The Global Wallpaper Market size is expected to reach $2.6 billion by 2027, rising at a market growth of 8% CAGR during the forecast period. Wallpapers are a decorative layer utilized for decorating walls and are made of plastic, glass fiber, paper, vinyl, etc. These wallpapers are available in the market in rolls that are pasted on walls to cover minor defects on the walls or for the purpose of decorating them. Wallpapers find their applications at various places and are mainly utilized in schools, rooms, airports, and offices.
The industry is experiencing massive development in technology due to which, the wallpaper market has witnessed growth in various emerging countries. Traditionally, customers were using colorful paints to decorate their walls but now customer’s choice is shifting towards wallpapers as they offer features like longer period, rigidity, and are eco-friendly. Wallpapers are used to decorate and cover the interior walls of offices, homes, and other buildings. They are very popular among the population as they comprise various characteristics like rich patterns, environmental protection, convenient installation, color diversity, and among others.
COVID-19 Impact Analysis
The outbreak of COVID-19 has considerably slowed down the global economy by restricting supply chain activity. The market growth of wallpaper has been severely affected by the disruption in the supply chain for countries like China and South Korea. In contrast, the increasing housing schemes in nations like Brazil and India are propelling the demand for rental housing and thereby, is accountable to increase the growth of the wallpaper market. Manufacturers are adopting new strategies to fulfill the customer’s demand. Also, the COVID-19 pandemic has surged the adoption of online e-commerce channels to increase the purchasing rate.
The global lockdown has increased the number of orders of wallpaper in the residential sector. Many owners are excessively investing in home decoration and renovation activities. Based on the latest research, landlords are using a large amount of their income on purchasing products related to home decoration during the lockdown. In addition, this has gradually propelled the market growth in some nations due to which, the improvements can be seen in the hospitality sector. Therefore, the application of wallpaper has also increased in the commercial sector and thus, fueling the growth of the wallpaper market.
Market Growth Factors:
Growing trends of wallpaper application for home decoration
Customers are now inclining towards enhancing their home decoration by giving it an aesthetic look, thereby fueling the demand for wallpapers, laminates, and several other customized interior elements. Conventional paints are outdated and instead of it, customers prefer to use digitally printed wallpapers and coatings as they offer a wide variety and long durability.
Manufacturers are offering wallpapers with appealing designs and long durability
In contrast with interior paint, digitally printed wallpapers are helping in decorating walls, hence offering an aesthetic look to them, and also, they are economical. In the residential sector, the demand for aesthetic wallpapers has augmented in recent years. Wallpapers designed digitally offer more beauty to the wall and prevent walls from getting damaged.
Market Restraining Factor:
Strict norms associated with the utilization of chemicals in manufacturing of wallpapers
As per the regulations related to wallpaper printing, the European environmental legislative framework is making sure that while manufacturing wallpapers there will be fewer number of emissions of volatile organic compounds. The European wallpaper printing sector is focusing on decreasing the emission of carbon dioxide as it is harmful to the environment, thereby decreasing the carbon footprints.
Product Outlook
Based on Product, the market is segmented into Vinyl, Nonwoven, Fabric, Paper, and Other Products. The vinyl product segment dominated the market by obtaining the maximum revenue share of the global wallpaper market in 2020. This is accountable for the high functionality offered by vinyl materials. In addition, vinyl wallpaper can be cleaned and repaired easily if it gets damaged. Vinyl wallpapers widely find their application in high-traffic areas such as medical centers and schools as they offer properties like fire-resistant.
End User Outlook
Based on End Use, the market is segmented into Commercial and Residential. The resident end-use segment is expected to garner the fastest growth rate during the forecast period. Continuous increase in urbanization and rising number of residential construction projects are some of the factors that are accountable for augmenting the demand for wallpapers in the residential sector.
Regional Outlook
Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. Asia-Pacific is expected to witness the fastest growth rate during the forecast years. In this region, the population is increasing as well as getting urbanized at a fast speed due to which the construction sector is growing more rapidly. As stated by the United Nations World Tourism Organization (UNWTO), this region is witnessing growth in the tourism sector as tourists are visiting the many countries of this region from the world in the last couple of years. These factors are accountable to increase the growth of the hospitality sector and thus, fueling the demand for the wallpaper market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Sangetsu Corporation, A.S. Création Tapeten AG, Asian Paints, York Wallcoverings, Inc., Brewster Home Fashions LLC, F. Schumacher & Co., Osborne & Little Ltd., The Romo Group, Grandeco Wallfashion Group Belgium NV and 4Walls.
Scope of the Study
Market Segments Covered in the Report:
By Product
- Vinyl
- Nonwoven
- Fabric
- Paper
- Other Products
By End User
- Commercial
- Residential
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Sangetsu Corporation
- A.S. Création Tapeten AG
- Asian Paints
- York Wallcoverings, Inc.
- Brewster Home Fashions LLC
- F. Schumacher & Co.
- Osborne & Little Ltd.
- The Romo Group
- Grandeco Wallfashion Group Belgium NV
- 4Walls
Unique Offerings from the Publisher
- Exhaustive coverage
- The highest number of market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Companies Mentioned
- Sangetsu Corporation
- A.S. Création Tapeten AG
- Asian Paints
- York Wallcoverings, Inc.
- Brewster Home Fashions LLC
- F. Schumacher & Co.
- Osborne & Little Ltd.
- The Romo Group
- Grandeco Wallfashion Group Belgium NV
- 4Walls
Methodology
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