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Augmented Reality and Virtual Reality Market 2024-2028

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    Report

  • 175 Pages
  • August 2024
  • Region: Global
  • TechNavio
  • ID: 5362663
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The augmented reality and virtual reality market is forecasted to grow by USD 442.99 billion during 2023-2028, accelerating at a CAGR of 50.22% during the forecast period. The report on the augmented reality and virtual reality market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing demand for ar and vr technology, innovative ar and vr product launches, and increasing number of mergers and acquisitions activities.

The augmented reality and virtual reality market is segmented as below:

By Technology

  • AR
  • VR

By Application

  • Consumer
  • Enterprise

By Geographical Landscape

  • North America
  • APAC
  • Europe
  • Middle East and Africa
  • South America
This study identifies the growing funding in startup ar and vr companies from investors as one of the prime reasons driving the augmented reality and virtual reality market growth during the next few years. Also, diverse applications of ar and vr technology and integration of extended reality (xr) will lead to sizable demand in the market.

The report on the augmented reality and virtual reality market covers the following areas:

  • Augmented reality and virtual reality market sizing
  • Augmented reality and virtual reality market forecast
  • Augmented reality and virtual reality market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading augmented reality and virtual reality market vendors that include Alphabet Inc., Apple Inc., Augmented Pixels Inc., Blippar Ltd., CyberGlove Systems Inc., Eon Reality Inc., HP Inc., HTC Corp., Innovega Inc., Lenovo Group Ltd., Magic Leap Inc., Maxst Co. Ltd., Microsoft Corp., PTC Inc., Samsung Electronics Co. Ltd., Seiko Epson Corp., Toshiba Corp., Vuzix Corp., Wikitude GmbH, and Zugara Inc. Also, the augmented reality and virtual reality market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Technology
Executive Summary - Chart on Market Segmentation by Application
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Market Landscape
2.1 Market ecosystem
Parent Market
Data Table on - Parent Market
2.2 Market characteristics
Market characteristics analysis
2.3 Value chain analysis
Value Chain Analysis
3 Market Sizing
3.1 Market definition
Offerings of companies included in the market definition
3.2 Market segment analysis
Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Chart on Global - Market size and forecast 2023-2028 ($ million)
Data Table on Global - Market size and forecast 2023-2028 ($ million)
Chart on Global Market: Year-over-year growth 2023-2028 (%)
Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
4.1 Global Augmented Reality And Virtual Reality Market 2018 - 2022
Historic Market Size - Data Table on Global Augmented Reality And Virtual Reality Market 2018 - 2022 ($ million)
4.2 Technology segment analysis 2018 - 2022
Historic Market Size - Technology Segment 2018 - 2022 ($ million)
4.3 Application segment analysis 2018 - 2022
Historic Market Size - Application Segment 2018 - 2022 ($ million)
4.4 Geography segment analysis 2018 - 2022
Historic Market Size - Geography Segment 2018 - 2022 ($ million)
4.5 Country segment analysis 2018 - 2022
Historic Market Size - Country Segment 2018 - 2022 ($ million)
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Technology
6.1 Market segments
Chart on Technology - Market share 2023-2028 (%)
Data Table on Technology - Market share 2023-2028 (%)
6.2 Comparison by Technology
Chart on Comparison by Technology
Data Table on Comparison by Technology
6.3 AR - Market size and forecast 2023-2028
Chart on AR - Market size and forecast 2023-2028 ($ million)
Data Table on AR - Market size and forecast 2023-2028 ($ million)
Chart on AR - Year-over-year growth 2023-2028 (%)
Data Table on AR - Year-over-year growth 2023-2028 (%)
6.4 VR - Market size and forecast 2023-2028
Chart on VR - Market size and forecast 2023-2028 ($ million)
Data Table on VR - Market size and forecast 2023-2028 ($ million)
Chart on VR - Year-over-year growth 2023-2028 (%)
Data Table on VR - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Technology
Market opportunity by Technology ($ million)
Data Table on Market opportunity by Technology ($ million)
