The global scented candles market size is anticipated to reach USD 690.8 million by 2028, according to a new report by the publisher The market is expected to expand at a CAGR of 3.3% from 2021 to 2028. These are candles are available in various sizes, designs, colors, and scents to meet consumers’ requirements and preferences and home décor aesthetics.
Candle-making is considered the biggest lockdown trend and has gained traction owing to social media platforms like TikTok, resulting in a 3,500% spike in searches for soy candle-making kits. In addition to this, the National Candle Association (NCA) spokesperson Kathy LaVanier, and CEO of Renegade Candle Company, stated that the overall U.S. candle sales have increased by 30% since the pandemic.
Each aroma has its own therapeutic value, there is a growing need for customized scented candles to be used in therapies and to achieve relaxation in a specific health state. For instance, Jonathan Adler's Muse Gilded candle is a blend of soy and paraffin wax and helps to create a pleasantly scented interior atmosphere. Once the candle is finished, the gold-gilded porcelain bowl can be used as a vase. Pink grapefruit, raspberry, French cassis, violet leaves, rose petals, and grape leaf are some popular scents.
The market is projected to witness continuous growth as social media influencers around the globe are promoting them off as forms of self-care, new hobbies, or even businesses, which is supported by the monthly search volumes data provided by The Dubrovnik Times in 2021. OnBuy’s Health and Beauty Department found that 81,560 searches are made each month from people looking to try these latest candle trends.
More and more consumers are ordering online and are acutely aware of the need to stay in good shape, both physically and mentally, customers spent more time at home looking for entertainment and a cozy environment, consumers are increasingly spending on renovation and redecorating the home.
These current trends are considered continuations of previously established consumer trends; some may be accelerated. The disposable money people may or may not have after the pandemic, owing to economic slowdown and losses in jobs, will be a major factor influencing consumers’ purchasing decisions.
Candle-making is considered the biggest lockdown trend and has gained traction owing to social media platforms like TikTok, resulting in a 3,500% spike in searches for soy candle-making kits. In addition to this, the National Candle Association (NCA) spokesperson Kathy LaVanier, and CEO of Renegade Candle Company, stated that the overall U.S. candle sales have increased by 30% since the pandemic.
Each aroma has its own therapeutic value, there is a growing need for customized scented candles to be used in therapies and to achieve relaxation in a specific health state. For instance, Jonathan Adler's Muse Gilded candle is a blend of soy and paraffin wax and helps to create a pleasantly scented interior atmosphere. Once the candle is finished, the gold-gilded porcelain bowl can be used as a vase. Pink grapefruit, raspberry, French cassis, violet leaves, rose petals, and grape leaf are some popular scents.
The market is projected to witness continuous growth as social media influencers around the globe are promoting them off as forms of self-care, new hobbies, or even businesses, which is supported by the monthly search volumes data provided by The Dubrovnik Times in 2021. OnBuy’s Health and Beauty Department found that 81,560 searches are made each month from people looking to try these latest candle trends.
More and more consumers are ordering online and are acutely aware of the need to stay in good shape, both physically and mentally, customers spent more time at home looking for entertainment and a cozy environment, consumers are increasingly spending on renovation and redecorating the home.
These current trends are considered continuations of previously established consumer trends; some may be accelerated. The disposable money people may or may not have after the pandemic, owing to economic slowdown and losses in jobs, will be a major factor influencing consumers’ purchasing decisions.
