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The Future of Grocery in the United States: Online Grocery, Meal Kits, & Direct-to-Consumer Food, 2nd Edition

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    Report

  • 298 Pages
  • May 2023
  • Region: United States
  • Packaged Facts
  • ID: 5394059

This report evaluates the dynamics of the current landscape of the online food and beverage market. Consumer demographics, perceptions, motivations, and behavior are examined as pertaining to dietary choices and use of food delivery and pickup services. Attitudes on food, diet, health, and product packaging are studied. Effects of recent historical trends on consumers - including the COVID-19 pandemic and the inflation era - are considered in both a broad sense and in the context of the online grocery market.

This report provides information about online retail sales of food and beverages to consumers in the following product categories:

  • Shelf-stable foods and beverages in cans, bottles, or other packaging (including alcoholic beverages)
  • Meal kits and prepared meals
  • Perishables such as fresh fruits and vegetables
  • Dairy and egg products
  • Meat, poultry, and seafood
  • Bakery items
  • Frozen foods

This report includes online sales of such items from:

  • Store-based grocers (e.g., Kroger, Safeway, ALDI)
  • Mass merchandisers (e.g., Walmart, Target) and warehouse clubs (e.g., Costco, Sam’s Club, BJ’s)
  • Online-based grocers (e.g., Amazon, Thrive Market, Hungryroot)
  • Brands that sell their own food products via their websites, direct-to-consumer
  • Meal kit and prepared meal delivery services (e.g., HelloFresh, Sakara Life, Factor 75)
  • Third-party pack-and-deliver companies that use their own workforce to purchase groceries at various stores and deliver them to customers (e.g., Instacart)
  • Local co-ops and farmers’ markets that arrange for subscriptions, single orders, and pickup or delivery digitally
  • Online sales made via website or app - whether delivered to a customer via shipment or local delivery, picked up in-store, or received via curbside pickup - are all included.
  • Historical numbers for the online grocery market are provided from 2017 through 2022. Market forecasts are provided for 2023-2027 and 2032.
  • The online grocery market in 2022 is also segmented by fulfillment type (delivery, pickup/curbside, and shipment), retailer category (grocery stores/supermarkets, mass merchandisers/warehouse clubs, online only retailers, third party pack and deliver services, and farmer’s markets/organics/other), and product category (bakery items, beverages, dairy and eggs, fresh produce, meats and seafood, pantry/frozen, and prepared meals and other foods).
  • Historical numbers for the meal kit delivery services market are presented from 2019 to 2022. Market projections are provided for 2023-2027 and 2032.
  • The reasons for and implications of shifts in consumer perception and behavior are analyzed in the context of future market opportunities.
  • Additionally, the report has dozens of tables showcasing numerical survey data on consumer demographics and psychographics and numerous marketing photographs. This report goes in-depth on COVID-19 and inflationary trends affecting the food and beverage market.
  • Primary research includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by the publisher to analyze attitudes of consumers and their relevant food and beverage preferences. 
    Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers.
  • Supplementing the exclusive survey is analysis of the 2022 Food & Health Survey conducted by the International Food Information Council, which analyzes consumer food purchase decisions, diet and lifestyle choices, snacking activity, and perception of health benefits in foods. 

