The Future of Grocery in the United States: Online Grocery, Meal Kits, & Direct-to-Consumer Food, 2nd Edition

This report evaluates the dynamics of the current landscape of the online food and beverage market. Consumer demographics, perceptions, motivations, and behavior are examined as pertaining to dietary choices and use of food delivery and pickup services. Attitudes on food, diet, health, and product packaging are studied. Effects of recent historical trends on consumers - including the COVID-19 pandemic and the inflation era - are considered in both a broad sense and in the context of the online grocery market.

This report provides information about online retail sales of food and beverages to consumers in the following product categories:

Shelf-stable foods and beverages in cans, bottles, or other packaging (including alcoholic beverages)
Meal kits and prepared meals
Perishables such as fresh fruits and vegetables
Dairy and egg products
Meat, poultry, and seafood
Bakery items
Frozen foods

This report includes online sales of such items from:

Store-based grocers (e.g., Kroger, Safeway, ALDI)
Mass merchandisers (e.g., Walmart, Target) and warehouse clubs (e.g., Costco, Sam’s Club, BJ’s)
Online-based grocers (e.g., Amazon, Thrive Market, Hungryroot)
Brands that sell their own food products via their websites, direct-to-consumer
Meal kit and prepared meal delivery services (e.g., HelloFresh, Sakara Life, Factor 75)
Third-party pack-and-deliver companies that use their own workforce to purchase groceries at various stores and deliver them to customers (e.g., Instacart)
Local co-ops and farmers’ markets that arrange for subscriptions, single orders, and pickup or delivery digitally
Online sales made via website or app - whether delivered to a customer via shipment or local delivery, picked up in-store, or received via curbside pickup - are all included.
Historical numbers for the online grocery market are provided from 2017 through 2022. Market forecasts are provided for 2023-2027 and 2032.
The online grocery market in 2022 is also segmented by fulfillment type (delivery, pickup/curbside, and shipment), retailer category (grocery stores/supermarkets, mass merchandisers/warehouse clubs, online only retailers, third party pack and deliver services, and farmer’s markets/organics/other), and product category (bakery items, beverages, dairy and eggs, fresh produce, meats and seafood, pantry/frozen, and prepared meals and other foods).
Historical numbers for the meal kit delivery services market are presented from 2019 to 2022. Market projections are provided for 2023-2027 and 2032.
The reasons for and implications of shifts in consumer perception and behavior are analyzed in the context of future market opportunities.
Additionally, the report has dozens of tables showcasing numerical survey data on consumer demographics and psychographics and numerous marketing photographs. This report goes in-depth on COVID-19 and inflationary trends affecting the food and beverage market.
Primary research includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by the publisher to analyze attitudes of consumers and their relevant food and beverage preferences.
Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers.
Supplementing the exclusive survey is analysis of the 2022 Food & Health Survey conducted by the International Food Information Council, which analyzes consumer food purchase decisions, diet and lifestyle choices, snacking activity, and perception of health benefits in foods.

CHAPTER 1: EXECUTIVE SUMMARY

The Future of Grocery Delivery
Online Grocery Shopping Driven by Convenience
Expansion of Online Grocery Shopping Led by Third-Party Player Instacart
COVID-19 and Beyond
Opportunities for Growth
Key Consumer Trends
SCOPE

