Customized Holidays Market Report 2025

This Customized Holidays market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The customized holidays market size has grown rapidly in recent years. It will grow from $114.79 billion in 2024 to $130.26 billion in 2025 at a compound annual growth rate (CAGR) of 13.5%. The growth in the historic period can be attributed to rise in solo and group travel, increasing focus on wellness tourism, growing popularity of luxury travel, influence of social media, rising interest in cultural and heritage tourism.

The customized holidays market size is expected to see rapid growth in the next few years. It will grow to $213.84 billion in 2029 at a compound annual growth rate (CAGR) of 13.2%. The growth in the forecast period can be attributed to rising disposable income, growing demand for personalized experiences, increasing internet penetration, growth of the experiential travel, expansion of travel and tourism industry. Major trends in the forecast period include advancements in technology, emergence of travel apps and platforms, support for sustainable travel, advancements in data analytics, availability of niche travel products.

The growing demand for personalized travel experiences is projected to drive the expansion of the customized holiday market. Personalized travel involves creating unique itineraries tailored to an individual’s specific preferences, interests, and needs, ensuring a distinctive and customized experience. This trend is rising due to consumers’ increasing desire for travel experiences that cater specifically to their personal tastes, enhancing overall satisfaction and engagement. Customized holidays are essential for personalized travel, as they provide itineraries and experiences tailored to individual preferences, delivering a unique and enjoyable travel experience. For instance, a report by the United Nations World Tourism Organization in May 2023 revealed that international tourist arrivals in the first quarter of 2023 reached 80% of pre-pandemic levels, with around 235 million travelers - more than double the figures from the same period in 2022. This recovery reflects the sector's resilience, with over 960 million international tourists traveling abroad in 2022, representing 66% of pre-pandemic levels and showcasing the industry’s ability to rebound. Thus, the growing demand for personalized travel experiences is fueling the growth of the customized holiday market.

Companies in the customized holidays market are focusing on developing innovative travel packages to offer convenience, cost savings, and streamlined planning. Travel packages typically include bundled services such as transportation, accommodation, and activities, provided at a set price for a cohesive travel experience. For example, in March 2023, MakeMyTrip, an India-based travel company, introduced over 130 unique holiday packages across 25 European countries. These packages are tailored to meet the changing preferences of Indian travelers, blending immersive experiences with flexibility. They offer customizable itineraries alongside group rates for flights and hotels. Travelers can select from a wide range of 10,000 activities, including visits to landmarks like Windsor Castle and Pisa, and special experiences such as photo shoots in Paris and Barcelona. The packages also feature exclusive dinners like the Paris Seine River Dinner Cruise and the Prague Evening Cruise, as well as convenient car rental options for exploring various European regions.

In April 2024, TUI Musement, an Italy-based company specializing in tours and activities, partnered with Love Holidays to enhance its global tours and activities offerings. This collaboration resulted in the launch of a digital platform that provides Love Holidays customers with access to a curated selection of excursions, activities, and attraction tickets. The partnership underscores TUI’s efforts to expand its presence in the global tours and activities market, including collaborations with international airlines, hotels, and travel technology companies throughout 2024. Love Holidays is a UK-based provider specializing in customized holidays.

Major companies operating in the Customized holidays market are REWE Group, Tui AG, Expedia Group Inc., Airbnb Inc., MakeMyTrip Ltd., Abercrombie & Kent USA LLC, Rainbow World Tours, Audley Travel, Kensington Tours, Cleartrip Private Ltd., SOTC Travel Ltd., Veena World, Cox & Kings Ltd., EaseMyTrip, Butterfield & Robinson Inc., Enchanting Travels, Thomas Cook Group Plc, Original Travel Ltd., Jacada Travel, Zicasso Inc., Scott Dunn Ltd., Yatra Online Private Ltd., Black Tomato Agency, Flamingo Travel And Tours Ltd., Redback Travel Pty Ltd.

North America was the largest region in the Customized holidays market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the Customized holidays market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the Customized holidays market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Customized travel experiences are tailor-made trips designed to align with the specific preferences, interests, and needs of individual travelers or groups. This approach allows travelers to select personalized itineraries, accommodations, activities, and dining options, creating unique and memorable journeys. By offering flexibility and personalization, Customized travel experiences cater to diverse interests - whether cultural, adventurous, relaxing, or culinary - providing a deeper connection to the destinations visited and enhancing overall satisfaction.

The main types of Customized holidays include adventure holidays, luxury holidays, wellness holidays, and others. Adventure holidays are focused on activities that involve physical challenges and exploration, such as hiking, climbing, or water sports. These trips are suitable for solo travelers, couples, families, and groups, covering both domestic and international destinations. Adventure holidays typically offer stays in hotels and resorts and include various modes of travel such as roadways, airways, waterways, and combinations of these.

The Customized holidays market research report is one of a series of new reports that provides Customized holidays market statistics, including Customized holidays industry global market size, regional shares, competitors with a Customized holidays market share, detailed Customized holidays market segments, market trends and opportunities, and any further data you may need to thrive in the Customized holidays industry. This Customized holidays market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The Customized holiday market includes revenues earned by entities by tailor-made itineraries, accommodation booking, transport arrangements and activity planning. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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