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Augmented Reality and Virtual Reality Market 2025-2029

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    Report

  • 243 Pages
  • February 2025
  • Region: Global
  • TechNavio
  • ID: 5362663
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The augmented reality and virtual reality market is forecasted to grow by USD 641.24 billion during 2024-2029, accelerating at a CAGR of 51.8% during the forecast period. The report on the augmented reality and virtual reality market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing demand for AR and VR technology, innovative AR and VR product launches, and increasing number of mergers and acquisitions activities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

The augmented reality and virtual reality market is segmented as below:

By Technology

  • AR
  • VR

By Application

  • Consumer
  • Enterprise

By Component

  • Hardware
  • Software

By End-user

  • Aerospace and defense
  • Consumer
  • Commercial
  • Enterprise
  • Others

By Geographical Landscape

  • North America
  • APAC
  • Europe
  • Middle East and Africa
  • South America
This study identifies the growing funding in startup AR and VR companies from investors as one of the prime reasons driving the augmented reality and virtual reality market growth during the next few years. Also, diverse applications of AR and VR technology and integration of extended reality (XR) will lead to sizable demand in the market.

The report on the augmented reality and virtual reality market covers the following areas:

  • Augmented Reality And Virtual Reality Market sizing
  • Augmented Reality And Virtual Reality Market forecast
  • Augmented Reality And Virtual Reality Market industry analysis
A robust vendor analysis within the report is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading augmented reality and virtual reality market vendors that include Apple Inc., Elbit Systems Ltd., Google LLC, Hewlett Packard Enterprise Co., HTC Corp., Kopin Corp., Lenovo Group Ltd., Magic Leap Inc., Meta Platforms Inc., Microsoft Corp., NexTech AR Solutions Corp., PTC Inc., Qualcomm Inc., Samsung Electronics Co. Ltd., Sony Group Corp., Toshiba Corp., Varjo Technologies Oy, Vuzix Corp., and Zugara Inc. Also, the augmented reality and virtual reality market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Technology
Executive Summary - Chart on Market Segmentation by Application
Executive Summary - Chart on Market Segmentation by Component
Executive Summary - Chart on Market Segmentation by End-user
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Market Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on Global - Market size and forecast 2024-2029 ($ million)
Data Table on Global - Market size and forecast 2024-2029 ($ million)
Chart on Global Market: Year-over-year growth 2024-2029 (%)
Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 Global Augmented Reality And Virtual Reality Market 2019 - 2023
Historic Market Size - Data Table on Global Augmented Reality And Virtual Reality Market 2019 - 2023 ($ million)
5.2 Technology segment analysis 2019 - 2023
Historic Market Size - Technology Segment 2019 - 2023 ($ million)
5.3 Application segment analysis 2019 - 2023
Historic Market Size - Application Segment 2019 - 2023 ($ million)
5.4 Component segment analysis 2019 - 2023
Historic Market Size - Component Segment 2019 - 2023 ($ million)
5.5 End-user segment analysis 2019 - 2023
Historic Market Size - End-user Segment 2019 - 2023 ($ million)
5.6 Geography segment analysis 2019 - 2023
Historic Market Size - Geography Segment 2019 - 2023 ($ million)
5.7 Country segment analysis 2019 - 2023
Historic Market Size - Country Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
6.1 Impact of AI on Global Augmented Reality and Virtual Reality Market
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Technology
8.1 Market segments
Chart on Technology - Market share 2024-2029 (%)
Data Table on Technology - Market share 2024-2029 (%)
8.2 Comparison by Technology
Chart on Comparison by Technology
Data Table on Comparison by Technology
8.3 AR - Market size and forecast 2024-2029
Chart on AR - Market size and forecast 2024-2029 ($ million)
Data Table on AR - Market size and forecast 2024-2029 ($ million)