Table of Contents

CHAPTER 1: EXECUTIVE SUMMARY
  • The Future of Grocery Delivery
  • Online Grocery Shopping Driven by Convenience
  • Expansion of Online Grocery Shopping Led by Third-Party Player Instacart
  • COVID-19 and Beyond
  • Opportunities for Growth
  • Key Consumer Trends
  • SCOPE
CHAPTER 2: RECENT HISTORICAL TRENDS FROM THE PANDEMIC TO THE INFLATION ERA
  • HIGHLIGHTS
  • FIRST TIME USE OF ONLINE GROCERY SHOPPING AND RESTAURANT ORDERING METHODS IN 2020
  • Table 2-1. Coronavirus Food Ordering Habits: “Because of the coronavirus, I have for the first time used…”, 2020 (percent of consumers)
  • BOOSTED ONLINE GROCERY SHOPPING ACTIVITY CONTINUED THROUGH 2022
  • Activity Spiked in 2020 during the Early Part of the Pandemic
  • Table 2-2. Coronavirus Food Purchase Habits: “Because of the coronavirus, I am…”, 2020-2021 (percent of consumers)
  • Many Consumers Continued Ordering More Groceries Online in 2021 and 2022
  • Figure 2-1. Grocery Ordering Habits Continue to Be Affected by the Pandemic, 2021-2022 (percent of consumers)
  • Frequency of Grocery Shopping: In-Person vs. Online
  • Figure 2-2. Frequency of Buying Groceries In-Person and Online, 2022
  • Use of Meal Kit Delivery Services
  • Figure 2-3. Changes in Ordering Meal Kits during the Pandemic, 2021-2022 (percent of consumers)
  • MANY CONSUMERS ARE STILL HOLDING OFF ON DINING OUT
  • Figure 2-4. Restaurant Eating Habits, 2021-2022 (percent of consumers)
  • INCREASED USE OF FOOD CARRYOUT AND DELIVERY AND CONVENIENCE FOOD OPTIONS
  • Figure 2-5. Restaurant Habits Continue to Be Affected by the Pandemic, 2021-2022 (percent of consumers)
  • Figure 2-6. Using Convenience Food Options during the Pandemic, 2022 (percent of consumers)
  • SNACKING AND HEALTHY EATING HABITS
  • Table 2-3. Coronavirus Eating Habits: “Because of the coronavirus, I am eating more…”, 2021 (percent of consumers)
  • Figure 2-7. Coronavirus Habits in Snacking, Eating Frequency, and Eating “Comfort” Foods, 2021-2022 (percent of consumers)
  • Figure 2-8. Coronavirus Habits in Eating Fresh Produce and Processed Foods, 2021-2022 (percent of consumers)
  • CONCERNS ABOUT COVID-19 EXPOSURE HAVE REMAINED
  • Most Still Consider the Pandemic a Health Threat Personally or to Family/Friends
  • Table 2-4. Coronavirus Health Concerns: “I am concerned about the…”, 2020-2022 (percent of consumers)
  • Figure 2-10. COVID-19 Statistics, March 2020-March 2023 (weekly trends in deaths and new hospital admissions)
  • Concerns about COVID-19 Variants
  • Figure 2-11. Concerns about the Delta/Omicron Variant and Future Variants of COVID-19, 2021-2022 (percent of consumers)
  • RISING PRICES DURING THE PANDEMIC
  • Table 2-5. Consumer Concerns about Rising Food Prices, 2021-2022 (percent of consumers)
  • The Vast Majority of Consumers Have Noticed the Rising Cost of Food, and Many Are Changing Their Purchasing Decisions
  • Figure 2-12. Noticing the Rising Cost of Food over the Past Year, 2022
  • Figure 2-13. Impact of Rising Costs on Food/Beverage Purchasing, 2022
  • Cutting Back on Household Expenses
  • Table 2-6. Consumers Cutting Back on Household Expenses in the Last 12 Months, 2022 (percent of consumers)
  • Table 2-7. Types of Household Expenses Cut Back on in the Last 12 Months, 2022 (percent of consumers)
  • FOOD SHORTAGES DURING THE PANDEMIC
