The global energy bar market was valued at $696.3 million in 2022, and is estimated to reach $1,273.1 million by 2032, registering a CAGR of 6.3% from 2023 to 2032.
Energy bars are made with cereals, vitamins, and flavorings that tend to provide instant energy. They can be advertised as functional foods as they typically provide extra protein, carbs, dietary fiber, and other nutrients. Energy bars are increasingly being consumed to make up for various nutrient inadequacies brought on by inadequate intake of nourishing foods. Over time, energy bars have started to replace meals in some regions across the globe. The demand for energy bars is therefore anticipated to increase during the forecast period. Furthermore, the consumption of energy bars among athletes, sportsmen, and women along with the growth in number of paid collaborations with social media influencers is predicted to improve the overall sales of energy bars globally.
One of the key factors driving innovation in the food & beverages industry is the rapid evolution of consumer preferences. The current market trends indicate that the demand for energy bars is expected to grow at an impressive rate in the coming years, owing to the steady rise in number of health-conscious people around the globe as well as growth in awareness about the benefits of energy bars. Attributed to the fast-paced lifestyle, particularly in urban areas around the globe, an increasing number of consumers are turning toward on-the-go products to meet their nutritional needs. As a result, energy bars have become increasingly popular in recent years.
Energy bars that are high in fiber help with weight management, hunger suppression, and improved digestive health. Athletes are becoming more interested in these products as a result.
The global energy bar market is segmented on the basis of type, nature, distribution channel, and region. Depending on type, the market is categorized into protein bar, nutrition bar, cereal bar, and fiber bar. As per nature, it is divided into organic and conventional. According to distribution channel, the energy bar market is fragmented into e-commerce and offline channel. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, France, the Netherlands, Germany, Turkey, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, the UAE, and rest of LAMEA).
The major players operating in the global energy bar market are Brighter Foods Ltd, Cliff Bar & Company, General Mills Inc, Kind LLC, McKee Foods Corporation, NuGo Nutrition, Premier Nutrition Inc, Probar LLC, Quest Nutrition, and Kellogg Company.
Energy bars are made with cereals, vitamins, and flavorings that tend to provide instant energy. They can be advertised as functional foods as they typically provide extra protein, carbs, dietary fiber, and other nutrients. Energy bars are increasingly being consumed to make up for various nutrient inadequacies brought on by inadequate intake of nourishing foods. Over time, energy bars have started to replace meals in some regions across the globe. The demand for energy bars is therefore anticipated to increase during the forecast period. Furthermore, the consumption of energy bars among athletes, sportsmen, and women along with the growth in number of paid collaborations with social media influencers is predicted to improve the overall sales of energy bars globally.
One of the key factors driving innovation in the food & beverages industry is the rapid evolution of consumer preferences. The current market trends indicate that the demand for energy bars is expected to grow at an impressive rate in the coming years, owing to the steady rise in number of health-conscious people around the globe as well as growth in awareness about the benefits of energy bars. Attributed to the fast-paced lifestyle, particularly in urban areas around the globe, an increasing number of consumers are turning toward on-the-go products to meet their nutritional needs. As a result, energy bars have become increasingly popular in recent years.
Energy bars that are high in fiber help with weight management, hunger suppression, and improved digestive health. Athletes are becoming more interested in these products as a result.
The global energy bar market is segmented on the basis of type, nature, distribution channel, and region. Depending on type, the market is categorized into protein bar, nutrition bar, cereal bar, and fiber bar. As per nature, it is divided into organic and conventional. According to distribution channel, the energy bar market is fragmented into e-commerce and offline channel. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, France, the Netherlands, Germany, Turkey, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, the UAE, and rest of LAMEA).
The major players operating in the global energy bar market are Brighter Foods Ltd, Cliff Bar & Company, General Mills Inc, Kind LLC, McKee Foods Corporation, NuGo Nutrition, Premier Nutrition Inc, Probar LLC, Quest Nutrition, and Kellogg Company.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the energy bar market analysis from 2022 to 2032 to identify the prevailing energy bar market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the energy bar market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global energy bar market trends, key players, market segments, application areas, and market growth strategies.
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- Product Life Cycles
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- List of customers/consumers/raw material suppliers- value chain analysis
- Market share analysis of players at global/region/country level
- Product Consumption Analysis
- SWOT Analysis
Key Market Segments
By Type
- Protein bar
- Nutrition bar
- Cereal bar
- Fiber bar
By Nature
- Organic
- Conventional
By Distribution Channel
- E-Commerce
- Offline channel
- Sub Type
- Hypermarket/Supermarket
- Convenience Stores
- Specialty Stores
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Switzerland
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- UAE
- Rest of LAMEA
- NuGo Nutrition, Inc.
- PROBAR LLC
- McKee Foods Corporation
- Mars, Incorporated.
- THG plc
- The Simply Good Foods Company
- Kellogg Company
- MONDELEZ INTERNATIONAL, INC.
- BellRing Brands, Inc
- General Mills Inc.
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: ENERGY BAR MARKET, BY TYPE
CHAPTER 5: ENERGY BAR MARKET, BY NATURE
CHAPTER 6: ENERGY BAR MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: ENERGY BAR MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Companies Mentioned
- NuGo Nutrition, Inc.
- PROBAR LLC
- McKee Foods Corporation
- Mars, Incorporated.
- THG plc
- The Simply Good Foods Company
- Kellogg Company
- MONDELEZ INTERNATIONAL, INC.
- BellRing Brands, Inc
- General Mills Inc.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 259 |
| Published | November 2023 |
| Forecast Period | 2022 - 2032 |
| Estimated Market Value ( USD | $ 696.3 million |
| Forecasted Market Value ( USD | $ 1273.1 million |
| Compound Annual Growth Rate | 6.2% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