Chart on AR - Year-over-year growth 2024-2029 (%)
Data Table on AR - Year-over-year growth 2024-2029 (%)
8.4 VR - Market size and forecast 2024-2029
Chart on VR - Market size and forecast 2024-2029 ($ million)
Data Table on VR - Market size and forecast 2024-2029 ($ million)
Chart on VR - Year-over-year growth 2024-2029 (%)
Data Table on VR - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Technology
Market opportunity by Technology ($ million)
Data Table on Market opportunity by Technology ($ million)
9 Market Segmentation by Application
9.1 Market segments
Chart on Application - Market share 2024-2029 (%)
Data Table on Application - Market share 2024-2029 (%)
9.2 Comparison by Application
Chart on Comparison by Application
Data Table on Comparison by Application
9.3 Consumer - Market size and forecast 2024-2029
Chart on Consumer - Market size and forecast 2024-2029 ($ million)
Data Table on Consumer - Market size and forecast 2024-2029 ($ million)
Chart on Consumer - Year-over-year growth 2024-2029 (%)
Data Table on Consumer - Year-over-year growth 2024-2029 (%)
9.4 Enterprise - Market size and forecast 2024-2029
Chart on Enterprise - Market size and forecast 2024-2029 ($ million)
Data Table on Enterprise - Market size and forecast 2024-2029 ($ million)
Chart on Enterprise - Year-over-year growth 2024-2029 (%)
Data Table on Enterprise - Year-over-year growth 2024-2029 (%)
9.5 Market opportunity by Application
Market opportunity by Application ($ million)
Data Table on Market opportunity by Application ($ million)
10 Market Segmentation by Component
10.1 Market segments
Chart on Component - Market share 2024-2029 (%)
Data Table on Component - Market share 2024-2029 (%)
10.2 Comparison by Component
Chart on Comparison by Component
Data Table on Comparison by Component
10.3 Hardware - Market size and forecast 2024-2029
Chart on Hardware - Market size and forecast 2024-2029 ($ million)
Data Table on Hardware - Market size and forecast 2024-2029 ($ million)
Chart on Hardware - Year-over-year growth 2024-2029 (%)
Data Table on Hardware - Year-over-year growth 2024-2029 (%)
10.4 Software - Market size and forecast 2024-2029
Chart on Software - Market size and forecast 2024-2029 ($ million)
Data Table on Software - Market size and forecast 2024-2029 ($ million)
Chart on Software - Year-over-year growth 2024-2029 (%)
Data Table on Software - Year-over-year growth 2024-2029 (%)
10.5 Market opportunity by Component
Market opportunity by Component ($ million)
Data Table on Market opportunity by Component ($ million)
11 Market Segmentation by End-user
11.1 Market segments
Chart on End-user - Market share 2024-2029 (%)
Data Table on End-user - Market share 2024-2029 (%)
11.2 Comparison by End-user
Chart on Comparison by End-user
Data Table on Comparison by End-user
11.3 Aerospace and defense - Market size and forecast 2024-2029
Chart on Aerospace and defense - Market size and forecast 2024-2029 ($ million)
Data Table on Aerospace and defense - Market size and forecast 2024-2029 ($ million)
Chart on Aerospace and defense - Year-over-year growth 2024-2029 (%)
Data Table on Aerospace and defense - Year-over-year growth 2024-2029 (%)
11.4 Consumer - Market size and forecast 2024-2029
Chart on Consumer - Market size and forecast 2024-2029 ($ million)
Data Table on Consumer - Market size and forecast 2024-2029 ($ million)
Chart on Consumer - Year-over-year growth 2024-2029 (%)
Data Table on Consumer - Year-over-year growth 2024-2029 (%)
11.5 Commercial - Market size and forecast 2024-2029
Chart on Commercial - Market size and forecast 2024-2029 ($ million)
Data Table on Commercial - Market size and forecast 2024-2029 ($ million)
Chart on Commercial - Year-over-year growth 2024-2029 (%)
Data Table on Commercial - Year-over-year growth 2024-2029 (%)
11.6 Enterprise - Market size and forecast 2024-2029
Chart on Enterprise - Market size and forecast 2024-2029 ($ million)
Data Table on Enterprise - Market size and forecast 2024-2029 ($ million)
Chart on Enterprise - Year-over-year growth 2024-2029 (%)
Data Table on Enterprise - Year-over-year growth 2024-2029 (%)
11.7 Others - Market size and forecast 2024-2029
Chart on Others - Market size and forecast 2024-2029 ($ million)
Data Table on Others - Market size and forecast 2024-2029 ($ million)