CHAPTER 2: RECENT HISTORICAL TRENDS FROM THE PANDEMIC TO THE INFLATION ERA

HIGHLIGHTS
FIRST TIME USE OF ONLINE GROCERY SHOPPING AND RESTAURANT ORDERING METHODS IN 2020
Table 2-1. Coronavirus Food Ordering Habits: “Because of the coronavirus, I have for the first time used…”, 2020 (percent of consumers)
BOOSTED ONLINE GROCERY SHOPPING ACTIVITY CONTINUED THROUGH 2022
Activity Spiked in 2020 during the Early Part of the Pandemic
Table 2-2. Coronavirus Food Purchase Habits: “Because of the coronavirus, I am…”, 2020-2021 (percent of consumers)
Many Consumers Continued Ordering More Groceries Online in 2021 and 2022
Figure 2-1. Grocery Ordering Habits Continue to Be Affected by the Pandemic, 2021-2022 (percent of consumers)
Frequency of Grocery Shopping: In-Person vs. Online
Figure 2-2. Frequency of Buying Groceries In-Person and Online, 2022
Use of Meal Kit Delivery Services
Figure 2-3. Changes in Ordering Meal Kits during the Pandemic, 2021-2022 (percent of consumers)
MANY CONSUMERS ARE STILL HOLDING OFF ON DINING OUT
Figure 2-4. Restaurant Eating Habits, 2021-2022 (percent of consumers)
INCREASED USE OF FOOD CARRYOUT AND DELIVERY AND CONVENIENCE FOOD OPTIONS
Figure 2-5. Restaurant Habits Continue to Be Affected by the Pandemic, 2021-2022 (percent of consumers)
Figure 2-6. Using Convenience Food Options during the Pandemic, 2022 (percent of consumers)
SNACKING AND HEALTHY EATING HABITS
Table 2-3. Coronavirus Eating Habits: “Because of the coronavirus, I am eating more…”, 2021 (percent of consumers)
Figure 2-7. Coronavirus Habits in Snacking, Eating Frequency, and Eating “Comfort” Foods, 2021-2022 (percent of consumers)
Figure 2-8. Coronavirus Habits in Eating Fresh Produce and Processed Foods, 2021-2022 (percent of consumers)
CONCERNS ABOUT COVID-19 EXPOSURE HAVE REMAINED
Most Still Consider the Pandemic a Health Threat Personally or to Family/Friends
Table 2-4. Coronavirus Health Concerns: “I am concerned about the…”, 2020-2022 (percent of consumers)
Figure 2-10. COVID-19 Statistics, March 2020-March 2023 (weekly trends in deaths and new hospital admissions)
Concerns about COVID-19 Variants
Figure 2-11. Concerns about the Delta/Omicron Variant and Future Variants of COVID-19, 2021-2022 (percent of consumers)
RISING PRICES DURING THE PANDEMIC
Table 2-5. Consumer Concerns about Rising Food Prices, 2021-2022 (percent of consumers)
The Vast Majority of Consumers Have Noticed the Rising Cost of Food, and Many Are Changing Their Purchasing Decisions
Figure 2-12. Noticing the Rising Cost of Food over the Past Year, 2022
Figure 2-13. Impact of Rising Costs on Food/Beverage Purchasing, 2022
Cutting Back on Household Expenses
Table 2-6. Consumers Cutting Back on Household Expenses in the Last 12 Months, 2022 (percent of consumers)
Table 2-7. Types of Household Expenses Cut Back on in the Last 12 Months, 2022 (percent of consumers)
FOOD SHORTAGES DURING THE PANDEMIC
Concerns about Food Shortages
Table 2-8. Consumer Concerns about Food Shortages, 2021-2022 (percent of consumers)
Stockpiling of Food and Beverage Items
Table 2-9. Consumer Stockpiling of Food and Beverage Products, 2022 (percent of consumers)
NEGATIVE PERSONAL EFFECTS OF THE PANDEMIC
Negative Effects Reported in 2020 and 2021
Table 2-10. Coronavirus Concerns: “The coronavirus has negatively affected my…”, 2020-2021 (percent of consumers)
Continuing Mental and Physical Health Effects
Figure 2-14. Changes in Mental and Physical Symptoms during the Pandemic, 2022 (percent of consumers)
Stress Levels and Changes Made to Reduce Stress
Figure 2-15. Stress Levels in the Past 6 Months and Areas of Change to Reduce Stress, 2022
Figure 2-16. Changes Made to Nutrition or Diet to Manage or Reduce Stress, 2022
PANDEMIC EFFECTS ON WORK
Changes to Work Patterns Have Continued in 2021 and 2022
Figure 2-17. Coronavirus Changes to Work Patterns, 2021-2022 (percent of consumers)
IN-STORE SHOPPING PATTERNS
Figure 2-18. Changes to In-Store Shopping Activity Continue in the Vaccine Era, 2021-2022 (percent of consumers)

