Adventure tourism is a form of travelling that is often done outside a person’s regular environment. Adventure travel involves a large variety of activities such as caving, climbing, cycling, hiking, hunting, rafting, and others. Tourism is a sector witnessing rapid growth, wherein adventure tourism is one of its fastest growing segments. Australia is one of the most popular travel destinations owing to its scenic landscapes, good food and great accommodation facilities. Cities such as Sydney, Melbourne, Brisbane, and Perth, allow a plethora of land, water and air-based activities. Moreover, Australia is also home to beaches and wildlife sanctuary, which further increase its popularity as a destination for travel. Adventure sports is the go-to form of travel in Australia as it offers activities such as diving, white water rafting, surfing, trekking, cycling and more among others.
The Australia adventure tourism market is in its growth stage and is expected to garner higher growth in the coming years. The growth of this market can be attributed to attractive landscape and availability of a large variety of activities within different cities of the country. Furthermore, strategic marketing initiatives taken by players in the industry coupled with increase in government initiatives to promote tourism, drives the growth of the country’s adventure tourism industry. However, risk involved in adventure travelling and unpredictable weather conditions are few major challenges to the adventure tourism industry. On the contrary, increase in social media networking has created lucrative opportunity for adventure service providers, as Facebook has become the most preferred social network among travelers.
Growing popularity of travel blogging/video logging on social media platforms such as Instagram, and Twitter, is further expected to pique the interest of travelers around the world to visit different places including Australia, making way for growth in the coming years.
The Australia adventure tourism market is segmented on the basis of type, activity, type of travelers, age group, and sales channel. By type, the market has been classified into hard, soft, and others. Based on the activity, the market has been divided into land-based activity, water-based activity, and air-based activity. Based on the type of travelers, the market has been classified into solo, friends/group, couple, and family. By age group, it is categorized into below 30 years, 30-41 years, 42-49 years, and 50 years & above. The sales channel segment includes travel agent and direct.
The key players in the Australia adventure tourism industry have relied on product launch as their key strategy to stay relevant in the competitive market. The key players profiled in the report include AAT Kings Tours Limited, Discovery Nomads, Trafalgar Travel, Contiki, G Adventures, Insight Vacations, Inspiring Journeys, Intrepid Group, Ltd, Intro Travel, and Ultimate Adventure Travel Pty Ltd.
The Australia adventure tourism market is in its growth stage and is expected to garner higher growth in the coming years. The growth of this market can be attributed to attractive landscape and availability of a large variety of activities within different cities of the country. Furthermore, strategic marketing initiatives taken by players in the industry coupled with increase in government initiatives to promote tourism, drives the growth of the country’s adventure tourism industry. However, risk involved in adventure travelling and unpredictable weather conditions are few major challenges to the adventure tourism industry. On the contrary, increase in social media networking has created lucrative opportunity for adventure service providers, as Facebook has become the most preferred social network among travelers.
Growing popularity of travel blogging/video logging on social media platforms such as Instagram, and Twitter, is further expected to pique the interest of travelers around the world to visit different places including Australia, making way for growth in the coming years.
The Australia adventure tourism market is segmented on the basis of type, activity, type of travelers, age group, and sales channel. By type, the market has been classified into hard, soft, and others. Based on the activity, the market has been divided into land-based activity, water-based activity, and air-based activity. Based on the type of travelers, the market has been classified into solo, friends/group, couple, and family. By age group, it is categorized into below 30 years, 30-41 years, 42-49 years, and 50 years & above. The sales channel segment includes travel agent and direct.
The key players in the Australia adventure tourism industry have relied on product launch as their key strategy to stay relevant in the competitive market. The key players profiled in the report include AAT Kings Tours Limited, Discovery Nomads, Trafalgar Travel, Contiki, G Adventures, Insight Vacations, Inspiring Journeys, Intrepid Group, Ltd, Intro Travel, and Ultimate Adventure Travel Pty Ltd.
KEY BENEFITS FOR STAKEHOLDERS
- The report provides a quantitative analysis of the current market trends, estimations, and dynamics of the market size from 2019-2027 identify the prevailing Australia adventure tourism market opportunities.
- Porter’s five forces analysis highlights the potency of buyers and supplier’s tenable stakeholder’s make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the size and segmentation assists in determining the prevailing market opportunities.
- The major countries in each region are mapped according their revenue contribution the industry.
- The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the industry.
