The interaction analytics (IA) market is 20 years old - but instead of slowing down, enterprise-wide adoption is rapidly expanding as vendors offer more effective solutions that provide actionable insights about the customer journey.
20 Years and Still Growing Strong
The IA sector is experiencing the strongest growth in its 20-year history. Today, the use of IA applications is increasing throughout enterprises due to their ability to capture, identify and deliver actionable insights that can be used to improve the customer and employee experience (CX, EX). IA vendors are investing in artificial intelligence (AI) technologies to provide advanced offerings that more effectively identify customer intents, provide real-time guidance (RTG) to agents, predict customer satisfaction and propensities, automatically evaluate interaction quality, and much more. It’s no wonder the IA market is expected to continue its aggressive growth trajectory.
Comprehensive and Authoritative Resource
The Interaction Analytics for the Enterprise report focuses on contact centre and service-related uses of IA and a growing number of enterprise-wide use cases. This Report provides a comprehensive and insightful analysis of the IA market, competitive landscape, products, innovation, pricing, and more, as well as market and business trends and challenges.
The Report examines recent market activity and provides 5-year growth projections. It also explores customer satisfaction with vendors, product capabilities, product effectiveness, and offers implementation and operational best practices to help users realize an ongoing return on their investment. The 2023-2024 Interaction Analytics for the Enterprise report features 7 vendors who offer IA as part of a broader WEM suite or as a best-of-breed solution: Calabrio, CallMiner, NICE, OnviSource, Sestek, Verint, and Xdroid.
Report Includes
- Interaction analytics explained, top uses for historical and real-time IA, and a high-level overview of the primary functional capabilities
- Market, business, and technology trends, challenges, and opportunities driving product innovation and influencing enterprise investments
- Vendor innovation, including recently released and planned feature and functionality enhancements
- A look at how AI is transforming IA into a business intelligence offering
- How IA is uniquely positioned to capture many aspects of the customer journey, including how the EX directly impacts the CX
- Why AQM is substantially better than traditional QM methods and how it enhances agent coaching and engagement
- Market activity, market share analysis, and 5-year projections
- Review and assessment of the IA competitive landscape
- Implementation analysis and return on investment time frames for historical IA, real-time IA, AQM, and RTG applications
- Pricing comparison and analysis for a 250-seat cloud-based IA implementation
- Comprehensive vendor satisfaction survey
- Detailed company reports for the 7 IA vendors, analyzing their products, functionality, and future product development plans
- IA vendor directory
Table of Contents
1 Executive Summary2 Introduction
Companies Mentioned
- Calabrio
- CallMiner, Inc.
- NICE
- OnviSource
- Sestek
- Verint Systems
- Xdroid