Greater Margins in Automobile Infotainment Market than other Vehicle as a Service Options
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This report evaluates software and app platforms including OS, middleware, HMI, smartphone app integration, and OEM SDKs. The report compares the strategic advantages between driver-centric and vehicle-centric infotainment systems. The report also evaluates key initiatives of auto OEMs, third-party app providers, and monetization strategies for automakers in the emerging in-vehicle infotainment ecosystem.
Select Research Findings:
- The USA aftermarket will reach $14.5B by 2027, while OEMs will reach $8.1B
- USA is the largest country in North America, while Germany, France, the UK, and Russia are major countries in Europe
- Asia Pacific is expected to have the highest growth with a CAGR of 34.9% during 2021 to 2026, led by China, Japan, Korea, and India
The connected car ecosystem is rapidly evolving as a result of the dominant industry trend to leverage software-defined cars to provide cloud-based services that are indirectly related to driving itself and more concerned with the overall vehicle occupant experience. This trend within the automobile infotainment market includes auto OEMs developing their own application platforms that integrate with third-party app development for in-vehicle infotainment systems.
The automobile infotainment market consists of emerging systems as diverse services including navigation systems, premium audio, and video systems, in-vehicle advertising, commerce, and smart mobility services such as travel, hotel, flight and train, robo-taxi, ride-sharing/rental, health and education services, and content including video, music, and movies. Various suppliers within the automotive value chain, such as telematics providers and aftermarket service providers, are contributing to develop the SDC ecosystem. This ecosystem is the foundation for in-vehicle entertainment.
We see one of the biggest growth impediments for the automobile infotainment market currently is usability. Many of the build-in systems are surprisingly not as user-friendly as expected. In contrast, some of the aftermarket systems with simple to understand and use features/functionality are gaining greater traction with consumers. The user interface type is an important factor with most people preferring touch-screens over rotary controls.
The easy touch-and-go nature is important for consumer safety (less distraction) and satisfaction through improved application navigation. Another important factor that we have identified is smartphone-to-vehicle integration. Consumers want a seamless in-vehicle experience with apps easily transferable from phone to car and vice versa. For this reason, we give the edge to Apple and Google for their CarPlay and AndroidAuto respectively.
The in-vehicle automobile infotainment market is going to become an over $80 billion opportunity by 2027. Building driver-centric infotainment systems instead of vehicle-centric ecosystems will be one of the key success factors through 2030.
Infotainment services enable new revenue streams that are less dependent on automotive production cycles and provide consistent revenue with up to five times higher margins than the current post-sale services. Many automotive manufacturers have installed third-party infotainment systems, which is a trend that is anticipated to accelerate as vehicle sales decline, placing greater reliance on post-sale services.
