Children's Book Publishing in the UK - Industry Research Report

Turning the page: Revenue is back on the up after its COVID-19-driven decline in 2020-21

Parents still value children's books, despite the rise in digital alternatives, which has enabled the industry to succeed amid strong external competition. Furthermore, the rise of blockbuster book series and the success of British children's book authors, such as David Walliams, have created favourable demand conditions, with revenue estimated to grow at a compound annual rate of 0.2% over the five years through 2023-24 to reach £834 million. The market for children's books has expanded over the past five years, as e-readers and other popular devices, such as tablets and smartphones, have made books easier to purchase, read and store.

This industry designs, edits and markets books for children aged 17 and under, including colouring and picture books. The industry includes e-books but excludes online-only publishers and authors, as well as textbook publishing.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.