Summary
This report is part of the publisher's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. It focuses on the success of Supergoop! a skincare brand that centers on incorporating SPF in personal care routines.
This report focuses on the success of Supergoop! The brand is successful because it understands consumer behavior and attitudes towards sun care and designed a high quality product range that would appeal to all consumers during all seasons.
Scope
Reasons to Buy
This report is part of the publisher's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. It focuses on the success of Supergoop! a skincare brand that centers on incorporating SPF in personal care routines.
This report focuses on the success of Supergoop! The brand is successful because it understands consumer behavior and attitudes towards sun care and designed a high quality product range that would appeal to all consumers during all seasons.
Scope
- The brand designed high quality products with transparent ingredients.
- The products allowed for SPF to be easily integrated into a regular skin routine and to be reapplied throughout the day.
- Sunergoop! is a mission-based brand, centred in access to SPF products for all-school children in particular.
Reasons to Buy
- Understand success in mission-based education, marketing and communication.
- Consumer attitudes towards sun exposure and ingredients in beauty and grooming.
- Consumer behavior driving beauty and grooming trends.
Table of Contents
- What?
- Why?
- Take-Outs
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Supergoop!