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Table of Contents
1 Executive Summary
2 Connected Vehicle Infotainment System: Rise of Software Platforms
2.1 Auto OEMs, OS Platform, Middle Ware, and Other Third Party Platforms
2.1.1 OS Platform
2.1.2 Middleware Platform
2.1.3 HMI Platform
2.1.4 Apps Platform
2.1.5 Smartphone Apps Platform
2.1.6 OEM SDK Platform
2.2 Driver Centric Infotainment System
2.3 Vehicle Centric Telematics Solutions
2.4 OEM vs Third Party
2.5 On Board vs. Cloud Based
3 Automotive Infotainment Apps Platforms and Emerging Challenges
3.1 Auto OEM Initiatives
3.2 Third Party Apps Providers
3.3 API Based Development Ecosystem
3.4 Monetize Connected Services
3.5 Address Cybersecurity Challenges
3.6 Buy or Build Decision for In-Vehicle Infotainment Systems
3.7 Adopt Integrated Strategy and Build Partnership
3.8 Prepare for the Age Software Defined Cars
4 Case studies
4.1 The “Smartphone as Next-Gen Automotive Infotainment” Concept
4.2 QNX and Freescale: Automotive Infotainment
4.3 Case Study for Ford Motor Company developed its next generation SYNC 3
4.4 BOSCH CASE STUDY for GENIVI® Adoption
4.5 Apple CarPlay: Ready for Connected Car Prime Time
5 Company Analysis
5.1 QNX (BlackBerry)
5.1.1 Company Overview
5.1.2 Product Portfolio
5.1.3 Recent Developments
5.2 Mojio Inc.
5.2.1 Company Overview
5.2.2 Product Portfolio
5.2.3 Recent Developments
5.3 Airbiquity Inc.
5.3.1 Company Overview
5.3.2 Product Portfolio
5.3.3 Recent Developments
5.4 IBM Corporation
5.4.1 Company Overview
5.4.2 Product Portfolio
5.4.3 Recent Developments
5.5 Vimcar Inc.
5.5.1 Company Overview
5.5.2 Product Portfolio
5.5.3 Recent Developments
5.6 Thales Group
5.6.1 Company Overview
5.6.2 Product Portfolio
5.6.3 Recent Developments
5.7 Apple (CarPlay)
5.7.1 Company Overview
5.7.2 Product Portfolio
5.7.3 Recent Developments
5.8 Google (Android Auto)
5.8.1 Company Overview
5.8.2 Product Portfolio
5.8.3 Recent Developments
5.9 Inrix Inc.
5.9.1 Company Overview
5.9.2 Product Portfolio
5.9.3 Recent Developments
5.10 Ford Motor Company
5.10.1 Company Overview
5.10.2 Product Portfolio
5.10.3 Recent Developments
6 Market Outlook and Forecasts
6.1 Vehicle to Everything Ecosystem and Rise of In-Vehicle Infotainment System Market
6.2 Connected In-Vehicle Infotainment System Market Forecasts 2022 - 2027
6.2.1 Global Market: OEM vs. Others and Types of Connectivity
6.2.2 Regional Market
6.2.2.1 North America Market: OEM vs. Others, Types of Connectivity, and Country
6.2.2.2 Europe Market: OEM vs. Others, Types of Connectivity, and Country
6.2.2.3 APAC Market: OEM vs. Others, Types of Connectivity, and Country
6.2.2.4 Latin America Market: OEM vs. Others, Types of Connectivity, and Country
6.2.2.5 Middle East and Africa (MEA) Market: OEM vs. Others, Types of Connectivity, and Country
6.2.3 Leading Country Markets
6.2.3.1 USA Market: OEM vs. Others and Types of Connectivity
6.2.3.2 Germany Market: OEM vs. Others and Types of Connectivity
6.2.3.3 China Market: OEM vs. Others and Types of Connectivity
6.2.3.4 Japan Market: OEM vs. Others and Types of Connectivity
6.2.3.5 France Market: OEM vs. Others and Types of Connectivity
6.3 Connected In-Vehicle Infotainment Module Equipped Car Forecasts 2022 - 2027
6.3.1 Global Infotainment Module Equipped Car Forecasts: OEM vs. Others and Types of Smartphone Supported Module
6.3.2 Regional Infotainment Module Equipped Car Forecasts
6.3.2.1 North America Infotainment Module Equipped Car Forecasts
6.3.2.2 Europe Infotainment Module Equipped Car Forecasts
6.3.2.3 APAC Infotainment Module Equipped Car Forecasts
6.3.2.4 Latin America Infotainment Module Equipped Car Forecasts
6.3.2.5 MEA Infotainment Module Equipped Car Forecasts
6.3.3 Leading Country Infotainment Module Equipped Car Forecasts
6.3.3.1 USA Infotainment Module Equipped Car Forecasts
6.3.3.2 Germany Infotainment Module Equipped Car Forecasts
6.3.3.3 China Infotainment Module Equipped Car Forecasts
6.3.3.4 Japan Infotainment Module Equipped Car Forecasts
6.3.3.5 France Infotainment Module Equipped Car Forecasts
7 Conclusions and Recommendations
List of Figures
Figure 1: Connected Vehicle Infotainment Software Platforms
Figure 2: Axway API Gateway for Driver Centric Infotainment System
Figure 3: Axway API Gateway for Vehicle Centric Infotainment System
Figure 4: Connected In-Vehicle Infotainment Market: Intensity of Competition vs. Providers
Figure 5: Global Connected In-Vehicle Infotainment Market 2022 - 2027
Figure 6: Global Connected In-Vehicle Infotainment Module Deployed Car 2022 - 2027
List of Tables
Table 1: Global Connected In-Vehicle Infotainment Market by Manufacturers and Third Party 2022 - 2027
Table 2: Global Connected In-Vehicle Infotainment Market of Manufacturers by Segment 2022 - 2027
Table 3: Global Connected In-Vehicle Infotainment Market of Third Party by Segment 2022 - 2027
Table 4: Global Connected In-Vehicle Infotainment Market by Service Provider 2022 - 2027
Table 5: Global Connected In-Vehicle Infotainment Market by Types of Connectivity 2022 - 2027
Table 6: Connected In-Vehicle Infotainment Market by Region 2022 - 2027
Table 7: North America Connected In-Vehicle Infotainment Market by Service Provider 2020 - 2025
Table 8: North America Connected In-Vehicle Infotainment Market by Types of Connectivity 2022 - 2027
