The global complete nutrition products market size is expected to reach USD 6.3 billion by 2028, according to a new report by the publisher The market is expected to expand at a CAGR of 6.0% from 2021 to 2028. Growing consumer inclination towards ready-to-eat or on-the-go products, owing to busier lifestyles and hectic work schedules, is driving the demand for complete nutrition products.
Increasing working population in both developed and developing nations and rising single households that have less time to cook or prepare meals are factors anticipated to propel market growth. Moreover, convenient food products in the form of bars and RTD shakes are easily accepted by consumers owing to their on-the-go lifestyles. The rising demand for high quality, organic, and unique taste is further likely to drive the market.
The powder segment dominated the market in 2020 and is expected to maintain its dominance over the forecast period. Nutrition products in the form of powder can be readily mixed with water and are available in a ready-to-drink format, which, in turn, is driving their adoption. They are majorly consumed in regions such as North America and Europe owing to the wide availability of products through online and offline channels.
The supermarkets and hypermarkets segment dominated the market and accounted for the largest revenue share in 2020. The increasing availability of complete nutrition products at independent stores such as Walmart, Costco, Tesco, GNC Holdings, LLC, and The Vitamin Shoppe has immensely helped these products to be in the demand for now which is likely to continue over the forecast years.
The market is fragmented in nature with the presence of a large number of regional and few international players. Huel Inc.; Soylent; IdealShape; SlimFast; LadyBoss; RSP Nutrition; Numix; MuscleBlaze; Jimmy Joy; and YFoodare among the prominent players in the global market.
Increasing working population in both developed and developing nations and rising single households that have less time to cook or prepare meals are factors anticipated to propel market growth. Moreover, convenient food products in the form of bars and RTD shakes are easily accepted by consumers owing to their on-the-go lifestyles. The rising demand for high quality, organic, and unique taste is further likely to drive the market.
The powder segment dominated the market in 2020 and is expected to maintain its dominance over the forecast period. Nutrition products in the form of powder can be readily mixed with water and are available in a ready-to-drink format, which, in turn, is driving their adoption. They are majorly consumed in regions such as North America and Europe owing to the wide availability of products through online and offline channels.
The supermarkets and hypermarkets segment dominated the market and accounted for the largest revenue share in 2020. The increasing availability of complete nutrition products at independent stores such as Walmart, Costco, Tesco, GNC Holdings, LLC, and The Vitamin Shoppe has immensely helped these products to be in the demand for now which is likely to continue over the forecast years.
The market is fragmented in nature with the presence of a large number of regional and few international players. Huel Inc.; Soylent; IdealShape; SlimFast; LadyBoss; RSP Nutrition; Numix; MuscleBlaze; Jimmy Joy; and YFoodare among the prominent players in the global market.
Complete Nutrition Products Market Report Highlights
- North America dominated the market and accounted for the largest revenue share in 2020. The growing awareness of low calorie and highly nutritional diet to promote physical health and cater to obesity especially among millennials and the working-class population in the U.S. has ensured high demand for complete nutrition products in the region
- The RTD shakes segment is projected to register the fastest CAGR of 6.8% from 2021 to 2028. Consumers are adopting these shakes for post-workout and on-the-go routines. Consumers have been using them as meal replacements since it reduces the need for cooking, planning, and preparing meals, which is expected to drive its demand during the forecast period
- The online segment is expected to register the fastest growth during the forecast period owing to a shift in consumers’ shopping behavior. Benefits offered by online distribution channels such as door-step delivery, easy payment methods, heavy discounts, and the availability of a wide range of products on a single platform also attracts consumers to shop through this channel
Table of Contents
Chapter 1. Methodology and Scope1.1. Market Segmentation& Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product Outlook
2.3. Distribution channel Outlook
Chapter 3. Complete Nutrition Products Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Impact of COVID-19 on the Complete Nutrition Products Market
3.4. Industry Value Chain Analysis
3.4.1. Sales/Retail Channel Analysis
3.4.2. Profit Margin Analysis
3.5. Market Dynamics
3.5.1. Driver Impact Analysis
3.5.2. Restraint Impact Analysis
3.5.3. Industry Challenges
3.5.4. Industry opportunities
3.6. Business Environment Analysis
3.6.1. Industry Analysis - Porter’s Five Forces
3.6.1.1. Supplier Power
3.6.1.2. Buyer Power
3.6.1.3. Substitution Threat
3.6.1.4. Threat from New Entrant
3.6.1.5. Competitive Rivalry
3.7. Roadmap of Complete Nutrition Products Market