CHAPTER 3: OVERVIEW AND MARKET TRENDS

HIGHLIGHTS
THE COVID-19 PANDEMIC WAS THE JUMPSTART THE ONLINE GROCERY MARKET NEEDED
CONVENIENCE THE ULTIMATE SELLING POINT FOR BUSY CONSUMERS
US ONLINE GROCERY SHOPPING WELL BEHIND OTHER COUNTRIES, BUT THERE ARE OPPORTUNITIES FOR EXPANSION AND CONTINUED HOUSEHOLD ADOPTION
DIRECT SELLERS AND HOME DELIVERY COMPANIES
DTC Companies Tackling Niche Health Food Markets with Meal Kits, Prepared Meals, and Online Grocery
Table 3-1. Selected Meal, Meal Kit, and Grocery Delivery Services by Date Founded, Services Offered, and Geographic Area Served
New Companies and Products with Niche Appeal May Choose DTC Channels
Figure 3-1. Functional Beverage Brand Mostly Selling Products via E-Commerce
Figure 3-2. Niche Plant-Based Meat Brand Ships Directly to Consumers
Subscriptions Save Consumers Money and Boost Sales
Figure 3-3. Signing Up for Subscription Delivery Saves Users Money
Figure 3-4. Weekly Grocery Orders Restock Items and Recommend Grocery Lists According to User Preferences
Subscription Boxes as a Gift for Yourself or Others
Figure 3-5. Subscription Box Ships Monthly as the “Ultimate Gift”
Figure 3-6. Artisan Meats Shipped Via a Subscription for a Unique Flavor Experience
Figure 3-7. Save on Curated Food Selections with a Subscription Delivery
Private Labels
Figure 3-8. Private Label Premium Products Exclusive to DTC Retailer
Table 3-2. Selected Online Private Label Grocery Brands
BRICK AND MORTAR STORES EXPANDING AND PROMOTING E-COMMERCE OPTIONS
Figure 3-9. Target Online Order Pickup Is One Option That Increases Store Traffic after an Online Order
Retail Stores Rely More On Impulse Purchases
Private Label Products Are a Driver of In-Store Traffic, Online Sales, and Retailer Loyalty
Table 3-3. Selected Private Label Grocery Brands Available Via Online Ordering
Launching Online Grocery Shopping Via Third-Party Delivery Companies
Figure 3-10. A Wide Array of Grocers and Non-Grocery Retailers Served by Third-Party Delivery in Local Markets
Expanding Direct Grocery Store Ordering Options
Figure 3-11. Subscription Service Saves Customers Delivery and Shipping Fees for Grocery Orders
Figure 3-12. Online Grocery Website Gives You Many Ways to Shop
“Dark Stores” or Grocery Fulfillment Centers Can Increase Operational Efficiency
Third-Party Ordering Platforms Make Offering Online Groceries Possible for Independents
Table 3-4. Selected Online Grocery Platform Providers
Continuing Challenges to Online Grocery Services Satisfying Consumer Desires
Pickup Can Solve the Last-Mile Problem
MEAL KIT DELIVERY SERVICES
Celebrity Endorsements Used as a Marketing Tactic
Figure 3-13. Celebrity-Branded Meal Kits Using Public Image to Market Curated Recipes and Spice Blends
Meal Kit Options Targeted at Specific Demographics and Diets
Figure 3-14. Meal Kits Clinically Proven to Help Consumers Lose Weight and Lower LDL Cholesterol
Figure 3-15. Appealing to Families with Picky Eaters and Busy Parents
