The global mobile augmented reality (AR) market size is expected to reach $184.61 billion by 2030 from $12.61 billion in 2020, growing at a CAGR of 31.40% from 2021 to 2030.
Augmented reality is a technology that uses the existing user’s environment and overlays the digital or virtual content or information over it to offer an immersive digital experience in real-time environment. Augmented reality applications are developed on special 3D programs, which enable developers to integrate contextual or digital content with the real world in real time. The increase in penetration of mobile devices in various application sectors and development of the gaming industry boosts the mobile augmented reality (AR) market growth. In addition, mobile augmented reality is well suited to ideas such as ubiquitous learning in which the plan is that every person learns all the time, wherever they are when they need to.
As compared to virtual reality (VR), augmented reality (AR) takes a slightly more modest approach by layering digitally created elements over the real world. This can be accomplished through the use of special devices, like smart glasses that project a digital image onto the lens, or by inserting those same elements into a camera image, like a smartphone screen.
The prominent factors that impact the mobile augmented reality (AR) market growth are the high usage of Mobile AR in the healthcare industry, the rapid growth of the retail industry, and the surge in the adoption of AR technology by the tourism and education sector. However, a limited user interface affecting the navigation performance of AR apps restricts the market growth. On the contrary, the rising adoption of AR smart glasses is expected to create lucrative opportunities for the market. Therefore, these factors are expected to definitely affect the global mobile augmented reality (AR) industry during the forecast period.
The global mobile augmented reality (AR) market is segmented on the basis of components, device type, application, and region. By component, it is divided into hardware, software, and services. The hardware segment is further sub segmented into 3d cameras, sensors, processors, and others. By device type, it is fragmented into smartphones, tablets, personal digital assistants (PDAs), and others. Depending on the application, it is separated into consumer, healthcare, enterprise, commercial, aerospace & defense, and others.
Region-wise, the mobile augmented reality (AR) market trends are analyzed across North America (U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, and Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Taiwan, and Rest of Asia-Pacific), and LAMEA (Latin America, the Middle East, and Africa). Asia-Pacific is expected to grow at the highest CAGR during the forecast period, due to the increasing adoption of mobile AR for different applications such as healthcare, education, tourism, and e-commerce sectors.
Competitive analysis and profiles of the major mobile augmented reality (AR) market players, such as Qualcomm Inc., Microsoft Corporation, Samsung Electronics Co. Ltd., Blippar.Com Ltd., Google, Apple, Magic Leap, Groove Jones, Wikitude, and Marxent Labs, are focusing their investment on technologically advanced, cost-effective, and more secure products and solutions for various applications.
KEY MARKET SEGMENTS
BY COMPONENT
- Hardware
- 3D Camera
- Sensors
- Processor
- Others
- Software
- Services
BY DEVICE TYPE
- Smartphones
- Tablets
- Personal Digital Assistants (PDAs)
- Others
BY APPLICATION
- Consumer
- Healthcare
- Enterprise
- Commercial
- Aerospace & Defense
- Others
BY REGION
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Taiwan
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
KEY PLAYERS
- Qualcomm Inc.
- Microsoft Corporation
- Samsung Electronics Co. Ltd.
- Blippar.Com Ltd.
