U.S. Pet Market Outlook, 2023-2024

Table of Contents

Chapter 1: Executive Summary

• Scope and Methodology
• Scope of Coverage
• Research Methodology
• Generational Breakouts  
• Census Region Breakouts
• Figure 1-1. National Map by State, Geographic Region, and Census Region
• The Market
• Inflation Accounts for Much of the Dollar Growth  
• Looking Ahead: Strong Growth Market-Wide Through 2027  
• Pet Owners Not Spared of Economic Pressures
• Higher-Income Households Dominate Spending
• Supply Chain Issues Moderate
• “Pets as Family”  
• Focus on Health and Wellness
• Declining Dog Population
• Travel Surge and Return to Work Are a Mixed Pet Care Bag  
• Industry Trends
• Overview
• Illustration 1-1. Omnimarket Strategies Cross Traditional Business Boundaries
• Consolidation Continues Apace
• Pet Industry Leaders Back Promising Startups With Venture Funds  
• Deal-Making Moderates in 2022  
• Pet Food and Treats
• Double-Digit Inflation
• The Superpremium Evolution
• The Fresh Pet Food Revolution
• Freeze-Dried Segment Remains High Interest
• Advancements in Human Grade Pet Food
• Smucker Downsizes Pet Food Portfolio, Post Buys In
• General Mills/Blue Buffalo Exploring New Growth Avenues
• Science-Based Diets on a Roll
• Wet Pet Food Usage Slows, But Future Remains Bright
• Pet Treats Continue to Advance
• Focus on Affordability
• Non-Food Pet Supplies
• Pandemic Blowback: Economic Angst and Extreme Inflation
• Product Shortages
• Away from Home  
• Health & Wellness
• Pet Supplements and Cbd
• Pet Medications Not Spared Substantial Headwinds
• Pet Tech/Technology Extends Omnimarket Reach
• Veterinary Services Sector  
• Topline Revenues and Growth  
• Veterinary Spending Per Customer Household
• Share of Veterinary Revenues by Animal Type  
• Veterinary Spending: by Type of Pet
• Customer Draw by Veterinary Service Type  
• Usage Rates for Veterinary Services
• Non-Medical Pet Services Sector
• Market Segmentation and Performance by Category  
• Economic Stress/Inflation 
• Staffing Shortages/Business Closures
• The Franchise Revolution  
• Wag! Goes Public, Acquires Dog Food Advisor
• Rover: Revenues Up, Share Prices Down
• Top Retailers Continue to Lean in on Services
• Pet Insurance Maintains Upward Curve
• Retail and E-Commerce Trends
• Sales Overall and by Food Versus Non-Food
• Brick & Mortar Versus E-Commerce Sales
• Figure 1-2. Brick & Mortar Vs. E-Commerce Shares of Retail Sector Pet Product Sales, 2017-2022
• Breakouts of Sales and Shares  
• The Omnipresent Internet
• Consumer Priorities in Choosing Where to Shop
• Pet Ownership and Pet Population Trends  
• Motivations for Pet Ownership
• Pets as Family
• Pet Parent Challenges
• Over Half of Households Own Pets
• Table 1-1. Topline Pet Ownership Rates by Type, 2018-2022 (Percent of Households)  
• Opportunities
• Omnichannel, Omnimarket
• Payment Services for Customers
• Private Label/Affordability
• Customization and Personalization
• Illustration 1-2. Dandy’S Personalized Pet Supplements  
• Cross-Over Human Companies, Brands, Celebrities  
• Microbiome
• Alternative Form Pet Food
• Consumerization of Veterinary Care
• Pet Services Retail-Ization
• The Feline Factor
• Illustration 1-3. Blue’S Tastefuls Kibble and Wet Cat Food  
• Autoship, Subscription/Membership Programs
• Direct-To-Consumer
• Home Delivery, Bopus, and Curbside
• Sustainability, Corporate Responsibility, Animal Welfare
• Senior / Special Needs Pets
• Pets and Human Health