Chart on Others - Year-over-year growth 2024-2029 (%)
Data Table on Others - Year-over-year growth 2024-2029 (%)
11.8 Market opportunity by End-user
Market opportunity by End-user ($ million)
Data Table on Market opportunity by End-user ($ million)
12 Customer Landscape
12.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
13 Geographic Landscape
13.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2024-2029 (%)
Data Table on Market share By Geographical Landscape 2024-2029 (%)
13.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
13.3 North America - Market size and forecast 2024-2029
Chart on North America - Market size and forecast 2024-2029 ($ million)
Data Table on North America - Market size and forecast 2024-2029 ($ million)
Chart on North America - Year-over-year growth 2024-2029 (%)
Data Table on North America - Year-over-year growth 2024-2029 (%)
13.4 APAC - Market size and forecast 2024-2029
Chart on APAC - Market size and forecast 2024-2029 ($ million)
Data Table on APAC - Market size and forecast 2024-2029 ($ million)
Chart on APAC - Year-over-year growth 2024-2029 (%)
Data Table on APAC - Year-over-year growth 2024-2029 (%)
13.5 Europe - Market size and forecast 2024-2029
Chart on Europe - Market size and forecast 2024-2029 ($ million)
Data Table on Europe - Market size and forecast 2024-2029 ($ million)
Chart on Europe - Year-over-year growth 2024-2029 (%)
Data Table on Europe - Year-over-year growth 2024-2029 (%)
13.6 Middle East and Africa - Market size and forecast 2024-2029
Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
13.7 South America - Market size and forecast 2024-2029
Chart on South America - Market size and forecast 2024-2029 ($ million)
Data Table on South America - Market size and forecast 2024-2029 ($ million)
Chart on South America - Year-over-year growth 2024-2029 (%)
Data Table on South America - Year-over-year growth 2024-2029 (%)
13.8 US - Market size and forecast 2024-2029
Chart on US - Market size and forecast 2024-2029 ($ million)
Data Table on US - Market size and forecast 2024-2029 ($ million)
Chart on US - Year-over-year growth 2024-2029 (%)
Data Table on US - Year-over-year growth 2024-2029 (%)
13.9 China - Market size and forecast 2024-2029
Chart on China - Market size and forecast 2024-2029 ($ million)
Data Table on China - Market size and forecast 2024-2029 ($ million)
Chart on China - Year-over-year growth 2024-2029 (%)
Data Table on China - Year-over-year growth 2024-2029 (%)
13.10 UK - Market size and forecast 2024-2029
Chart on UK - Market size and forecast 2024-2029 ($ million)
Data Table on UK - Market size and forecast 2024-2029 ($ million)
Chart on UK - Year-over-year growth 2024-2029 (%)
Data Table on UK - Year-over-year growth 2024-2029 (%)
13.11 Japan - Market size and forecast 2024-2029
Chart on Japan - Market size and forecast 2024-2029 ($ million)
Data Table on Japan - Market size and forecast 2024-2029 ($ million)
Chart on Japan - Year-over-year growth 2024-2029 (%)
Data Table on Japan - Year-over-year growth 2024-2029 (%)
13.12 Canada - Market size and forecast 2024-2029
Chart on Canada - Market size and forecast 2024-2029 ($ million)
Data Table on Canada - Market size and forecast 2024-2029 ($ million)
Chart on Canada - Year-over-year growth 2024-2029 (%)
Data Table on Canada - Year-over-year growth 2024-2029 (%)
13.13 India - Market size and forecast 2024-2029
Chart on India - Market size and forecast 2024-2029 ($ million)
Data Table on India - Market size and forecast 2024-2029 ($ million)
Chart on India - Year-over-year growth 2024-2029 (%)
Data Table on India - Year-over-year growth 2024-2029 (%)
13.14 Germany - Market size and forecast 2024-2029
Chart on Germany - Market size and forecast 2024-2029 ($ million)
Data Table on Germany - Market size and forecast 2024-2029 ($ million)
Chart on Germany - Year-over-year growth 2024-2029 (%)
Data Table on Germany - Year-over-year growth 2024-2029 (%)
13.15 France - Market size and forecast 2024-2029
Chart on France - Market size and forecast 2024-2029 ($ million)
Data Table on France - Market size and forecast 2024-2029 ($ million)
Chart on France - Year-over-year growth 2024-2029 (%)
Data Table on France - Year-over-year growth 2024-2029 (%)
13.16 Italy - Market size and forecast 2024-2029
