Argentina B2C e-Commerce and Payment Market 2022

Online Shoppers in Argentina Increased by Over Half a Million

This report details the ongoing adoption of e-Commerce among both buyers and sellers in Argentina.

Argentina’s B2C e-Commerce share of total retail sales is projected to increase

A forecast cited in the report suggests that Argentina’s B2C e-Commerce will account for a significant share of the country’s total sales growth by the year 2025. The COVID-19 health crisis sped up the adoption of e-Commerce, causing a surge in online sales which has continued even as the health crisis eased. In 2021 alone, B2C e-Commerce sales increased by over two-thirds, while the number of digital buyers grew by more than half a million.

Argentina experiences growth in its online supermarket sales

“Electronics” and “Food, beverages, and cleaning supplies” were the largest product categories in Argentina’s B2C e-Commerce in terms of 2021 sales. Moreover, online supermarket sales have been on the growth path since the pandemic outbreak. The competition landscape, however, is still dominated by Latin America’s largest online marketplace, MercadoLibre, which expanded its net revenues in Argentina by more than one-half during 2021.

Report Coverage

• The report provides insight into the B2C e-Commerce and payment market in Argentina.
• The report contains relevant information about B2C e-Commerce sales and shares, Internet users and shoppers, products, payment methods, delivery, as well as players.

Report Structure

• The report begins with an overview of Argentina’s B2C e-Commerce market, which includes relevant updates regarding the market’s recent growth.
• The section “Sales & Shares” provides insight into the development of the country’s B2C e-Commerce sales and its share of the overall retail market.
• In the “Users & Shoppers” section, information about Internet penetration and online shoppers is included.
• Afterwards, the section “Products and Verticals” shows the leading product categories purchased online. 
• The next section, “Payment”, covers payment methods commonly used by online shoppers, as well as the growth of digital payment methods in store-based retail. 
• Furthermore, the “Delivery” section provides information on delivery times of B2C e-Commerce shipments.
• Finally, the “Players” section contains information about the leading B2C e-Commerce companies ranked by market share and website visits.

Please note: For this report, the purchase of an Enterprise license allows up to ten worldwide users of an organization access to the report