KEY MARKET SEGMENTATION
By Type
- Hard
- Soft
- Others
By Activity
- Land-Based Activity
- Water-Based Activity
- Air-Based Activity
By Type of Traveler
- Solo
- Friends/Group
- Couple
- Family
By Age Group
- Below 30 Years
- 30-41 Years
- 42-49 Years
- 50 Years & Above
By Sales Channel
- Travel Agents
- Direct
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Table of Contents
CHAPTER 1: INTRODUCTION1.1. Report description1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Research methodology
1.4.1. Secondary research
1.4.2. Primary research
1.5. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY2.1. Australia adventure tourism market snapshot
2.2. Key findings of the study
2.3. CXO perspective
CHAPTER 3: MARKET OVERVIEW3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.3. Porter's five forces analysis
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Development of the global travel & tourism industry
3.4.1.2. Rise in disposable income
3.4.1.3. Pursuit of unique experiences to augment the tourism industry
3.4.1.4. Mobile applications, big data analytics, and artificial intelligence evolving together amid the proliferating tourism industry
3.4.1.5. High penetration of internet
3.4.2. Restraints
3.4.2.1. Increase in terrorism & crime rate, political uncertainty, and natural calamities
3.4.2.2. Nature and tourism no longer in sync
3.4.3. Opportunity
3.4.3.1. Rise of social media positively impacting the travel industry
3.5. COVID-19 impact analysis
3.5.1. Introduction
3.5.2. Impact on Australia adventure tourism market
CHAPTER 4: AUSTRALIA ADVENTURE TOURISM MARKET, BY TYPE4.1. Overview
4.1.1. Market size and forecast
4.2. Hard
4.2.1. Key market trends, growth factors, and opportunities
4.2.3. Market size and forecast
4.3. Soft
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast
4.4. Others
4.4.1. Key market trends, growth factors, and opportunities
4.4.2. Market size and forecast
CHAPTER 5: AUSTRALIA ADVENTURE TOURISM MARKET, BY ACTIVITY5.1. Overview
5.1.1. Market size and forecast
5.2. Land-based activity
5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast
5.3. Water-based activity
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast
5.4. Air-based activity
5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast
CHAPTER 6: AUSTRALIA ADVENTURE TOURISM MARKET, BY TYPE OF TRAVELER6.1. Overview
6.1.1. Market size and forecast
6.2. Solo
6.2.1. Key market trends, growth factors, and opportunities
6.2.3. Market size and forecast
6.3. Friends/Group
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast
6.4. Couple
6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast
6.5. Family
6.5.1. Key market trends, growth factors, and opportunities
6.5.2. Market size and forecast
CHAPTER 7: AUSTRALIA ADVENTURE TOURISM MARKET, BY AGE GROUP7.1. Overview
7.1.1. Market size and forecast
7.2. Below 30 Years
7.2.1. Key market trends, growth factors, and opportunities
7.2.3. Market size and forecast
7.3.30-41 Years
7.3.1. Key market trends, growth factors, and opportunities
7.3.2. Market size and forecast
7.4.42-49 Years
7.4.1. Key market trends, growth factors, and opportunities
7.4.2. Market size and forecast
7.5.50 Years & above
7.5.1. Key market trends, growth factors, and opportunities
7.5.2. Market size and forecast