Chart on Italy - Market size and forecast 2024-2029 ($ million)
Data Table on Italy - Market size and forecast 2024-2029 ($ million)
Chart on Italy - Year-over-year growth 2024-2029 (%)
Data Table on Italy - Year-over-year growth 2024-2029 (%)
13.17 Brazil - Market size and forecast 2024-2029
Chart on Brazil - Market size and forecast 2024-2029 ($ million)
Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
Chart on Brazil - Year-over-year growth 2024-2029 (%)
Data Table on Brazil - Year-over-year growth 2024-2029 (%)
13.18 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ million)
Data Tables on Market opportunity By Geographical Landscape ($ million)
14 Drivers, Challenges, and Opportunity/Restraints
14.1 Market drivers
14.2 Market challenges
14.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
14.4 Market opportunities/restraints
15 Competitive Landscape
15.1 Overview
15.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
15.3 Landscape disruption
Overview on factors of disruption
15.4 Industry risks
Impact of key risks on business
16 Competitive Analysis
16.1 Companies profiled
Companies covered
16.2 Company ranking index
Company ranking index
16.3 Market positioning of companies
Matrix on companies position and classification
16.4 Apple Inc.
Apple Inc. - Overview
Apple Inc. - Business segments
Apple Inc. - Key news
Apple Inc. - Key offerings
Apple Inc. - Segment focus
SWOT
16.5 Elbit Systems Ltd.
Elbit Systems Ltd. - Overview
Elbit Systems Ltd. - Product / Service
Elbit Systems Ltd. - Key news
Elbit Systems Ltd. - Key offerings
SWOT
16.6 Google LLC
Google LLC - Overview
Google LLC - Product / Service
Google LLC - Key news
Google LLC - Key offerings
SWOT
16.7 Hewlett Packard Enterprise Co.
Hewlett Packard Enterprise Co. - Overview
Hewlett Packard Enterprise Co. - Business segments
Hewlett Packard Enterprise Co. - Key news
Hewlett Packard Enterprise Co. - Key offerings
Hewlett Packard Enterprise Co. - Segment focus
SWOT
16.8 HTC Corp.
HTC Corp. - Overview
HTC Corp. - Product / Service
HTC Corp. - Key offerings
SWOT
16.9 Kopin Corp.
Kopin Corp. - Overview
Kopin Corp. - Product / Service
Kopin Corp. - Key offerings
SWOT
16.10 Lenovo Group Ltd.
Lenovo Group Ltd. - Overview
Lenovo Group Ltd. - Business segments
Lenovo Group Ltd. - Key news
Lenovo Group Ltd. - Key offerings
Lenovo Group Ltd. - Segment focus
SWOT
16.11 Meta Platforms Inc.
Meta Platforms Inc. - Overview
Meta Platforms Inc. - Business segments
Meta Platforms Inc. - Key offerings
Meta Platforms Inc. - Segment focus
SWOT
16.12 Microsoft Corp.
Microsoft Corp. - Overview
Microsoft Corp. - Business segments
Microsoft Corp. - Key news
Microsoft Corp. - Key offerings
Microsoft Corp. - Segment focus
SWOT
16.13 NexTech AR Solutions Corp.
NexTech AR Solutions Corp. - Overview
NexTech AR Solutions Corp. - Business segments
NexTech AR Solutions Corp. - Key offerings
NexTech AR Solutions Corp. - Segment focus
SWOT
16.14 PTC Inc.
PTC Inc. - Overview
PTC Inc. - Business segments
PTC Inc. - Key news
PTC Inc. - Key offerings
PTC Inc. - Segment focus
SWOT
16.15 Samsung Electronics Co. Ltd.
Samsung Electronics Co. Ltd. - Overview
Samsung Electronics Co. Ltd. - Business segments
Samsung Electronics Co. Ltd. - Key news
Samsung Electronics Co. Ltd. - Key offerings
Samsung Electronics Co. Ltd. - Segment focus
SWOT
16.16 Sony Group Corp.
Sony Group Corp. - Overview
Sony Group Corp. - Business segments
Sony Group Corp. - Key news
Sony Group Corp. - Key offerings
Sony Group Corp. - Segment focus
SWOT
16.17 Toshiba Corp.
Toshiba Corp. - Overview
Toshiba Corp. - Business segments
Toshiba Corp. - Key news
Toshiba Corp. - Key offerings
Toshiba Corp. - Segment focus
SWOT
16.18 Varjo Technologies Oy
Varjo Technologies Oy - Overview
Varjo Technologies Oy - Product / Service
Varjo Technologies Oy - Key offerings
SWOT
17 Appendix
17.1 Scope of the report
17.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
17.3 Currency conversion rates for US$
Currency conversion rates for US$
17.4 Research methodology
Research methodology
17.5 Data procurement
Information sources
17.6 Data validation
Data validation
17.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
17.8 Data synthesis
Data synthesis
17.9 360 degree market analysis
360 degree market analysis
17.10 List of abbreviations
List of abbreviations