3.8. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Product Adoption
4.4. Observations & Recommendations
Chapter 5. Complete Nutrition Products Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2020 & 2028
5.2. Powder
5.2.1. Market estimates and forecast for powder, 2016 - 2028 (USD Million)
5.3. RTD Shakes
5.3.1. Market estimates and forecast for RTD shakes, 2016 - 2028 (USD Million)
5.4. Bars
5.4.1. Market estimates and forecast for bars, 2016 - 2028 (USD Million)
Chapter 6. Complete Nutrition Products Market: Distribution Channel Estimates & Trend Analysis
6.1. Distribution channel Movement Analysis & Market Share, 2020 & 2028
6.2. Supermarkets & Hypermarkets
6.2.1. Market estimates and forecast through supermarkets & hypermarkets, 2016 - 2028 (USD Million)
6.3. Convenience Stores
6.3.1. Market estimates and forecast through convenience stores, 2016 - 2028 (USD Million)
6.4. Online
6.4.1. Market estimates and forecast through online channel, 2016 - 2028 (USD Million)
6.5. Others
6.5.1. Market estimates and forecast through other channels, 2016 - 2028 (USD Million)
Chapter 7. Complete Nutrition Products Market: Regional Estimates & Trend Analysis
7.1. Regional Movement Analysis & Market Share, 2020 & 2028
7.2. North America
7.2.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.2.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.2.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.2.4. U.S.
7.2.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.2.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.2.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.3. Europe
7.3.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.3.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.3.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.3.4. Germany
7.3.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.3.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.3.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.3.5. U.K.
7.3.5.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.3.5.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.3.5.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.4. Asia Pacific
7.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.4.4. China
7.4.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.4.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.4.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.4.5. Japan
7.4.5.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.4.5.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.4.5.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.4.6. India
7.4.6.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.4.6.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.4.6.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.5. Central & South America
7.5.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.5.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.5.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.5.4. Brazil
7.5.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.5.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.5.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.6. Middle East & Africa
7.6.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.6.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.6.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.6.4. South Africa
7.6.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.6.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.6.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
Chapter 8. Competitive Analysis
8.1. Key global players, recent developments & their impact on the industry
8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
8.3. Vendor Landscape
8.3.1. Key company market share analysis, 2020
Chapter 9. Company Profiles
9.1. Huel Inc.
9.1.1. Company Overview
9.1.2. ProductBenchmarking
9.1.3. Strategic Initiatives
9.2. Soylent
9.2.1. Company Overview
9.2.2. ProductBenchmarking
9.2.3. Strategic Initiatives
9.3. IdealShape
9.3.1. Company Overview
9.3.2. Financial Performance
9.3.3. ProductBenchmarking
9.3.4. Strategic Initiatives
9.4. SlimFast
9.4.1. Company Overview
9.4.2. ProductBenchmarking
9.4.3. Strategic Initiatives
9.5. LadyBoss
9.5.1. Company Overview
9.5.2. ProductBenchmarking
9.6. RSP Nutrition
9.6.1. Company Overview
9.6.2. ProductBenchmarking
9.7. Numix
9.7.1. Company Overview
9.7.2. ProductBenchmarking
9.7.3. Strategic Initiatives
9.8. MuscleBlaze
9.8.1. Company Overview
9.8.2. ProductBenchmarking
9.9. Jimmy Joy
9.9.1. Company Overview
9.9.2. ProductBenchmarking
9.9.3. Strategic Initiatives
9.10. YFood Labs GmbH
9.10.1. Company Overview
9.10.2. Product BenchmarkingList of Tables
1. Complete nutrition products market - Driving factor impact analysis
2. Complete nutrition products market - Restraint factor impact analysis
3. Complete nutrition powder market estimates and forecast, 2016 - 2028 (USD million)
4. Complete nutrition RTD shakes market estimates and forecast, 2016 - 2028 (USD million)
5. Complete nutrition bars market estimates and forecasts, 2016 - 2028 (USD million)
6. Complete nutrition products market estimates and forecasts through supermarkets & hypermarkets, 2016 - 2028 (USD million)
7. Complete nutrition powder products market estimates and forecasts through convenience stores, 2016 - 2028 (USD million)
8. Complete nutrition products market estimates and forecasts through online, 2016 - 2028 (USD million)
