The protein supplements market size has grown strongly in recent years. It will grow from $20.39 billion in 2023 to $22.25 billion in 2024 at a compound annual growth rate (CAGR) of 9.1%. The growth observed in the historic period can be attributed to several factors, including the increasing consciousness of fitness and health, a growing awareness of the benefits of protein, the expansion of the sports nutrition industry, evolving dietary habits and nutrition trends, and continuous product innovation with diverse offerings.
The protein supplements market size is expected to see rapid growth in the next few years. It will grow to $33.24 billion in 2028 at a compound annual growth rate (CAGR) of 10.6%. The expected growth in the forecast period can be attributed to a continued focus on health and wellness, increasing adoption of plant-based diets, expansion of e-commerce and direct-to-consumer models, emphasis on personalization and targeted nutrition, and the integration of protein supplements into everyday diets. Key trends anticipated in the forecast period include innovations in textures and formats, a focus on sports nutrition and performance enhancement, the rise of collagen supplements, an emphasis on brand transparency and trust, and the influence of social media on marketing.
The upswing in consumer preference for food supplements is propelling the protein supplements market, aimed at addressing dietary deficiencies in individuals' regular diets. The surge in the desire for active and healthy lifestyles has led to increased engagement in sports and fitness activities, consequently driving the demand for food supplements, particularly protein supplements. For example, in October 2022, The Council for Responsible Nutrition (CRN), a US-based trade association representing over 200 dietary supplement and functional food manufacturers, conducted an online survey revealing that 75% of Americans use dietary supplements, with the majority being regular users. This trend in customer preference for food supplements is anticipated to contribute to the heightened demand for protein supplements throughout the forecast period.
The expanding community of athletes is expected to be a key driver for the growth of the protein supplements market in the foreseeable future. Athletes, actively involved in sports or physical activities with structured training and competitions, often turn to protein supplements for muscle building and repair. These supplements aid athletes in recovering faster from workouts and returning to training more promptly. As an illustration, in March 2023, the National Collegiate Athletic Association reported a 5% increase in the number of student-athletes participating in NCAA women's championship sports, rising from 215,466 in 2021 to 226,212 in 2022. Consequently, the growing population of athletes is a significant factor propelling the expansion of the protein supplements market.
The protein supplements market is witnessing a notable trend of strategic partnerships. Companies within the protein supplement sector are actively engaging in strategic collaborations to broaden their market outreach and capitalize on mutual resources for new product development and marketing endeavors. In October 2021, a New Jersey-based collagen supplements creator formed a partnership with Entenmann's, owned by Bimbo Bakeries USA. This collaboration aims to introduce a novel collagen protein powder inspired by Entenmann's chocolate chip cookies. Entenmann, a US-based company specializing in the manufacturing and delivery of baked goods, is a key player in this strategic alliance.
Leading companies in the protein supplements market are innovating by introducing new products, such as plant-based protein supplements, to gain a competitive advantage. Plant-based protein supplements are dietary supplements sourced from plant origins such as peas, rice, soy, hemp, or other plant-based ingredients, offering a concentrated and convenient protein source for individuals seeking alternatives to animal-based options. For instance, in July 2022, Dymatize, a US-based nutritional supplements company, launched the Complete Plant Protein. This high-performance powder, fueled by five plant-based sources, ensures a comprehensive amino acid profile for optimal protein delivery pre- or post-workout. Boasting 25 grams of protein per serving, 160 calories or fewer, and no sugar, this vegan powerhouse is available in Creamy Chocolate and Smooth Vanilla flavors, providing a deliciously unique and versatile option without artificial colors or sweeteners, soy, or dairy ingredients. It caters to fitness enthusiasts seeking a clean and tasty choice to support muscle recovery and challenging fitness goals.
