The publisher has unveiled its latest analysis on the Kids Nutrition Market, shedding light on the factors driving the industry's expansion. The report highlights the importance of a balanced diet for children's growth and development, emphasizing the critical role nutrition plays during the early years of life. As modern lifestyles lead to an increasing number of working mothers, there is a rising demand for nutritious food products to ensure children receive essential nutrients. This growing trend is expected to significantly impact the Kids Nutrition Market, which is projected to grow from $58.512 billion in 2024 to $86.503 billion in 2031, at a CAGR of 5.70% over the forecast period.
The US Census Bureau reported that a significant portion of employed women were mothers in 2018, with a large majority of them working full-time. In 2021, labor force participation data showed a high percentage of mothers with children under eighteen were either working or actively seeking employment. This proportion has been increasing rapidly over the past years. Therefore, with the rising number of working mothers, the demand for nutritious food products for kids is expected to increase as they want to ensure that their children get all the required nutrients.
According to the United States Department of Agriculture (USDA), a notable percentage of U.S. households with children experienced food insecurity, meaning they were not able to provide adequate nutritious food for their children. Numerous initiatives by the U.S. government aim to provide high-quality nutritious food for these children. Government initiatives and increasing awareness of nutritious food products are likely to favor the kids' nutrition market in North America.
Many children under five years old lose their lives due to preventable and treatable diseases. The prominent causes of death include diarrhea, malaria, congenital anomalies, pneumonia, and birth complications. All of these were preventable and treatable with the help of simple and affordable interventions like adequate nutrition, good quality food, and immunization.
Prebiotics and probiotics are beneficial bacteria present in our guts that aid in the digestion process and help fight against disease-causing bacteria. Pediatricians often suggest that parents give children prebiotic and probiotic supplements to protect them from gut-related diseases. Increasing knowledge of the beneficial effects of prebiotic and probiotic supplements is leading to growth in their demand.
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Increasing Number of Working Mothers: A Key Driver
A balanced diet is essential for children's growth and development during the first few years. By the age of five, around 60% of adult height is accomplished. Inadequate intake of nutrients may hinder a child’s overall development. However, as many mothers are working, children are missing out on a balanced nutritious diet. To ensure that their children gain all essential nutrients, working mothers are more inclined to purchase nutrition-rich food products available in the market. Thus, the increasing number of working mothers is a key factor driving the kids' nutrition market.The US Census Bureau reported that a significant portion of employed women were mothers in 2018, with a large majority of them working full-time. In 2021, labor force participation data showed a high percentage of mothers with children under eighteen were either working or actively seeking employment. This proportion has been increasing rapidly over the past years. Therefore, with the rising number of working mothers, the demand for nutritious food products for kids is expected to increase as they want to ensure that their children get all the required nutrients.
North America: A Leading Market for Kids Nutrition
In North America, the Kids Nutrition Market has shown substantial growth and is expected to continue on this trajectory over the next decade.According to the United States Department of Agriculture (USDA), a notable percentage of U.S. households with children experienced food insecurity, meaning they were not able to provide adequate nutritious food for their children. Numerous initiatives by the U.S. government aim to provide high-quality nutritious food for these children. Government initiatives and increasing awareness of nutritious food products are likely to favor the kids' nutrition market in North America.
Prebiotic & Probiotic Supplements: Fastest Growing Segment
Prebiotic & Probiotic Supplements in the Kids Nutrition sector are projected to witness the fastest growth, with significant increases observed over recent years and expected to continue in the future.Many children under five years old lose their lives due to preventable and treatable diseases. The prominent causes of death include diarrhea, malaria, congenital anomalies, pneumonia, and birth complications. All of these were preventable and treatable with the help of simple and affordable interventions like adequate nutrition, good quality food, and immunization.
Prebiotics and probiotics are beneficial bacteria present in our guts that aid in the digestion process and help fight against disease-causing bacteria. Pediatricians often suggest that parents give children prebiotic and probiotic supplements to protect them from gut-related diseases. Increasing knowledge of the beneficial effects of prebiotic and probiotic supplements is leading to growth in their demand.
Government Initiatives and Awareness
Government initiatives have played a crucial role in promoting the importance of kids’ nutrition. Various programs and campaigns aim to educate parents about the significance of balanced diets and the availability of nutritious food options. These efforts are particularly focused on low-income families and communities where food insecurity is more prevalent. By providing resources and support, governments aim to ensure that all children have access to the nutrients they need for healthy growth and development.Impact of Food Insecurity
Food insecurity remains a pressing issue, with many families struggling to provide adequate nutrition for their children. This lack of access to nutritious food can lead to severe health consequences, including developmental delays and increased susceptibility to illnesses. Addressing food insecurity is critical for improving the overall health and well-being of children, and it requires a coordinated effort between governments, non-profit organizations, and the private sector.Role of Pediatricians and Healthcare Providers
Pediatricians and healthcare providers play a vital role in guiding parents towards healthy nutritional choices for their children. Regular check-ups and consultations provide opportunities to discuss dietary needs and the benefits of incorporating supplements like prebiotics and probiotics. Healthcare professionals can also identify early signs of nutritional deficiencies and recommend appropriate interventions to address them.Market Opportunities and Challenges
The Kids Nutrition Market presents significant opportunities for growth, driven by increasing awareness and demand for nutritious food products. However, there are also challenges to be addressed, including ensuring affordability and accessibility of these products for all families. Companies operating in this market must navigate these challenges while maintaining high standards of quality and safety for their products.Future Outlook
Looking ahead, the Kids Nutrition Market is poised for continued growth, supported by rising demand from health-conscious parents and ongoing government initiatives. Innovations in product formulations and the introduction of new supplements are expected to further drive market expansion. Companies that can effectively address the needs of modern families and provide convenient, nutritious options will be well-positioned for success in this dynamic market.Key Market Players:
- Abbott
- My Lunch Buddy
- Good Wolf
- Mead Johnson & Company LLC
- Danone
- Nestle
- Perrigo Company Plc
- Arla Foods Amba
- Yamo AG
- Nutribud Foods
- Else Nutrition
Market Segmentation
By Product type
- Vitamins & Minerals
- Protein
- Omega-3
- Alpha-Linolenic Acid
- DocosaHexaenoic Acid
- EicosaPentaenoic Acid
- Prebiotic & Probiotic Supplements
- Others
By Distribution Channel
- Online
- E-commerce Platforms
- E-Groceries
- Retail Sales
- Supermarkets
- Convenience Stores
- Others
By Age
- 1-2 Years
- 3-5 Years
- 6-10 Years
- 11-15 Years
By Application
- Snacks
- Infant Milk
- Protein Drinks & Bars
- Others
By Region
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East and Africa
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Table of Contents
1. Executive Summary
2. Market Overview
3. Global Kids Nutrition Market Outlook, 2019-2031
4. North America Kids Nutrition Market Outlook, 2019-2031
5. Europe Kids Nutrition Market Outlook, 2019-2031
6. Asia Pacific Kids Nutrition Market Outlook, 2019-2031
7. Latin America Kids Nutrition Market Outlook, 2019-2031
8. Middle East & Africa Kids Nutrition Market Outlook, 2019-2031
9. Competitive Landscape
10. Appendix
Companies Mentioned
- Abbott
- My Lunch Buddy
- Good Wolf
- Mead Johnson & Company LLC
- Danone
- Nestle
- Perrigo Company Plc
- Arla Foods Amba
- Yamo AG
- Nutribud Foods
- Else Nutrition
Methodology
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