CHAPTER 8: AUSTRALIA ADVENTURE TOURISM MARKET, BY SALES CHANNEL8.1. Overview
8.1.1. Market size and forecast
8.2. Travel agents
8.2.1. Key market trends, growth factors, and opportunities
8.2.3. Market size and forecast
8.3. Direct
8.3.1. Key market trends, growth factors, and opportunities
8.3.2. Market size and forecast
CHAPTER 9: COMPETITION LANDSCAPE9.1. Top winning strategies
9.2. Product mapping
9.3. Competitive dashboard
9.4. Competitive heat map
9.5. Key developments
9.5.1. Business Expansion
9.5.2. Product Launch
CHAPTER 10: COMPANY PROFILES10.1. AAT KINGS TOURS LIMITED
10.1.1. Company overview
10.1.2. Key Executives
10.1.3. Company snapshot
10.1.4. Product portfolio
10.1.5. Key strategic moves and developments
10.2. DISCOVERY NOMADS
10.2.1. Company overview
10.2.2. Company snapshot
10.2.3. Product portfolio
10.3. TRAFALGAR TRAVEL
10.3.1. Company overview
10.3.2. Key Executives
10.3.3. Company snapshot
10.3.4. Product portfolio
10.4. CONTIKI
10.4.1. Company overview
10.4.2. Key Executives
10.4.3. Company snapshot
10.4.4. Product portfolio
10.4.5. Key strategic moves and developments
10.5. G ADVENTURES
10.5.1. Company overview
10.5.2. Key Executives
10.5.3. Company snapshot
10.5.4. Product portfolio
10.5.5. Key strategic moves and developments
10.6. INSIGHT VACATIONS
10.6.1. Company overview
10.6.2. Key Executives
10.6.3. Company snapshot
10.6.4. Product portfolio
10.7. INSPIRING JOURNEYS
10.7.1. Company overview
10.7.2. Company snapshot
10.7.3. Product portfolio
10.7.4. Key strategic moves and developments
10.8. INTREPID GROUP, LTD.
10.8.1. Company overview
10.8.2. Key Executives
10.8.3. Company snapshot
10.8.4. Product portfolio
10.8.5. Key strategic moves and developments
10.9. INTRO TRAVEL
10.9.1. Company overview
10.9.2. Key Executives
10.9.3. Company snapshot
10.9.4. Product portfolio
10.10. ULTIMATE ADVENTURE TRAVEL PTY LTD.
10.10.1. Company overview
10.10.2. Key Executives
10.10.3. Company snapshot
10.10.4. Product portfolio
List of Tables
TABLE 01. AUSTRALIA ADVENTURE TOURISM MARKET, BY TYPE, 2019-2027 ($MILLION)
TABLE 02. AUSTRALIA ADVENTURE TOURISM MARKET, BY ACTIVITY, 2019-2027 ($MILLION)
TABLE 03. AUSTRALIA ADVENTURE TOURISM MARKET, BY TYPE OF TRAVELER, 2019-2027 ($MILLION)
TABLE 04. AUSTRALIA ADVENTURE TOURISM MARKET, BY AGE GROUP, 2019-2027 ($MILLION)
TABLE 05. AUSTRALIA ADVENTURE TOURISM MARKET, BY SALES CHANNEL, 2019-2027 ($MILLION)
TABLE 06. AAT KINGS TOURS LIMITED: KEY EXECUTIVES
TABLE 07. AAT KINGS TOURS LIMITED: COMPANY SNAPSHOT
TABLE 08. AAT KINGS TOURS LIMITED: PRODUCT PORTFOLIO
TABLE 09. DISCOVERY NOMADS: COMPANY SNAPSHOT
TABLE 10. DISCOVERY NOMADS: PRODUCT PORTFOLIO
TABLE 11. TRAFALGAR TRAVEL: KEY EXECUTIVES
TABLE 12. TRAFALGAR TRAVEL: COMPANY SNAPSHOT
TABLE 13. TRAFALGAR TRAVEL: PRODUCT PORTFOLIO
TABLE 14. CONTIKI : KEY EXECUTIVES
TABLE 15. CONTIKI : COMPANY SNAPSHOT
TABLE 16. CONTIKI : PRODUCT PORTFOLIO
TABLE 17. G ADVENTURES : KEY EXECUTIVES
TABLE 18. G ADVENTURES : COMPANY SNAPSHOT
TABLE 19. G ADVENTURES : PRODUCT PORTFOLIO
TABLE 20. INSIGHT VACATIONS: KEY EXECUTIVES
TABLE 21. INSIGHT VACATIONS: COMPANY SNAPSHOT
TABLE 22. INSIGHT VACATIONS: PRODUCT PORTFOLIO
TABLE 23. INSPIRING JOURNEYS: COMPANY SNAPSHOT
TABLE 24. INSPIRING JOURNEYS: PRODUCT PORTFOLIO
TABLE 25. INTREPID GROUP, LTD. : KEY EXECUTIVES
TABLE 26. INTREPID GROUP, LTD. : COMPANY SNAPSHOT