- Apple
- Magic Leap
- Groove Jones
- Wikitude
- Marxent Labs
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Table of Contents
CHAPTER 1: INTRODUCTION1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Research methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings
2.1.1. Top impacting factors
2.1.2. Top investment pockets
2.2. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key forces shaping the Mobile AR
3.3. Patent analysis
3.3.1. By region, 2012-2020
3.3.2. By applicant, 2012-2020
3.4. COVID-19 impact analysis
3.4.1. COVID-19 outbreak
3.4.2. Impact on market size
3.4.3. End user trends, preferences, and budget impact
3.5. Market dynamics
3.5.1. Drivers
3.5.1.1. Rise in demand for mobile AR in healthcare industry
3.5.1.2. Rapid growth of the retail industry
3.5.1.3. Surge in adoption of AR technology by tourism and education sector
3.5.2. Restraint
3.5.2.1. Incomplete user interface disturbing navigation performance
3.5.3. Opportunity
3.5.3.1. Rising adoption of AR smart glasses
CHAPTER 4: MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT
4.1. Overview
4.2. Hardware
4.2.1.3D Camera
4.2.2. Sensors
4.2.3. Processor
4.2.4. Others
4.2.5. Key market trends, growth factors, and opportunities
4.2.6. Market size and forecast, by region
4.2.7. Market analysis, by country
4.3. Software
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market analysis, by country
4.4. Services
4.4.1. Key market trends, growth factors, and opportunities
4.4.2. Market size and forecast, by region
4.4.3. Market analysis, by country
CHAPTER 5: MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE
5.1. Overview
5.2. Smartphones
5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market analysis, by country
5.3. Tablets
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market analysis, by country
5.4. Personal Digital Assistants (PDAs)
5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market analysis, by country
5.5. Other
5.5.1. Key market trends, growth factors, and opportunities
5.5.2. Market size and forecast, by region
5.5.3. Market analysis, by country
CHAPTER 6: MOBILE AUGMENTED REALITY (AR) MARKET , BY APPLICATION
6.1. Overview
6.2. Consumer
6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market analysis, by country
