Value-For-Money - Consumer Behavior Case Study

The Value-for-Money trend is part of the Easy & Affordable mega-trend, which captures consumers' desire for products that offer good value for money and aligns with their time and budget constraints. Consumers associate good value for money with various factors, including high-quality ingredients, low prices, and time-saving properties.

This report is part of the The Publisher Case Study report series, which analyzes trends explored on the Publisher's TrendSights Map. The consumer insight offered throughout the report is drawn from the Publisher's Q1 2021 global consumer survey- a quarterly survey designed to capture consumer sentiment as it evolves throughout the year.

Scope

• Financially-strained consumers are paying more attention to private label products. Therefore, investing in offering high-quality private label products at a reasonable price could appeal to consumers looking for cheap products that do not compromise on quality.
• Consumers value single, affordable products that offer them multiple benefits.
• Manufacturers have an opportunity to invent hybrid, multipurpose products to cater to a value-driven audience.

Reasons to Buy

• Gain a broader appreciation of the fast-moving consumer goods industry.
• Understand the relevant consumer trends and attitudes that can drive and support innovation and brand strategy.
• Access valuable strategic take-outs to help direct decision-making and inform new product development.