Scented Candles Market Report Highlights
- The container-based segment accounted for the largest revenue share of 56.9% in 2020 and is expected to expand at a CAGR of 3.6% from 2021 to 2028
- The hypermarkets and supermarkets segment accounted for the largest revenue share of 26.1% in 2020 and is estimated to witness a CAGR of 3.4% over the forecast period
- North America dominated the market and accounted for the largest revenue share of 33.1% in 2020
Table of Contents
Chapter 1. Methodology and Scope1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product Outlook
2.3. Distribution Channel Outlook
2.4. Regional Outlook
Chapter 3. Scented Candles Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Raw Material Trend
3.3.2. Manufacturing & Technology Trends
3.3.3. Sales Channel Analysis
3.4. Regulatory Framework
3.5. Market Dynamics
3.5.1. Market Driver Analysis
3.5.2. Market Restraint Analysis
3.5.3. Industry Challenges
3.5.4. Industry Opportunities
3.6. Business Environment Analysis
3.6.1. Industry Analysis - Porter’s
3.6.1.1. Supplier Power
3.6.1.2. Buyer Power
3.6.1.3. Substitution Threat
3.6.1.4. Threat from New Entrant
3.6.1.5. Competitive Rivalry
3.7. Roadmap of Scented Candles Market
3.8. Market Entry Strategies
3.9. Impact of COVID-19 on the Scented Candles Market
Chapter 4. Consumer Behavior Analysis
4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Product Adoption
4.4. Observations & Recommendations
Chapter 5. Scented Candles Market: Product Estimates & Trend Analysis
5.1. Ingredient Movement Analysis & Market Share, 2020 & 2028
5.2. Container-based
5.2.1. Market estimates and forecast, 2016 - 2028 (USD Million)
5.3. Pillar
5.3.1. Market estimates and forecast, 2016 - 2028 (USD Million)
5.4. Others
5.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
Chapter 6. Scented Candles Market: Distribution Channel Estimates & Trend Analysis
6.1. Distribution Channel Movement Analysis & Market Share, 2020 & 2028
6.2. Supermarkets & Hypermarkets
6.2.1. Market estimates and forecast, 2016 - 2028 (USD Million)
6.3. Convenience Stores
6.3.1. Market estimates and forecast, 2016 - 2028 (USD Million)
6.4. Online
6.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
Chapter 7. Scented Candles Market: Regional Estimates & Trend Analysis
7.1. Region Movement Analysis & Market Share, 2020 & 2028
7.2. North America
7.2.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.2.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.2.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.2.4. U.S.
7.2.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.2.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.2.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.3. Europe
7.3.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.3.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.3.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.3.4. U.K.
7.3.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.3.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.3.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.3.5. Germany
7.3.5.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.3.5.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.3.5.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.3.6. France
7.3.6.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.3.6.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.3.6.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.4. Asia Pacific
7.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.4.4. China
7.4.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.4.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.4.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.4.5. Japan
7.4.5.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.4.5.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.4.5.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.4.6. India
7.4.6.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.4.6.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.4.6.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.5. Central and South America
7.5.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.5.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.5.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.6. Middle East and Africa
7.6.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.6.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.6.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