6.3. Healthcare
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market analysis, by country
6.4. Enterprise
6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast, by region
6.4.3. Market analysis, by country
6.5. Commercial
6.5.1. Key market trends, growth factors, and opportunities
6.5.2. Market size and forecast, by region
6.5.3. Market analysis, by country
6.6. Aerospace & Defense
6.6.1. Key market trends, growth factors, and opportunities
6.6.2. Market size and forecast, by region
6.6.3. Market analysis, by country
6.7. Others
6.7.1. Key market trends, growth factors, and opportunities
6.7.2. Market size and forecast, by region
6.7.3. Market analysis, by country
CHAPTER 7: MOBILE AUGMENTED REALITY (AR) MARKET, BY REGION
7.1. Overview
7.2. North America
7.2.1. Key market trends, growth factors, and opportunities
7.2.2. Market size and forecast, by component
7.2.3. Market size and forecast, by device type
7.2.4. Market size and forecast, by application
7.2.5. Market analysis, by country
7.2.5.1. U.S.
7.2.5.1.1. Market size and forecast, by component
7.2.5.1.2. Market size and forecast, by device type
7.2.5.1.3. Market size and forecast, by application
7.2.5.2. Canada
7.2.5.2.1. Market size and forecast, by component
7.2.5.2.2. Market size and forecast, by device type
7.2.5.2.3. Market size and forecast, by application
7.2.5.3. Mexico
7.2.5.3.1. Market size and forecast, by component
7.2.5.3.2. Market size and forecast, by device type
7.2.5.3.3. Market size and forecast, by application
7.3. Europe
7.3.1. Key market trends, growth factors, and opportunities
7.3.2. Market size and forecast, by component
7.3.3. Market size and forecast, by device type
7.3.4. Market size and forecast, by application
7.3.5. Market analysis, by country
7.3.5.1. UK
7.3.5.1.1. Market size and forecast, by component
7.3.5.1.2. Market size and forecast, by device type
7.3.5.1.3. Market size and forecast, by application
7.3.5.2. Germany
7.3.5.2.1. Market size and forecast, by component
7.3.5.2.2. Market size and forecast, by device type
7.3.5.2.3. Market size and forecast, by application
7.3.5.3. France
7.3.5.3.1. Market size and forecast, by component
7.3.5.3.2. Market size and forecast, by device type
7.3.5.3.3. Market size and forecast, by application
7.3.5.4. Italy
7.3.5.4.1. Market size and forecast, by component
7.3.5.4.2. Market size and forecast, by device type
7.3.5.4.3. Market size and forecast, by application
7.3.5.5. Rest of Europe
7.3.5.5.1. Market size and forecast, by component
7.3.5.5.2. Market size and forecast, by device type
7.3.5.5.3. Market size and forecast, by application
7.4. Asia-Pacific
7.4.1. Key market trends, growth factors, and opportunities
7.4.2. Market size and forecast, by component
7.4.3. Market size and forecast, by device type
7.4.4. Market size and forecast, by application
7.4.5. Market analysis, by country
7.4.5.1. China
7.4.5.1.1. Market size and forecast, by component
7.4.5.1.2. Market size and forecast, by device type
7.4.5.1.3. Market size and forecast, by application
7.4.5.2. Japan
7.4.5.2.1. Market size and forecast, by component
7.4.5.2.2. Market size and forecast, by device type
7.4.5.2.3. Market size and forecast, by application
7.4.5.3. India
7.4.5.3.1. Market size and forecast, by component
7.4.5.3.2. Market size and forecast, by device type
7.4.5.3.3. Market size and forecast, by application
7.4.5.4. South Korea
7.4.5.4.1. Market size and forecast, by component
7.4.5.4.2. Market size and forecast, by device type
7.4.5.4.3. Market size and forecast, by application
7.4.5.5. Taiwan
7.4.5.5.1. Market size and forecast, by component
7.4.5.5.2. Market size and forecast, by device type
7.4.5.5.3. Market size and forecast, by application
7.4.5.6. Rest of Asia-Pacific
