Protein Supplements Market Report 2026

The protein supplements market size has grown rapidly in recent years. It will grow from $24.1 billion in 2025 to $26.71 billion in 2026 at a compound annual growth rate (CAGR) of 10.8%. The growth in the historic period can be attributed to rising participation in fitness and sports activities, growing awareness of protein intake benefits, expansion of gym and wellness culture, increased availability of diverse protein formats, growth of organized retail channels.

The protein supplements market size is expected to see rapid growth in the next few years. It will grow to $41.21 billion in 2030 at a compound annual growth rate (CAGR) of 11.5%. The growth in the forecast period can be attributed to increasing adoption of personalized nutrition plans, rising demand for vegan and allergen-free proteins, expansion of e-commerce nutrition sales, growing focus on weight management products, innovation in protein ingredient sourcing. Major trends in the forecast period include increasing demand for plant-based protein supplements, rising preference for clean-label and natural formulations, growing adoption of ready-to-drink protein products, expansion of personalized nutrition solutions, enhanced focus on functional and performance nutrition.

The growing consumer preference for food supplements is expected to drive the expansion of the protein supplements market in the coming years. Food supplements are products designed to complement the regular diet by delivering concentrated sources of nutrients such as proteins, vitamins, minerals, and other bioactive compounds that support overall health and physical performance. The increasing emphasis on preventive healthcare, fitness-focused lifestyles, and meeting nutritional requirements has encouraged consumers to integrate food supplements into their everyday routines. Protein supplements, in particular, are essential for supporting muscle growth, recovery, and metabolic health. For example, in October 2023, the Council for Responsible Nutrition (CRN), a US-based trade association, reported that 74% of adults in the United States used dietary supplements, with 55% of the population identified as regular users and 92% of supplement users agreeing that supplements are important for maintaining health. As a result, the rising consumer preference for food supplements is contributing to the growth of the protein supplements market.

Leading companies in the protein supplements market are concentrating on the development of flexible and sustainable protein solutions, including plant-based and hybrid protein powders, to align with changing consumer preferences for environmentally responsible and versatile nutrition options. Plant-based and hybrid protein powders replace or supplement conventional animal-derived proteins with plant-based sources such as pea or rice, or fermentation-derived proteins, delivering comparable nutritional benefits while appealing to vegans, lactose-intolerant individuals, and consumers seeking sustainable alternatives. For instance, in March 2023, Premier Protein, a US-based nutrition company, introduced Premier Protein Plant Protein Powder, which provides 25 g of protein derived entirely from pea and rice sources. The product offers a creamy texture, lower calorie content than traditional whey-based powders, and supports dietary flexibility for consumers pursuing plant-based protein options without compromising their protein intake goals.

In November 2024, Paine Schwartz Partners, a US-based private equity firm, acquired Promix LLC for an undisclosed amount. This acquisition enables Paine Schwartz to enhance its health and wellness portfolio by leveraging Promix’s clean-ingredient protein blends, nutritional supplements, vitamins, and better-for-you snack offerings. Promix LLC is a US-based company that develops and markets science-backed functional nutrition products, including protein powders, bars, prebiotic and probiotic supplements, electrolytes, collagen, and creatine, all manufactured in-house and free from artificial additives, GMOs, gluten, soy, hormones, and antibiotics.

Major companies operating in the protein supplements market are Nestlé S.A., Abbott Laboratories, Glanbia plc, Herbalife International of America Inc., Amway Corporation, Meiji Holdings Company Ltd., Kerry Group plc, The Nature’s Bounty Co., NOW Health Group Inc., MusclePharm Corporation, Universal Nutrition, Weider Global Nutrition LLC, Scitec Nutrition Ltd., BPI Sports LLC, Redcon1 LLC, Rule One Proteins LLC, RSP Nutrition, Naked Nutrition, Amazing Grass LLC, Vega Industries Private Limited, Optimum Nutrition Holdings, Dymatize Enterprises Holdings.

North America was the largest region in the protein supplements market in 2025. Asia-Pacific is expected to be the fastest-growing region in the protein supplements market share during the forecast period. The regions covered in the protein supplements market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the protein supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The protein supplements market consists of sales of soybean meal, essential amino acid, protein intake, proteins, amino acids, whey protein. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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