  • Concerns about Food Shortages
  • Table 2-8. Consumer Concerns about Food Shortages, 2021-2022 (percent of consumers)
  • Stockpiling of Food and Beverage Items
  • Table 2-9. Consumer Stockpiling of Food and Beverage Products, 2022 (percent of consumers)
  • NEGATIVE PERSONAL EFFECTS OF THE PANDEMIC
  • Negative Effects Reported in 2020 and 2021
  • Table 2-10. Coronavirus Concerns: “The coronavirus has negatively affected my…”, 2020-2021 (percent of consumers)
  • Continuing Mental and Physical Health Effects
  • Figure 2-14. Changes in Mental and Physical Symptoms during the Pandemic, 2022 (percent of consumers)
  • Stress Levels and Changes Made to Reduce Stress
  • Figure 2-15. Stress Levels in the Past 6 Months and Areas of Change to Reduce Stress, 2022
  • Figure 2-16. Changes Made to Nutrition or Diet to Manage or Reduce Stress, 2022
  • PANDEMIC EFFECTS ON WORK
  • Changes to Work Patterns Have Continued in 2021 and 2022
  • Figure 2-17. Coronavirus Changes to Work Patterns, 2021-2022 (percent of consumers)
  • IN-STORE SHOPPING PATTERNS
  • Figure 2-18. Changes to In-Store Shopping Activity Continue in the Vaccine Era, 2021-2022 (percent of consumers)
CHAPTER 3: OVERVIEW AND MARKET TRENDS
  • HIGHLIGHTS
  • THE COVID-19 PANDEMIC WAS THE JUMPSTART THE ONLINE GROCERY MARKET NEEDED
  • CONVENIENCE THE ULTIMATE SELLING POINT FOR BUSY CONSUMERS
  • US ONLINE GROCERY SHOPPING WELL BEHIND OTHER COUNTRIES, BUT THERE ARE OPPORTUNITIES FOR EXPANSION AND CONTINUED HOUSEHOLD ADOPTION
  • DIRECT SELLERS AND HOME DELIVERY COMPANIES
  • DTC Companies Tackling Niche Health Food Markets with Meal Kits, Prepared Meals, and Online Grocery
  • Table 3-1. Selected Meal, Meal Kit, and Grocery Delivery Services by Date Founded, Services Offered, and Geographic Area Served
  • New Companies and Products with Niche Appeal May Choose DTC Channels
  • Figure 3-1. Functional Beverage Brand Mostly Selling Products via E-Commerce
  • Figure 3-2. Niche Plant-Based Meat Brand Ships Directly to Consumers
  • Subscriptions Save Consumers Money and Boost Sales
  • Figure 3-3. Signing Up for Subscription Delivery Saves Users Money
  • Figure 3-4. Weekly Grocery Orders Restock Items and Recommend Grocery Lists According to User Preferences
  • Subscription Boxes as a Gift for Yourself or Others
  • Figure 3-5. Subscription Box Ships Monthly as the “Ultimate Gift”
  • Figure 3-6. Artisan Meats Shipped Via a Subscription for a Unique Flavor Experience
  • Figure 3-7. Save on Curated Food Selections with a Subscription Delivery
  • Private Labels
  • Figure 3-8. Private Label Premium Products Exclusive to DTC Retailer
  • Table 3-2. Selected Online Private Label Grocery Brands
  • BRICK AND MORTAR STORES EXPANDING AND PROMOTING E-COMMERCE OPTIONS
  • Figure 3-9. Target Online Order Pickup Is One Option That Increases Store Traffic after an Online Order
  • Retail Stores Rely More On Impulse Purchases
  • Private Label Products Are a Driver of In-Store Traffic, Online Sales, and Retailer Loyalty
  • Table 3-3. Selected Private Label Grocery Brands Available Via Online Ordering
  • Launching Online Grocery Shopping Via Third-Party Delivery Companies
  • Figure 3-10. A Wide Array of Grocers and Non-Grocery Retailers Served by Third-Party Delivery in Local Markets