In February 2022, Nestle Health Sciences, a Switzerland-based provider of nutrition solutions, diagnostics devices, and drugs for specific target areas, acquired a majority stake in Orgain for an undisclosed amount. This strategic move by Nestle is aimed at expanding its product portfolio in the plant-based protein supplement sector and strengthening its market presence in the rapidly growing global plant-based product sector. Orgain, based in California, is a key player in providing plant-based nutritional products.
Major companies operating in the protein supplements market report are Nestle SA, Abbott Laboratories, GlaxoSmithKline PLC, Mondelez International Inc., ABB Ltd., Kerry Group PLC, Amway Corporation, Meiji Holdings Company Ltd., Glanbia PLC, Post Holdings Inc., Herbalife International of America Inc., The Hut Group PLC, The Himalaya Drug Company, The Nature's Bounty Co., NOW Health Group Inc., BPI Sports LLC., Scitec Nutrition Ltd., Quest Nutrition LLC, Nature's Best Isopure, thinkThin Inc., Reliance Vitamin Company Inc., MuscleTech Research and Development Inc., CytoSport Inc., Weider Global Nutrition LLC, Dymatize Enterprises LLC, MusclePharm Corporation, RSP Nutrition, Optimum Nutrition Inc., Amazing Grass LLC, Bank Simpanan Nasional, Cellucor Nutrition, Professional Supplements, Redcon1 LLC, Rule One Proteins LLC, Universal Nutrition, Vega Industries Private Limited, Garden of Life LLC, Sun Brothers LLC, Naked Nutrition.
North America was the largest region in the protein supplements market in 2023. Asia-Pacific is expected to be the fastest-growing region in the protein supplements market share during the forecast period. The regions covered in the protein supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the protein supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Protein supplements offer various forms such as protein powder, protein bars, and ready-to-drink products. Protein powders are derived from plants, eggs, or milk, with additional components such as sugar, flavors, thickeners, vitamins, and minerals for enhanced functionality. Based on raw materials, protein supplements include casein, whey, egg, MPC, and soy protein supplements. These supplements are distributed through supermarkets, hypermarkets, online stores, and drug stores.
The protein supplements market research report is one of a series of new reports that provides protein supplements market statistics, including protein supplements industry global market size, regional shares, competitors with a protein supplements market share, detailed protein supplements market segments, market trends and opportunities, and any further data you may need to thrive in the protein supplements industry. This protein supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The protein supplements market consists of sales of soybean meal, essential amino acid, protein intake, proteins, amino acids, whey protein. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The protein supplements market size is expected to see rapid growth in the next few years. It will grow to $33.24 billion in 2028 at a compound annual growth rate (CAGR) of 10.6%. The expected growth in the forecast period can be attributed to a continued focus on health and wellness, increasing adoption of plant-based diets, expansion of e-commerce and direct-to-consumer models, emphasis on personalization and targeted nutrition, and the integration of protein supplements into everyday diets. Key trends anticipated in the forecast period include innovations in textures and formats, a focus on sports nutrition and performance enhancement, the rise of collagen supplements, an emphasis on brand transparency and trust, and the influence of social media on marketing.
The upswing in consumer preference for food supplements is propelling the protein supplements market, aimed at addressing dietary deficiencies in individuals' regular diets. The surge in the desire for active and healthy lifestyles has led to increased engagement in sports and fitness activities, consequently driving the demand for food supplements, particularly protein supplements. For example, in October 2022, The Council for Responsible Nutrition (CRN), a US-based trade association representing over 200 dietary supplement and functional food manufacturers, conducted an online survey revealing that 75% of Americans use dietary supplements, with the majority being regular users. This trend in customer preference for food supplements is anticipated to contribute to the heightened demand for protein supplements throughout the forecast period.
The expanding community of athletes is expected to be a key driver for the growth of the protein supplements market in the foreseeable future. Athletes, actively involved in sports or physical activities with structured training and competitions, often turn to protein supplements for muscle building and repair. These supplements aid athletes in recovering faster from workouts and returning to training more promptly. As an illustration, in March 2023, the National Collegiate Athletic Association reported a 5% increase in the number of student-athletes participating in NCAA women's championship sports, rising from 215,466 in 2021 to 226,212 in 2022. Consequently, the growing population of athletes is a significant factor propelling the expansion of the protein supplements market.
