Lip Care Products Market Size, Share & Trends Analysis Report By Product (Lip Balm, Lip Scrub), By Distribution Channel (Hypermarket & Supermarket, Specialty Store), By Region, And Segment Forecasts, 2025

The global lip care products market size is expected to reach USD 3.48 billion in 2030 and is expected to expand at a CAGR of 5.9% from 2025 to 2030. The demand for lip care products is witnessing rapid growth owing to the growing concerns regarding personal grooming and appearance. An increasing number of beauty & health-conscious consumers are preferring vegan and organic lip care products, which has resulted in increased adoption of these products.

Products, such as lip balms, scrubs, and masks, containing ingredients, such as hyaluronic acid and essential oils like coconut & olive oils, are gaining immense popularity. The presence of essential oils is primarily intended to provide nourishment, and offer protection against dust, UV rays, and cold, which is driving their adoption in regular beauty regimes.

The lip balm segment held the largest segment in 2020 and is expected to maintain dominance over the forecast period. Lip balms are intended to offer the benefits of instant hydration and moisturization, which is driving their adoption as an essential lip care product. The growing availability of lip balms with various fragrances, flavors, plant-based ingredients, sizes, and shapes, are boosting the market growth.

The hypermarket & supermarket distribution channel segment accounted for the largest revenue share in 2020. An increasing number of product manufacturers are offering their lip care range through these stores. For instance, in November 2020, Eco Lips Store announced the launch of its six organic lip balms through Walmart stores.

The global market is consolidated owing to the presence of a large number of international players, such as L’Oreal S.A., Unilever Beiersdorf AG, The Colgate-Palmolive Company, The Estée Lauder Companies, Inc., Johnson and Johnson, and Avon Products, Inc. These players have an extensive product portfolio as well as a large customer base.

Lip Care Products Market Report Highlights

Lip balm dominated the market with the largest revenue share of 44.2% in 2024
Hypermarkets & supermarkets dominated the segment with the largest revenue share in 2024
The specialty store segment is expected to grow significantly over the forecast period. The growing consumer preference for personalized, high-quality lip care products drives this anticipated surge
Growing concerns related to prolonged sun exposure, dryness, premature aging, and lip darkening have resulted in an increased demand for high-quality products among consumers .
Asia Pacific lip care products industry dominated the global market with the largest revenue share of 37.7% in 2024

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Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. Lip Care Products Market Variables, Trends & Scope

3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

Chapter 5. Lip Care Products Market: Product Estimates & Trend Analysis

5.1. Lip Care Products Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Million)
5.3.1. Lip Balm
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.2. Lip Scrub
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.3. Others
5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Lip Care Products Market: Distribution Channel Estimates & Trend Analysis

6.1. Lip Care Products Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
6.3.1. Hypermarket & Supermarket
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2. Pharmacy & Drug Stores
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.3. Specialty Stores
6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.4. Online
6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.5. Others
6.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Lip Care Products Market: Regional Estimates & Trend Analysis

7.1. Lip Care Products Market: Regional Outlook
7.2. Regional Marketplaces: Key Takeaways
7.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
7.3.1. North America
7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.2. U.S.
7.3.1.2.1. Key country dynamics
7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.3. Canada
7.3.1.3.1. Key country dynamics
7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.4. Mexico
7.3.1.4.1. Key country dynamics
7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2. Europe
7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.2. UK
7.3.2.2.1. Key country dynamics
7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.3. Germany
7.3.2.3.1. Key country dynamics
7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.4. France
7.3.2.4.1. Key country dynamics
7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.5. Italy
7.3.2.5.1. Key country dynamics
7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.6. Spain
7.3.2.6.1. Key country dynamics
7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3. Asia Pacific
7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.2. China
7.3.3.2.1. Key country dynamics
7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.3. India
7.3.3.3.1. Key country dynamics
7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.4. Japan
7.3.3.4.1. Key country dynamics
7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.5. South Korea
7.3.3.5.1. Key country dynamics
7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.6. Australia
7.3.3.6.1. Key country dynamics
7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.4. Latin America
7.3.4.1. Brazil
7.3.4.1.1. Key country dynamics
7.3.4.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.5. Middle East & Africa
7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.5.2. South Africa
7.3.5.2.1. Key country dynamics
7.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Lip Care Products Market: Competitive Analysis