Chapter 2: Market Size and Growth

• Chapter Highlights
• Market Size & Growth
• Inflation Accounts for Much of the Dollar Growth
• Table 2-1A. US Pet Market Retail Sales by Sector, 2017-2022 (Billions of Dollars)
• Table 2-1B. US Pet Market Retail Sales Annual Change by Sector, 2017-2022 (Percent Change Over Previous Year)
• Table 2-2. Sector Share of US Pet Market Retail Sales, 2021, 2022, and 2027P (Percent)
• Table 2-3A. Sector Share of US Pet Market Retail Sales by Animal Type, 2022 (Percent)
• Table 2-3B. Sector Sales of US Pet Market Retail Sales by Animal Type, 2022 (Percent) Pet Product and Service Spending Per Pet-Owning Household
• Table 2-4. Dollar Sales Per Pet-Owning Household by Sector, 2017-2022 (Millions of Dollars And Dollars)
• Table 2-5. Dollar Sales Per Dog-Owning Household by Sector, 2017-2022 (Millions of Dollars And Dollars)
• Table 2-6. Dollar Sales Per Cat-Owning Household by Sector, 2017-2022 (Millions of Dollars And Dollars)
• Table 2-7. Dollar Sales Per Individual Dog and Cat by Sector, 2022 (Millions of Dollars and Dollars)
• Retail Channel: E-Commerce Continues to Accelerate
• Table 2-8. Share of US Retail Channel Sales of Pet Products by Channel Classification, 2022 (Percent)
• Looking Ahead: Strong Growth Market-Wide Through 2027
• Table 2-9. Projected Growth by Pet Market Sector and Channel, 2022, 2023P, and 2027P (Millions Of Dollars)
• Table 2-10. Projected US Retail Sales of Products and Services, 2022-2027 (Billions of Dollars)
• Table 2-11A. Projected US Retail Sales of Products and Services by Sector, 2022-2027 (Billions Of Dollars)
• Table 2-11B. Projected Annual Change in US Retail Sales of Products and Services by Sector, 2022-20 (Percent Change Over Previous Year)
• Table 2-12. US Pet Market Compound Annual Growth Rates by Sector, 2017-2022 vs. 2022-20(Percent)
• Market Drivers Pet Owners Not Spared Economic Pressures
• Figure 2-1. Level of Concern About Rising Prices in Consumer Categories, 2022 (Percent of Pet Owners).
• Table 2-13. Effects of the Economic Environment on Pet Owners, January 2022 vs. February 2 (Percent Negatively/Positively Affected)
• Table 2-14. Selected Pet Product Spending Psychographics, January 2022 vs. February 2023 (Percent Of Pet Product Shoppers) Pet Care Spending is Sticky
• Figure 2-2. Household Expenses Pet Owners Cut Back on in Past 12 Months, 2022 (Percent of Pet Owners).
• Figure 2-3. Pet Care Expenses Pet Owners Cut Back on due to Inflation, 2022 (Percent of Pet Owners)
• Table 2-15. Changes in Levels of Pet Care Spending in Last 12 Months, February 2021, January 2022, And February 2023 (Percent of Pet Care Customers)
• Higher-Income Households Represent More Than Two-Thirds of Spending
• Table 2-16. $70K+ Household Share of Pet Market Expenditures: by Classification, 2012-20(Percent)
• “Pets as Family”
• Figure 2-4. Level of Agreement with Statement: “I Consider My Pets to be Part of the Family”, 20(Percent of Pet Owners)
• Figure 2-5. Level of Agreement with Statement: “My Pets are Central to My Home Life”, 2022 (Percent Of Pet Owners)
• Companionship, Love Top Reasons for Pet Ownership
• Figure 2-6. Top Reasons Why Pet Owners Have Their Pet: by Type of Pet, 2023 (Percent of Pet Owners).
• Supply Chain Issues Persist
• Figure 2-7. Level of Agreement with Statement: “I’M Concerned About Higher Prices for Pet Food”, 2023 (Percent of Pet Product Shoppers)
• Figure 2-8. Level of Agreement with Statement: “I’M Concerned About Shortages of the Pet Foods I
• Usually Buy”, 2023 (Percent of Pet Product Shoppers)
• Intensified Focus on Health and Wellness
• Figure 2-9. Percentage Strongly or Somewhat Agreeing with Statement: “My Pets are Important To My Mental/Physical Health”, 2023 (Percent of Dog, Cat, and Other Pet Owners)
• Figure 2-10. Agreement with Selected Statements Related to Pet Health Concerns: Dog vs. Cat Owners, 2023 (Percent) Pet Obesity and Aging Pets Contribute to Health Concerns
• Figure 2-11. Share of Dog/Cat-Owning Households with Senior Pets Age 7+, 2012-2022 (Percent For Even Years)
• Declining Dog Population
• Table 2-17. Dog-Owning Household Population by Generational Cohort, 2016-2022 (Number In Thousands)
• Younger Pet Owners May Give Up Pets
• Travel Surge and Return to Work are a Mixed Pet Care Bag
• Table 2-18. Travel and Work Trends: Pet Owners vs. US Adults Overall, 2022 (Percent)
• Investment and M&A

Chapter 3: Overall Industry Trends

• Chapter Highlights
• Industry Trends
• Overview
• Illustration 3-1. Omnimarket Strategies Cross Traditional Business Boundaries
• Consolidation Continues Apace Pet Food Market Leaders
• Non-Food Pet Supplies Market Leaders
• Leading Veterinary and Non-Medical Pet Service Operators
• Fast-Growing Franchises and Private Companies
• Supply Chain Issues Persist Pet Industry Leaders Back Promising Startups with Venture Funds
• Mars’ Companion Venture Fund
• Mars’ Leap Venture Studio and Academy
• Illustration 3-2. Mars’ Leap Venture Studio 2022 Cohort
• Nestlé Purina's Petcare Innovation Prize
• Illustration 3-3. Purina's Pet Care Innovation Prize Members
• The Central Garden & Pet Ecosystem
• Deal-Making Moderates in 2022
• Mergers, Acquisitions, Investments, and Rebranding
• Smalls Receives Capital Investment
• Natural Balance and Canidae Merge
• Post Acquires Pet Brands from Smucker
• Beach Point Capital Acquires Controlling Stake in Wet Noses Petmeds to Acquire Petcarerx
• Barkleigh Acquires National Dog Groomers Association
• Mars Petcare Acquires Champion Petfoods
• Earthwise Pet Acquires 42 New Locations
• Rover's Wellness Acquired by London-based Cpg Group
• Chasing Our Tails Buys K9 Candy Kitchen
• Brightpet Nutrition Group Acquires Bravo! Pet Foods
• Premium Pet Food Brand Ziwi Acquires New Zealand-based Freeze-Dried Foods
• Antelope Acquires Ark Naturals
• Win World International Trade Acquires Pet Gazebo
• Wag! Goes Public
• Boss Pet Products Acquires Bardel Bows Pet Food Express Receives Investment
• One Farm Pet Supplements Merges with Ziggy Marley's Apawthecary
• Antelope Acquires Pet Cbd Supplement and Treat Co.
• Garnett Station Partners Acquires Woof Gang Bakery & Grooming
• Clayton, Dubilier & Rice Acquires Covetrus
• Tuffy's Treat Co. Acquires Finley's Barkery
• The Honest Kitchen Receives Investment
• Worldwise Acquires Pet Factory
• Hollywood Feed Acquires Petpeople
• Dane Creek Capital Corp. Acquires Pet Treats Maker Wodema Industries
• Wild Earth Receives Investment
• Made by Nacho Receives Investment
• “I and Love and You” Receives Investment
• Swedencare Acquires Naturvet
• Brazilian Pet Retail Chain Acquires Wizsmart Dog Pads Pet Supplies Plus Acquires Wag N’ Wash Natural Pet Food & Grooming
• Authority Brands Acquires Woofie's
• Worldwise Acquires Furhaven and Kitty Sift
• Manna Pro Acquires Oxbow Animal Health
• Mars Acquires Nomnomnow