List of Exhibits
Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Global Market Characteristics
Exhibits 4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits 5: Executive Summary - Chart on Market Segmentation by Technology
Exhibits 6: Executive Summary - Chart on Market Segmentation by Application
Exhibits 7: Executive Summary - Chart on Market Segmentation by Component
Exhibits 8: Executive Summary - Chart on Market Segmentation by End-user
Exhibits 9: Executive Summary - Chart on Incremental Growth
Exhibits 10: Executive Summary - Data Table on Incremental Growth
Exhibits 11: Executive Summary - Chart on Company Market Positioning
Exhibits 12: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 13: Overview on criticality of inputs and factors of differentiation
Exhibits 14: Overview on factors of disruption
Exhibits 15: Impact of drivers and challenges in 2024 and 2029
Exhibits 16: Parent Market
Exhibits 17: Data Table on - Parent Market
Exhibits 18: Market characteristics analysis
Exhibits 19: Value chain analysis
Exhibits 20: Offerings of companies included in the market definition
Exhibits 21: Market segments
Exhibits 22: Chart on Global - Market size and forecast 2024-2029 ($ million)
Exhibits 23: Data Table on Global - Market size and forecast 2024-2029 ($ million)
Exhibits 24: Chart on Global Market: Year-over-year growth 2024-2029 (%)
Exhibits 25: Data Table on Global Market: Year-over-year growth 2024-2029 (%)
Exhibits 26: Historic Market Size - Data Table on Global Augmented Reality And Virtual Reality Market 2019 - 2023 ($ million)
Exhibits 27: Historic Market Size - Technology Segment 2019 - 2023 ($ million)
Exhibits 28: Historic Market Size - Application Segment 2019 - 2023 ($ million)
Exhibits 29: Historic Market Size - Component Segment 2019 - 2023 ($ million)
Exhibits 30: Historic Market Size - End-user Segment 2019 - 2023 ($ million)
Exhibits 31: Historic Market Size - Geography Segment 2019 - 2023 ($ million)
Exhibits 32: Historic Market Size - Country Segment 2019 - 2023 ($ million)
Exhibits 33: Five forces analysis - Comparison between 2024 and 2029
Exhibits 34: Bargaining power of buyers - Impact of key factors 2024 and 2029
Exhibits 35: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
Exhibits 36: Threat of new entrants - Impact of key factors in 2024 and 2029
Exhibits 37: Threat of substitutes - Impact of key factors in 2024 and 2029
Exhibits 38: Threat of rivalry - Impact of key factors in 2024 and 2029
Exhibits 39: Chart on Market condition - Five forces 2024 and 2029
Exhibits 40: Chart on Technology - Market share 2024-2029 (%)
Exhibits 41: Data Table on Technology - Market share 2024-2029 (%)
Exhibits 42: Chart on Comparison by Technology
Exhibits 43: Data Table on Comparison by Technology
Exhibits 44: Chart on AR - Market size and forecast 2024-2029 ($ million)
Exhibits 45: Data Table on AR - Market size and forecast 2024-2029 ($ million)
Exhibits 46: Chart on AR - Year-over-year growth 2024-2029 (%)
Exhibits 47: Data Table on AR - Year-over-year growth 2024-2029 (%)
Exhibits 48: Chart on VR - Market size and forecast 2024-2029 ($ million)
Exhibits 49: Data Table on VR - Market size and forecast 2024-2029 ($ million)
Exhibits 50: Chart on VR - Year-over-year growth 2024-2029 (%)
Exhibits 51: Data Table on VR - Year-over-year growth 2024-2029 (%)
Exhibits 52: Market opportunity by Technology ($ million)
Exhibits 53: Data Table on Market opportunity by Technology ($ million)
Exhibits 54: Chart on Application - Market share 2024-2029 (%)
Exhibits 55: Data Table on Application - Market share 2024-2029 (%)
Exhibits 56: Chart on Comparison by Application
Exhibits 57: Data Table on Comparison by Application
Exhibits 58: Chart on Consumer - Market size and forecast 2024-2029 ($ million)
Exhibits 59: Data Table on Consumer - Market size and forecast 2024-2029 ($ million)
Exhibits 60: Chart on Consumer - Year-over-year growth 2024-2029 (%)
Exhibits 61: Data Table on Consumer - Year-over-year growth 2024-2029 (%)
Exhibits 62: Chart on Enterprise - Market size and forecast 2024-2029 ($ million)
Exhibits 63: Data Table on Enterprise - Market size and forecast 2024-2029 ($ million)
Exhibits 64: Chart on Enterprise - Year-over-year growth 2024-2029 (%)
Exhibits 65: Data Table on Enterprise - Year-over-year growth 2024-2029 (%)