7 Market Segmentation by Application
7.1 Market segments
Chart on Application - Market share 2023-2028 (%)
Data Table on Application - Market share 2023-2028 (%)
7.2 Comparison by Application
Chart on Comparison by Application
Data Table on Comparison by Application
7.3 Consumer - Market size and forecast 2023-2028
Chart on Consumer - Market size and forecast 2023-2028 ($ million)
Data Table on Consumer - Market size and forecast 2023-2028 ($ million)
Chart on Consumer - Year-over-year growth 2023-2028 (%)
Data Table on Consumer - Year-over-year growth 2023-2028 (%)
7.4 Enterprise - Market size and forecast 2023-2028
Chart on Enterprise - Market size and forecast 2023-2028 ($ million)
Data Table on Enterprise - Market size and forecast 2023-2028 ($ million)
Chart on Enterprise - Year-over-year growth 2023-2028 (%)
Data Table on Enterprise - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by Application
Market opportunity by Application ($ million)
Data Table on Market opportunity by Application ($ million)
8 Customer Landscape
8.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
9.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2023-2028 (%)
Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
9.3 North America - Market size and forecast 2023-2028
Chart on North America - Market size and forecast 2023-2028 ($ million)
Data Table on North America - Market size and forecast 2023-2028 ($ million)
Chart on North America - Year-over-year growth 2023-2028 (%)
Data Table on North America - Year-over-year growth 2023-2028 (%)
9.4 APAC - Market size and forecast 2023-2028
Chart on APAC - Market size and forecast 2023-2028 ($ million)
Data Table on APAC - Market size and forecast 2023-2028 ($ million)
Chart on APAC - Year-over-year growth 2023-2028 (%)
Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.5 Europe - Market size and forecast 2023-2028
Chart on Europe - Market size and forecast 2023-2028 ($ million)
Data Table on Europe - Market size and forecast 2023-2028 ($ million)
Chart on Europe - Year-over-year growth 2023-2028 (%)
Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.6 Middle East and Africa - Market size and forecast 2023-2028
Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.7 South America - Market size and forecast 2023-2028
Chart on South America - Market size and forecast 2023-2028 ($ million)
Data Table on South America - Market size and forecast 2023-2028 ($ million)
Chart on South America - Year-over-year growth 2023-2028 (%)
Data Table on South America - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
Chart on US - Market size and forecast 2023-2028 ($ million)
Data Table on US - Market size and forecast 2023-2028 ($ million)
Chart on US - Year-over-year growth 2023-2028 (%)
Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 China - Market size and forecast 2023-2028
Chart on China - Market size and forecast 2023-2028 ($ million)
Data Table on China - Market size and forecast 2023-2028 ($ million)
Chart on China - Year-over-year growth 2023-2028 (%)
Data Table on China - Year-over-year growth 2023-2028 (%)
9.10 Germany - Market size and forecast 2023-2028
Chart on Germany - Market size and forecast 2023-2028 ($ million)
Data Table on Germany - Market size and forecast 2023-2028 ($ million)
Chart on Germany - Year-over-year growth 2023-2028 (%)
Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.11 UK - Market size and forecast 2023-2028
Chart on UK - Market size and forecast 2023-2028 ($ million)
Data Table on UK - Market size and forecast 2023-2028 ($ million)
Chart on UK - Year-over-year growth 2023-2028 (%)
Data Table on UK - Year-over-year growth 2023-2028 (%)
9.12 Japan - Market size and forecast 2023-2028
Chart on Japan - Market size and forecast 2023-2028 ($ million)
Data Table on Japan - Market size and forecast 2023-2028 ($ million)
Chart on Japan - Year-over-year growth 2023-2028 (%)
Data Table on Japan - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ million)
Data Tables on Market opportunity By Geographical Landscape ($ million)
10 Drivers, Challenges, and Opportunity/Restraints
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Impact of drivers and challenges in 2023 and 2028
10.4 Market opportunities/restraints
11 Competitive Landscape
11.1 Overview
11.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
11.3 Landscape disruption
Overview on factors of disruption
11.4 Industry risks
Impact of key risks on business