Chapter 4: Focus on Pet Food and Treats

• Chapter Highlights Pet Food and Treats
• Double-Digit Inflation
• Table 4-1. Level of Agreement with Selected Statements Related to Pet Product Spending: Pet
• Owners Overall, Dog Owners, and Cat Owners, 2023 (Percent of Pet Product Shoppers)
• Figure 4-1. Pet Health Products Considered Most Important: Dog vs. Cat Owners, 2023 (Percent)
• Table 4-2. Level of Agreement with Selected Statements Related to Pet Food and Pet Health: Pet
• Owners Overall, Dog Owners, and Cat Owners, 2023 (Percent of Pet Product Shoppers)
• The Superpremium Evolution
• Table 4-3. Level of Agreement with Selected Statements Related to Pet Food Formulation: Pet
• Owners Overall, Dog Owners, and Cat Owners, 2023 (Percent of Pet Product Shoppers)
• The Fresh Pet Food Revolution
• Figure 4-2. Pet Food Purchasing by Form: Dog/Owners, 2023 (Percent of Pet Product Purchasers)
• Freshpet Posts Closes Out a Strong 2022
• Illustration 4-1. Freshpet Projected Sales Through 2027
• Retailers Also Ramping Up in Fresh
• Freeze-Dried Segment Remains High Interest
• Advancements in Human-Grade Pet Food
• Illustration 4-2. Full Moon Pet's New Freshly Crafted Dog Food
• Locally Sourced and Made in the Usa
• Smucker Downsizes Pet Food Portfolio, Post Buys in
• Post's New Pet Food Platform
• General Mills/Blue Buffalo Exploring New Growth Avenues
• New Directions: Fresh Pet Food, Cat Food, Treats
• Illustration 4-3. Blue's New Premier Blend Wilderness Formula
• Mars Bulks Up Superpremium Portfolio
• Higher Costs Equal Higher Prices
• Figure 4-3. Level of Agreement with the Statement, “I Am Concerned About Shortages of the Pet Food I Typically Buy”, May 2022 vs. February 2023 (Percent of Pet Owners)
• Focus on Affordability
• Table 4-4. Percent of Pet Food Buyers Purchasing "Store Brand" Pet Food or Treats in Last 6 Months
• Fall 2021 vs. Fall 2022 (Percent of Category Purchasers)
• Illustration 4-4. Spot & Tango's “Affordable Fresh” Pet Food
• Science-based Diets on a Roll
• Illustration 4-5. Hill's New Prescription Onc
• Spotlight on Microbiome
• Illustration 4-6. Hill's Microbiome Focus
• Sustainable Pet Food Formulas and Industry Initiatives
• Table 4-5A. Level of Agreement with Selected Statements Related to Pet Food Sustainability and Ecoconsciousness: Pet Owners Overall, Dog Owners, And Cat Owners, 20 (Percent Of Pet Product Shoppers)
• Table 4-5B. Level of Agreement with Selected Statements Related to Pet Food Sustainability and Ecoconsciousness: By Generational Cohort, 20 (Percent Of Pet Product Shoppers)
• Illustration 4-7. Pawco Plant-based Pet Food
• Illustration 4-8. Chippin Silver Carp Dog Food
• Sustainable Packaging a Key Challenge
• Canidae/Petco Rolls Out Kibble Refill Stations
• Illustration 4-9. Canidae Rebrand
• Wet Pet Food Usage Slows, But Future Remains Bright
• Table 4-6. Household Usage of Pet Food by Type in Last 6 Months 2019-2022 (Percent of Dog- or Catowning
• Households) Pet Treats Continue to Advance
• Figure 4-4. Current Purchase Rates for Pet Treats/Chews by Type: Dog Owners vs. Cat Owners, 20 (Percent)
• Smucker Shooting for $1 Billion with Milk-Bone
• Illustration 4-10. Milk-Bone Varieties
• General Mills Rebranding Former Tyson Treats Brands Under Blue Buffalo
• Cbd Pet Treats Continue to Cross Regulatory Lines
• Illustration 4-11. Martha Stewart Cbd Dog Treats
• Treat-Specific Subscription Programs

Chapter 5: Focus on Non-Food Pet Supplies

• Chapter Highlights
• Non-Food Pet Supplies
• Pandemic Blowback: Economic Angst and Extreme Inflation
• Figure 5-1. Changes in Levels of Non-Food Pet Supplies Spending, February 2021, January 2022, And February 2023 (Percent of Non-Food Pet Supplies Purchasers)
• Figure 5-2. Top Factors Pet Owners Consider “Most Important” in Deciding Which Pet Products to Buy And Which Stores/Websites to Shop, 2023 (Percent of Pet Product Purchasers)
• Product Shortages
• Away from Home
• Health & Wellness
• Figure 5-3. Products Considered Most Important for Pet Health, 2023 (Percent of Dog/Cat Owners) Pet Supplements and CBD
• Figure 5-4. Top Health and Wellness Concerns for Which Pet Supplements are Purchased, November 2022 (Percent of Pet Supplement Purchasers)
• Illustration 5-1. Zesty Paws Vet Strength Line
• Illustration 5-2. Charlotte's Web Condition-Specific Cbd Supplements Pet Medications Not Spared Substantial Headwinds
• Illustration 5-3. Walmart Petrx
• Illustration 5-4. Petco Veterinary Services
• Illustration 5-5. Vetsource's Vet-Targeted Web Page Pet Tech/Technology Extends Omnimarket Reach
• Figure 5-5. Share of Pet Owners Who Use Internet/Bluetooth Connected Pet Products: Overall and By Generational Cohort, 2023 (Percent)
• Table 5-1. High-Tech Pet Products Purchased in Last 12 Months, February 2023 (Percent of Dog or Cat Owners)
• Table 5-2. Agreement with the Statement, “Technology is Allowing Me to Spend More Quality Time With My Pets”: Overall and by Generational Cohort, 2023 (Percent of Dog/Cat Owners)
• Illustration 5-6. Pets International/Yummypets Pet Tech Survey
• DNA Test Kits
• Figure 5-6. Brand(S) of Home DNA Test Kits Purchased in the Past 12 Months (Percent of Purchasers)
• Illustration 5-7. Embark Genetic Screening Test Kits
• Sustainability and Corporate Responsibility
• Illustration 5-8. Central Garden & Pet Sustainability Initiatives
• Illustration 5-9. Jackson's Galaxy's Sustainably Yours Cat Litter
• Table 5-3. Cat Litter Usage in Last 12 Months, Fall 2022 (Percent of Cat-Owning Households)

