The 19th edition of the Greeting Cards industry report contains timely and accurate industry statistics, forecasts to help plan, and objective analysis. The annual report features historical, current, and future trends covering the 2010-2028 period. It is an essential resource for the Greeting Cards industry covering the most important topics, including detailed data on retail sales of greeting cards and e-greeting cards; sales by occasion including holiday and non-seasonal greeting cards; distribution and channel trends; demographic trends for greeting cards consumers; publishers’ sales; producer pricing; and leading greeting cards companies.
Utilizing various sources and primary research, the report also analyzes key developments shaping the industry, such as the shift to younger greeting card purchasers; personalization trends and new technologies; strong demand for seasonal and limited-edition greeting cards and designs; the rising popularity of sustainable and earth-friendly greeting cards; surging e-commerce sales; and the use of social media.
Report Benefits:
- Valuable Data
- Insightful Analysis
- Forecasts to Help Plan
- Save Time and Money
- Reasonably Priced
Table of Contents
Written Analysis
- Drivers of Industry Growth
- Personalization and New Technologies Lead to More Upscale Purchases
- Economy Trends and Pandemic’s Impact on Greeting Card Sales
- Emphasis on Environment and Greener Practices Fuels Demand
- Greeting Card Product Trends
- Retail Sales of Greeting Cards
- E-Cards and Greeting Cards Work Together to Boost Sales
- Greeting Card Sales by Occasion
- Distribution Trends
- Demographic Profile of Greeting Card Consumers
- Publishers’ Sales
- Producer Price Trends
- Leading Greeting Card Companies
- Social Media and Other Successful Marketing Strategies
Statistical Tables
- Retail Sales of Greeting Cards in the U.S., 2010-2028
- Sales of E-Greeting Cards in the U.S., 2010-2028
- Distribution of Greeting Card Sales in the U.S., by Occasion, 2022, 2023, 2024, and 2028
- Distribution of Greeting Card Sales in the U.S., by Channel, 2022, 2023, 2024, and 2028
- Demographic Profile of Greeting Card Consumers, 2023 and 2028
- U.S. Publishers’ Sales of Greeting Cards, 2010-2028
- Distribution of U.S. Publishers’ Sales of Greeting Cards, Single Cards vs. Multiple Cards/Boxed Cards, 2022, 2023, 2024, and 2028
- U.S. Producer Price Trends for Greeting Cards, 2010-2028
- U.S. Producer Price Trends for Greeting Cards, Seasonal vs. Everyday, 2010-2028
Graphs
- Retail Sales of Greeting Cards in the U.S., 2018-2028
- Distribution of Greeting Card Sales in the U.S., by Channel, 2023
- Distribution of U.S. Publishers’ Sales of Greeting Cards, Single Cards vs. Multiple Cards/Boxed Cards, 2023
- U.S. Producer Price Trends for Greeting Cards, 2018-2028
Methodology
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