The protein supplements market is witnessing a notable trend of strategic partnerships. Companies within the protein supplement sector are actively engaging in strategic collaborations to broaden their market outreach and capitalize on mutual resources for new product development and marketing endeavors. In October 2021, a New Jersey-based collagen supplements creator formed a partnership with Entenmann's, owned by Bimbo Bakeries USA. This collaboration aims to introduce a novel collagen protein powder inspired by Entenmann's chocolate chip cookies. Entenmann, a US-based company specializing in the manufacturing and delivery of baked goods, is a key player in this strategic alliance.
Leading companies in the protein supplements market are innovating by introducing new products, such as plant-based protein supplements, to gain a competitive advantage. Plant-based protein supplements are dietary supplements sourced from plant origins such as peas, rice, soy, hemp, or other plant-based ingredients, offering a concentrated and convenient protein source for individuals seeking alternatives to animal-based options. For instance, in July 2022, Dymatize, a US-based nutritional supplements company, launched the Complete Plant Protein. This high-performance powder, fueled by five plant-based sources, ensures a comprehensive amino acid profile for optimal protein delivery pre- or post-workout. Boasting 25 grams of protein per serving, 160 calories or fewer, and no sugar, this vegan powerhouse is available in Creamy Chocolate and Smooth Vanilla flavors, providing a deliciously unique and versatile option without artificial colors or sweeteners, soy, or dairy ingredients. It caters to fitness enthusiasts seeking a clean and tasty choice to support muscle recovery and challenging fitness goals.
In February 2022, Nestle Health Sciences, a Switzerland-based provider of nutrition solutions, diagnostics devices, and drugs for specific target areas, acquired a majority stake in Orgain for an undisclosed amount. This strategic move by Nestle is aimed at expanding its product portfolio in the plant-based protein supplement sector and strengthening its market presence in the rapidly growing global plant-based product sector. Orgain, based in California, is a key player in providing plant-based nutritional products.
Major companies operating in the protein supplements market report are Nestle SA, Abbott Laboratories, GlaxoSmithKline PLC, Mondelez International Inc., ABB Ltd., Kerry Group PLC, Amway Corporation, Meiji Holdings Company Ltd., Glanbia PLC, Post Holdings Inc., Herbalife International of America Inc., The Hut Group PLC, The Himalaya Drug Company, The Nature's Bounty Co., NOW Health Group Inc., BPI Sports LLC., Scitec Nutrition Ltd., Quest Nutrition LLC, Nature's Best Isopure, thinkThin Inc., Reliance Vitamin Company Inc., MuscleTech Research and Development Inc., CytoSport Inc., Weider Global Nutrition LLC, Dymatize Enterprises LLC, MusclePharm Corporation, RSP Nutrition, Optimum Nutrition Inc., Amazing Grass LLC, Bank Simpanan Nasional, Cellucor Nutrition, Professional Supplements, Redcon1 LLC, Rule One Proteins LLC, Universal Nutrition, Vega Industries Private Limited, Garden of Life LLC, Sun Brothers LLC, Naked Nutrition.
North America was the largest region in the protein supplements market in 2023. Asia-Pacific is expected to be the fastest-growing region in the protein supplements market share during the forecast period. The regions covered in the protein supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the protein supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Protein supplements offer various forms such as protein powder, protein bars, and ready-to-drink products. Protein powders are derived from plants, eggs, or milk, with additional components such as sugar, flavors, thickeners, vitamins, and minerals for enhanced functionality. Based on raw materials, protein supplements include casein, whey, egg, MPC, and soy protein supplements. These supplements are distributed through supermarkets, hypermarkets, online stores, and drug stores.