12 Competitive Analysis
12.1 Companies profiled
Companies covered
12.2 Market positioning of companies
Matrix on companies position and classification
12.3 Alphabet Inc.
Alphabet Inc. - Overview
Alphabet Inc. - Business segments
Alphabet Inc. - Key offerings
Alphabet Inc. - Segment focus
12.4 Apple Inc.
Apple Inc. - Overview
Apple Inc. - Business segments
Apple Inc. - Key news
Apple Inc. - Key offerings
Apple Inc. - Segment focus
12.5 Augmented Pixels Inc.
Augmented Pixels Inc. - Overview
Augmented Pixels Inc. - Product / Service
Augmented Pixels Inc. - Key offerings
12.6 Blippar Ltd.
Blippar Ltd. - Overview
Blippar Ltd. - Product / Service
Blippar Ltd. - Key offerings
12.7 CyberGlove Systems Inc.
CyberGlove Systems Inc. - Overview
CyberGlove Systems Inc. - Product / Service
CyberGlove Systems Inc. - Key offerings
12.8 HP Inc.
HP Inc. - Overview
HP Inc. - Business segments
HP Inc. - Key news
HP Inc. - Key offerings
HP Inc. - Segment focus
12.9 HTC Corp.
HTC Corp. - Overview
HTC Corp. - Product / Service
HTC Corp. - Key offerings
12.10 Lenovo Group Ltd.
Lenovo Group Ltd. - Overview
Lenovo Group Ltd. - Business segments
Lenovo Group Ltd. - Key news
Lenovo Group Ltd. - Key offerings
Lenovo Group Ltd. - Segment focus
12.11 Magic Leap Inc.
Magic Leap Inc. - Overview
Magic Leap Inc. - Product / Service
Magic Leap Inc. - Key offerings
12.12 Microsoft Corp.
Microsoft Corp. - Overview
Microsoft Corp. - Business segments
Microsoft Corp. - Key news
Microsoft Corp. - Key offerings
Microsoft Corp. - Segment focus
12.13 PTC Inc.
PTC Inc. - Overview
PTC Inc. - Business segments
PTC Inc. - Key news
PTC Inc. - Key offerings
PTC Inc. - Segment focus
12.14 Samsung Electronics Co. Ltd.
Samsung Electronics Co. Ltd. - Overview
Samsung Electronics Co. Ltd. - Business segments
Samsung Electronics Co. Ltd. - Key news
Samsung Electronics Co. Ltd. - Key offerings
Samsung Electronics Co. Ltd. - Segment focus
12.15 Seiko Epson Corp.
Seiko Epson Corp. - Overview
Seiko Epson Corp. - Business segments
Seiko Epson Corp. - Key news
Seiko Epson Corp. - Key offerings
Seiko Epson Corp. - Segment focus
12.16 Toshiba Corp.
Toshiba Corp. - Overview
Toshiba Corp. - Business segments
Toshiba Corp. - Key news
Toshiba Corp. - Key offerings
Toshiba Corp. - Segment focus
12.17 Zugara Inc.
Zugara Inc. - Overview
Zugara Inc. - Product / Service
Zugara Inc. - Key offerings
13 Appendix
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
13.3 Currency conversion rates for US$
Currency conversion rates for US$
13.4 Research methodology
Research methodology
13.5 Data procurement
Information sources
13.6 Data validation
Data validation
13.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
13.8 Data synthesis
Data synthesis
360 degree market analysis
360 degree market analysis
13.10 List of abbreviations
List of abbreviations
List of Exhibits
Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Global Market Characteristics
Exhibits 4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits 5: Executive Summary - Chart on Market Segmentation by Technology
Exhibits 6: Executive Summary - Chart on Market Segmentation by Application
Exhibits 7: Executive Summary - Chart on Incremental Growth
Exhibits 8: Executive Summary - Data Table on Incremental Growth
Exhibits 9: Executive Summary - Chart on Company Market Positioning
Exhibits 10: Parent Market
Exhibits 11: Data Table on - Parent Market
Exhibits 12: Market characteristics analysis
Exhibits 13: Value Chain Analysis
Exhibits 14: Offerings of companies included in the market definition
Exhibits 15: Market segments
Exhibits 16: Chart on Global - Market size and forecast 2023-2028 ($ million)
Exhibits 17: Data Table on Global - Market size and forecast 2023-2028 ($ million)
Exhibits 18: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits 19: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits 20: Historic Market Size - Data Table on Global Augmented Reality And Virtual Reality Market 2018 - 2022 ($ million)
Exhibits 21: Historic Market Size - Technology Segment 2018 - 2022 ($ million)
Exhibits 22: Historic Market Size - Application Segment 2018 - 2022 ($ million)
Exhibits 23: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
Exhibits 24: Historic Market Size - Country Segment 2018 - 2022 ($ million)
Exhibits 25: Five forces analysis - Comparison between 2023 and 2028