7.4.5.6.1. Market size and forecast, by component
7.4.5.6.2. Market size and forecast, by device type
7.4.5.6.3. Market size and forecast, by application
7.5. LAMEA
7.5.1. Key market trends, growth factors, and opportunities
7.5.2. Market size and forecast, by component
7.5.3. Market size and forecast, by device type
7.5.4. Market size and forecast, by application
7.5.5. Market analysis, by country
7.5.5.1. Latin America
7.5.5.1.1. Market size and forecast, by component
7.5.5.1.2. Market size and forecast, by device type
7.5.5.1.3. Market size and forecast, by application
7.5.5.2. Middle East
7.5.5.2.1. Market size and forecast, by component
7.5.5.2.2. Market size and forecast, by device type
7.5.5.2.3. Market size and forecast, by application
7.5.5.3. Africa
7.5.5.3.1. Market size and forecast, by component
7.5.5.3.2. Market size and forecast, by device type
7.5.5.3.3. Market size and forecast, by application
CHAPTER 8: COMPETITIVE LANDSCAPE
8.1. Introduction
8.1.1. Market player positioning, 2020
8.2. Top winning strategies
CHAPTER 9: COMPANY PROFILES
9.1. Apple Inc.
9.1.1. Company overview
9.1.2. Key executives
9.1.3. Company snapshot
9.1.4. Operating business segments
9.1.5. Product portfolio
9.1.6. R&D expenditure
9.1.7. Business performance
9.1.8. Key strategic moves and developments
9.2. Blippar
9.2.1. Company overview
9.2.2. Key executives
9.2.3. Company snapshot
9.2.4. Product portfolio
9.2.5. Key strategic moves and developments
9.3. Google LLC (Alphabet Inc.)
9.3.1. Company overview
9.3.2. Key executives
9.3.3. Company snapshot
9.3.4. Operating business segments
9.3.5. Product portfolio
9.3.6. R&D expenditure
9.3.7. Business performance
9.3.8. Key strategic moves and developments
9.4. Groove Jones, LLC
9.4.1. Company overview
9.4.2. Key executives
9.4.3. Company snapshot
9.4.4. Product portfolio
9.5. Magic Leap, Inc.
9.5.1. Company overview
9.5.2. Key executives
9.5.3. Company snapshot
9.5.4. Product portfolio
9.5.5. Key strategic moves and developments
9.6. Marxent Labs, LLC
9.6.1. Company overview
9.6.2. Key executives
9.6.3. Company snapshot
9.6.4. Product portfolio
9.6.5. Key strategic moves and developments
9.7. Microsoft Corporation
9.7.1. Company overview
9.7.2. Key executives
9.7.3. Company snapshot
9.7.4. Operating business segments
9.7.5. Product portfolio
9.7.6. R&D expenditure
9.7.7. Business performance
9.8. Qualcomm Technologies, Inc.
9.8.1. Company overview
9.8.2. Key Executives
9.8.3. Company snapshot
9.8.4. Operating business segments
9.8.5. Product portfolio
9.8.7. R&D expenditure
9.8.8. Business performance
9.8.9. Key strategic moves and developments
9.9. Samsung Electronics Co. Ltd. (Samsung)
9.9.1. Company overview
9.9.2. Key executives
9.9.3. Company snapshot.
9.9.4. Operating business segments
9.9.5. Product portfolio
9.9.6. R&D expenditure
9.9.7. Business performance
9.9.8. Key strategic moves and developments
9.10. Wikitude GmbH
9.10.1. Company overview
9.10.2. Key executives
9.10.3. Company snapshot
9.10.4. Product portfolio
9.10.5. Key strategic moves and developments
List of Tables
TABLE 01. MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020-2030 ($MILLION)
TABLE 02. MOBILE AUGMENTED REALITY (AR) MARKET FOR HARDWARE, BY REGION, 2020-2030 ($MILLION)
TABLE 03. MOBILE AUGMENTED REALITY (AR) MARKET FOR SOFTWARE, BY REGION, 2020-2030 ($MILLION)
TABLE 04. MOBILE AUGMENTED REALITY (AR) MARKET FOR SERVICES, BY REGION, 2020-2030 ($MILLION)
TABLE 05. MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020-2030 ($MILLION)
TABLE 06. MOBILE AUGMENTED REALITY (AR) MARKET FOR SMARTPHONES, BY REGION, 2020-2030 ($MILLION)
TABLE 07. MOBILE AUGMENTED REALITY (AR) MARKET FOR TABLETS, BY REGION, 2020-2030 ($MILLION)
TABLE 08. MOBILE AUGMENTED REALITY (AR) MARKET FOR PERSONAL DIGITAL ASSISTANT (PDA), BY REGION, 2020-2030($MILLION)