  • Expanding Direct Grocery Store Ordering Options
  • Figure 3-11. Subscription Service Saves Customers Delivery and Shipping Fees for Grocery Orders
  • Figure 3-12. Online Grocery Website Gives You Many Ways to Shop
  • “Dark Stores” or Grocery Fulfillment Centers Can Increase Operational Efficiency
  • Third-Party Ordering Platforms Make Offering Online Groceries Possible for Independents
  • Table 3-4. Selected Online Grocery Platform Providers
  • Continuing Challenges to Online Grocery Services Satisfying Consumer Desires
  • Pickup Can Solve the Last-Mile Problem
  • MEAL KIT DELIVERY SERVICES
  • Celebrity Endorsements Used as a Marketing Tactic
  • Figure 3-13. Celebrity-Branded Meal Kits Using Public Image to Market Curated Recipes and Spice Blends
  • Meal Kit Options Targeted at Specific Demographics and Diets
  • Figure 3-14. Meal Kits Clinically Proven to Help Consumers Lose Weight and Lower LDL Cholesterol
  • Figure 3-15. Appealing to Families with Picky Eaters and Busy Parents
  • Increasingly Offering Prepared Ingredients to Save Time and Reduce Mess
  • Figure 3-16. Fresh, Pre-Chopped Ingredients in Its Meal Kits
  • Meal Kits Are Not Just a Product - The Service is Also Like a Home Cooking Class
  • Figure 3-17. Article Shows How Meal Kits Can Teach Customers How to Cook
  • Figure 3-18. Blog Provides Tips and Recipes that Can Help Beginners and Experienced Home Chefs
  • Offering Meal Kits Without a Subscription/Via Stores
  • Figure 3-19. One-Time Purchases of Meal Kits Available at Retail Stores
  • Customization of Meals and Varying Levels of Preparation Required
  • Figure 3-20. New Meal Kit Options for Easier Recipes and Add-On Items
  • Figure 3-21. Bundling of Sides and Kits with Differing Levels of Preparation
  • Lower Priced Meal Kits for Price-Sensitive Consumers
  • Figure 3-22. Dinnerly is a Low Price Option Appealing to Those Who Think Other Meal Kits Are Too Expensive
  • MEAL DELIVERY SERVICES
  • Convenient Meal Delivery Services Emphasizing Freshness and Healthy Foods
  • Figure 3-23. Meal Delivery Service Focused on Nutrition and “Clean Eating”
  • Figure 3-24. Meal Plans That Are Convenient and Prepared Specifically for You with Only Premium Ingredients
  • Figure 3-25. Putting Good Food on Every Table with Prepared Meals Heavy on Plants and Whole-Food Ingredients
  • Figure 3-26. Meal Delivery Service Promotes Healthy Diets That Contain Whole, Unprocessed Ingredients
  • Targeting Specialized Demographics
  • Figure 3-27. Specialty Meal Delivery Service for the Needs of Seniors
  • Local and Regional Meal Delivery Companies Are Emphasizing Local Ingredients and Compete with National Providers
  • Figure 3-28. Sprinly Serves Organic, Plant-Based Meals That Are Delivered Fresh and Require No Cooking
  • Customized Meal Delivery Catering to Special Diets and Weight Loss Plans
  • Figure 3-29. Customized Meal Delivery Service Allows Customers to Choose Portion Sizes of Each Selected Item
  • Figure 3-30. Pick Your Meals a La Carte, Get on a Meal Plan for Specific Goals, or Order Cooked Food by the Pound for Home Meal Preparation
  • COMMUNITY SUPPORTED AGRICULTURE AND FARMERS’ MARKETS
  • Figure 3-31. Fresh Fork Market CSA Sign Up
  • Creating Online Marketplaces and Collaborating with Local Producers
  • CSAs Joining the Meal Kit Market Through Partnerships or New Product Offerings