Chapter 6: Focus on Veterinary Services

• Chapter Highlights
• Veterinary Services Sector
• Topline Revenues and Growth
• Table 6-1. US Veterinary Sector Revenues: Overall and Services vs. Products, 2020-2022 (In Billions Of Dollars and Percent Growth)
• Table 6-2. US Veterinary Sector Revenues by Service and Product Classification, 2020-2022 (In Millions of Dollars)
• Figure 6-1. Annual Inflation Rates for Veterinary Services, 2019-2022 (Percent)
• Veterinary Share of Pet Care Service Revenues
• Veterinary Spending Per Customer Household
• Table 6-3. Spending Per Customer Household in Last 12 Months: by Dollar Ranges, 2021 vs. 20 (Percent of Veterinary Service Users)
• Table 6-4. Share of Veterinary Care Spending in Last 12 Months by Dollar Ranges and Generational Cohort, 2022 (Percent of Veterinary Service Users)
• Share of Veterinary Revenues by Animal Type
• Figure 6-2. Veterinary Sector Sales and Share by Animal Type, 2022 (Percent)
• Veterinary Spending: by Type of Pet
• Table 6-5A. US Veterinary Sector Revenues by Type of Pet: Dog, Cat, and Other Pets, 2022 (In Millions Of Dollars)
• Table 6-5B. Share of US Veterinary Sector Revenues by Type of Pet: Dog, Cat, and Other Pets, 20 (Percent)
• Table 6-6. US Veterinary Sector Revenues for Dogs vs. Cats: Per Pet-Owning Household and Per Pet, 2022 (In Dollars)
• Veterinary Care Usage Patterns
• Customer Draw by Veterinary Service Type
• Table 6-7. Usage Rates for Veterinary Services by Type: by Dog Owners Overall and by Generational Cohort, 2023 (Percent of Veterinary Customers)
• Table 6-8. Usage Rates for Veterinary Services by Type: Cat Owners Overall and by Generational Cohort, 2023 (Percent of Veterinary Customers)
• Usage Rates for Veterinary Services
• Figure 6-3. Veterinary Visits in Last 12 Months: Share of Dog/Cat Owners, 2013-2022 (Percent Of Veterinary Customers)
• Table 6-9A. Any Veterinary Visits in Last 12 Months: Share of Dog/Cat Owners, 2013-2022 (Percent)
• Table 6-9B. Customer Base for Any Veterinary Visits in Last 12 Months: Dog/Cat Owners, 2013-20 (In Millions)
• Patterns by Number of Veterinary Visits
• Table 6-10. Patterns for Number of Annual Visits to Vet: Dog vs. Cat Owners, 2013-2022 (Percent Of Veterinary Customers)
• Reasons for Veterinary Visits
• Table 6-11A. Selected Reasons for Veterinary Visits: for Dogs vs. Cats, 2021 vs. 2022 (Percent Of Veterinary Customers)
• Table 6-11B. Selected Reasons for Veterinary Visits by Generational Cohort: for Dogs vs. Cats, 2022 (Percent of Veterinary Customers)
• Sector Trends
• Competitive Landscape
• Industry Consolidation
• Braving the New World of Millennials/Gen Z
• Figure 6-4. Share of Pet Owners Who Changed Level of Pet Ownership in Last 12 Months: By Generational Cohort, 2021 vs. 2022 (Percent)
• Millennials/Gen Z Pet Parents are Less Vet-Centric
• Table 6-12. Most Important Sources of Pet Care Information: Overall, by Dog vs. Cat Owners, and By Generational Cohort, 2023 (Percent)
• Figure 6-5. Share of Pet Owners Who Consider Social Media a Most Important Source of Pet Care
• Information: Overall and by Generational Cohort, 2023 (Percent)
• Millennials/Gen Z Pet Parents are Less Attached to Local, Independent Vet Model
• Table 6-13. Levels of Agreement with Selected Veterinary Care Psychographics: Overall and By
• Generational Cohort, 2023 (Percent of Veterinary Customers)
• Figure 6-6. Share of Pet Owners Concerned About the Affordability of Pet Healthcare: Emergency vs.
• Routine, 2022 vs. 2023 (Percent of Veterinary Customers)
• Millennials/Gen Z Pet Parents Have More Diverse Range of Vet Service Priorities
• Table 6-14. Selected Psychographics About Veterinary Services: Overall, by Dog vs. Cat Owners, And By Generational Cohort, 2023 (Percent of Veterinary Customers)
• Table 6-15A. Factors Most Important in Choosing a Veterinary Hospital/Clinic: Overall and by Dog vs. Cat Owners, 2023 (Percent of Vet Service Users)
• Table 6-15B. Factors Most Important in Choosing a Veterinary Clinic/Hospital: Overall and By Generational Cohort, 2023 (Percent of Vet Service Users)
• Table 6-16A. Satisfaction Levels with Selected Aspects of Veterinary Services: Overall and by Dog vs. Cat Owners, 2023 (Percent)
• Table 6-16B. Satisfaction Levels with Selected Aspects of Veterinary Services: by Generational Cohort, 2023 (Percent)
• Millennial/Gen Z Pet Parents are More Prone to Buy Healthcare Products Through Vet
• Table 6-17A. Pet Products Purchased in Last 12 Months Through Veterinarian: Dog Owners Overall
• And by Generational Cohort, 2023 (Percent of Veterinary Customers)
• Table 6-17B. Pet Products Purchased in Last 12 Months Through Veterinarian: Cat Owners Overall
• And by Generational Cohort, 2023 (Percent of Veterinary Customers)
• Table 6-18. Purchasing Patterns for Pet Products Sold Through Veterinarians: Rx Flea/Tick Heartworm And Pet Food, Dog vs. Cat Owners, 2023 (Percent of Customers Buying Pet Products Through Veterinarian)
• Table 6-19. Leading Websites for Purchasing Rx Flea/Tick Heartworm Medications: Overall, by Dog vs.
• Cat Owners, and by Generational Cohort, 2023 (Percent of Customers Buying Pet Products Through Veterinarian)
• The Veterinary Diets Opportunity
• Figure 6-7. Pet Health Products Considered Most Important: Dog vs. Cat Owners, 2023 (Percent)
• Telehealth and “Smart” Product Trends
• Table 6-20. Use of Telehealth Consultation in Last 12 Months: Dog vs. Cat Owners, Overall and By Generational Cohort, February 2023 (Percent)
• Figure 6-8. How Long Using Veterinary Telehealth Consultation Services: Dog vs. Cat Owners, 2023 (Percent of Veterinary Telehealth Uses)

