India Sanitary Napkins Market Overview, 2022-28

Sanitary napkins, variously known as sanitary pads, are thin pads composed of absorbent materials. They play an essential role in feminine hygiene as they absorb the menstrual liquid during menstruation. A sanitary napkin contains four functional components, such as the fluid acquisition layer, the absorbent structure, distribution component, and liquid impervious membrane. These napkins are available in different shapes and sizes with varying capacities of absorption.

With an increase of rising awareness and increasing, literacy India's Sanitary napkin increasing robustly. The sanitary napkins segment dominates the feminine hygiene products market. A sanitary napkin is a feminine hygiene product used in menstrual care to handle light to heavy flow. Apart from this, sanitary napkins help prevent undesired odor. Product shape can be either flat or curved with/without wings to secure the pad in place and add additional leak protection. It is available in various pattern designs with perfume (deodorant) added to cover or absorb odor. Packaging is done either folded and single wrapped or packed flat and unwrapped.

As per the report title India Sanitary napkin Market, Overview 2027-28” Rural penetration of Sanitary napkins in India has been around 26% for the current fiscal year.” In India, a big proportion of the population is still residing in rural parts which creates a huge opportunity for manufacturers to tap the rural market. Key players have already started making efforts to enter the rural market through expanding distribution networks, launching cost-effective products, and running promotional activities in rural India. Indian women choose sanitary pads based on comfort and pricing, rarely realizing the health hazards hidden in this essential product.

Currently, disposable menstrual pads exhibit the most popular product type. The demand for these pads is due to the awareness campaigns led by the Central and State Governments, along with several NGOs and multinational companies. The Indian sanitary napkin market is driven by the several initiatives taken by the Government of India over the past few years, in association with several private entities and non-governmental organizations for promoting the use of sanitary napkins, especially among the underprivileged and rural women. Some of these initiatives include the Eco Femme and My Pad, Reproductive, and Child Health Program. The market is further aided by the expansion of the female workforce, which has led to enhanced decision-making and purchasing power among women. On account of this, manufacturers can target the female audience directly and, in turn, influence their purchasing behavior. Apart from this, they are also introducing organic and chemical-free variants, which is having a positive influence on the industry growth. The sanitary pads key players are coming up with marketing plans and ideas for these sanitary pads to help accelerate the market growth.

The Indian market is quite huge and as per reports available, only 35% of India's requirement is manufactured in India, as of now. A huge market, great potential, and excellent profit margin are envisaged in the manufacturing of sanitary napkins in India.

Covered in the report:

• India Sanitary napkin
• Rural Sanitary napkin
• Urban Sanitary napkin

Considered in the report

• Geography: India
• Base year: 2021-22
• Historical year: 2016-17
• Forecasted year: 2027-28

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology: The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of induction cooktop and electric cooker in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.