Animal Based Protein Supplements Global Market Report 2024

Animal-based protein supplements are dietary supplements designed to fulfill the body's daily protein requirements, promoting muscle synthesis and the growth of lean muscle mass. These supplements are derived from animal sources, including eggs, milk, and collagen. Animal-based protein supplements are valued for being a complete protein source, containing all essential amino acids. They are known for their neutral taste and ease of blending.

The main types of animal-based protein supplements include supplements, protein powder, protein bars, ready-to-drink products, and others. Protein powders are a convenient form of protein consumption that can be enriched with additional enzymes, vitamins, and minerals to enhance nutritional value. Raw materials used in these supplements include whey, casein, eggs, fish, and others, catering to various industries such as pharmaceuticals, nutraceuticals, food and beverages, infant formulations, cosmetics and personal care, animal feed, and dietary supplements. Distribution channels for these supplements include supermarkets, online stores, chemists' or drugstores, specialty stores, and others.

The animal-based protein supplements market research report is one of a series of new reports that provides animal-based protein supplements market statistics, including global market size, regional shares, competitors with an animal-based protein supplements market share, detailed animal-based protein supplements market segments, market trends and opportunities, and any further data you may need to thrive in the animal-based protein supplements industry. This animal-based protein supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The animal based protein supplements market size has grown rapidly in recent years. It will grow from $28.21 billion in 2023 to $31.04 billion in 2024 at a compound annual growth rate (CAGR) of 10.0%. The observed growth in the historical period can be attributed to several factors, including an increasing focus on health consciousness among consumers, a shift in dietary preferences towards protein supplementation, and the popularity of sports and fitness trends that emphasize the importance of protein intake for muscle development and overall well-being.

The animal based protein supplements market size is expected to see rapid growth in the next few years. It will grow to $47.02 billion in 2028 at a compound annual growth rate (CAGR) of 10.9%. The anticipated growth in the forecast period can be attributed to various factors, including the growing global population and income levels, changes in the retail landscape, increasing environmental and sustainability concerns, and regulatory support and standards influencing the animal-based protein supplement market. Key trends expected in the forecast period include ongoing product innovation, exploration of plant-based synergy, technological advancements in production processes, alignment with the clean label movement, personalization and customization of products, digitalization of marketing efforts, the incorporation of functional and fortified formulations, and innovations in packaging.

The anticipated surge in health-conscious consumers is projected to steer the growth of the animal-based protein supplements market in the foreseeable future. A global increase in individuals prioritizing health and nutrition has heightened awareness regarding fulfilling daily protein needs and its vital role in bodily functions. This trend is prompting a shift towards animal-based protein supplements, consequently amplifying the demand for such products. For instance, data from Avendus Capital in March 2022 indicates an expected rise in health-conscious consumers from 108 million in 2020 to 176 million by 2026, with 70% of Indians expressing post-pandemic intentions to prioritize dietary changes for overall health improvement.

The rapid expansion within the nutraceuticals and dietary supplement industry is poised to propel the growth of the animal-based protein supplements market moving forward. Nutraceuticals and dietary supplements, offering various animal-derived benefits beyond basic nutrition, are increasingly favored for supporting overall health, symptom treatment, and preventive purposes. As per the Food Safety and Standards Authority of India (FSSAI) in June 2021, the Indian nutraceutical market is expected to reach around $18 billion by 2025, while the dietary supplements market, valued at $3,924.44 million in 2020, is estimated to surge to $10,198.57 million by 2026, reflecting a year-on-year growth rate of 22%. This robust growth trajectory in the nutraceuticals and dietary supplement sector is poised to drive the animal-based protein supplements powder market during the forecast period.

Within the animal-based protein supplements market, a prevailing trend revolves around product innovations. Leading companies in this sector are concentrating on pioneering technological advancements to fortify their market standing. An exemplar instance is GoodSport Nutrition's 2021 launch of the GoodSport sports drink, a unique natural sports beverage primarily crafted from 97% dairy content. This pioneering drink boasts three times more electrolytes and 33% less sugar compared to conventional sports beverages, supported by research affirming milk's superior hydration efficacy over other sports drinks and even water.

Leading enterprises operating in the animal-based protein supplements market are increasingly emphasizing strategic partnerships and collaborations to bolster their financial standing, enhance their product range, and broaden their global footprint. An illustrative instance occurred in July 2023 when Unico Nutrition, a US-based company specializing in developing and delivering safe, efficacious exercise supplements, joined forces with Perfect Day, Inc, a US-based food technology firm. This collaboration led to the introduction of APOLLO II, a pioneering hybrid protein powder. This innovative product amalgamates sustainable whey derived from precision fermentation with grass-fed, animal-based protein, creating a more environmentally friendly and compassionate formula designed to enhance performance.

In February 2022, Nestlé Health Science, a Switzerland-based nutrition powerhouse, executed the acquisition of Vital Proteins for an undisclosed sum. This strategic move aims to augment Nestlé's existing suite of vitamins, minerals, supplements, and wellness offerings. Vital Proteins, a US-based company renowned for producing and marketing animal collagen-based protein supplements, becomes an integral addition to Nestlé's expanding portfolio.

Major companies operating in the in the animal based protein supplements market report are Glanbia plc, Abbott Laboratories, Glanbia plc, CytoSport Inc., MusclePharm Corporation, Iovate Health Sciences International Inc., AMCO Proteins, WOODBOLT DISTRIBUTION LLC, Quest Nutrition, NOW Foods, Transparent Labs, The Bountiful Company, Dymatize Enterprises LLC, BPI Sports LLC, Jym Supplement Science, RSP Nutrition, International Dehydrated Foods Inc., Optimum Nutrition, MuscleTech, BSN, Gaspari Nutrition, Universal Nutrition, Nutrex Research, Maximum Human Performance, Beverly International Nutrition, Nutrabolics, Inner Armour, ProMera Sports LLC, NutraFX Limited, NutraOne Nutrition, NutraKey LLC, NutraBio

North America was the largest region in the animal-based protein supplements market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the animal based protein supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the animal based protein supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The animal-based protein supplements market consists of sales of egg white protein, collagen, and beef protein isolate. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified)).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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