Increasingly Offering Prepared Ingredients to Save Time and Reduce Mess
Figure 3-16. Fresh, Pre-Chopped Ingredients in Its Meal Kits
Meal Kits Are Not Just a Product - The Service is Also Like a Home Cooking Class
Figure 3-17. Article Shows How Meal Kits Can Teach Customers How to Cook
Figure 3-18. Blog Provides Tips and Recipes that Can Help Beginners and Experienced Home Chefs
Offering Meal Kits Without a Subscription/Via Stores
Figure 3-19. One-Time Purchases of Meal Kits Available at Retail Stores
Customization of Meals and Varying Levels of Preparation Required
Figure 3-20. New Meal Kit Options for Easier Recipes and Add-On Items
Figure 3-21. Bundling of Sides and Kits with Differing Levels of Preparation
Lower Priced Meal Kits for Price-Sensitive Consumers
Figure 3-22. Dinnerly is a Low Price Option Appealing to Those Who Think Other Meal Kits Are Too Expensive
MEAL DELIVERY SERVICES
Convenient Meal Delivery Services Emphasizing Freshness and Healthy Foods
Figure 3-23. Meal Delivery Service Focused on Nutrition and “Clean Eating”
Figure 3-24. Meal Plans That Are Convenient and Prepared Specifically for You with Only Premium Ingredients
Figure 3-25. Putting Good Food on Every Table with Prepared Meals Heavy on Plants and Whole-Food Ingredients
Figure 3-26. Meal Delivery Service Promotes Healthy Diets That Contain Whole, Unprocessed Ingredients
Targeting Specialized Demographics
Figure 3-27. Specialty Meal Delivery Service for the Needs of Seniors
Local and Regional Meal Delivery Companies Are Emphasizing Local Ingredients and Compete with National Providers
Figure 3-28. Sprinly Serves Organic, Plant-Based Meals That Are Delivered Fresh and Require No Cooking
Customized Meal Delivery Catering to Special Diets and Weight Loss Plans
Figure 3-29. Customized Meal Delivery Service Allows Customers to Choose Portion Sizes of Each Selected Item
Figure 3-30. Pick Your Meals a La Carte, Get on a Meal Plan for Specific Goals, or Order Cooked Food by the Pound for Home Meal Preparation
COMMUNITY SUPPORTED AGRICULTURE AND FARMERS’ MARKETS
Figure 3-31. Fresh Fork Market CSA Sign Up
Creating Online Marketplaces and Collaborating with Local Producers
CSAs Joining the Meal Kit Market Through Partnerships or New Product Offerings
Figure 3-32. Farmhouse Delivery Meal Kits Offer CSA Products Designed for Specific Meals
CONCERNS ABOUT FOOD WASTE
Most Consumers Are Concerned about Food Waste
Figure 3-33. Levels of Concerns about Food Waste and Reasons for Concern, 2022
Table 3-5. Levels of Concern about the Environment and Sources of Food Waste, 2022 (percent of consumers)
How Consumers Reduce Food Waste
Figure 3-34. Actions Taken to Reduce Food Waste, 2022
Imperfect or “Ugly” Produce Has Become an Attractive Option for Consumers, but Food Waste Claims Are Being Re-Examined
Figure 3-35. Imperfect or “Ugly” Produce Is Marketed as a Way to Fight Food Waste and Save Money
Figure 3-36. Exposés on Imperfect Produce Say Farms Aren’t Wasting Perfectly Good Produce

