This report evaluates the dynamics of the current landscape of the online food and beverage market. Consumer demographics, perceptions, motivations, and behavior are examined as pertaining to dietary choices and use of food delivery and pickup services. Attitudes on food, diet, health, and product packaging are studied. Effects of recent historical trends on consumers - including the COVID-19 pandemic and the inflation era - are considered in both a broad sense and in the context of the online grocery market.
This report provides information about online retail sales of food and beverages to consumers in the following product categories:
- Shelf-stable foods and beverages in cans, bottles, or other packaging (including alcoholic beverages)
- Meal kits and prepared meals
- Perishables such as fresh fruits and vegetables
- Dairy and egg products
- Meat, poultry, and seafood
- Bakery items
- Frozen foods
This report includes online sales of such items from:
- Store-based grocers (e.g., Kroger, Safeway, ALDI)
- Mass merchandisers (e.g., Walmart, Target) and warehouse clubs (e.g., Costco, Sam’s Club, BJ’s)
- Online-based grocers (e.g., Amazon, Thrive Market, Hungryroot)
- Brands that sell their own food products via their websites, direct-to-consumer
- Meal kit and prepared meal delivery services (e.g., HelloFresh, Sakara Life, Factor 75)
- Third-party pack-and-deliver companies that use their own workforce to purchase groceries at various stores and deliver them to customers (e.g., Instacart)
- Local co-ops and farmers’ markets that arrange for subscriptions, single orders, and pickup or delivery digitally
- Online sales made via website or app - whether delivered to a customer via shipment or local delivery, picked up in-store, or received via curbside pickup - are all included.
- Historical numbers for the online grocery market are provided from 2017 through 2022. Market forecasts are provided for 2023-2027 and 2032.
- The online grocery market in 2022 is also segmented by fulfillment type (delivery, pickup/curbside, and shipment), retailer category (grocery stores/supermarkets, mass merchandisers/warehouse clubs, online only retailers, third party pack and deliver services, and farmer’s markets/organics/other), and product category (bakery items, beverages, dairy and eggs, fresh produce, meats and seafood, pantry/frozen, and prepared meals and other foods).
- Historical numbers for the meal kit delivery services market are presented from 2019 to 2022. Market projections are provided for 2023-2027 and 2032.
- The reasons for and implications of shifts in consumer perception and behavior are analyzed in the context of future market opportunities.
- Additionally, the report has dozens of tables showcasing numerical survey data on consumer demographics and psychographics and numerous marketing photographs. This report goes in-depth on COVID-19 and inflationary trends affecting the food and beverage market.
- Primary research includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by the publisher to analyze attitudes of consumers and their relevant food and beverage preferences.
Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers. - Supplementing the exclusive survey is analysis of the 2022 Food & Health Survey conducted by the International Food Information Council, which analyzes consumer food purchase decisions, diet and lifestyle choices, snacking activity, and perception of health benefits in foods.
Table of Contents
Samples
LOADING...
Companies Mentioned
- Instacart
- Walmart
- Amazon
- Kroger
- Target
- Ahold Delhaize
- HelloFresh
- Home Chef
- Sunbasket
- Blue Apron