TABLE 27. INTREPID GROUP, LTD. : PRODUCT PORTFOLIO
TABLE 28. INTRO TRAVEL: KEY EXECUTIVES
TABLE 29. INTRO TRAVEL: COMPANY SNAPSHOT
TABLE 30. INTRO TRAVEL: PRODUCT PORTFOLIO
TABLE 31. ULTIMATE ADVENTURE TRAVEL PTY LTD.: KEY EXECUTIVES
TABLE 32. ULTIMATE ADVENTURE TRAVEL PTY LTD.: COMPANY SNAPSHOT
TABLE 33. ULTIMATE ADVENTURE TRAVEL PTY LTD.: PRODUCT PORTFOLIO
List of Figures
FIGURE 01. AUSTRALIA ADVENTURE TOURISM MARKET SEGMENTATION
FIGURE 02. AUSTRALIA ADVENTURE TOURISM MARKET, 2019-2027
FIGURE 03. TOP INVESTMENT POCKET, BY ACTIVITY
FIGURE 04. MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 05. MODERATE BARGAINING POWER OF BUYERS
FIGURE 06. HIGH THREAT OF NEW ENTRANTS
FIGURE 07. HIGH THREAT OF SUBSTITUTES
FIGURE 08. HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 09. AUSTRALIA ADVENTURE TOURISM MARKET: DRIVERS, RESTRAINTS, AND OPPORTUNITIES
FIGURE 10. IMPACT OF COVID-19 ON AUSTRALIA ADVENTURE TOURISM MARKET FORECAST
FIGURE 11. AUSTRALIA ADVENTURE TOURISM MARKET, BY TYPE, 2019 (%)
FIGURE 12. AUSTRALIA ADVENTURE TOURISM MARKET FOR HARD TYPE, 2019-2027 ($MILLION)
FIGURE 13. AUSTRALIA ADVENTURE TOURISM MARKET FOR SOFT TYPE, 2019-2027 ($MILLION)
FIGURE 14. AUSTRALIA ADVENTURE TOURISM MARKET FOR OTHERS, 2019-2027 ($MILLION)
FIGURE 15. AUSTRALIA ADVENTURE TOURISM MARKET, BY ACTIVITY, 2019 (%)
FIGURE 16. AUSTRALIA ADVENTURE TOURISM MARKET FOR LAND-BASED ACTIVITY, 2019-2027 ($MILLION)
FIGURE 17. AUSTRALIA ADVENTURE TOURISM MARKET FOR WATER-BASED ACTIVITY, 2019-2027 ($MILLION)
FIGURE 18. AUSTRALIA ADVENTURE TOURISM MARKET FOR AIR-BASED ACTIVITY, 2019-2027 ($MILLION)
FIGURE 19. AUSTRALIA ADVENTURE TOURISM MARKET, BY TYPE OF TRAVELER, 2019 (%)
FIGURE 20. AUSTRALIA ADVENTURE TOURISM MARKET FOR SOLO, 2019-2027 ($MILLION)
FIGURE 21. AUSTRALIA ADVENTURE TOURISM MARKET FOR FRIENDS/GROUP, 2019-2027 ($MILLION)
FIGURE 22. AUSTRALIA ADVENTURE TOURISM MARKET FOR COUPLE, 2019-2027 ($MILLION)
FIGURE 23. AUSTRALIA ADVENTURE TOURISM MARKET FOR FAMILY, 2019-2027 ($MILLION)
FIGURE 24. AUSTRALIA ADVENTURE TOURISM MARKET, BY AGE GROUP, 2019 (%)
FIGURE 25. AUSTRALIA ADVENTURE TOURISM MARKET FOR BELOW 30 YEARS, 2019-2027 ($MILLION)
FIGURE 26. AUSTRALIA ADVENTURE TOURISM MARKET FOR 30-41 YEARS, 2019-2027 ($MILLION)
FIGURE 27. AUSTRALIA ADVENTURE TOURISM MARKET FOR 42-49 YEARS, 2019-2027 ($MILLION)
FIGURE 28. AUSTRALIA ADVENTURE TOURISM MARKET FOR 50 YEARS & ABOVE, 2019-2027 ($MILLION)
FIGURE 29. AUSTRALIA ADVENTURE TOURISM MARKET, BY SALES CHANNEL, 2019 (%)
FIGURE 30. AUSTRALIA ADVENTURE TOURISM MARKET FOR TRAVEL AGENTS, 2019-2027 ($MILLION)
FIGURE 31. AUSTRALIA ADVENTURE TOURISM MARKET FOR DIRECT, 2019-2027 ($MILLION)
FIGURE 32. TOP WINNING STRATEGIES, BY YEAR, 2018-2021*
FIGURE 33. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2018-2021* (%)
FIGURE 34. TOP WINNING STRATEGIES, BY COMPANY, 2018-2021*
FIGURE 35. PRODUCT MAPPING OF TOP 10 KEY PLAYERS
FIGURE 36. COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 37. COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
Companies Mentioned
- AAT Kings Tours Limited
- Discovery Nomads
- Trafalgar Travel
- Contiki
- G Adventures
- Insight Vacations
- Inspiring Journeys
- Intrepid Group Ltd
- Intro Travel
- Ultimate Adventure Travel Pty Ltd.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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