  • Figure 3-32. Farmhouse Delivery Meal Kits Offer CSA Products Designed for Specific Meals
  • CONCERNS ABOUT FOOD WASTE
  • Most Consumers Are Concerned about Food Waste
  • Figure 3-33. Levels of Concerns about Food Waste and Reasons for Concern, 2022
  • Table 3-5. Levels of Concern about the Environment and Sources of Food Waste, 2022 (percent of consumers)
  • How Consumers Reduce Food Waste
  • Figure 3-34. Actions Taken to Reduce Food Waste, 2022
  • Imperfect or “Ugly” Produce Has Become an Attractive Option for Consumers, but Food Waste Claims Are Being Re-Examined
  • Figure 3-35. Imperfect or “Ugly” Produce Is Marketed as a Way to Fight Food Waste and Save Money
  • Figure 3-36. Exposés on Imperfect Produce Say Farms Aren’t Wasting Perfectly Good Produce
CHAPTER 4: MARKET SIZE, FORECASTS, AND HISTORICAL TRENDS
  • HIGHLIGHTS
  • SCOPE
  • HISTORICAL ONLINE GROCERY MARKET
  • Table 4-1. US Online Grocery Sales, 2017-2022 (billion dollars)
  • Share of the Market by Fulfillment Type
  • Figure 4-1. Online Grocery Market by Fulfillment Type, 2022 (percent)
  • Share of the Market by Retailer Category
  • Figure 4-2. Online Grocery Market by Retailer Category, 2022 (percent)
  • Share of the Market by Product Category
  • Figure 4-3. Online Grocery Market by Product Category, 2022 (percent)
  • ONLINE GROCERY FORECAST
  • Table 4-2. US Online Grocery Sales, 2022, 2023P-2027P, 2032P (billion dollars)
  • MEAL KIT FORECAST
  • Table 4-3. US Meal Kit Delivery Service Sales, 2019-2022, 2023P-2027P, 2032P (million dollars)
CHAPTER 5: USE OF FOOD ORDERING METHODS AND ONLINE FOOD PURCHASES
  • HIGHLIGHTS
  • USE OF FOOD DELIVERY AND PICKUP OPTIONS
  • Most Consumers Have Used A Food Delivery or Pickup Service in the Last 12 Months
  • Table 5-1. Use of Food Delivery and Pickup Options in the Last 12 Months, 2023 (percent of consumers)
  • Strong Overlap Between Use of Services
  • Table 5-2. Strong Overlap in Use of Food Delivery and Pickup Options in the Last 12 Months, 2023 (percent of consumers)
  • PURCHASES OF MEAL KITS AND PREPARED MEALS FROM RETAILERS IN THE LAST 12 MONTHS
  • Table 5-3. Purchases of Meal Kits and Prepared Meals from Retailers in the Last 12 Months, 2023 (percent of consumers)
  • FREQUENCY OF USING CONVENIENT FOOD AND FOOD ORDERING METHODS IN THE LAST 3 MONTHS
  • Table 5-4. Frequency of Using Convenient Food and Food Ordering Methods in the Last 3 Months, 2023 (percent of consumers using each service in the last 12 months)
  • Table 5-5. Frequency of Using Convenient Food and Food Ordering Methods in the Last 3 Months, 2023 (percent of consumers)
  • CHANGES TO THE FREQUENCY OF USING CONVENIENT FOOD AND FOOD ORDERING METHODS NOW COMPARED TO 12 MONTHS AGO
  • Table 5-6. Changes to the Frequency of Using Convenient Food and Food Ordering Methods Now Compared to 12 Months Ago, 2023 (percent of consumers using each service in the last 12 months)
  • USE OF ONLINE GROCERY ORDERING/DELIVERY SERVICES
  • Table 5-7. Online Grocery Ordering/Delivery Services Used, 2023 (percent of consumers)
  • ONLINE PURCHASES OF ALCOHOLIC BEVERAGES
  • Table 5-8. Alcoholic Beverages Bought Online, 2023 (percent of consumers)
  • USE OF MEAL KIT DELIVERY SERVICES
Table 5-9. Use of Meal Kit Delivery Services, 2023 (percent of consumers)