Exhibits 26: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits 27: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits 28: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits 29: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits 30: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits 31: Chart on Market condition - Five forces 2023 and 2028
Exhibits 32: Chart on Technology - Market share 2023-2028 (%)
Exhibits 33: Data Table on Technology - Market share 2023-2028 (%)
Exhibits 34: Chart on Comparison by Technology
Exhibits 35: Data Table on Comparison by Technology
Exhibits 36: Chart on AR - Market size and forecast 2023-2028 ($ million)
Exhibits 37: Data Table on AR - Market size and forecast 2023-2028 ($ million)
Exhibits 38: Chart on AR - Year-over-year growth 2023-2028 (%)
Exhibits 39: Data Table on AR - Year-over-year growth 2023-2028 (%)
Exhibits 40: Chart on VR - Market size and forecast 2023-2028 ($ million)
Exhibits 41: Data Table on VR - Market size and forecast 2023-2028 ($ million)
Exhibits 42: Chart on VR - Year-over-year growth 2023-2028 (%)
Exhibits 43: Data Table on VR - Year-over-year growth 2023-2028 (%)
Exhibits 44: Market opportunity by Technology ($ million)
Exhibits 45: Data Table on Market opportunity by Technology ($ million)
Exhibits 46: Chart on Application - Market share 2023-2028 (%)
Exhibits 47: Data Table on Application - Market share 2023-2028 (%)
Exhibits 48: Chart on Comparison by Application
Exhibits 49: Data Table on Comparison by Application
Exhibits 50: Chart on Consumer - Market size and forecast 2023-2028 ($ million)
Exhibits 51: Data Table on Consumer - Market size and forecast 2023-2028 ($ million)
Exhibits 52: Chart on Consumer - Year-over-year growth 2023-2028 (%)
Exhibits 53: Data Table on Consumer - Year-over-year growth 2023-2028 (%)
Exhibits 54: Chart on Enterprise - Market size and forecast 2023-2028 ($ million)
Exhibits 55: Data Table on Enterprise - Market size and forecast 2023-2028 ($ million)
Exhibits 56: Chart on Enterprise - Year-over-year growth 2023-2028 (%)
Exhibits 57: Data Table on Enterprise - Year-over-year growth 2023-2028 (%)
Exhibits 58: Market opportunity by Application ($ million)
Exhibits 59: Data Table on Market opportunity by Application ($ million)
Exhibits 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 61: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibits 62: Data Table on Market share By Geographical Landscape 2023-2028 (%)
Exhibits 63: Chart on Geographic comparison
Exhibits 64: Data Table on Geographic comparison
Exhibits 65: Chart on North America - Market size and forecast 2023-2028 ($ million)
Exhibits 66: Data Table on North America - Market size and forecast 2023-2028 ($ million)
Exhibits 67: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibits 68: Data Table on North America - Year-over-year growth 2023-2028 (%)
Exhibits 69: Chart on APAC - Market size and forecast 2023-2028 ($ million)
Exhibits 70: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
Exhibits 71: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibits 72: Data Table on APAC - Year-over-year growth 2023-2028 (%)
Exhibits 73: Chart on Europe - Market size and forecast 2023-2028 ($ million)
Exhibits 74: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
Exhibits 75: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibits 76: Data Table on Europe - Year-over-year growth 2023-2028 (%)
Exhibits 77: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibits 78: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibits 79: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits 80: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits 81: Chart on South America - Market size and forecast 2023-2028 ($ million)
Exhibits 82: Data Table on South America - Market size and forecast 2023-2028 ($ million)
Exhibits 83: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibits 84: Data Table on South America - Year-over-year growth 2023-2028 (%)
Exhibits 85: Chart on US - Market size and forecast 2023-2028 ($ million)
Exhibits 86: Data Table on US - Market size and forecast 2023-2028 ($ million)
Exhibits 87: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibits 88: Data Table on US - Year-over-year growth 2023-2028 (%)
Exhibits 89: Chart on China - Market size and forecast 2023-2028 ($ million)
Exhibits 90: Data Table on China - Market size and forecast 2023-2028 ($ million)
Exhibits 91: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibits 92: Data Table on China - Year-over-year growth 2023-2028 (%)