CHAPTER 4: MARKET SIZE, FORECASTS, AND HISTORICAL TRENDS

HIGHLIGHTS
SCOPE
HISTORICAL ONLINE GROCERY MARKET
Table 4-1. US Online Grocery Sales, 2017-2022 (billion dollars)
Share of the Market by Fulfillment Type
Figure 4-1. Online Grocery Market by Fulfillment Type, 2022 (percent)
Share of the Market by Retailer Category
Figure 4-2. Online Grocery Market by Retailer Category, 2022 (percent)
Share of the Market by Product Category
Figure 4-3. Online Grocery Market by Product Category, 2022 (percent)
ONLINE GROCERY FORECAST
Table 4-2. US Online Grocery Sales, 2022, 2023P-2027P, 2032P (billion dollars)
MEAL KIT FORECAST
Table 4-3. US Meal Kit Delivery Service Sales, 2019-2022, 2023P-2027P, 2032P (million dollars)

CHAPTER 5: USE OF FOOD ORDERING METHODS AND ONLINE FOOD PURCHASES

HIGHLIGHTS
USE OF FOOD DELIVERY AND PICKUP OPTIONS
Most Consumers Have Used A Food Delivery or Pickup Service in the Last 12 Months
Table 5-1. Use of Food Delivery and Pickup Options in the Last 12 Months, 2023 (percent of consumers)
Strong Overlap Between Use of Services
Table 5-2. Strong Overlap in Use of Food Delivery and Pickup Options in the Last 12 Months, 2023 (percent of consumers)
PURCHASES OF MEAL KITS AND PREPARED MEALS FROM RETAILERS IN THE LAST 12 MONTHS
Table 5-3. Purchases of Meal Kits and Prepared Meals from Retailers in the Last 12 Months, 2023 (percent of consumers)
FREQUENCY OF USING CONVENIENT FOOD AND FOOD ORDERING METHODS IN THE LAST 3 MONTHS
Table 5-4. Frequency of Using Convenient Food and Food Ordering Methods in the Last 3 Months, 2023 (percent of consumers using each service in the last 12 months)
Table 5-5. Frequency of Using Convenient Food and Food Ordering Methods in the Last 3 Months, 2023 (percent of consumers)
CHANGES TO THE FREQUENCY OF USING CONVENIENT FOOD AND FOOD ORDERING METHODS NOW COMPARED TO 12 MONTHS AGO
Table 5-6. Changes to the Frequency of Using Convenient Food and Food Ordering Methods Now Compared to 12 Months Ago, 2023 (percent of consumers using each service in the last 12 months)
USE OF ONLINE GROCERY ORDERING/DELIVERY SERVICES
Table 5-7. Online Grocery Ordering/Delivery Services Used, 2023 (percent of consumers)
ONLINE PURCHASES OF ALCOHOLIC BEVERAGES
Table 5-8. Alcoholic Beverages Bought Online, 2023 (percent of consumers)
USE OF MEAL KIT DELIVERY SERVICES

Table 5-9. Use of Meal Kit Delivery Services, 2023 (percent of consumers)

CHAPTER 6: GROWTH OPPORTUNITIES

HIGHLIGHTS
TARGETING BABY BOOMERS AND THE SILENT GENERATION, WHO ARE LESS LIKELY TO SHOP ONLINE
Online Grocery Shopping Can Solve Problems Faced by Older Consumers
Meal Kits and Prepared Meals for Older Consumers
EXPANSION OF MEAL DELIVERY OPTIONS FOR CHILDREN AND FAMILIES
Figure 6-1. Delivered to Your Door: Fresh and Healthy Meals for Children of a Specific Age or the Whole Family
APPEALING TO CUSTOMERS TRYING TO RESIST IMPULSE BUYS
FURTHER ACCEPTANCE OF THE OUTSOURCING OF INDIVIDUAL ITEM SELECTION
LABEL READERS CAN GET ADDITIONAL PRODUCT INFORMATION ONLINE
AI-POWERED VOICE TECHNOLOGY FOR INCREASED CONVENIENCE
Figure 6-2. Whole Foods Voice Ordering for Prime Now Shoppers through Alexa
Figure 6-3. Google Assistant Grocery Ordering Uses Cues from a Customer’s Regular Shopping Habits
VR AND AR SHOPPING EXPERIENCES
Figure 6-4. Amazon AR View Demo Video - The Next Step Is Virtually Picking Groceries
Figure 6-5. Walmart Shelf-Scanning Robots - The Next Step Is Order Fulfillment Robots
Figure 6-6. VR Shopping Environment Communicates with Smart Home Appliances
ARTIFICIAL INTELLIGENCE FOR VIDEO MARKETING, “SHOPPABLE VIDEOS”, AND IMPROVING THE SHOPPING EXPERIENCE
Figure 6-7. AI Tool Assists Shoppers in Answering Questions and Finding Items in Stores
MICRO-FULFILLMENT CAN BOOST PROFITS AND DELIVERY SPEEDS
ROBOTICS AND FULFILLMENT AUTOMATION
DELIVERY VIA DRONES OR AUTONOMOUS VEHICLES
CREATING A SEAMLESS OMNICHANNEL EXPERIENCE
Figure 6-8. Mobile App Functions for In-Store Shopping
Figure 6-9. Technology Providing an “Effortless Experience” to In-Store Shoppers by Removing Checkout Hurdles
TARGET SPECIAL OCCASIONS TO INTEREST INFREQUENT CUSTOMERS
OFFERING EXPIRING/CLEARANCE ITEMS FOR SALE ONLINE
Figure 6-10. Visualization Comparing Static vs. Dynamic Pricing Models
Figure 6-11. Mobile App for Consumers Can Save Them Money on Groceries
MEAL KITS AND PREPARED MEAL DELIVERY SERVICES CAN REDUCE FOOD WASTE AT HOME

