Customized Travel Market Report 2026

The customized travel market size has grown rapidly in recent years. It will grow from $129.27 billion in 2025 to $142.38 billion in 2026 at a compound annual growth rate (CAGR) of 10.1%. The growth in the historic period can be attributed to growth in global tourism activity, rising disposable income among travelers, increasing demand for personalized experiences, expansion of online travel platforms, growth of niche travel segments.

The customized travel market size is expected to see rapid growth in the next few years. It will grow to $208.5 billion in 2030 at a compound annual growth rate (CAGR) of 10%. The growth in the forecast period can be attributed to increasing adoption of digital travel assistants, rising demand for sustainable travel experiences, expansion of experiential and wellness tourism, growing use of immersive travel planning tools, increasing cross-border travel demand. Major trends in the forecast period include increasing adoption of ai-driven itinerary planning, rising demand for experience-based travel packages, growing preference for flexible booking models, expansion of sustainable and responsible tourism options, enhanced use of digital travel platforms.

The growing number of millennial travelers is expected to drive the expansion of the customized travel market in the future. Millennials, born approximately between 1981 and 1996, are currently in their mid-20s to early 40s. This group prioritizes experiences over material possessions, seeking immersive, authentic, and adventure-filled travel opportunities, such as cultural exploration and unique local activities. Customized travel services cater to their interests and preferences, enhancing convenience and satisfaction while aligning with their values. For example, in October 2023, American Express published the Amex Trendex report, revealing that 72% of Millennial and Gen-Z respondents would prefer to spend money on a holiday trip with friends or family rather than on gifts. This trend underscores how the rise of millennial travelers is boosting the customized travel market.

Companies in the customized travel sector are increasingly adopting innovative solutions, including artificial intelligence (AI)-powered platforms for trip planning, to enhance traveler experiences and simplify the planning process. An AI-powered platform analyzes user preferences, past behaviors, and real-time data to create personalized travel itineraries. For instance, in August 2024, Thomas Cook India launched such a platform to transform the holiday planning experience. Developed in collaboration with SOTC Travel, this tool allows users to plan customized vacations in under ten minutes, a significant improvement from the traditional process that often took 48 to 72 hours due to the need to coordinate with multiple suppliers for flights, accommodations, and activities. By utilizing AI, the platform offers personalized recommendations, saving users time and money while enabling them to create tailored itineraries quickly.

In September 2024, Yatra Online, an India-based travel agency, acquired Globe All India Services Limited for $15.29 million. This acquisition aims to increase Yatra's corporate client base by 40%, enhance its MICE (Meetings, Incentives, Conferences, and Exhibitions) capabilities, and accelerate its transition towards B2B services. Globe Travels' annual GMV (Gross Merchandise Value) will help Yatra's B2B GMV exceed 50% of its total GMV. Globe All India Services Limited is known for providing domestic and international travel packages, along with customized travel solutions.

Major companies operating in the customized travel market are Expedia Group Inc, Airbnb Inc, Cox and Kings Limited, TripAdvisor Inc, Abercrombie and Kent Group of Companies S.A, Insight Vacations Inc, Sonder Holdings Inc, G Adventures Inc, Viator Inc, Backroads Inc, MakeMyTrip Limited, Travel Leaders Group LLC, GetYourGuide AG, Luxury Escapes Travel Pty Ltd., TCS World Travel Inc, VBT Bicycling Vacations, Scott Dunn Travel Limited, Black Tomato Group Inc, Railbookers Group, Klook Travel Technology Limited, Zicasso Inc, Classic Journeys LLC, Salt and Wind Travel LLC, Customized Journeys LLC, Asia Transpacific Journeys Inc, Trafalgar Tours International Limited, Heritage Tours Private Travel LLC, Rustik Travel Ventures Private Limited.

Asia-Pacific was the largest region in the customized travel market in 2025. The regions covered in the customized travel market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the customized travel market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The customized travel market includes revenues earned by entities by providing services, such as personalized travel planning services, tailored itineraries, customized transportation options, bespoke accommodations, and concierge services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.