Chapter 7: Focus on Non-Medical Pet Services

• Chapter Highlights
• Non-Medical Pet Services Sector
• Market Segmentation and Performance by Category
• Table 7-1A. US Sales and Market Share of Non-Medical Pet Services by Category, 2021-2023 (Dollars And Percent)
• Table 7-1B. Percentage Growth in Non-Medical Pet Services by Category, 2021-2023 (Percent)
• Economic Stress/Inflation
• Figure 7-1. due to Inflation, are You Cutting Back on Pet Care Spending in Any of These Areas?
• November 2022 (Percent of Pet Owners)
• Figure 7-2. for Which Pet Grooming Services are You Lowering or Eliminating Spending? November 2022 (Percent of Grooming Services Users by Type)
• Table 7-2A. Share of Dog and Cat Households Using Pet Services: by Category, 2021-2022 (Percent)
• Table 7-2B. Number of Dog and Cat Households Using Pet Services: by Category, 2021-2022 (In Thousands)
• Table 7-3. Percent Change in Number of Dog and Cat Households Using Pet Services: by Category, 2021-2022 (Percent)
• Table 7-4A. Share of Dog or Cat Households Using Pet Services: by Category, 2013-2022 (Percent)
• Table 7-4B. Share of Dog/Not Cat Households Using Pet Services: by Category, 2013-2022 (Percent)
• Table 7-4C. Share of Cat/Not Dog Households Using Pet Services: by Category, 2013-2022 (Percent)
• Table 7-4D. Share of Dog- and Also Cat-Owning Households Using Pet Services: by Category, 2013-20 (Percent)
• Figure 7-3. Changes in Spending Level on Non-Medical Pet Services Overall, 2021 vs.2022 (Percent Of Services Users Who’ve Had Pets Two Years or More)
• Declining Dog Population
• Staffing Shortages/Business Closures
• Figure 7-4. Changes in Spending Level on Non-Medical Pet Services Overall, 2021 vs.2022 (Percent Of Services Users Who Have Had Pets Two Years or More)
• The Franchise Revolution Pet Supplies Plus / Wag N’ Wash on Rapid Expansion Path
• Dogtopia Aiming for 400 Units by 2025
• Figure 7-5. Number of Dogtopia Units, 2002-2025
• Mars’ Camp Bow Wow
• Earthwise Pet Tops 170 Unit Milestone
• Other Leading Pet Care Franchises
• More Franchisors Entering the Market
• Non-Franchise Pet Services Chains
• Wag! Goes Public, Acquires Dog Food Advisor
• Rover: Revenues Up, Share Prices Down
• Top Retailers Continue to Lean in on Services
• Walmart Pet Care Banner Expands to in Store Best Friends Pet Care Units Petco's Services Thrust Petsmart Covers All Bases
• Chewy Adds Careplus Pet Insurance, Claims More Services to Come
• Illustration 7-1. Chewy's Pet Health Services Pet Insurance Maintains Upward Curve
• Table 7-5. Insurance/Medical Coverage for Pets: Cat vs. Dog Owners, 2021-2023 (Percent of Cat Or Dog Owners Who Have Taken Pet to Vet in the Past 12 Months)
• Illustration 7-2. Purina and Spot Pet Insurance
• Eyes on the Price Pet Service Professionals Increasingly Influential
• Figure 7-6. Most Important Sources of Pet Care Information: Overall and by Generational Cohort, 2023 (Percent)
• Veterinary Share of Pet Care Service Revenues
• Table 7-6. Veterinary Share of Revenues for Selected Non-Medical Pet Care Services, 2022 (In Millions Of Dollars and Share of Total)