Exhibits 66: Market opportunity by Application ($ million)
Exhibits 67: Data Table on Market opportunity by Application ($ million)
Exhibits 68: Chart on Component - Market share 2024-2029 (%)
Exhibits 69: Data Table on Component - Market share 2024-2029 (%)
Exhibits 70: Chart on Comparison by Component
Exhibits 71: Data Table on Comparison by Component
Exhibits 72: Chart on Hardware - Market size and forecast 2024-2029 ($ million)
Exhibits 73: Data Table on Hardware - Market size and forecast 2024-2029 ($ million)
Exhibits 74: Chart on Hardware - Year-over-year growth 2024-2029 (%)
Exhibits 75: Data Table on Hardware - Year-over-year growth 2024-2029 (%)
Exhibits 76: Chart on Software - Market size and forecast 2024-2029 ($ million)
Exhibits 77: Data Table on Software - Market size and forecast 2024-2029 ($ million)
Exhibits 78: Chart on Software - Year-over-year growth 2024-2029 (%)
Exhibits 79: Data Table on Software - Year-over-year growth 2024-2029 (%)
Exhibits 80: Market opportunity by Component ($ million)
Exhibits 81: Data Table on Market opportunity by Component ($ million)
Exhibits 82: Chart on End-user - Market share 2024-2029 (%)
Exhibits 83: Data Table on End-user - Market share 2024-2029 (%)
Exhibits 84: Chart on Comparison by End-user
Exhibits 85: Data Table on Comparison by End-user
Exhibits 86: Chart on Aerospace and defense - Market size and forecast 2024-2029 ($ million)
Exhibits 87: Data Table on Aerospace and defense - Market size and forecast 2024-2029 ($ million)
Exhibits 88: Chart on Aerospace and defense - Year-over-year growth 2024-2029 (%)
Exhibits 89: Data Table on Aerospace and defense - Year-over-year growth 2024-2029 (%)
Exhibits 90: Chart on Consumer - Market size and forecast 2024-2029 ($ million)
Exhibits 91: Data Table on Consumer - Market size and forecast 2024-2029 ($ million)
Exhibits 92: Chart on Consumer - Year-over-year growth 2024-2029 (%)
Exhibits 93: Data Table on Consumer - Year-over-year growth 2024-2029 (%)
Exhibits 94: Chart on Commercial - Market size and forecast 2024-2029 ($ million)
Exhibits 95: Data Table on Commercial - Market size and forecast 2024-2029 ($ million)
Exhibits 96: Chart on Commercial - Year-over-year growth 2024-2029 (%)
Exhibits 97: Data Table on Commercial - Year-over-year growth 2024-2029 (%)
Exhibits 98: Chart on Enterprise - Market size and forecast 2024-2029 ($ million)
Exhibits 99: Data Table on Enterprise - Market size and forecast 2024-2029 ($ million)
Exhibits 100: Chart on Enterprise - Year-over-year growth 2024-2029 (%)
Exhibits 101: Data Table on Enterprise - Year-over-year growth 2024-2029 (%)
Exhibits 102: Chart on Others - Market size and forecast 2024-2029 ($ million)
Exhibits 103: Data Table on Others - Market size and forecast 2024-2029 ($ million)
Exhibits 104: Chart on Others - Year-over-year growth 2024-2029 (%)
Exhibits 105: Data Table on Others - Year-over-year growth 2024-2029 (%)
Exhibits 106: Market opportunity by End-user ($ million)
Exhibits 107: Data Table on Market opportunity by End-user ($ million)
Exhibits 108: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 109: Chart on Market share By Geographical Landscape 2024-2029 (%)
Exhibits 110: Data Table on Market share By Geographical Landscape 2024-2029 (%)
Exhibits 111: Chart on Geographic comparison
Exhibits 112: Data Table on Geographic comparison
Exhibits 113: Chart on North America - Market size and forecast 2024-2029 ($ million)
Exhibits 114: Data Table on North America - Market size and forecast 2024-2029 ($ million)
Exhibits 115: Chart on North America - Year-over-year growth 2024-2029 (%)
Exhibits 116: Data Table on North America - Year-over-year growth 2024-2029 (%)
Exhibits 117: Chart on APAC - Market size and forecast 2024-2029 ($ million)
Exhibits 118: Data Table on APAC - Market size and forecast 2024-2029 ($ million)
Exhibits 119: Chart on APAC - Year-over-year growth 2024-2029 (%)
Exhibits 120: Data Table on APAC - Year-over-year growth 2024-2029 (%)
Exhibits 121: Chart on Europe - Market size and forecast 2024-2029 ($ million)
Exhibits 122: Data Table on Europe - Market size and forecast 2024-2029 ($ million)
Exhibits 123: Chart on Europe - Year-over-year growth 2024-2029 (%)
Exhibits 124: Data Table on Europe - Year-over-year growth 2024-2029 (%)