CHAPTER 7: ONLINE GROCERY, MEAL KIT, AND MEAL DELIVERY SERVICE PROVIDERS

HIGHLIGHTS
MERGERS & ACQUISITIONS
Table 7-1. Selected Online Grocery Mergers & Acquisitions, 2021-2022
VENTURE CAPITAL STIMULATING STARTUPS, THOUGH CONSOLIDATION IS AFOOT AS SOME E-GROCERS ARE STRUGGLING
Table 7-2. Selected Investment in Online Grocery and Related Companies, 2019-2023 (million dollars)
ONLINE GROCERY MARKET SHARE
Figure 7-1. Online Grocery Market Share, 2022 (percent)
Instacart
Walmart
Amazon
Kroger
Target
Ahold Delhaize
MEAL KIT DELIVERY SERVICES MARKET SHARE
Figure 7-2. Meal Kit Delivery Services Market Share, 2022 (percent)
HelloFresh
Home Chef
Sunbasket
Blue Apron
COMPETING PRODUCTS AND SERVICES
Home Chef Services Compete with the Meal Kit and Meal Delivery Concept
Figure 7-3. Chefs for Seniors Provides a Personal Chef Service to Cook Fresh Meals in a Customer’s Own Kitchen
Restaurant Delivery from Third Parties