Chapter 8: Retail and E-Commerce Trends

• Chapter Highlights
• Retail Sector Sales Overview
• Note on Data
• Sales Overall and by Food Versus Non-Food
• Table 8-1. US Retail Sector Sales of Pet Products: Overall and by Pet Food/Treats vs. Non-Food Pet
• Supplies, 2020-2022, 2027P (Dollar Sales in Billions and Percent Growth)
• Brick & Mortar Versus E-Commerce Sales
• Figure 8-1. Brick & Mortar vs. E-Commerce Shares of Retail Sector Pet Product Sales, 2017-2022
• Table 8-2. Pet Products Retail Sales and Shares: Brick & Mortar vs. E-Commerce, 2017-2022, 2027P (In Billions of Dollars, Percent Growth, and Percent Share) Pet Specialty Versus All Other Sales
• Figure 8-2. Pet Specialty vs. All Oher Shares of Retail Sector Pet Product Sales, 2017-2022
• Figure 8-3. Pet Specialty vs. All Oher Shares of Retail Sector Online Pet Product Sales, 2017-2022
• Breakouts of Sales and Shares
• Table 8-3. Brick & Mortar (In-Store) Sales of Pet Products: 2017-2022, 2027P (In Billions of Dollars, Percent Dollar Growth, and Percent of Pet Product Sales)
• Table 8-4. E-Commerce Sales of Pet Products: 2017-2022, 2027P (In Billions of Dollars, Percent Dollar Growth, and Share of Pet Product Sales)
• Table 8-5. Brick & Mortar (In-Store) Retail Sales of Pet Products: by Sector, 2017-2022, 2027P (In Billions of Dollars, Percent Dollar Growth, and Percent of Pet Product Sales)
• Table 8-6. Brick & Mortar (In-Store) Retail Sales of Pet Products: by Sector and Channel, 2017-2022, 2027P (In Billions of Dollars)
• Competitive Landscape
• Omnimarket Versus Omnichannel Pet Supplies Plus Acquisitions
• Illustration 8-1. Expanded Pet Food Selection at Wag N’ Wash
• The Omnipresent Internet
• Table 8-7. Uses of the Internet Other Than for Basic Purchasing: Pet Owners Overall, by Dog vs. Cat Owners, and Generational Cohort, 2023 (Percent of Online Pet Product Shoppers) Pet Industry Reset
• Wellness as Omnimarket Driver
• In-Store and E-Commerce Shopping Patterns
• Consumer Priorities in Choosing Where to Shop
• Table 8-8A. Especially Important Considerations in Choosing Where to Buy Pet Products: Pet Owners Overall and by Dog vs. Cat Owners, 2023 (Percent of Pet Product Shoppers)
• Table 8-8B. Especially Important Considerations in Choosing Where to Buy Pet Products: Pet Owners Overall and by Generational Cohort, 2023 (Percent of Pet Product Shoppers)
• Table 8-9A. Agreement with Selected Statements Related to Pet Product Shopping: Pet Owners Overall and by Dog vs. Cat Owners, 2023 (Percent of Pet Product Shoppers)
• Table 8-9B. Agreement with Selected Pet Product Shopping Statements: Pet Owners Overall and By Generational Cohort, 2023 (Percent of Pet Product Shoppers)
• Topline Retail Shopping Patterns
• Table 8-10A. Where/How Purchased Pet Products in Last 12 Months: Pet Owners Overall and by Dog vs. Cat Owners, 2023 (Percent of Pet Product Shoppers)
• Table 8-10B. General In-Store vs. Online Shopping Patterns: Pet Owners Overall and by Generational Cohort, 2023 (Percent of Pet Product Shoppers)
• Table 8-11A. General In-Store vs. Online Shopping Patterns: Pet Owners Overall and by Dog vs. Cat Owners, 2023 (Percent of Pet Product Shoppers)
• Table 8-11B. General In-Store vs. Online Shopping Patterns: Pet Owners Overall and by Generational Cohort, 2023 (Percent of Pet Product Shoppers)
• Table 8-12. Most Recent Purchase of Pet Products: In-Store, Online, by Smartphone App, 2023 (Percent of Pet Product Shoppers)
• Figure 8-4. Share of Pet Product Purchasers Whose Shopping Patterns Changed Significantly in 2022 vs. 2021: by Generational Cohort (Percent of Overall Pet Owners)
• Channel Purchasing Patterns by Dog/Cat Owners and Generational Cohort In-Store Shopping for Pet Food/Treats
• Table 8-13A. Where Purchased Pet Food/Treats in Last 12 Months: in a Physical Store, Pet Owners Overall and by Dog vs. Cat Owners, 2023 (Percent of Category Purchasers)
• Table 8-13B. Where Purchased Pet Food/Treat Products in Last 12 Months: in a Physical Store, Pet Owners Overall and by Generational Cohort, 2023 (Percent of Category Purchasers)
• Online Shopping for Pet Food/Treats
• Table 8-14A. Where Purchased Pet Food/Treats in Last 12 Months: Through the Website, Pet Owners
• Overall and by Dog vs. Cat Owners, 2023 (Percent of Category Purchasers)
• Table 8-14B. Where Purchased Pet Food/Treats in Last 12 Months: Through the Website, Pet Owners Overall and by Generational Cohort, 2023 (Percent of Category Purchasers)
• In-Store Shopping for Non-Food Pet Supplies
• Table 8-15A. Where Purchased Non-Food Pet Supplies in Last 12 Months: in a Physical Store, Pet Owners Overall and by Dog vs. Cat Owners, 2023 (Percent of Category Purchasers)
• Table 8-15B. Where Purchased Non-Food Pet Supplies in Last 12 Months: in a Physical Store, Pet Owners Overall and by Generational Cohort, 2023 (Percent of Category Purchasers)
• Online Shopping for Non-Food Pet Supplies
• Table 8-16A. Where Purchased Non-Food Pet Supplies in Last 12 Months: Through the Website, Pet Owners Overall and by Dog vs. Cat Owners, 2023 (Percent of Category Purchasers)
• Table 8-16B. Where Purchased Non-Food Pet Supplies in Last 12 Months: Through the Website: Pet Owners Overall and by Generational Cohort, 2023 (Percent of Category Purchasers)
• Top Websites for Pet Products
• Table 8-17A. Websites Shopped for Pet Products in Last 12 Months: Pet Owners Overall and by Dog vs. Cat Owners, February 2023 (Percent of Online Shoppers for Pet Products)
• Table 8-17B. Websites Shopped for Pet Products in Last 12 Months: Pet Owners Overall and By Generational Cohort, February 2023 (Percent of Online Shoppers for Pet Products)
• Shopper Loyalty Patterns
• Table 8-18A. Shopper Loyalty Patterns: Pet Owners Overall and by Dog vs. Cat Owners, 2023 (Percent Of Pet Product Shoppers)
• Table 8-18B. Shopper Loyalty Patterns: Pet Owners Overall and by Generational Cohort, 2023 (Percent of Pet Product Shoppers)
• Cross-Shopping Patterns for Pet Food Across Top Retailers
• Table 8-19. Pet Food Cross-Shopping Indices: Selected Retailers, 2022
• The Toolbox for Competing.
• Leveraging Private Label
• A Bump Likely for Private Label
• Illustration 8-2. Chewy Vibeful Pet Supplements
• Private-Label Usage Rates
• Customer Rewards and Loyalty Programs
• Illustration 8-3. Petco Vital Care
• Illustration 8-4. Petco Vital Care Rewards Summary
• Table 8-20. Services Offered by Pet Specialty Stores, 2022 (Percent)
• Figure 8-5. Usage Rate for Pet Specialty Store Services, 2022 (Percent of Pet Specialty Store Shoppers)
• Figure 8-6. Customer Reward/Loyalty Benefits Most Valued by Pet Product Shoppers, 2022 (Percent)
• Autoship, Subscribe & Save
• Top Categories for Autoship/Subscription Purchasing
• Table 8-21A. Share of Dog/Cat Product Shoppers with Current Pet-Related Subscriptions for Products
• Or Services by Type: Overall and by Dog vs. Cat Owners, 2023 (Percent)
• Table 8-21B. Share of Pet Product Shoppers with Current Pet-Related Subscriptions for Products Or Services by Type: Overall and by Generational Cohort, 2023 (Percent)
• Barkbox and Subscription Boxes
• Illustration 8-5. Petco Pupbox
• Home Delivery, Bopis, and Curbside
• Table 8-22A. Delivery/Pick-Up Methods Used to Receive Pet Products: Pet Owners Overall and by Dog vs. Cat Owners, 2023 (Percent Using Delivery/Pick-Up for Pet Products in Last 12 Months)
• Table 8-22B. Delivery/Pick-Up Methods Used to Receive Pet Products: Pet Owners Overall and By Generational Cohort, 2023 (Percent Using Delivery/Pick-Up for Pet Products in Last 12 Months)
• Figure 8-7. Delivery/Pick-Up Methods Used for Online Pet Product Orders in Last 12 Months,
• February 2023 (Percent of Pet Owners Overall Using Delivery/Pick-Up)
• Illustration 8-6. Doordash for Merchants Outreach to Pet Stores
• The Bopis and Curbside Options
• Tie-In to Online Grocery Shopping
• Variations on Curbside
• Direct-To-Consumer
• Direct-To-Consumer as Purer-Play Threat to Autoship
• Payment Services for Customers