Exhibits 125: Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Exhibits 126: Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Exhibits 127: Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Exhibits 128: Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Exhibits 129: Chart on South America - Market size and forecast 2024-2029 ($ million)
Exhibits 130: Data Table on South America - Market size and forecast 2024-2029 ($ million)
Exhibits 131: Chart on South America - Year-over-year growth 2024-2029 (%)
Exhibits 132: Data Table on South America - Year-over-year growth 2024-2029 (%)
Exhibits 133: Chart on US - Market size and forecast 2024-2029 ($ million)
Exhibits 134: Data Table on US - Market size and forecast 2024-2029 ($ million)
Exhibits 135: Chart on US - Year-over-year growth 2024-2029 (%)
Exhibits 136: Data Table on US - Year-over-year growth 2024-2029 (%)
Exhibits 137: Chart on China - Market size and forecast 2024-2029 ($ million)
Exhibits 138: Data Table on China - Market size and forecast 2024-2029 ($ million)
Exhibits 139: Chart on China - Year-over-year growth 2024-2029 (%)
Exhibits 140: Data Table on China - Year-over-year growth 2024-2029 (%)
Exhibits 141: Chart on UK - Market size and forecast 2024-2029 ($ million)
Exhibits 142: Data Table on UK - Market size and forecast 2024-2029 ($ million)
Exhibits 143: Chart on UK - Year-over-year growth 2024-2029 (%)
Exhibits 144: Data Table on UK - Year-over-year growth 2024-2029 (%)
Exhibits 145: Chart on Japan - Market size and forecast 2024-2029 ($ million)
Exhibits 146: Data Table on Japan - Market size and forecast 2024-2029 ($ million)
Exhibits 147: Chart on Japan - Year-over-year growth 2024-2029 (%)
Exhibits 148: Data Table on Japan - Year-over-year growth 2024-2029 (%)
Exhibits 149: Chart on Canada - Market size and forecast 2024-2029 ($ million)
Exhibits 150: Data Table on Canada - Market size and forecast 2024-2029 ($ million)
Exhibits 151: Chart on Canada - Year-over-year growth 2024-2029 (%)
Exhibits 152: Data Table on Canada - Year-over-year growth 2024-2029 (%)
Exhibits 153: Chart on India - Market size and forecast 2024-2029 ($ million)
Exhibits 154: Data Table on India - Market size and forecast 2024-2029 ($ million)
Exhibits 155: Chart on India - Year-over-year growth 2024-2029 (%)
Exhibits 156: Data Table on India - Year-over-year growth 2024-2029 (%)
Exhibits 157: Chart on Germany - Market size and forecast 2024-2029 ($ million)
Exhibits 158: Data Table on Germany - Market size and forecast 2024-2029 ($ million)
Exhibits 159: Chart on Germany - Year-over-year growth 2024-2029 (%)
Exhibits 160: Data Table on Germany - Year-over-year growth 2024-2029 (%)
Exhibits 161: Chart on France - Market size and forecast 2024-2029 ($ million)
Exhibits 162: Data Table on France - Market size and forecast 2024-2029 ($ million)
Exhibits 163: Chart on France - Year-over-year growth 2024-2029 (%)
Exhibits 164: Data Table on France - Year-over-year growth 2024-2029 (%)
Exhibits 165: Chart on Italy - Market size and forecast 2024-2029 ($ million)
Exhibits 166: Data Table on Italy - Market size and forecast 2024-2029 ($ million)
Exhibits 167: Chart on Italy - Year-over-year growth 2024-2029 (%)
Exhibits 168: Data Table on Italy - Year-over-year growth 2024-2029 (%)
Exhibits 169: Chart on Brazil - Market size and forecast 2024-2029 ($ million)
Exhibits 170: Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
Exhibits 171: Chart on Brazil - Year-over-year growth 2024-2029 (%)
Exhibits 172: Data Table on Brazil - Year-over-year growth 2024-2029 (%)
Exhibits 173: Market opportunity By Geographical Landscape ($ million)
Exhibits 174: Data Tables on Market opportunity By Geographical Landscape ($ million)
Exhibits 175: Impact of drivers and challenges in 2024 and 2029
Exhibits 176: Overview on criticality of inputs and factors of differentiation
Exhibits 177: Overview on factors of disruption
Exhibits 178: Impact of key risks on business
Exhibits 179: Companies covered
Exhibits 180: Company ranking index
Exhibits 181: Matrix on companies position and classification
Exhibits 182: Apple Inc. - Overview
Exhibits 183: Apple Inc. - Business segments
Exhibits 184: Apple Inc. - Key news
Exhibits 185: Apple Inc. - Key offerings
Exhibits 186: Apple Inc. - Segment focus
Exhibits 187: SWOT
Exhib

