Australia Protein Supplement Market, By Product Type (Protein Powder, Protein Bar, Ready to Drink, and Others), By Raw Material (Whey, Casein and Dairy Alternatives), By Application, By Distribution Channel, By Region, Competition Forecast & Opportunity, 2027

The Australian Protein Supplement Market value was USD145.75 million in the year 2021, which is anticipated to grow with a CAGR of 7.23% during the forecast period, 2023-2027, to achieve the market value of USD218.56 million by 2027. The Australian Protein Supplement Market is anticipated to grow on the back of increasing demand for supplement food. Rising concerns regarding health and increasing inclination among the population towards bodybuilding and muscle development, majorly among the male population, are driving the growth of the Australian Protein Supplement Market in the upcoming five years. Factors like rising urbanization, increasing per capita income, surging sales through e-commerce are some of the major factors supporting the growth of the Australian Protein Supplement Market in the next five years. Increasing health-conscious population demanding fat-free and nutritious products to maintain their weight is further aiding the market growth since protein, the most important nutrient, is supplied through such supplements minus the excessive fat components. Higher disposable income available to the consumer is also majorly aiding the growth of the Australian Protein Supplement Market in the forecast years through 2027. Through research on the product and development of the advanced product through more nutritious and customized products, the market players are also substantiating the growth of the Australian Protein Supplement Market in the forecast period.

The Australian Protein Supplement Market is segmented by product type, raw material, application, distribution channel, regional analysis, and competitive landscape. Based on product type, the market is further fragmented into protein powder, protein bar, ready to drink, and others like cereals, pancakes, cookies, etc. Protein powder is anticipated to hold the largest revenue shares of the market and dominate the market segment in the upcoming five years on the grounds of increasing demands from muscle-building and bodybuilding consumers.Increasing number of events of bodybuilding and competitions further aid the demand for protein powder, thus driving the growth of the Australian Protein Supplement Market in the next five years. Protein bars are also expected to hold significant shares of the market due to the increasing inclination towards quick breakfast consumers. The population is highly focused on maintaining their fat consumption in check and thus is opting for protein supplements with the necessary nutrients and flavored breakfast bars.

Vitaco Health Australia Pty Limited, Glanbia Performance Nutrition Pty Limited, Hi-Performance Health Pty. Ltd., Freedom Foods Group Limited, Iovate Health Sciences Australia Pty Limited, MusclePharm Australia Pty Limited, Bioflex Nutrition Pty Ltd, Body Science International Pty Ltd, Genetix Nutrition, True Protein Pty. Ltd. and others, are among the major market players in the protein supplement industry that led the market growth of the Australian Protein Supplement Market.

Years considered for this report:

• Historical Years: 2017-2020
• Base Year: 2021
• Estimated Year: 2022
• Forecast Period: 2023-2027

Objective of the Study:

• To analyze the market size of the Australian Protein Supplement Market from 2017 to 2020
• To estimate and forecast the market size the Australian Protein Supplement Market from 2021 to 2022 and growth rate until 2027
• To classify and forecast the Australian Protein Supplement Market based on product type, raw material, application, distribution channel, regional analysis, and competition landscape
• To identify dominant region or segment in the Australian Protein Supplement Market
• To identify drivers and challenges for the Australian Protein Supplement Market
• To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in the Australian Protein Supplement Market
• To identify and analyze the profile of leading players operating in the Australian Protein Supplement Market
• To identify key sustainable strategies adopted by the market players in the Australian Protein Supplement Market

The publisher performed both primary as well as exhaustive secondary research for this study. Initially, the publisher sourced a list of manufacturers across the country. Subsequently, the publisher conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, the publisher could include the manufacturers which could not be identified due to the limitations of secondary research. The publisher Research analyzed the manufacturers, distribution channels and presence of all major players across the country.

The publisher calculated the market size of the Australian Protein Supplement Market by using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. The publisher Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these products and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by the publisher.

Key Target Audience:

• Manufacturers, suppliers, distributors and other stakeholders
• Government bodies such as regulating authorities and policy makers
• Organizations, forums and alliances related to protein supplement
• Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers, partners, end-users, etc., besides allowing them in strategizing investments and capitalizing on the market opportunities.

Report Scope:

In this report, the Australian Protein Supplement Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

Australia Protein Supplement Market, By Product Type:

• Protein Powder
• Protein Bar
• Ready to Drink
• Others

Australia Protein Supplement Market, By Raw Material:

• Whey
• Casein
• Dairy Alternatives

Australia Protein Supplement Market, By Application:

• Sports Nutrition
• Functional Food

Australia Protein Supplement Market, By Distribution Channel:

• Supermarkets/Hypermarkets
• Specialty Stores
• Online
• Others

Australia Protein Supplement Market, By Region:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Australian Protein Supplement Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company’s specific needs. The following customization options are available for the report:

• Company Information
• Detailed analysis and profiling of additional market players (up to five).