Chapter 9: Pet Ownership and Population Trends

• Chapter Highlights Pet Owner Psychographics
• Motivations for Pet Ownership
• Table 9-1. Why Pet Owners Have Their Pets: by Type of Pet, 2023 (Percent of Dog, Cat, and Other Pet Owners) Pets as Family
• Table 9-2. Level of Agreement with Statement: “I Consider My Dogs/Cats/Other Pets to be Part of The Family”, 2023 (Percent of Pet Owners by Type of Pet)
• Table 9-3. Level of Agreement with Statement: “My Pets are Central to My Home Life”, 2023 (Percent Of Pet Owners by Type of Pet)
• Table 9-4. Agreement with Selected Statements Related to Pet Humanization: Dog vs. Cat Owners, 2023 (Percent) Pet Parenting Day and Night.
• Table 9-5. Where Pets are Typically Kept: Dogs vs. Cats, 2023 (Percent of Pet Owners)
• Table 9-6. Where Pet Owners Feed Their Pets: Dogs vs. Cats, 2023 (Percent of Pet Owners)
• Table 9-7. Where Pets Sleep: Dogs vs. Cats, 2023 (Percent)
• The Pet Market as Health Market
• Table 9-8. Level of Agreement with Statement: “My Pets are Important to My Mental/Physical
• Health”, 2023 (Percent of Dog, Cat, and Other Pet Owners) Pet Health in Wake of COVID-19
• Table 9-9 Agreement with Selected Statements Related to Pet Health Concerns: Dog vs. Cat Owners, 2023 (Percent)
• Shopper Priorities for Pet Products
• Table 9-10. Agreement with Selected Statements Related to Pet Care Product Priorities: Dog vs. Cat
• Owners, 2023 (Percent) Pet Food as Health Care
• Table 9-11. Products Considered Most Important for Pet Health: Dog vs. Cat Owners, 2023 (Percent) Pet Parent Challenges
• Table 9-12. Most Significant Challenges to Pet Ownership: Dog vs. Cat Owners, 2023 (Percent)
• Figure 9-1. Spending Cutbacks on Household Expenses in Last 12 Months: by Consumer Spending Category, August-September 2022 (Percent Among Those Cutting Back)
• Topline Pet Ownership Rates
• Over Half of Households Own Pets
• Table 9-13A. Topline Pet Ownership Rates by Type, 2018-2022 (Percent of Households)
• Table 9-13B. Number of Pet-Owning Households by Type, 2018-2022 (In Millions)
• Figure 9-2. Pet Ownership Rates: Dogs, Cats, And/Or Other Pets 2023 (Percent of Households)
• Topline Ownership Rates for Pets Other Than Dogs or Cats
• Figure 9-3. Overall Ownership Rates for Pets Other Than Dogs or Cats: by Generational Cohort, 20 (Percent)
• Figure 9-4. Ownership Rates for Pets Other Than Dogs or Cats: by Type, 2023 (Percent of Households)
• Table 9-14. Household Ownership Rates for Pets Other Than Dogs and Cats by Type, 2022/23 (Percent of Households and of Other Pet Owners)
• Focus on Dog Ownership and Population
• Topline Ownership Rates and Population
• Table 9-15. Dog Ownership Levels, 2017-2022 (Percent and Number of Overall Households)
• Trends by Number of Dogs Owned
• Table 9-16A. Household Ownership Rates for Dogs: Overall and by Number of Dogs, 2017-2022 (Percent of US Households)
• Table 9-16B. Dog Ownership Distribution by Number of Dogs, 2017-2022 (Percent of Dog-Owning Households)
• Table 9-16C. Household Base of Dog Owners: Overall and by Number of Dogs, 2017-2022 (In Thousands)
• Half of Dog Owners Have Senior Dogs
• Table 9-17. Share of Dog-Owning Households with Puppies Under Age 1 or Senior Dogs Age 7+, 2012-2022 (Percent for Even Years)
• Trend Away from Smaller Dogs
• Table 9-18. Distribution of Dog Ownership by Size/Weight of Dogs, 2012-2022 (Percent of Dogowning Households For Even Years)
• Overweight and Special Needs Dogs
• Table 9-19. Share of Dog Owners Who Report Having Special Needs Pets, 2023 (Percent)
• Focus on Cat Ownership and Population
• Topline Ownership Rates and Population
• Table 9-20. Cat Ownership Levels, 2017-2022 (Percent and Number of Overall Households)
• Trends by Number of Cats Owned
• Table 9-21A. Household Ownership Rates for Cats: Overall and by Number of Cats, 2017-2022 (Percent of US Households)
• Table 9-21B. Cat Ownership Distribution by Number of Cats, 2017-2022 (Percent of Cat-Owning Households)