TABLE 09. MOBILE AUGMENTED REALITY (AR) MARKET FOR OTHER, BY REGION, 2020-2030($MILLION)
TABLE 10. GLOBAL MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020-2030 ($MILLION)
TABLE 11. MOBILE AUGMENTED REALITY (AR) MARKET FOR CONSUMER, BY REGION, 2020-2030 ($MILLION)
TABLE 12. MOBILE AUGMENTED REALITY (AR) MARKET FOR HEALTHCARE, BY REGION, 2020-2030 ($MILLION)
TABLE 13. MOBILE AUGMENTED REALITY (AR) MARKET FOR ENTERPRISE, BY REGION, 2020-2030 ($MILLION)
TABLE 14. MOBILE AUGMENTED REALITY (AR) MARKET FOR COMMERCIAL, BY REGION, 2020-2030 ($MILLION)
TABLE 15. MOBILE AUGMENTED REALITY (AR) MARKET FOR AEROSPACE & DEFENSE, BY REGION, 2020-2030 ($MILLION)
TABLE 16. MOBILE AUGMENTED REALITY (AR) MARKET FOR OTHERS, BY REGION, 2020-2030 ($MILLION)
TABLE 17. MOBILE AUGMENTED REALITY (AR) MARKET REVENUE, BY REGION, 2020-2030 ($MILLION)
TABLE 18. NORTH AMERICA MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020-2030 ($MILLION)
TABLE 19. NORTH AMERICA MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020-2030 ($MILLION)
TABLE 20. NORTH AMERICA MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020-2030 ($MILLION)
TABLE 21. U.S. MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020-2030 ($MILLION)
TABLE 22. U.S. MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020-2030 ($MILLION)
TABLE 23. U.S. MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020-2030 ($MILLION)
TABLE 24. CANADA MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020-2030 ($MILLION)
TABLE 25. CANADA MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020-2030 ($MILLION)
TABLE 26. CANADA MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020-2030 ($MILLION)
TABLE 27. MEXICO MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020-2030 ($MILLION)
TABLE 28. MEXICO MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020-2030 ($MILLION)
TABLE 29. MEXICO MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020-2030 ($MILLION)
TABLE 30. EUROPE MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020-2030 ($MILLION)
TABLE 31. EUROPE MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020-2030 ($MILLION)
TABLE 32. EUROPE MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020-2030 ($MILLION)
TABLE 33. UK MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020-2030 ($MILLION)
TABLE 34. UK MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020-2030 ($MILLION)
TABLE 35. UK MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020-2030 ($MILLION)
TABLE 36. GERMANY MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020-2030 ($MILLION)
TABLE 37. GERMANY MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020-2030 ($MILLION)
TABLE 38. GERMANY MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020-2030 ($MILLION)
TABLE 39. FRANCE MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020-2030 ($MILLION)
TABLE 40. FRANCE MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020-2030 ($MILLION)
TABLE 41. FRANCE MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020-2030 ($MILLION)
TABLE 42. ITALY MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020-2030 ($MILLION)
TABLE 43. ITALY MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020-2030 ($MILLION)
TABLE 44. ITALY MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020-2030 ($MILLION)
TABLE 45. REST OF EUROPE MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020-2030 ($MILLION)
TABLE 46. REST OF EUROPE MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020-2030 ($MILLION)
TABLE 47. REST OF EUROPE MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020-2030 ($MILLION)
TABLE 48. ASIA-PACIFIC MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020-2030 ($MILLION)
