Location Analytics - Global Strategic Business Report

The global market for Location Analytics was valued at US$32.6 Billion in 2024 and is projected to reach US$68.9 Billion by 2030, growing at a CAGR of 13.3% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Location Analytics market.

Global Location Analytics Market - Key Trends & Drivers Summarized

How Is Location Analytics Revolutionizing Business Intelligence?

Location analytics is redefining business intelligence by adding geographical data into traditional data analysis frameworks. This integration allows businesses to visualize spatial relationships and patterns that are not apparent in standard data sets, facilitating more informed decision-making across sectors such as retail, real estate, and logistics. By enabling precise targeting and location planning, location analytics enhances market strategies and operational efficiencies. Retail chains, for example, use location analytics to determine optimal store placements based on demographic data and consumer behavior patterns, maximizing foot traffic and sales.

What Technological Trends Are Enhancing Location Analytics?

Technological trends such as the increased use of IoT devices, the expansion of mobile connectivity, and advancements in GIS software are all enriching the capabilities of location analytics. The proliferation of location data from smartphones and IoT devices provides a continuous stream of real-time, actionable data. Advanced GIS and spatial data analysis software further assist in processing this data to deliver insights on consumer movements, asset tracking, and supply chain logistics, making it invaluable for dynamic decision-making.

Why Is Real-Time Data Becoming Essential in Location Analytics?

The demand for real-time data processing in location analytics is critical in today's fast-paced business environment. Real-time insights allow companies to respond promptly to changes, be it shifting market conditions, consumer behaviors, or logistical challenges. For instance, logistics companies use real-time location data to optimize delivery routes and schedules, reducing costs and improving service delivery. Additionally, in emergency response and public safety operations, real-time data can be lifesaving, enabling quick reactions to dynamic situations on the ground.

What Drives the Growth of the Location Analytics Market?

The growth in the location analytics market is driven by several factors, including the increasing business need to derive actionable insights from big data. The integration of AI and machine learning with location analytics is transforming data interpretation, allowing businesses to predict trends and automate decision-making processes effectively. The surge in mobile technology adoption and the increase in location-based services are also pivotal, as they expand the scope of data available for analysis. Furthermore, the push towards more personalized marketing and enhanced customer experience continues to drive the demand for sophisticated location analytics solutions. As businesses strive to gain a competitive edge through data-driven strategies, location analytics becomes essential in providing the geographical context that complements traditional data analytics.

Report Scope

The report analyzes the Location Analytics market, presented in terms of units. The analysis covers the key segments and geographic regions outlined below.

Segments: Offering (Solutions, Services); Location Positioning (Outdoor, Indoor); Deployment (Cloud, On-Premise); Application (Risk Management, Remote Monitoring, Customer Experience Management, Supply Chain Planning & Optimization, Sales & Marketing Optimization, Emergency Response Management, Location Selection & Optimization, Other Applications).

Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Solutions segment, which is expected to reach US$44.7 Billion by 2030 with a CAGR of a 13.2%. The Services segment is also set to grow at 13.4% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $9.0 Billion in 2024, and China, forecasted to grow at an impressive 12.6% CAGR to reach $10.6 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Location Analytics Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Location Analytics Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Location Analytics Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Alteryx, Inc., Cisco Meraki, Descifra, Eliko, FM Logistic and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 46 companies featured in this Location Analytics market report include:

• Alteryx, Inc.
• Cisco Meraki
• Descifra
• Eliko
• FM Logistic
• GoZone Wi-Fi, LLC
• IBM Corporation
• ITarian LLC
• Lepton Software
• Microsoft Azure

Tariff Impact Analysis: Key Insights for 2025

Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.

The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.

What’s Included in This Edition:

• Tariff-adjusted market forecasts by region and segment
• Analysis of cost and supply chain implications by sourcing and trade exposure
• Strategic insights into geographic shifts

Buyers receive a free July 2025 update with:

• Finalized tariff impacts and new trade agreement effects
• Updated projections reflecting global sourcing and cost shifts
• Expanded country-specific coverage across the industry