Chapter 8. Competitive Analysis
8.1. Key global players, recent developments & their impact on the industry
8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
8.3. Vendor Landscape
8.3.1. Key company market share analysis, 2020
Chapter 9. Company Profiles
9.1. Village Candle
9.1.1. Company Overview
9.1.2. Financial Performance
9.1.3. Product Benchmarking
9.1.4. Strategic Initiatives
9.2. Portmeirion Group PLC
9.2.1. Company Overview
9.2.2. Financial Performance
9.2.3. Product Benchmarking
9.2.4. Strategic Initiatives
9.3. Newell Brands
9.3.1. Company Overview
9.3.2. Financial Performance
9.3.3. Type Benchmarking
9.3.4. Strategic Initiatives
9.4. MVP Group International, Inc.
9.4.1. Company Overview
9.4.2. Financial Performance
9.4.3. Product Benchmarking
9.4.4. Strategic Initiatives
9.5. Estée Lauder Companies Inc.
9.5.1. Company Overview
9.5.2. Financial Performance
9.5.3. Product Benchmarking
9.5.4. Strategic Initiatives
9.6. Diptyque Paris
9.6.1. Company Overview
9.6.2. Financial Performance
9.6.3. Product Benchmarking
9.6.4. Strategic Initiatives
9.7. Lalique Group SA
9.7.1. Company Overview
9.7.2. Financial Performance
9.7.3. Product Benchmarking
9.7.4. Strategic Initiatives
9.8. L Brands
9.8.1. Company Overview
9.8.2. Financial Performance
9.8.3. Product Benchmarking
9.8.4. Strategic Initiatives
9.9. NEST New York
9.9.1. Company Overview
9.9.2. Financial Performance
9.9.3. Product Benchmarking
9.9.4. Strategic Initiatives
9.10. Thymes, LLC
9.10.1. Company Overview
9.10.2. Financial Performance
9.10.3. Product Benchmarking
9.10.4. Strategic InitiativesList of Tables
1. Scented candles market- Driving factor market analysis
2. Scented candles market- Restraint factor market analysis
3. Container-based scented candles market estimates and forecast, 2016 - 2028 (USD Million)
4. Pillar scented candles market estimates and forecast, 2016 - 2028 (USD Million)
5. Other scented candles market estimates and forecast, 2016 - 2028 (USD Million)
6. Scented candles market estimates and forecast through hypermarkets & supermarkets, 2016 - 2028 (USD Million)
7. Scented candles market estimates and forecast through convenience stores, 2016 - 2028 (USD Million)
8. Scented candles market estimates and forecast through online channel, 2016 - 2028 (USD Million)
9. North America Scented candles market estimates and forecast, 2016 - 2028 (USD Million)
10. North America scented candles market estimates and forecast, by product, 2016 - 2028 (USD Million)
11. North America scented candles market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
12. U.S. scented candles market estimates and forecast, 2016 - 2028 (USD Million)
13. U.S. scented candles market estimates and forecast, by product, 2016 - 2028 (USD Million)
14. U.S. scented candles market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
15. Europe scented candles market estimates and forecast, 2016 - 2028 (USD Million)
16. Europe scented candles market estimates and forecast, by product, 2016 - 2028 (USD Million)
17. Europe scented candles market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
18. U.K. scented candles market estimates and forecast, 2016 - 2028 (USD Million)
19. U.K. scented candles market estimates and forecast, by product, 2016 - 2028 (USD Million)
20. U.K. scented candles market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
21. Germany scented candles market estimates and forecast, 2016 - 2028 (USD Million)
22. Germany scented candles market estimates and forecast, by product, 2016 - 2028 (USD Million)
23. Germany scented candles market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
24. France scented candles market estimates and forecast, 2016 - 2028 (USD Million)
25. France scented candles market estimates and forecast, by product, 2016 - 2028 (USD Million)
26. France scented candles market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
27. Asia Pacific scented candles market estimates and forecast, 2016 - 2028 (USD Million)
28. Asia Pacific scented candles market estimates and forecast, by product, 2016 - 2028 (USD Million)
29. Asia Pacific scented candles market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
30. China scented candles market estimates and forecast, 2016 - 2028 (USD Million)
31. China scented candles market estimates and forecast, by product, 2016 - 2028 (USD Million)
32. China scented candles market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
33. Japan scented candle market estimates and forecast, 2016 - 2028 (USD Million)
34. Japan scented candle market estimates and forecast, by product, 2016 - 2028 (USD Million)
35. Japan scented candle market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
36. India scented candle market estimates and forecast, 2016 - 2028 (USD Million)
37. India scented candle market estimates and forecast, by product, 2016 - 2028 (USD Million)
38. India scented candle market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
39. Central & South America scented candles market estimates and forecast, 2016 - 2028 (USD Million)
40. Central & South America scented candles market estimates and forecast, by product, 2016 - 2028 (USD Million)
41. Central & South America scented candles market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
42. Middle East & Africa scented candles market estimates and forecast, 2016 - 2028 (USD Million)
43. Middle East & Africa scented candles market estimates and forecast, by product, 2016 - 2028 (USD Million)
44. Middle East & Africa scented candles market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
45. Company categorization
List of Figures
1. Scented candles market segmentation
2. Information procurement
3. Primary research pattern
4. Primary research approaches
5. Primary research process
6. Scented candles market- End-use growth
7. Scented candles market- Value chain analysis
8. Scented candles market: Porter’s Five Forces Analysis
9. Scented candles market: Roadmap
10. Scented candles market: Product share (%) analysis, 2020 & 2028
11. Scented candles market: Distribution channel share (%) analysis, 2020 & 2028
12. Scented candles market: Regional market share (%) analysis, 2020 & 2028
13. Scented candles market: Estimated company market share (%) analysis, 2020
Companies Mentioned
- Village Candle
- Portmeirion Group PLC
- Newell Brands
- MVP Group International, Inc.
- Estée Lauder Companies Inc.
- Diptyque Paris
- Lalique Group SA
- L Brands
- NEST New York
- Thymes, LLC
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 79 |
| Published | September 2021 |
| Forecast Period | 2020 - 2028 |
| Estimated Market Value ( USD | $ 533.5 Million |
| Forecasted Market Value ( USD | $ 690.8 Million |
| Compound Annual Growth Rate | 3.3% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