TABLE 49. ASIA-PACIFIC MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020-2030 ($MILLION)
TABLE 50. ASIA-PACIFIC MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020-2030 ($MILLION)
TABLE 51. CHINA MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020-2030 ($MILLION)
TABLE 52. CHINA MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020-2030 ($MILLION)
TABLE 53. CHINA MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020-2030 ($MILLION)
TABLE 54. JAPAN MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020-2030 ($MILLION)
TABLE 55. JAPAN MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020-2030 ($MILLION)
TABLE 56. JAPAN MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020-2030 ($MILLION)
TABLE 57. INDIA MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020-2030 ($MILLION)
TABLE 58. INDIA MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020-2030 ($MILLION)
TABLE 59. INDIA MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020-2030 ($MILLION)
TABLE 60. SOUTH KOREA MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020-2030 ($MILLION)
TABLE 61. SOUTH KOREA MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020-2030 ($MILLION)
TABLE 62. SOUTH KOREA MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020-2030 ($MILLION)
TABLE 63. TAIWAN MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020-2030 ($MILLION)
TABLE 64. TAIWAN MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020-2030 ($MILLION)
TABLE 65. TAIWAN MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020-2030 ($MILLION)
TABLE 66. REST OF ASIA-PACIFIC MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020-2030 ($MILLION)
TABLE 67. REST OF ASIA-PACIFIC MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020-2030 ($MILLION)
TABLE 68. REST OF ASIA-PACIFIC MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020-2030 ($MILLION)
TABLE 69. LAMEA MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020-2030 ($MILLION)
TABLE 70. LAMEA MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020-2030 ($MILLION)
TABLE 71. LAMEA MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020-2030 ($MILLION)
TABLE 72. LATIN AMERICA MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020-2030 ($MILLION)
TABLE 73. LATIN AMERICA MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020-2030 ($MILLION)
TABLE 74. LATIN AMERICA MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020-2030 ($MILLION)
TABLE 75. MIDDLE EAST MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020-2030 ($MILLION)
TABLE 76. MIDDLE EAST MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020-2030 ($MILLION)
TABLE 77. MIDDLE EAST MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020-2030 ($MILLION)
TABLE 78. AFRICA MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020-2030 ($MILLION)
TABLE 79. AFRICA MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020-2030 ($MILLION)
TABLE 80. AFRICA MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020-2030 ($MILLION)
TABLE 81. APPLE INC.:KEY EXECUTIVES
TABLE 82. APPLE INC.: COMPANY SNAPSHOT
TABLE 83. APPLE INC.: OPERATING SEGMENTS
TABLE 84. APPLE INC.: PRODUCT PORTFOLIO
TABLE 85. APPLE INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 86. BLIPPAR:KEY EXECUTIVES
TABLE 87. BLIPPAR: COMPANY SNAPSHOT
TABLE 88. BLIPPAR: PRODUCT PORTFOLIO
TABLE 89. BLIPPAR: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 90. GOOGLE LLC (ALPHABET INC.):KEY EXECUTIVES
TABLE 91. GOOGLE LLC (ALPHABET INC.): COMPANY SNAPSHOT
TABLE 92. GOOGLE LLC (ALPHABET INC.): OPERATING SEGMENTS
TABLE 93. GOOGLE LLC (ALPHABET INC.): PRODUCT PORTFOLIO
TABLE 94. GOOGLE LLC (ALPHABET INC.): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 95. GROOVE JONES, LLC:KEY EXECUTIVES
TABLE 96. GROOVE JONES, LLC: COMPANY SNAPSHOT