Exhibits 93: Chart on Germany - Market size and forecast 2023-2028 ($ million)
Exhibits 94: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
Exhibits 95: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibits 96: Data Table on Germany - Year-over-year growth 2023-2028 (%)
Exhibits 97: Chart on UK - Market size and forecast 2023-2028 ($ million)
Exhibits 98: Data Table on UK - Market size and forecast 2023-2028 ($ million)
Exhibits 99: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibits 100: Data Table on UK - Year-over-year growth 2023-2028 (%)
Exhibits 101: Chart on Japan - Market size and forecast 2023-2028 ($ million)
Exhibits 102: Data Table on Japan - Market size and forecast 2023-2028 ($ million)
Exhibits 103: Chart on Japan - Year-over-year growth 2023-2028 (%)
Exhibits 104: Data Table on Japan - Year-over-year growth 2023-2028 (%)
Exhibits 105: Market opportunity By Geographical Landscape ($ million)
Exhibits 106: Data Tables on Market opportunity By Geographical Landscape ($ million)
Exhibits 107: Impact of drivers and challenges in 2023 and 2028
Exhibits 108: Overview on criticality of inputs and factors of differentiation
Exhibits 109: Overview on factors of disruption
Exhibits 110: Impact of key risks on business
Exhibits 111: Companies covered
Exhibits 112: Matrix on companies position and classification
Exhibits 113: Alphabet Inc. - Overview
Exhibits 114: Alphabet Inc. - Business segments
Exhibits 115: Alphabet Inc. - Key offerings
Exhibits 116: Alphabet Inc. - Segment focus
Exhibits 117: Apple Inc. - Overview
Exhibits 118: Apple Inc. - Business segments
Exhibits 119: Apple Inc. - Key news
Exhibits 120: Apple Inc. - Key offerings
Exhibits 121: Apple Inc. - Segment focus
Exhibits 122: Augmented Pixels Inc. - Overview
Exhibits 123: Augmented Pixels Inc. - Product / Service
Exhibits 124: Augmented Pixels Inc. - Key offerings
Exhibits 125: Blippar Ltd. - Overview
Exhibits 126: Blippar Ltd. - Product / Service
Exhibits 127: Blippar Ltd. - Key offerings
Exhibits 128: CyberGlove Systems Inc. - Overview
Exhibits 129: CyberGlove Systems Inc. - Product / Service
Exhibits 130: CyberGlove Systems Inc. - Key offerings
Exhibits 131: HP Inc. - Overview
Exhibits 132: HP Inc. - Business segments
Exhibits 133: HP Inc. - Key news
Exhibits 134: HP Inc. - Key offerings
Exhibits 135: HP Inc. - Segment focus
Exhibits 136: HTC Corp. - Overview
Exhibits 137: HTC Corp. - Product / Service
Exhibits 138: HTC Corp. - Key offerings
Exhibits 139: Lenovo Group Ltd. - Overview
Exhibits 140: Lenovo Group Ltd. - Business segments
Exhibits 141: Lenovo Group Ltd. - Key news
Exhibits 142: Lenovo Group Ltd. - Key offerings
Exhibits 143: Lenovo Group Ltd. - Segment focus
Exhibits 144: Magic Leap Inc. - Overview
Exhibits 145: Magic Leap Inc. - Product / Service
Exhibits 146: Magic Leap Inc. - Key offerings
Exhibits 147: Microsoft Corp. - Overview
Exhibits 148: Microsoft Corp. - Business segments
Exhibits 149: Microsoft Corp. - Key news
Exhibits 150: Microsoft Corp. - Key offerings
Exhibits 151: Microsoft Corp. - Segment focus
Exhibits 152: PTC Inc. - Overview
Exhibits 153: PTC Inc. - Business segments
Exhibits 154: PTC Inc. - Key news
Exhibits 155: PTC Inc. - Key offerings
Exhibits 156: PTC Inc. - Segment focus
Exhibits 157: Samsung Electronics Co. Ltd. - Overview
Exhibits 158: Samsung Electronics Co. Ltd. - Business segments
Exhibits 159: Samsung Electronics Co. Ltd. - Key news
Exhibits 160: Samsung Electronics Co. Ltd. - Key offerings
Exhibits 161: Samsung Electronics Co. Ltd. - Segment focus
Exhibits 162: Seiko Epson Corp. - Overview
Exhibits 163: Seiko Epson Corp. - Business segments
Exhibits 164: Seiko Epson Corp. - Key news
Exhibits 165: Seiko Epson Corp. - Key offerings
Exhibits 166: Seiko Epson Corp. - Segment focus
Exhibits 167: Toshiba Corp. - Overview
Exhibits 168: Toshiba Corp. - Business segments
Exhibits 169: Toshiba Corp. - Key news
Exhibits 170: Toshiba Corp. - Key offerings
Exhibits 171: Toshiba Corp. - Segment focus
Exhibits 172: Zugara Inc. - Overview
Exhibits 173: Zugara Inc. - Product / Service
Exhibits 174: Zugara Inc. - Key offerings
Exhibits 175: Inclusions checklist
Exhibits 176: Exclusions checklist
Exhibits 177: Currency conversion rates for US$
Exhibits 178: Research methodology
Exhibits 179: Information sources
Exhibits 180: Data validation
Exhibits 181: Validation techniques employed for market sizing
Exhibits 182: Data synthesis
Exhibits 183: 360 degree market analysis
Exhibits 184: List of abbreviations