9. Complete nutrition products market estimates and forecasts through other channels, 2016 - 2028 (USD million)
10. North America complete nutrition products market estimates and forecast, 2016 - 2028 (USD Million)
11. North America complete nutrition products market estimates and forecast, by product, 2016 - 2028 (USD Million)
12. North America complete nutrition products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
13. U.S. complete nutrition products market estimates and forecast, 2016 - 2028 (USD Million)
14. U.S. complete nutrition products market estimates and forecast, by product, 2016 - 2028 (USD Million)
15. U.S. complete nutrition products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
16. Europe complete nutrition products market estimates and forecast, 2016 - 2028 (USD Million)
17. Europe complete nutrition products market estimates and forecast, by product, 2016 - 2028 (USD Million)
18. Europe complete nutrition products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
19. Germany complete nutrition products market estimates and forecast, 2016 - 2028 (USD Million)
20. Germany complete nutrition products market estimates and forecast, by product, 2016 - 2028 (USD Million)
21. Germany complete nutrition products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
22. U.K. complete nutrition products market estimates and forecast, 2016 - 2028 (USD Million)
23. U.K. complete nutrition products market estimates and forecast, by product, 2016 - 2028 (USD Million)
24. U.K. complete nutrition products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
25. Asia Pacific complete nutrition products market estimates and forecast, 2016 - 2028 (USD Million)
26. Asia Pacific complete nutrition products market estimates and forecast, by product, 2016 - 2028 (USD Million)
27. Asia Pacific complete nutrition products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
28. China complete nutrition products market estimates and forecast, 2016 - 2028 (USD Million)
29. China complete nutrition products market estimates and forecast, by product, 2016 - 2028 (USD Million)
30. China complete nutrition products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
31. Japan complete nutrition products market estimates and forecast, 2016 - 2028 (USD Million)
32. Japan complete nutrition products market estimates and forecast, by product, 2016 - 2028 (USD Million)
33. Japan complete nutrition products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
34. India complete nutrition products market estimates and forecast, 2016 - 2028 (USD Million)
35. India complete nutrition products market estimates and forecast, by product, 2016 - 2028 (USD Million)
36. India complete nutrition products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
37. Central & South America complete nutrition products market estimates and forecast, 2016 - 2028 (USD Million)
38. Central & South America complete nutrition products market estimates and forecast, by product, 2016 - 2028 (USD Million)
39. Central & South America complete nutrition products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
40. Brazil complete nutrition products market estimates and forecast, 2016 - 2028 (USD Million)
41. Brazil complete nutrition products market estimates and forecast, by product, 2016 - 2028 (USD Million)
42. Brazil complete nutrition products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
43. Middle East & Africa complete nutrition products market estimates and forecast, 2016 - 2028 (USD Million)
44. Middle East & Africa complete nutrition products market estimates and forecast, by product, 2016 - 2028 (USD Million)
45. Middle East & Africa complete nutrition products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
46. South Africa complete nutrition products market estimates and forecast, 2016 - 2028 (USD Million)
47. South Africa complete nutrition products market estimates and forecast, by product, 2016 - 2028 (USD Million)
48. South Africa complete nutrition products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
49. Company categorizationList of Figures
1. Complete nutrition products market segmentation
2. Information procurement
3. Primary research pattern
4. Primary research approaches
5. Primary research process
6. Complete nutrition products market - Penetration & growth prospect mapping
7. Complete nutrition products market - Value chain analysis
8. Profit margin analysis
9. Percentage of single households in the U.S., 1969 - 2019, (%)
10. Number of Internet users worldwide, 2015 - 2019, (Million People)
11. Complete nutrition products market: Porter’s Five Forces Analysis
12. Complete nutrition products market: Roadmap
13. Factors affecting the buying decision for complete nutrition product market
14. Complete nutrition products market: Product share (%) analysis, 2020 & 2028
15. Complete nutrition products market: Distribution channel share (%) analysis, 2020 & 2028
16. Complete nutrition products market: Regional share (%) analysis, 2020 & 2028
Companies Mentioned
- Huel Inc.
- Soylent
- IdealShape
- SlimFast
- LadyBoss
- RSP Nutrition
- Numix
- MuscleBlaze
- Jimmy Joy
- YFood Labs GmbH
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 90 |
| Published | September 2021 |
| Forecast Period | 2020 - 2028 |
| Estimated Market Value ( USD | $ 3.9 Billion |
| Forecasted Market Value ( USD | $ 6.3 Billion |
| Compound Annual Growth Rate | 6.0% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
