Middle East and Africa Wheat Flour Market Forecast to 2027 - COVID-19 Impact and Regional Analysis by Product Type, End User, Application, and Distribution Channel

According to a new market research study on “MEA Wheat Flour Market Forecast to 2027 - COVID-19 Impact and Analysis - By Product Type (All-Purpose Flour, Semolina and Durum Flour, Whole-Wheat Flour, Bread Flour, and Others), End User (Residential and Commercial), Application (Bread, Bakery Products, Noodles and Pasta, and Others), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online, and Others), is expected to reach US$ 12,429.74 million by 2027 from US$ 10,752.62 million in 2019 and is expected to grow at a CAGR of 2.1% from 2020 to 2027. The report provides trends prevailing in the MEA wheat flour market along with the drivers and restraints pertaining to the market growth. Health benefits of wheat flour and rising inclination towards healthy lifestyle is the major factor driving the growth of the MEA wheat flour market. However, shorter shelf life and improper storage facilities for wheat flour hinder the growth of MEA wheat flour market. Furthermore, COVID-19 has affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Saudi Arabia has the largest COVID-19 cases in the Middle East and Africa region, and is followed by South Africa and UAE, among others. UAE was the first country in Middle East and Africa to report a confirmed case of coronavirus. Due to lockdown in Middle East and African countries, the fast food outlets, hotel and restaurants remain closed which led to the reduction in the retail sales of fast foods like burger, pasta & pizzas which has negatively impacted the market for wheat flour indirectly in the region.

The MEA wheat flour market is segmented into product type, end user, application, and distribution channel. Based on product type, the MEA wheat flour market is categorized into all-purpose flour, semolina and durum flour, whole-wheat flour, bread flour, and others. The bread flour segment dominated the market of the total market share during the forecast period whereas the whole-wheat flour segment is expected to register the fastest growth rate during the forecast period. Based on end user, the MEA wheat flour market is categorized into residential and commercial. In 2019, the MEA wheat flour market was dominated by the commercial segment. The application segment of MEA wheat flour market is sub-segmented into bread, bakery products, noodles and pasta, and others. The MEA wheat flour market was dominated by the bread segment. The MEA wheat flour market based on distribution channels has been segmented into hypermarkets and supermarkets, convenience stores, online, and others. The supermarket and hypermarket segment held a substantial market share during the forecast period.

Archer-Daniels-Midland Company, Acarsan Holding, General Mills Inc., George Weston Foods Limited, KORFEZ Flour Group are among the leading companies in the MEA wheat flour market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance in 2019, Archer-Daniels-Midland Company introduced a line of consistent, high quality and high performing organic flours. The new line utilizes ADM’s extensive wheat sourcing network and USDA organic-certified facility to provide consistent wheat procurement and processing tailored to meet customer needs. The new organic flour portfolio includes organic all-purpose flour and organic premium bread flour, with additional organic milled products coming soon.

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• Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the MEA Wheat Flour Market.
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