CHAPTER 6: GROWTH OPPORTUNITIES
  • HIGHLIGHTS
  • TARGETING BABY BOOMERS AND THE SILENT GENERATION, WHO ARE LESS LIKELY TO SHOP ONLINE
  • Online Grocery Shopping Can Solve Problems Faced by Older Consumers
  • Meal Kits and Prepared Meals for Older Consumers
  • EXPANSION OF MEAL DELIVERY OPTIONS FOR CHILDREN AND FAMILIES
  • Figure 6-1. Delivered to Your Door: Fresh and Healthy Meals for Children of a Specific Age or the Whole Family
  • APPEALING TO CUSTOMERS TRYING TO RESIST IMPULSE BUYS
  • FURTHER ACCEPTANCE OF THE OUTSOURCING OF INDIVIDUAL ITEM SELECTION
  • LABEL READERS CAN GET ADDITIONAL PRODUCT INFORMATION ONLINE
  • AI-POWERED VOICE TECHNOLOGY FOR INCREASED CONVENIENCE
  • Figure 6-2. Whole Foods Voice Ordering for Prime Now Shoppers through Alexa
  • Figure 6-3. Google Assistant Grocery Ordering Uses Cues from a Customer’s Regular Shopping Habits
  • VR AND AR SHOPPING EXPERIENCES
  • Figure 6-4. Amazon AR View Demo Video - The Next Step Is Virtually Picking Groceries
  • Figure 6-5. Walmart Shelf-Scanning Robots - The Next Step Is Order Fulfillment Robots
  • Figure 6-6. VR Shopping Environment Communicates with Smart Home Appliances
  • ARTIFICIAL INTELLIGENCE FOR VIDEO MARKETING, “SHOPPABLE VIDEOS”, AND IMPROVING THE SHOPPING EXPERIENCE
  • Figure 6-7. AI Tool Assists Shoppers in Answering Questions and Finding Items in Stores
  • MICRO-FULFILLMENT CAN BOOST PROFITS AND DELIVERY SPEEDS
  • ROBOTICS AND FULFILLMENT AUTOMATION
  • DELIVERY VIA DRONES OR AUTONOMOUS VEHICLES
  • CREATING A SEAMLESS OMNICHANNEL EXPERIENCE
  • Figure 6-8. Mobile App Functions for In-Store Shopping
  • Figure 6-9. Technology Providing an “Effortless Experience” to In-Store Shoppers by Removing Checkout Hurdles
  • TARGET SPECIAL OCCASIONS TO INTEREST INFREQUENT CUSTOMERS
  • OFFERING EXPIRING/CLEARANCE ITEMS FOR SALE ONLINE
  • Figure 6-10. Visualization Comparing Static vs. Dynamic Pricing Models
  • Figure 6-11. Mobile App for Consumers Can Save Them Money on Groceries
  • MEAL KITS AND PREPARED MEAL DELIVERY SERVICES CAN REDUCE FOOD WASTE AT HOME
CHAPTER 7: ONLINE GROCERY, MEAL KIT, AND MEAL DELIVERY SERVICE PROVIDERS
  • HIGHLIGHTS
  • MERGERS & ACQUISITIONS
  • Table 7-1. Selected Online Grocery Mergers & Acquisitions, 2021-2022
  • VENTURE CAPITAL STIMULATING STARTUPS, THOUGH CONSOLIDATION IS AFOOT AS SOME E-GROCERS ARE STRUGGLING
  • Table 7-2. Selected Investment in Online Grocery and Related Companies, 2019-2023 (million dollars)
  • ONLINE GROCERY MARKET SHARE
  • Figure 7-1. Online Grocery Market Share, 2022 (percent)
  • Instacart
  • Walmart
  • Amazon
  • Kroger
  • Target
  • Ahold Delhaize
  • MEAL KIT DELIVERY SERVICES MARKET SHARE
  • Figure 7-2. Meal Kit Delivery Services Market Share, 2022 (percent)
  • HelloFresh
  • Home Chef
  • Sunbasket
  • Blue Apron
  • COMPETING PRODUCTS AND SERVICES
  • Home Chef Services Compete with the Meal Kit and Meal Delivery Concept
  • Figure 7-3. Chefs for Seniors Provides a Personal Chef Service to Cook Fresh Meals in a Customer’s Own Kitchen
  • Restaurant Delivery from Third Parties
CHAPTER 8: CONSUMER DEMOGRAPHICS
  • HIGHLIGHTS
  • TRENDS BY GENDER
  • Table 8-1. Use of Online Grocery and Meal Kit Delivery Services by Gender, 2023 (percent of consumers)
  • Table 8-2. Use of Convenient Food Ordering Methods in the Last 12 Months by Gender, 2023 (percent of consumers)
  • Table 8-3. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Gender, 2023 (percent of consumers using each service)
  • TRENDS BY AGE
  • Table 8-4. Use of Online Grocery and Meal Kit Delivery Services by Age Bracket, 2023 (percent of consumers)
  • Table 8-5. Use of Online Grocery and Meal Kit Delivery Services by Generation, 2023 (percent of consumers)
  • Table 8-6. Use of Convenient Food Ordering Methods in the Last 12 Months by Age Bracket, 2023 (percent of consumers)
  • Table 8-7. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Age Bracket, 2023 (percent of consumers using each service)
  • PATTERNS BASED ON HOUSEHOLD INCOME
  • Table 8-8. Use of Online Grocery and Meal Kit Delivery Services by Household Income Bracket, 2023 (percent of consumers)