Executive Summary

The following companies are recognized as the key players in the global augmented reality and virtual reality market: Alphabet Inc., Apple Inc., Augmented Pixels Inc., Blippar Ltd., CyberGlove Systems Inc., Eon Reality Inc., HP Inc., HTC Corp., Innovega Inc., Lenovo Group Ltd., Magic Leap Inc., Maxst Co. Ltd., Microsoft Corp., PTC Inc., Samsung Electronics Co. Ltd., Seiko Epson Corp., Toshiba Corp., Vuzix Corp., Wikitude GmbH, and Zugara Inc..

Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is growing funding in startup ar and vr companies from investors."

According to the report, one of the major drivers for this market is the growing demand for ar and vr technology.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Alphabet Inc.
  • Apple Inc.
  • Augmented Pixels Inc.
  • Blippar Ltd.
  • CyberGlove Systems Inc.
  • Eon Reality Inc.
  • HP Inc.
  • HTC Corp.
  • Innovega Inc.
  • Lenovo Group Ltd.
  • Magic Leap Inc.
  • Maxst Co. Ltd.
  • Microsoft Corp.
  • PTC Inc.
  • Samsung Electronics Co. Ltd.
  • Seiko Epson Corp.
  • Toshiba Corp.
  • Vuzix Corp.
  • Wikitude GmbH
  • Zugara Inc.