Lodging (Travel and Tourism) Sector Scorecard - Thematic Research

The lodging industry has become competitive and is expected to become more competitive in a post-COVID world with consolidation expected to occur. COVID-19, technology, and ESG concerns place pressure on providers to invest, implement change, and fit the needs of the travelers of tomorrow. Without significant investment, failures are inevitable. The thematic screen of the Publisher’s lodging sector scorecard lodging sector ranks Marriott International, Choice Hotels International and Hilton Worldwide Holdings as the three best-positioned lodging companies today.

Many themes are disrupting the lodging sector today, and as technology adoption grows, these themes will become even more disruptive. Companies must understand which themes they are currently lagging in to identify areas for investment to stay ahead of the competition. 5G, IoT, and ESG are all themes having a large impact across most lodging players and will reshape the industry. Tech-driven travelers are becoming more common so striving to become digitally focused will bode well for the competitive position of these lodging providers in the near future.

Key Highlights

• Technology will continue to be an important investment area for lodging providers over the coming years with digital disruption continuing. High investment is likely to occur in this space.
• ESG is an important theme for lodging companies and action to reduce the lodging sector’s impact will continue. Environmental sustainability will become a key focus.
• The competitive landscape in the lodging sector is expected to change in the wake of the COVID-19 pandemic. Consolidation is expected to occur with some of the larger, more financially stable providers expanding.

Scope

• This sector scorecard provides a top-down, comprehensive outlook for the key players in the lodging sector over the next two years, based on the key themes set to transform their industry landscape.
• The key themes covered within this report are artificial intelligence, big data, robotics, 5G, cybersecurity, sharing economy, ESG, COVID-19, internet of things, virtual and augmented reality.

Reasons to Buy

• Companies that invest in the right themes become success stories; those that miss the big themes end up as failures. Given that so many themes are disruptive, it is very easy to be blindsided by industry outsiders that invade your sector.
• To help our clients gain a competitive advantage, we have developed the Publisher’s thematic research ecosystem. This single, integrated global research platform provides an easy-to-use framework for tracking all themes across all companies in all sectors.
• This report is a sector scorecard, which identifies those companies most likely to succeed in a world filled with disruptive threats.