Rapid Sensory Profiling Techniques: Applications in New Product Development and Consumer Research, Second Edition presents the latest findings and recommendations on the proper choice and use of rapid product profiling methods. Each chapter is written by a key opinion leader on a specific method with discussions on theory, pros, cons and the application of each method that is demonstrated through a case study. This valuable resource educates and empowers those working in research and development on how to meet shorter product turnaround times at lower cost and with no compromise on quality.
This book is not just needed by the scientific community, it is an essential must have in an industry challenged by a "speed to market" mantra.
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Table of Contents
1. The use of rapid sensory methods in R&D and research: an introduction2. Alternative methods of sensory testing: advantages and disadvantages
3. Rapid and Slower Methods to Measure Emotion Responses to Food Products
4. Measuring sensory perception in relation to consumer behavior
5. Expedited procedures for conceptual profiling of brands, products and packaging
6. Flash Profile, its evolution and uses in sensory and consumer science
7. Free sorting as a sensory profiling technique for product development
8. Free multiple sorting as a sensory profiling technique
9. Free-JARs
10. Napping and sorted Napping as a sensory profiling technique
11. Polarized sensory positioning (PSP) as a sensory profiling technique
12. Check-all-that-apply (CATA) questions with consumers in practice: experimental considerations and impact on outcome
13. Open-ended questions in sensory testing practice
14. Temporal dominance of sensations (TDS) as a sensory profiling technique
15. Ideal profiling as a sensory profiling technique
16. Adoption and use of Flash Profiling in daily new product development: a testimonial
17. Improving team tasting in the food industry
18. Alternative methods of sensory testing: working with chefs, culinary professionals and brew masters
19. Sensory testing with flavourists: challenges and solutions
20. Projective Flash Profile from experts to consumers: a way to reveal fragrance language
21. Use of rapid sensory methods in the automotive industry
22. Sensory testing in new product development: working with children
23. Sensory testing in new product development: working with older people
24. Non-Meat Analogs A Mind Genomics Cartography of their perceived health benefits
25. Natural Language Processing
26. A perspective on the evolution of descriptive methods