TABLE 97. GROOVE JONES, LLC: PRODUCT PORTFOLIO
TABLE 98. MAGIC LEAP, INC.:KEY EXECUTIVES
TABLE 99. MAGIC LEAP, INC.: COMPANY SNAPSHOT
TABLE 100. MAGIC LEAP, INC.: PRODUCT PORTFOLIO
TABLE 101. MAGIC LEAP, INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 102. MARXENT LABS, LLC:KEY EXECUTIVES
TABLE 103. MARXENT LABS, LLC: COMPANY SNAPSHOT
TABLE 104. MARXENT LABS, LLC: PRODUCT PORTFOLIO
TABLE 105. MARXENT LABS, LLC: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 106. MICROSOFT CORPORATION: KEY EXECUTIVES
TABLE 107. MICROSOFT CORPORATION: COMPANY SNAPSHOT
TABLE 108. MICROSOFT CORPORATION: OPERATING SEGMENTS
TABLE 109. MICROSOFT CORPORATION: PRODUCT PORTFOLIO
TABLE 110. QUALCOMM TECHNOLOGIES, INC.:KEY EXECUTIVES
TABLE 111. QUALCOMM TECHNOLOGIES, INC.: COMPANY SNAPSHOT
TABLE 112. QUALCOMM TECHNOLOGIES, INC.: OPERATING SEGMENTS
TABLE 113. QUALCOMM TECHNOLOGIES, INC.: PRODUCT PORTFOLIO
TABLE 114. QUALCOMM TECHNOLOGIES, INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 115. SAMSUNG:KEY EXECUTIVES
TABLE 116. SAMSUNG: COMPANY SNAPSHOT
TABLE 117. SAMSUNG: OPERATING SEGMENTS
TABLE 118. SAMSUNG: PRODUCT PORTFOLIO
TABLE 119. SAMSUNG: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 120. WIKITUDE GMBH:KEY EXECUTIVES
TABLE 121. WIKITUDE GMBH: COMPANY SNAPSHOT
TABLE 122. WIKITUDE GMBH: PRODUCT PORTFOLIO
TABLE 123. WIKITUDE GMBH: KEY STRATEGIC MOVES AND DEVELOPMENTS
List of Figures
FIGURE 01. SEGMENT INFORMATION
FIGURE 02. EXECUTIVE SUMMARY
FIGURE 03. EXECUTIVE SUMMARY
FIGURE 04. TOP IMPACTING FACTORS
FIGURE 05. TOP INVESTMENT POCKETS
FIGURE 06. MODERATE TO HIGH BARGAINING POWER OF SUPPLIERS
FIGURE 07. MODERATE TO HIGH THREAT OF NEW ENTRANTS
FIGURE 08. MODERATE THREAT OF SUBSTITUTES
FIGURE 09. MODERATE INTENSITY OF RIVALRY
FIGURE 10. MODERATE TO HIGH BARGAINING POWER OF BUYERS
FIGURE 11. PATENT ANALYSIS, BY COUNTRY
FIGURE 12. PATENT ANALYSIS, BY APPLICANT
FIGURE 13. MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020-2030
FIGURE 14. COMPARATIVE SHARE ANALYSIS OF MOBILE AUGMENTED REALITY (AR) MARKET FOR HARDWARE, BY COUNTRY, 2020 & 2030 (%)
FIGURE 15. COMPARATIVE SHARE ANALYSIS OF MOBILE AUGMENTED REALITY (AR) MARKET FOR SOFTWARE, BY COUNTRY, 2020 & 2030 (%)
FIGURE 16. COMPARATIVE SHARE ANALYSIS OF MOBILE AUGMENTED REALITY (AR) MARKET FOR SERVICES, BY COUNTRY, 2020 & 2030 (%)
FIGURE 17. MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020-2030
FIGURE 18. COMPARATIVE SHARE ANALYSIS OF MOBILE AUGMENTED REALITY (AR) MARKET FOR SMARTPHONES, BY COUNTRY, 2020 & 2030 (%)
FIGURE 19. COMPARATIVE SHARE ANALYSIS OF MOBILE AUGMENTED REALITY (AR) MARKET FOR TABLETS, BY COUNTRY, 2020 & 2030 (%)
FIGURE 20. COMPARATIVE SHARE ANALYSIS OF MOBILE AUGMENTED REALITY (AR) MARKET FOR PERSONAL DIGITAL ASSISTANT (PDA), BY COUNTRY, 2020 & 2030 (%)
FIGURE 21. COMPARATIVE SHARE ANALYSIS OF MOBILE AUGMENTED REALITY (AR) MARKET FOR OTHER, BY COUNTRY, 2020 & 2030 (%)
FIGURE 22. GLOBAL MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020-2030
FIGURE 23. COMPARATIVE SHARE ANALYSIS OF MOBILE AUGMENTED REALITY (AR) MARKET FOR CONSUMER, BY COUNTRY, 2020 & 2030 (%)
FIGURE 24. COMPARATIVE SHARE ANALYSIS OF MOBILE AUGMENTED REALITY (AR) MARKET FOR HEALTHCARE, BY COUNTRY, 2020 & 2030 (%)
FIGURE 25. COMPARATIVE SHARE ANALYSIS OF MOBILE AUGMENTED REALITY (AR) MARKET FOR ENTERPRISE, BY COUNTRY, 2020 & 2030 (%)
FIGURE 26. COMPARATIVE SHARE ANALYSIS OF MOBILE AUGMENTED REALITY (AR) MARKET FOR COMMERCIAL, BY COUNTRY, 2020 & 2030 (%)
FIGURE 27. COMPARATIVE SHARE ANALYSIS OF MOBILE AUGMENTED REALITY (AR) MARKET FOR AEROSPACE & DEFENSE, BY COUNTRY, 2020 & 2030 (%)
FIGURE 28. COMPARATIVE SHARE ANALYSIS OF MOBILE AUGMENTED REALITY (AR) MARKET FOR OTHERS, BY COUNTRY, 2020 & 2030 (%)
FIGURE 29. MOBILE AUGMENTED REALITY (AR) MARKET, BY REGION, 2020-2030 (%)
