional company profiles with specific to client's interest
- Additional country or region analysis- market size and forecast
- Average Selling Price Analysis / Price Point Analysis
- Brands Share Analysis
- Criss-cross segment analysis- market size and forecast
- Expanded list for Company Profiles
- Historic market data
- Key player details (including location, contact details, supplier/vendor network etc. in excel format)
- Product Consumption Analysis
- SWOT Analysis
- Volume Market Size and Forecast
Key Market Segments
By Product
- Personal Lubricants
- Sprays
- Condoms
By Distribution channel
- Specialty Stores
- Sub type
- Personal Lubricants
- Sprays
- Condoms
- E-Commerce
- Sub type
- D2C◦ Sub type
- B2C◦ Sub type
- FDM
- Sub type
- Personal Lubricants
- Sprays
- Condoms
- White Label
- Sub type
- Personal Lubricants
- Sprays
- Condoms
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- Italy
- Spain
- UK
- Russia
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Thailand
- Indonesia
- Rest of Asia-Pacific
- Latin America
- Brazil
- Argentina
- Rest of Latin America
- Middle East and Africa
- South Africa
- Saudi Arabia
- UAE
- Rest of Middle East And Africa
- Tenga Co., Ltd.
- BioFilm, Inc.
- California Exotic Novelties
- Reckitt Benckiser Group PLC
- Doc Johnson Enterprises, Inc.
- Westridge Laboratories, Inc.
- Adam and Eve
- Wicked Sensual Care
- Bijoux Indiscrets SL
- CC Wellness
- Kessel Medintim GmbH
- Church & Dwight Co., Inc.
- Karex Berhad
- Trigg Laboratories, Inc.
- Pjur Group Luxembourg S.A.
Please note:
- Online Access price format is valid for 60 days access. Printing is not enabled.
- PDF Single and Enterprise price formats enable printing.
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: SEXUAL WELLNESS MARKET, BY PRODUCT
CHAPTER 5: SEXUAL WELLNESS MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 6: SEXUAL WELLNESS MARKET, BY REGION
CHAPTER 7: COMPETITIVE LANDSCAPE
CHAPTER 8: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to the report, the sexual wellness market was valued at $19.7 billion in 2022, and is estimated to reach $31.6 billion by 2032, growing at a CAGR of 4.9% from 2023 to 2032.Sexual wellness refers to the products that specifically address sexual needs and sexual well-being. It includes personal lubricants, sprays, and condoms as essential components. This market caters to individuals seeking products that enhance comfort, reduce friction, promote hygiene, and provide protection during sexual activity. Intimate care products are designed to support sexual wellness, pleasure, and overall sexual health, emphasizing the importance of self-care and maintaining optimal intimate well-being. Changes in societal attitudes have a significant impact on the growth of the sexual wellness market. As societal perceptions become more open and accepting, the stigma surrounding sexual health and wellness has diminished, leading to increased adoption of products such as personal lubricants, sprays, and condoms.
Key factors driving the growth of the sexual wellness market include a surge in instances of AIDS/HIV and STIs, a rise in R&D investments. Social marketing is a type of intervention in which sexual wellness product brands are marketed with a promotional campaign and sold to a specific target population. This platform is mainly used to brand condoms to promote their use and spread awareness regarding STDs. In addition, there are many other approaches, which include public/ free and private distribution of condoms that boost the market growth. Social marketing has gained significant popularity in developing countries such as China and India for branding and sales of condoms. Furthermore, various creative condom advertisements play a vital role in increasing sales of condoms. For instance, Durex released an advertisement on Father’s Day with a tagline: 'To all those who use our competitors' products, Happy Father’s Day.” Such taglines tend to work in social media marketing, which makes considerable promotions of such sexual wellness products.
