Summary
Hausboom is a sparkling juice brand that was founded in 2014 in Malaysia. Certified as a Halal product, the product claims to contain natural ingredients and comes in a variety of flavors.
Hausboom has successfully appealed to Malaysian young people by strategically positioning itself as a lifestyle brand.
Scope
Reasons to Buy
Hausboom is a sparkling juice brand that was founded in 2014 in Malaysia. Certified as a Halal product, the product claims to contain natural ingredients and comes in a variety of flavors.
Hausboom has successfully appealed to Malaysian young people by strategically positioning itself as a lifestyle brand.
Scope
- Recognizing that Malaysians associate foreign brands with higher quality, Hausboom adopted a strategic distribution approach, giving more priority to foreign sales than local sales, and thereby endowed a "foreign" halo to its brand.
- The product's Halal certification and its claims of using ""all-natural ingredients"" in its formulation attracted Malaysian consumers, who are predominantly Muslim and increasingly health-conscious.
- Flavor innovation in keeping with the distinct taste preferences of each geographic region has helped Hausboom gain traction.
- Hausboom adopted creative and cost-effective marketing campaigns leveraging social media influencers and augmented reality packaging.
- The company's positioning as a lifestyle brand rather than a beverage company, powered by initiatives such as ""Hausboom Music,"" elevated its brand appeal among young people.
Reasons to Buy
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
- What?
- Why?
- Take-Outs
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- The Boom Beverage
- Hausboom
- Makan Dalam Café
- Diorama Eattery
- Petronas
- 7-Eleven
- Vans
- MyNews
- Shell Select
- Aeon
- Mydin Mart
- Mercato
- Giant
- Jason's