Executive Summary

The following companies are recognized as the key players in the global augmented reality and virtual reality market: Apple Inc., Elbit Systems Ltd., Google LLC, Hewlett Packard Enterprise Co., HTC Corp., Kopin Corp., Lenovo Group Ltd., Magic Leap Inc., Meta Platforms Inc., Microsoft Corp., NexTech AR Solutions Corp., PTC Inc., Qualcomm Inc., Samsung Electronics Co. Ltd., Sony Group Corp., Toshiba Corp., Varjo Technologies Oy, Vuzix Corp., and Zugara Inc..

Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is growing funding in startup ar and vr companies from investors."

According to the report, one of the major drivers for this market is the growing demand for ar and vr technology.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Apple Inc.
  • Elbit Systems Ltd.
  • Google LLC
  • Hewlett Packard Enterprise Co.
  • HTC Corp.
  • Kopin Corp.
  • Lenovo Group Ltd.
  • Magic Leap Inc.
  • Meta Platforms Inc.
  • Microsoft Corp.
  • NexTech AR Solutions Corp.
  • PTC Inc.
  • Qualcomm Inc.
  • Samsung Electronics Co. Ltd.
  • Sony Group Corp.
  • Toshiba Corp.
  • Varjo Technologies Oy
  • Vuzix Corp.
  • Zugara Inc.

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