Furthermore, Social marketing has been embraced by governments and NGOs to deliver health programs, including family planning, and HIV-AIDS awareness. In contraceptive social marketing, contraceptive manufacturing companies provide contraceptives to social marketing companies/agencies or NGOs. These agencies or NGOs use already-existing commercial and noncommercial distribution networks and retail shops to make the subsidized commodities available to the target population.
Growth in the millennial population directly influences market growth, as millennials are the target consumers of sexual wellness products. In addition, it has been witnessed that there is a rise in interest in sexual items considerably among the young population. India has more than 50% of its population below the age of 25 and more than 65% below the age of 35 as of 2022, which is anticipated to foster the demand for condoms, contraceptives, and sex toys. Furthermore, gender equality, women empowerment, and financial independence women help take their own decisions, which is expected to make marketers think about women as independent buyers of condoms and contraceptives. In addition, growth in acceptance of the LGBT community further propels the growth of the sexual wellness market. Considerable numbers of products are available for the LGBT community, including double dildos, tongue vibe, & nipple vibe for lesbian couples and cock rings, butt plugs, & anal dildos for gay couples.
Growth in hectic schedules, stress, frustration, psychological disorders, and medical issues have led to a reduction in sexual activities. For instance, medical issues such as low testosterone, medications, restless legs syndrome (RLS), depression, chronic illness, sleep problems, and aging lead to a decrease in sexual stamina in men and women, which in turn, leads to decreased enthusiasm during sexual activities. In a study, researchers discovered that men with RLS are at higher risk of developing erectile dysfunction (ED) than those without RLS. Thus, an upsurge in medical, psychological, and physical issues in men and women has led to decreased sexual acts, which results in a decrease in demand for sexual wellness products, especially sex toys, condoms, female contraceptives, and others.
According to the market analysis, the sexual wellness market is segmented into product, distribution channel, and region. By product type, the market is divided into personal lubricants, sprays, and condoms. By distribution channel, the market is divided into specialty stores, e-commerce, FDM, and white label. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, Italy, Spain, UK, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Thailand, Indonesia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, Argentina, and rest of LAMEA).
The key players profiled in the sexual wellness market analysis include Bijoux indiscrets, California exotic novelties, Church and dwight co., Doc johnson enterprises, Karex berhad, Kessel medintim GmbH, Reckitt benckiser group plc, Tenga co, Astroglide, Trigg laboratories, Pjur, Wicked sensual care, Westridge labs, an Adam and Eve.
Key Market Insights
By product, the condoms segment was the highest revenue contributor to the market and is estimated to reach $21.27 billion by 2032, with a CAGR of 4.7%. However, the sprays segment is estimated to be the fastest-growing segment with a CAGR of 5.5% during the forecast period.Based on the distribution channel, the FDM segment were the highest revenue contributor to the market, with $13.28 billion in 2022, and is estimated to reach $20.72 billion by 2032, with a CAGR of 4.6%.
Based on region, Asia-Pacific was the highest revenue contributor, accounting for $7.25 billion in 2022, and is estimated to reach $11.28 billion by 2032, with a CAGR of 4.5%.
Companies Mentioned
Key Market Players in the Sexual Wellness Market include:- Tenga Co. Ltd.
- BioFilm Inc.
- California Exotic Novelties
- Reckitt Benckiser Group PLC
- Doc Johnson Enterprises Inc.
- Westridge Laboratories Inc.
- Adam and Eve
- Wicked Sensual Care
- Bijoux Indiscrets SL
- CC Wellness
- Kessel Medintim GmbH
- Church & Dwight Co. Inc.
- Karex Berhad
- Trigg Laboratories Inc.
- Pjur Group Luxembourg S.A.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
LOADING...
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 315 |
| Published | April 2024 |
| Forecast Period | 2023 - 2033 |
| Estimated Market Value ( USD | $ 20.6 billion |
| Forecasted Market Value ( USD | $ 32.5 billion |
| Compound Annual Growth Rate | 4.7% |
| Regions Covered | Global |
| No. of Companies Mentioned | 16 |