The protein supplements market research report is one of a series of new reports that provides protein supplements market statistics, including protein supplements industry global market size, regional shares, competitors with a protein supplements market share, detailed protein supplements market segments, market trends and opportunities, and any further data you may need to thrive in the protein supplements industry. This protein supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The protein supplements market consists of sales of soybean meal, essential amino acid, protein intake, proteins, amino acids, whey protein. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Protein Supplements Market Characteristics3. Protein Supplements Market Trends and Strategies32. Global Protein Supplements Market Competitive Benchmarking33. Global Protein Supplements Market Competitive Dashboard34. Key Mergers and Acquisitions in the Protein Supplements Market
4. Protein Supplements Market - Macro Economic Scenario
5. Global Protein Supplements Market Size and Growth
6. Protein Supplements Market Segmentation
7. Protein Supplements Market Regional and Country Analysis
8. Asia-Pacific Protein Supplements Market
9. China Protein Supplements Market
10. India Protein Supplements Market
11. Japan Protein Supplements Market
12. Australia Protein Supplements Market
13. Indonesia Protein Supplements Market
14. South Korea Protein Supplements Market
15. Western Europe Protein Supplements Market
16. UK Protein Supplements Market
17. Germany Protein Supplements Market
18. France Protein Supplements Market
19. Italy Protein Supplements Market
20. Spain Protein Supplements Market
21. Eastern Europe Protein Supplements Market
22. Russia Protein Supplements Market
23. North America Protein Supplements Market
24. USA Protein Supplements Market
25. Canada Protein Supplements Market
26. South America Protein Supplements Market
27. Brazil Protein Supplements Market
28. Middle East Protein Supplements Market
29. Africa Protein Supplements Market
30. Protein Supplements Market Competitive Landscape and Company Profiles
31. Protein Supplements Market Other Major and Innovative Companies
35. Protein Supplements Market Future Outlook and Potential Analysis
36. Appendix
Executive Summary
Protein Supplements Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on protein supplements market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
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- Assess the Russia-Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
- Measure the impact of high global inflation on market growth.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
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- Report will be updated with the latest data and delivered to you with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for protein supplements? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? This report answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
- The impact of higher inflation in many countries and the resulting spike in interest rates.
- The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Report Scope
Markets Covered:1) By Type: Protein Powder; Protein Bar; Ready to Drink
2) By Source: Plant-based; Animal-based
3) By Raw Material: Casein Protein Supplements; Whey Protein Supplements; Egg Protein Supplements; MPC Protein Supplements; Soy Protein Supplements
4) By Distribution Channel: Supermarkets & Hypermarkets; Online Stores; Drug Stores
Key Companies Mentioned: Nestle SA; Abbott Laboratories; GlaxoSmithKline plc; Mondelez International Inc.; ABB Ltd.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes
Delivery Format: PDF, Word and Excel Data Dashboard
Companies Mentioned
- Nestle SA
- Abbott Laboratories
- GlaxoSmithKline plc
- Mondelez International Inc.
- ABB Ltd.
- Kerry Group plc
- Amway Corporation
- Meiji Holdings Company Ltd.
- Glanbia plc
- Post Holdings Inc.
- Herbalife International of America Inc.
- The Hut Group plc
- The Himalaya Drug Company
- The Nature's Bounty Co.
- NOW Health Group Inc.
- BPI Sports LLC.
- Scitec Nutrition Ltd.
- Quest Nutrition LLC
- Nature's Best Isopure
- thinkThin Inc.
- Reliance Vitamin Company Inc.
- MuscleTech Research and Development Inc.
- CytoSport Inc.
- Weider Global Nutrition LLC
- Dymatize Enterprises LLC
- MusclePharm Corporation
- RSP Nutrition
- Optimum Nutrition Inc.
- Amazing Grass LLC
- Bank Simpanan Nasional
- Cellucor Nutrition
- Professional Supplements
- Redcon1 LLC
- Rule One Proteins LLC
- Universal Nutrition
- Vega Industries Private Limited
- Garden of Life LLC
- Sun Brothers LLC
- Naked Nutrition
