Brand Consultancy in the UK - Industry Market Research Report

Boost to branding: The digital revolution makes branding essential to success

Over the five years through 2023-24, revenue will expand at a compound annual rate of 3.2%, including revenue growth of 4% in the current year, to £1.9 billion. Business confidence, the number of businesses and household spending habits determine revenue. Economic uncertainty since the EU referendum has subdued business and consumer confidence, lowering revenue. However, the industry has proven resilient, as brands have become vital to a business' identity. Consumers can now publicly share information about their encounters with brands online. Businesses are more willing to seek brand consultants to improve their strategy. Consultants' markets are broad, which has cushioned the effect of fluctuations in the UK economy.

Companies in the industry help clients to develop and implement strategies to align their brand and products with their target market’s values in order to acquire and retain customers. Marketing services do not fall under the industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.