Consumer Values and Behaviour in the United Kingdom

Table of Contents

• Scope

• British consumers are concerned about the rising costs of daily products
• Gen Z consumers are least concerned about rising prices of everyday goods
• British consumers prefer to explore innovative products and services
• Millennials are eager to have products and services uniquely tailored to them
• British consumers are less positive about the future compared to the rest of the world
• Baby boomers feel the least positive about the future
• While at home, British consumers' most frequent activity is exercise
• Safe location is the most appreciated home feature among British households
• British consumers enjoy cooking and baking their own meals
• Many British consumers do not have time to cook or someone else prepares meals for them
• For Gen Z, home cooking is at the bottom of the priority list
• Less than half of British consumers are focused on identifying healthy ingredients
• Gen X consumers are determined to split their work and private life
• Consumers in the UK primarily desire to have a sense of security in their job position
• British consumers say they maintain clear separation between their professional and personal lives
• Consumers enjoy socialising with friends online on a weekly basis
• Millennials spend much more time on a range leisure activities
• Consumers in the UK primarily seek value for money when planning a trip
• Relaxation is the most important feature considered by Gen X when travelling
• Weekly walk or hike for exercise is the most popular exercise habit for British consumers
• Millennials are most active generation for team sports
• Millennials are taking active steps to reduce stress and increase mental wellbeing
• Consumers in the UK are feeling uneasy about the effects of climate change
• Older generations are driving the adoption of more sustainable behaviours
• Consumers in the UK are motivated to use products designed for energy efficiency
• Baby boomers are heavily influenced by a brand or company's social and political stances?
• British consumers have a fondness for great bargains
• Baby boomers often browse in stores without buying anything
• British consumers are interested in acquiring items that have been previously owned
• Older generations are most likely to shop for private label and low-cost offerings
• Consumers in the UK are drawn to digital platforms for streaming services
• British consumers want to increase spending on groceries, while reducing expenditure on experiences
• Spending on education to see an increase for millennials in the next year
• British consumers are satisfied with their current financial standing
• Millennials are capable of routinely putting away a portion of their salary
• Younger generations expect to increase their savings
• British consumers actively manage data sharing and privacy settings
• Millennials utilise the latest in what technology has on offer
• Consumers in the UK visit or update social networking sites on a daily basis
• Younger generations regularly employ smartphone apps to track their health and fitness
• Baby boomers are least active in online activities
• British consumers interact less with companies online compared to the global average
• Younger consumers are most active in interacting with companies and brands online