Table 9: North America Connected In-Vehicle Infotainment Market by Country 2022 - 2027
Table 10: Europe Connected In-Vehicle Infotainment Market by Service Provider 2022 - 2027
Table 11: Europe Connected In-Vehicle Infotainment Market by Types of Connectivity 2022 - 2027
Table 12: Europe Connected In-Vehicle Infotainment Market by Country 2022 - 2027
Table 13: APAC Connected In-Vehicle Infotainment Market by Service Provider 2022 - 2027
Table 14: APAC Connected In-Vehicle Infotainment Market by Types of Connectivity 2022 - 2027
Table 15: APAC Connected In-Vehicle Infotainment Market by Country 2022 - 2027
Table 16: Latin America Connected In-Vehicle Infotainment Market by Service Provider 2022 - 2027
Table 17: Latin America Connected In-Vehicle Infotainment Market by Types of Connectivity 2022 - 2027
Table 18: Latin America Connected In-Vehicle Infotainment Market by Country 2022 - 2027
Table 19: MEA Connected In-Vehicle Infotainment Market by Service Provider 2022 - 2027
Table 20: MEA Connected In-Vehicle Infotainment Market by Types of Connectivity 2022 - 2027
Table 21: MEA Connected In-Vehicle Infotainment Market by Country 2022 - 2027
Table 22: USA Connected In-Vehicle Infotainment Market by Service Provider 2022 - 2027
Table 23: USA Connected In-Vehicle Infotainment Market by Types of Connectivity 2022 - 2027
Table 24: Germany Connected In-Vehicle Infotainment Market by Service Provider 2022 - 2027
Table 25: Germany Connected In-Vehicle Infotainment Market by Types of Connectivity 2022 - 2027
Table 26: China Connected In-Vehicle Infotainment Market by Service Provider 2022 - 2027
Table 27: China Connected In-Vehicle Infotainment Market by Types of Connectivity 2022 - 2027
Table 28: Japan Connected In-Vehicle Infotainment Market by Service Provider 2022 - 2027
Table 29: Japan Connected In-Vehicle Infotainment Market by Types of Connectivity 2022 - 2027
Table 30: France Connected In-Vehicle Infotainment Market by Service Provider 2022 - 2027
Table 31: France Connected In-Vehicle Infotainment Market by Types of Connectivity 2022 - 2027
Table 32: Global Connected In-Vehicle Infotainment Module (Deployed with Car) by Providers 2022 - 2027
Table 33: Global Connected In-Vehicle Infotainment Smartphone Supported Module (Deployed with Car) by Types 2022 - 2027
Table 34: Connected In-Vehicle Infotainment Module Deployed Car by Region 2022 - 2027
Table 35: North America Connected In-Vehicle Infotainment Module (Deployed with Car) by Providers 2022 - 2027
Table 36: North America Connected In-Vehicle Infotainment Smartphone Supported Module (Deployed with Car) by Types 2022 - 2027
Table 37: North America Connected In-Vehicle Infotainment Module Deployed Car by Country 2022 - 2027
Table 38: Europe Connected In-Vehicle Infotainment Module (Deployed with Car) by Providers 2022 - 2027
Table 39: Europe Connected In-Vehicle Infotainment Smartphone Supported Module (Deployed with Car) by Types 2022 - 2027
Table 40: Europe Connected In-Vehicle Infotainment Module Deployed Car by Country 2022 - 2027
Table 41: APAC Connected In-Vehicle Infotainment Module (Deployed with Car) by Providers 2022 - 2027
Table 42: APAC Connected In-Vehicle Infotainment Smartphone Supported Module (Deployed with Car) by Types 2022 - 2027
Table 43: APAC Connected In-Vehicle Infotainment Module Deployed Car by Country 2022 - 2027
Table 44: Latin America Connected In-Vehicle Infotainment Module (Deployed with Car) by Providers 2022 - 2027
Table 45: Latin America Connected In-Vehicle Infotainment Smartphone Supported Module (Deployed with Car) by Types 2022 - 2027
Table 46: Latin America Connected In-Vehicle Infotainment Module Deployed Car by Country 2022 - 2027
Table 47: MEA Connected In-Vehicle Infotainment Module (Deployed with Car) by Providers 2022 - 2027
Table 48: MEA Connected In-Vehicle Infotainment Smartphone Supported Module (Deployed with Car) by Types 2022 - 2027
Table 49: MEA Connected In-Vehicle Infotainment Module Deployed Car by Country 2022 - 2027
Table 50: USA Connected In-Vehicle Infotainment Module (Deployed with Car) by Providers 2022 - 2027
Table 51: USA Connected In-Vehicle Infotainment Smartphone Supported Module (Deployed with Car) by Types 2022 - 2027
Table 52: Germany Connected In-Vehicle Infotainment Module (Deployed with Car) by Providers 2022 - 2027
Table 53: Germany Connected In-Vehicle Infotainment Smartphone Supported Module (Deployed with Car) by Types 2022 - 2027
Table 54: China Connected In-Vehicle Infotainment Module (Deployed with Car) by Providers 2022 - 2027
Table 55: China Connected In-Vehicle Infotainment Smartphone Supported Module (Deployed with Car) by Types 2022 - 2027
Table 56: Japan Connected In-Vehicle Infotainment Module (Deployed with Car) by Providers 2022 - 2027
Table 57: Japan Connected In-Vehicle Infotainment Module (Deployed with Car) by Providers 2022 - 2027
Table 58: France Connected In-Vehicle Infotainment Module (Deployed with Car) by Providers 2022 - 2027
Table 59: France Connected In-Vehicle Infotainment Module (Deployed with Car) by Providers 2022 - 2027
Companies Mentioned
- Airbiquity Inc.
- Apple CarPlay
- Ford Motor Company
- Google (Android Auto)
- IBM Corporation
- Inrix Inc.
- Mojio Inc.
- QNX (BlackBerry)
- Thales Group
- Vimcar GmbH
Methodology
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