FIGURE 30. COMPARATIVE SHARE ANALYSIS OF NORTH AMERICA MOBILE AUGMENTED REALITY (AR) MARKET, BY COUNTRY, 2020-2030 (%)
FIGURE 31. U.S. MOBILE AUGMENTED REALITY (AR) MARKET, 2020-2030 ($MILLION)
FIGURE 32. CANADA MOBILE AUGMENTED REALITY (AR) MARKET, 2020-2030 ($MILLION)
FIGURE 33. MEXICO MOBILE AUGMENTED REALITY (AR) MARKET, 2020-2030 ($MILLION)
FIGURE 34. COMPARATIVE SHARE ANALYSIS OF EUROPE MOBILE AUGMENTED REALITY (AR) MARKET, BY COUNTRY, 2020-2030 (%)
FIGURE 35. UK MOBILE AUGMENTED REALITY (AR) MARKET, 2020-2030 ($MILLION)
FIGURE 36. GERMANY MOBILE AUGMENTED REALITY (AR) MARKET, 2020-2030 ($MILLION)
FIGURE 37. FRANCE MOBILE AUGMENTED REALITY (AR) MARKET, 2020-2030 ($MILLION)
FIGURE 38. ITALY MOBILE AUGMENTED REALITY (AR) MARKET, 2020-2030 ($MILLION)
FIGURE 39. REST OF EUROPE MOBILE AUGMENTED REALITY (AR) MARKET, 2020-2030 ($MILLION)
FIGURE 40. COMPARATIVE SHARE ANALYSIS OF ASIA-PACIFIC MOBILE AUGMENTED REALITY (AR) MARKET, BY COUNTRY, 2020-2030 (%)
FIGURE 41. CHINA MOBILE AUGMENTED REALITY (AR) MARKET, 2020-2030 ($MILLION)
FIGURE 42. JAPAN MOBILE AUGMENTED REALITY (AR) MARKET, 2020-2030 ($MILLION)
FIGURE 43. INDIA MOBILE AUGMENTED REALITY (AR) MARKET, 2020-2030 ($MILLION)
FIGURE 44. SOUTH KOREA MOBILE AUGMENTED REALITY (AR) MARKET, 2020-2030 ($MILLION)
FIGURE 45. TAIWAN MOBILE AUGMENTED REALITY (AR) MARKET, 2020-2030 ($MILLION)
FIGURE 46. REST OF ASIA-PACIFIC MOBILE AUGMENTED REALITY (AR) MARKET, 2020-2030 ($MILLION)
FIGURE 47. COMPARATIVE SHARE ANALYSIS OF LAMEA MOBILE AUGMENTED REALITY (AR) MARKET, BY COUNTRY, 2020-2030 (%)
FIGURE 48. LATIN AMERICA MOBILE AUGMENTED REALITY (AR) MARKET, 2020-2030 ($MILLION)
FIGURE 49. MIDDLE EAST MOBILE AUGMENTED REALITY (AR) MARKET, 2020-2030 ($MILLION)
FIGURE 50. AFRICA MOBILE AUGMENTED REALITY (AR) MARKET, 2020-2030 ($MILLION)
FIGURE 51. MARKET PLAYER POSITIONING, 2020
FIGURE 52. TOP WINNING STRATEGIES, BY YEAR, 2018-2021
FIGURE 53. TOP WINNING STRATEGIES, BY YEAR, 2018-2021
FIGURE 54. TOP WINNING STRATEGIES, BY COMPANY, 2018-2021
FIGURE 55. APPLE INC.: R&D EXPENDITURE, 2018-2020 ($MILLION)
FIGURE 56. APPLE INC.: REVENUE, 2018-2020 ($MILLION)
FIGURE 57. APPLE INC.: REVENUE SHARE, BY PRODUCT, 2020 (%)
FIGURE 58. APPLE INC.: REVENUE SHARE, BY REGION, 2020 (%)
FIGURE 59. GOOGLE LLC (ALPHABET INC.): R&D EXPENDITURE, 2018-2020 ($MILLION)
FIGURE 60. GOOGLE LLC (ALPHABET INC.): NET SALES, 2018-2020 ($MILLION)
FIGURE 61. GOOGLE LLC (ALPHABET INC.): REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 62. GOOGLE LLC (ALPHABET INC.): REVENUE SHARE, BY REGION, 2020 (%)
FIGURE 63. MICROSOFT CORPORATION: R&D EXPENDITURE, 2018-2020 ($MILLION)
FIGURE 64. MICROSOFT CORPORATION: REVENUE, 2018-2020 ($MILLION)
FIGURE 65. MICROSOFT CORPORATION: REVENUE SHARE, BY SEGMENT, 2020 (%)
FIGURE 66. MICROSOFT CORPORATION: REVENUE SHARE, BY REGION, 2020 (%)
FIGURE 67. QUALCOMM TECHNOLOGIES, INC.: R&D EXPENDITURE, 2018-2020 ($MILLION)
FIGURE 68. QUALCOMM TECHNOLOGIES, INC.: REVENUE, 2018-2020 ($MILLION)
FIGURE 69. QUALCOMM TECHNOLOGIES, INC.: REVENUE SHARE, BY SEGMENT, 2020 (%)
FIGURE 70. QUALCOMM TECHNOLOGIES, INC.: REVENUE SHARE, BY REGION, 2020 (%)
FIGURE 71. SAMSUNG: R&D EXPENDITURE, 2018-2020 ($MILLION)
FIGURE 72. SAMSUNG: NET SALES, 2018-2020 ($MILLION)
FIGURE 73. SAMSUNG: REVENUE SHARE, BY SEGMENT, 2020 (%)
FIGURE 74. SAMSUNG: REVENUE SHARE, BY REGION, 2020 (%)
Companies Mentioned
- Qualcomm Inc.
- Microsoft Corporation
- Samsung Electronics Co. Ltd.
- Blippar.Com Ltd.
- Apple
- Magic Leap
- Groove Jones
- Wikitude
- Marxent Labs.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 310 |
| Published | August 2021 |
| Forecast Period | 2020 - 2030 |
| Forecasted Market Value ( USD | $ 184.61 billion |
| Compound Annual Growth Rate | 30.8% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
