PopCorners - Success Case Study

Summary

This report is part of the publisher's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. Launched by Better For You Foods (BFY) in 2008, this low calorie brand used a patented compression technique to create a gluten-free popped corn snack. Between 2008 and 2015, this brand recorded a rapid growth and saw a presence in over 40 countries, especially in the US and Canada.

Scope

• Use local ingredients to boost product quality perceptions and authenticity of claims.
• Healthier premium products prove to be opportunistic in the indulgence sector, especially in snacking.
• Executing a clearly-labeled packaging strategy boosts product distinctiveness and brand trust.

Reasons to Buy

• Use the publisher’s selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.