CHAPTER 8: CONSUMER DEMOGRAPHICS

HIGHLIGHTS
TRENDS BY GENDER
Table 8-1. Use of Online Grocery and Meal Kit Delivery Services by Gender, 2023 (percent of consumers)
Table 8-2. Use of Convenient Food Ordering Methods in the Last 12 Months by Gender, 2023 (percent of consumers)
Table 8-3. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Gender, 2023 (percent of consumers using each service)
TRENDS BY AGE
Table 8-4. Use of Online Grocery and Meal Kit Delivery Services by Age Bracket, 2023 (percent of consumers)
Table 8-5. Use of Online Grocery and Meal Kit Delivery Services by Generation, 2023 (percent of consumers)
Table 8-6. Use of Convenient Food Ordering Methods in the Last 12 Months by Age Bracket, 2023 (percent of consumers)
Table 8-7. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Age Bracket, 2023 (percent of consumers using each service)
PATTERNS BASED ON HOUSEHOLD INCOME
Table 8-8. Use of Online Grocery and Meal Kit Delivery Services by Household Income Bracket, 2023 (percent of consumers)
Table 8-9. Use of Convenient Food Ordering Methods in the Last 12 Months by Household Income Bracket, 2023 (percent of consumers)
Table 8-10. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Household Income Bracket, 2023 (percent of consumers using each service)
REGIONAL DIFFERENCES
Table 8-11. Use of Online Grocery and Meal Kit Delivery Services by US Region, 2023 (percent of consumers)
Table 8-12. Use of Convenient Food Ordering Methods in the Last 12 Months by US Region, 2023 (percent of consumers)
Table 8-13. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by US Region, 2023 (percent of consumers using each service)
URBAN, SUBURBAN, AND RURAL CONSUMERS
Table 8-14. Use of Online Grocery and Meal Kit Delivery Services by Population Density of Residence Area, 2023 (percent of consumers)
Table 8-15. Use of Convenient Food Ordering Methods in the Last 12 Months by Rural, Suburban, and Urban Living Environment, 2023 (percent of consumers)
Table 8-16. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Rural, Suburban, and Urban Environment, 2023 (percent of consumers using each service)
EDUCATIONAL ATTAINMENT
Table 8-17. Use of Online Grocery and Meal Kit Delivery Services by Educational Attainment, 2023 (percent of consumers)
Table 8-18. Use of Convenient Food Ordering Methods in the Last 12 Months by Educational Attainment, 2023 (percent of consumers)
Table 8-19. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Educational Attainment, 2023 (percent of consumers using each service)
EMPLOYMENT STATUS
Table 8-20. Use of Online Grocery and Meal Kit Delivery Services by Employment Status, 2023 (percent of consumers)
Table 8-21. Use of Convenient Food Ordering Methods in the Last 12 Months by Employment Status, 2023 (percent of consumers)
Table 8-22. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Employment Status, 2023 (percent of consumers using each service)
PRESENCE OF CHILDREN IN THE HOUSEHOLD AND MARITAL/PARTNERSHIP STATUS
Table 8-23. Use of Online Grocery and Meal Kit Delivery Services by Presence of Children in the HH and Marital/Partnership Status, 2023 (percent of consumers)
Table 8-24. Use of Online Grocery and Meal Kit Delivery Services by Age and Number of Children in the HH, 2023 (percent of consumers)
Table 8-25. Use of Convenient Food Ordering Methods in the Last 12 Months by Presence of Children in the HH and Marital/Partnership Status, 2023 (percent of consumers)
Table 8-26. Use of Convenient Food Ordering Methods in the Last 12 Months by Age of Children in the HH, 2023 (percent of consumers)
Table 8-27. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Presence of Children in the HH and Marital/Partnership Status, 2023 (percent of consumers using each service)
Table 8-28. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Age of Children in the HH, 2023 (percent of consumers using each service)
RACE/ETHNICITY
Table 8-29. Use of Online Grocery and Meal Kit Delivery Services by Race/Ethnicity, 2023 (percent of consumers)
Table 8-30. Use of Convenient Food Ordering Methods in the Last 12 Months by Race/Ethnicity, 2023 (percent of consumers)
Table 8-31. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Race/Ethnicity, 2023 (percent of consumers using each service)
PLANT-FORWARD CONSUMERS
Table 8-32. Use of Online Grocery and Meal Kit Delivery Services by Primary Diet/Eating Philosophy, 2023 (percent of consumers)
Table 8-33. Use of Convenient Food Ordering Methods in the Last 12 Months by Primary Diet/Eating Philosophy, 2023 (percent of consumers)
Table 8-34. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Primary Diet/Eating Philosophy, 2023 (percent of consumers using each service)

CHAPTER 9: CONSUMER PSYCHOGRAPHICS

HIGHLIGHTS
STRONG OVERLAP WITH CLEAN LABEL IDEALS
Table 9-1. Use of Convenient Food Ordering Methods in the Last 12 Months by Clean Label Preferences, 2023 (percent of consumers)

Samples

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Companies Mentioned

Instacart
Walmart
Amazon
Kroger
Target
Ahold Delhaize
HelloFresh
Home Chef
Sunbasket
Blue Apron

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This report provides information about online retail sales of food and beverages to consumers in the following product categories:

This report includes online sales of such items from:

Table of Contents

Samples

Companies Mentioned

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