  • Table 8-9. Use of Convenient Food Ordering Methods in the Last 12 Months by Household Income Bracket, 2023 (percent of consumers)
  • Table 8-10. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Household Income Bracket, 2023 (percent of consumers using each service)
  • REGIONAL DIFFERENCES
  • Table 8-11. Use of Online Grocery and Meal Kit Delivery Services by US Region, 2023 (percent of consumers)
  • Table 8-12. Use of Convenient Food Ordering Methods in the Last 12 Months by US Region, 2023 (percent of consumers)
  • Table 8-13. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by US Region, 2023 (percent of consumers using each service)
  • URBAN, SUBURBAN, AND RURAL CONSUMERS
  • Table 8-14. Use of Online Grocery and Meal Kit Delivery Services by Population Density of Residence Area, 2023 (percent of consumers)
  • Table 8-15. Use of Convenient Food Ordering Methods in the Last 12 Months by Rural, Suburban, and Urban Living Environment, 2023 (percent of consumers)
  • Table 8-16. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Rural, Suburban, and Urban Environment, 2023 (percent of consumers using each service)
  • EDUCATIONAL ATTAINMENT
  • Table 8-17. Use of Online Grocery and Meal Kit Delivery Services by Educational Attainment, 2023 (percent of consumers)
  • Table 8-18. Use of Convenient Food Ordering Methods in the Last 12 Months by Educational Attainment, 2023 (percent of consumers)
  • Table 8-19. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Educational Attainment, 2023 (percent of consumers using each service)
  • EMPLOYMENT STATUS
  • Table 8-20. Use of Online Grocery and Meal Kit Delivery Services by Employment Status, 2023 (percent of consumers)
  • Table 8-21. Use of Convenient Food Ordering Methods in the Last 12 Months by Employment Status, 2023 (percent of consumers)
  • Table 8-22. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Employment Status, 2023 (percent of consumers using each service)
  • PRESENCE OF CHILDREN IN THE HOUSEHOLD AND MARITAL/PARTNERSHIP STATUS
  • Table 8-23. Use of Online Grocery and Meal Kit Delivery Services by Presence of Children in the HH and Marital/Partnership Status, 2023 (percent of consumers)
  • Table 8-24. Use of Online Grocery and Meal Kit Delivery Services by Age and Number of Children in the HH, 2023 (percent of consumers)
  • Table 8-25. Use of Convenient Food Ordering Methods in the Last 12 Months by Presence of Children in the HH and Marital/Partnership Status, 2023 (percent of consumers)
  • Table 8-26. Use of Convenient Food Ordering Methods in the Last 12 Months by Age of Children in the HH, 2023 (percent of consumers)
  • Table 8-27. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Presence of Children in the HH and Marital/Partnership Status, 2023 (percent of consumers using each service)
  • Table 8-28. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Age of Children in the HH, 2023 (percent of consumers using each service)
  • RACE/ETHNICITY
  • Table 8-29. Use of Online Grocery and Meal Kit Delivery Services by Race/Ethnicity, 2023 (percent of consumers)
  • Table 8-30. Use of Convenient Food Ordering Methods in the Last 12 Months by Race/Ethnicity, 2023 (percent of consumers)
  • Table 8-31. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Race/Ethnicity, 2023 (percent of consumers using each service)
  • PLANT-FORWARD CONSUMERS
  • Table 8-32. Use of Online Grocery and Meal Kit Delivery Services by Primary Diet/Eating Philosophy, 2023 (percent of consumers)
  • Table 8-33. Use of Convenient Food Ordering Methods in the Last 12 Months by Primary Diet/Eating Philosophy, 2023 (percent of consumers)
  • Table 8-34. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Primary Diet/Eating Philosophy, 2023 (percent of consumers using each service)
CHAPTER 9: CONSUMER PSYCHOGRAPHICS
  • HIGHLIGHTS
  • STRONG OVERLAP WITH CLEAN LABEL IDEALS
  • Table 9-1. Use of Convenient Food Ordering Methods in the Last 12 Months by Clean Label Preferences, 2023 (percent of consumers)

Samples

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Companies Mentioned

  • Instacart
  • Walmart
  • Amazon
  • Kroger
  • Target
  • Ahold Delhaize
  • HelloFresh
  • Home Chef
  • Sunbasket
  • Blue Apron
  •