Scented Candles - Global Strategic Business Report

The global market for Scented Candles was estimated at US$550.7 Million in 2023 and is projected to reach US$677.8 Million by 2030, growing at a CAGR of 3.0% from 2023 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.

Global Scented Candles Market - Key Trends & Drivers Summarized

Why Are Scented Candles Experiencing a Rise in Popularity?

Scented candles have seen a significant surge in popularity as consumers increasingly prioritize wellness and self-care experiences. In today's busy world, more people are using aromatherapy and home fragrances to create calming environments, and scented candles fit perfectly into this lifestyle trend. Candles infused with essential oils like lavender, eucalyptus, and sandalwood are becoming a popular choice for their stress-relieving properties. Additionally, the rise of 'cocooning,' a behavior where consumers prefer to stay at home and create a comfortable ambiance, has further fueled the growth of the scented candles market. From home decor enhancements to special gifts, scented candles are versatile, making them appealing to a broad audience looking to add warmth and a sensory element to their spaces.

How Are Trends in Sustainability Shaping the Scented Candle Industry?

Sustainability has emerged as a defining trend, profoundly impacting the scented candles market. As consumers become more environmentally conscious, there is a rising demand for candles made with natural, eco-friendly materials. Manufacturers are increasingly using renewable resources like soy, coconut, and beeswax instead of traditional paraffin wax, which is derived from petroleum. This shift towards natural waxes not only enhances the burn quality but also reduces the environmental footprint of the candles. Furthermore, sustainable packaging is gaining traction; brands are using recyclable glass jars, biodegradable labels, and even seed-infused packaging that encourages customers to plant them after use. This emphasis on sustainability helps brands connect with conscious consumers who seek ethically made products that align with their values.

What Role Do Innovations and Design Play in Driving Market Growth?

Innovations in fragrance blending, design, and customizability are pivotal in expanding the scented candles market. Customization has become a significant trend, with brands offering personalized scent combinations and engraved containers to cater to specific consumer preferences. Limited edition candles and seasonal fragrances are also creating a sense of exclusivity, drawing customers who appreciate unique scents and artistic designs.

Additionally, multi-wick candles, crackling wooden wicks, and candles that incorporate decorative elements, such as dried flowers or crystal pieces, have gained popularity as consumers seek both aesthetic and experiential value. The rise of smart candles, which are equipped with Bluetooth technology to control fragrance intensity and burning time, is also enhancing the appeal of this market, especially among tech-savvy users looking for convenience and sophistication.

What Are the Key Factors Fueling Growth in the Scented Candles Market?

The growth in the scented candles market is driven by several factors, including increasing consumer focus on home ambiance, rising disposable income, and the expansion of e-commerce platforms. The trend of creating a comforting home environment has been a major factor, with people spending more time at home due to hybrid working models, which has encouraged them to invest in products that enhance their living spaces.

The availability of premium and luxury scented candles targeting higher-income segments has also supported market growth, as more consumers are willing to spend on higher-quality products for self-care and wellness. The role of social media, particularly lifestyle influencers promoting candle brands, has amplified consumer interest, making scented candles an aspirational product. Furthermore, the expansion of online retail and subscription box services has made it easier for consumers to access a diverse range of scented candles, enhancing convenience and driving market penetration.

Scope of the Study

The report analyzes the Scented Candles market, presented in terms of market value (US$ Thousand). The analysis covers the key segments and geographic regions outlined below.

Segments

Product Type (Container-Based, Pillars, Other Product Types); Distribution Channel (Convenience Stores, Hypermarkets & Supermarkets, Online)

Geographic Regions/Countries

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Container-based Candles segment, which is expected to reach US$387.9 Million by 2030 with a CAGR of a 3.2%. The Pillar Candles segment is also set to grow at 2.8% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, estimated at $149.2 Million in 2023, and China, forecasted to grow at an impressive 5.1% CAGR to reach $133.6 Million by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Scented Candles Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Scented Candles Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Scented Candles Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2023 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of major players in the Global Scented Candles Market such as Bath and Body Works, California Exotic Novelties, CoScentrix, diptyque, Gellite Gel Candles and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 19 companies featured in this Global Scented Candles Market report include:

• Bath and Body Works
• California Exotic Novelties
• CoScentrix
• diptyque
• Gellite Gel Candles
• Himalayan Trading Post
• Lee Naturals
• LELO
• Magnolia Scents by Design
• Mels Candles
• Net-a-Porter
• Northern Lights Candles
• Paddywax
• PandG
• Reckitt Benckiser
• Southern Made Candles
• Soy Works Candle Company
• Stand Around Creations
• Tatine
• The Gel Candle Company
• The Yankee Candle Company