• Table 9-21C. Household Base of Cat Owners: Overall and by Number of Cats, 2017-2022 (In Thousands)
• Size of Cats Owned
• Figure 9-5. Distribution of Cat Ownership by Size/Weight of Cats, 2023 (Percent of Cat Owners)
• Growth in Share of Cat Owners with Senior Cats
• Table 9-22. Share of Cat-Owning Households with Kittens Under Age 1 or Senior Cats Age 7+, 2012-2022 (Percent For Even Years)
• Overweight and Special Needs Cats
• Table 9-23. Share of Cat Owners Who Report Having Special Needs Cats, 2023 (Percent) Pet Acquisition Trends Pet Acquisition Sequence by Type of Pet
• Table 9-24. Sequence of Pet Acquisition by Type of Pet, 2022 (Percent)
• Industry-Wide Focus on Pet Adoption
• Illustration 9-1 Industry-Wide Focus on Pet Adoption
• Annual Pet Acquisition Trends
• Table 9-25. Changes in Household Levels of Pet Ownership Compared with Previous Year, 2020-2023
• (Percent of Pet Owners Who Have Had Pets 2+ Years)
• Table 9-26. Pet Ownership Events in Last 12 Months: Dogs, Cats, and Other Pets, February 20 (Percent of Dog, Cat, and Other Pet Owners)
• Table 9-27. Types of Pets Adopted/Acquired in Last 12 Months, 2020-2023 (Percent of Pet Owning Households)
• Table 9-28. Types of Pets Other Than Dogs or Cats Adopted/Acquired in Last 12 Months, February 2023 (Percent of Other Pet Owners)
• Age of Dogs Adopted
• Table 9-29. Age of Dogs/Cats Adopted in Last 12 Months, 2023 (Percent of Recent Dog/Cat Adopters)
• Size of Dogs Adopted
• Figure 9-6. Size/Weight of Dogs Acquired in Last 12 Months, February 2023 (Percent)
• Impulse Versus Planned: Nature of Pet Acquisition
• Table 9-30. Nature of Pet Acquisition in Last 12 Months: by Type of Pet, 2023 (Percent of Recent Pet Acquirers)
• Sources of Pet Acquisition
• Table 9-31. Sources of Pet Acquisition in Last 12 Months: by Type of Pet, 2023 (Percent of Recent Pet Acquirers)
• Influencers on Pet Adoption
• Table 9-32. Influencers on Pet Acquisition in Last 12 Months: by Type of Pet, 2023 (Percent of Recent Pet Acquirers)
• Holiday Pets
• Figure 9-7. Pets Received as Christmas/Holiday Gifts: Dogs, Cats, Other Pets February 2023 (Percent Of Households) Pet Population Projections
• Table 9-33A Pet-Owning Household Population by Generational Cohort, 2016-2022 (Number In Thousands)
• Table 9-33B Dog-Owning Household Population by Generational Cohort, 2016-2022 (Number In Thousands)
• Table 9-33C Cat-Owning Household Population by Generational Cohort, 2016-2022 (Number In Thousands)
• Table 9-34. Household Pet Ownership Rates, 2018, 2022 and 2026P (Percent)
• Table 9-35A. Pet Ownership Rates: Dogs, Cats, Dog and Cat Owners, 1998-2022 (Percent)
• Table 9-35B. Pet Owner Household Population: Dog Owners, Cat Owners, Dog and Cat Owners, 1998-2022 (In Millions)

Samples

Companies Mentioned

• Antelope 
• Apawthecary
• Ark Naturals
• Authority Brands
• Bardel Bows Pet Food Express 
• Barkleigh 
• Beach Point Capital 
• Boss Pet 
• Bravo! Pet Foods
• Brightpet Nutrition Group
• Canidae Merge
• Champion Petfoods
• Charlotte's Web CBD
• Chasing Our Tails 
• Clayton, Dubilier & Rice 
• Covetrus
• Cpg Group
• Dane Creek Capital Corp. 
• Earthwise 
• Finley's Barkery
• Furhaven and Kitty Sift
• Garnett Station Partners
• Hollywood Feed 
• “I and Love and You”
• Jackson's Galaxy
• K9 Candy Kitchen
• Made by Nacho 
• Manna Pro Oxbow Animal Health
• Mars
• National Dog Groomers Association
• Natural Balance 
• Nestlé 
• Nomnomnow
• One Farm Pet Supplements 
• Pet Cbd Supplement and Treat Co.
• Pet Factory
• Pet Gazebo
• Pet Treats Maker Wodema Industries
• Petcarerx
• Petco Veterinary Services
• Petpeople
• Post 
• Rover
• Smalls 
• Smucker
• Swedencare  Naturvet
• The Honest Kitchen
• Tuffy's Treat Co. 
• Vetsource
• Wag N’ Wash Natural Pet Food & Grooming
• Wag! 
• Walmart Petrx
• Wild Earth 
• Win World International Trade
• Wizsmart Dog Pads Pet Supplies Plus
•  Woofie's
• Woof Gang Bakery & Grooming
• Worldwise 
• Zesty Paws Vet
• Ziwi