8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
8.9.1. Johnson & Johnson Services, Inc.
8.9.1.1. Company Overview
8.9.1.2. Financial Performance
8.9.1.3. Product Portfolios
8.9.1.4. Strategic Initiatives
8.9.2. L'Oreal S.A.
8.9.2.1. Company Overview
8.9.2.2. Financial Performance
8.9.2.3. Product Portfolios
8.9.2.4. Strategic Initiatives
8.9.3. Procter & Gamble
8.9.3.1. Company Overview
8.9.3.2. Financial Performance
8.9.3.3. Product Portfolios
8.9.3.4. Strategic Initiatives
8.9.4. Colgate-Palmolive Company.
8.9.4.1. Company Overview
8.9.4.2. Financial Performance
8.9.4.3. Product Portfolios
8.9.4.4. Strategic Initiatives
8.9.5. Beiersdorf
8.9.5.1. Company Overview
8.9.5.2. Financial Performance
8.9.5.3. Product Portfolios
8.9.5.4. Strategic Initiatives
8.9.6. The Estée Lauder Companies
8.9.6.1. Company Overview
8.9.6.2. Financial Performance
8.9.6.3. Product Portfolios
8.9.6.4. Strategic Initiatives
8.9.7. Unilever
8.9.7.1. Company Overview
8.9.7.2. Financial Performance
8.9.7.3. Product Portfolios
8.9.7.4. Strategic Initiatives
8.9.8. Avon
8.9.8.1. Company Overview
8.9.8.2. Financial Performance
8.9.8.3. Product Portfolios
8.9.8.4. Strategic Initiatives
8.9.9. Shiseido Company
8.9.9.1. Company Overview
8.9.9.2. Financial Performance
8.9.9.3. Product Portfolios
8.9.9.4. Strategic Initiatives
8.9.10. Revlon
8.9.10.1. Company Overview
8.9.10.2. Financial Performance
8.9.10.3. Product Portfolios
8.9.10.4. Strategic Initiatives

List of Tables

Table 1 Global lip care products market: Key market driver analysis
Table 2 Global lip care products market: Key market restraint analysis
Table 3 Global lip care products market estimates & forecast, by product (USD Million)
Table 4 Global lip care products market estimates & forecast, by distribution channel (USD Million)
Table 5 Global lip care products market estimates & forecast, by region (USD Million)
Table 6 North America lip care products market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 7 North America lip care products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 8 North America lip care products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 9 U.S. macro-economic outlay
Table 10 U.S. lip care products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 11 U.S. lip care products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 12 Canada macro-economic outlay
Table 13 Canada lip care products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 14 Canada lip care products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 15 Mexico macro-economic outlay
Table 16 Mexico lip care products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 17 Mexico lip care products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 18 Europe lip care products market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 19 Europe lip care products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 20 Europe lip care products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 21 UK macro-economic outlay
Table 22 UK lip care products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 23 UK lip care products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 24 Germany macro-economic outlay
Table 25 Germany lip care products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 26 Germany lip care products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 27 France macro-economic outlay
Table 28 France lip care products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 29 France lip care products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 30 Italy macro-economic outlay
Table 31 Italy lip care products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 32 Italy lip care products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 33 Spain macro-economic outlay
Table 34 Spain lip care products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 35 Spain lip care products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 36 Asia Pacific lip care products market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 37 Asia Pacific lip care products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 38 Asia Pacific lip care products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 39 China macro-economic outlay
Table 40 China lip care products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 41 China lip care products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 42 India macro-economic outlay
Table 43 India lip care products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 44 India lip care products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 45 Japan macro-economic outlay
Table 46 Japan lip care products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 47 Japan lip care products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 48 South Korea macro-economic outlay
Table 49 South Korea lip care products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 50 South Korea lip care products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 51 Australia macro-economic outlay
Table 52 Australia lip care products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 53 Australia lip care products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 54 Latin America lip care products market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 55 Latin America lip care products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 56 Latin America lip care products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 57 Brazil macro-economic outlay
Table 58 Brazil lip care products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 59 Brazil lip care products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 60 Middle East & Africa lip care products market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 61 Middle East & Africa lip care products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 62 Middle East & Africa lip care products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 63 South Africa macro-economic outlay
Table 64 South Africa lip care products market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 65 South Africa lip care products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 66 Recent developments & impact analysis, by key market participants
Table 67 Company market share, 2024 (%)
Table 68 Company heat map analysis, 2024
Table 69 Companies implementing key strategies

List of Figures

Fig. 1 Lip care products market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape snapshot
Fig. 10 Global parent industry and lip care products size (USD Million)
Fig. 11 Global lip care products size, 2018 to 2030 (USD Million)
Fig. 12 Lip care products market: Penetration & growth prospect mapping
Fig. 13 Lip care products market: Value chain analysis
Fig. 14 Lip care products market: Dynamics
Fig. 15 Lip care products market: Porter’s five forces analysis
Fig. 16 Lip care products market estimates & forecast, by product (USD Million)
Fig. 17 Lip balm market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 18 Lip scrub market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 19 Others market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 20 Lip care products market estimates & forecast, by distribution channel (USD Million)
Fig. 21 Lip care products market estimates & forecasts for hypermarket & supermarket, 2018 - 2030 (USD Million)
Fig. 22 Lip care products market estimates & forecasts for pharmacy & drug stores, 2018 - 2030 (USD Million)
Fig. 23 Lip care products market estimates & forecasts for specialty stores, 2018 - 2030 (USD Million)
Fig. 24 Lip care products market estimates & forecasts for online, 2018 - 2030 (USD Million)
Fig. 25 Lip care products market estimates & forecasts for others, 2018 - 2030 (USD Million)
Fig. 26 Lip care products market: Regional outlook, 2024 & 2030 (USD Million)
Fig. 27 Regional marketplace: Key takeaways
Fig. 28 North America lip care products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 29 U.S. lip care products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 30 Canada lip care products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 31 Mexico lip care products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 32 Europe lip care products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 33 Germany lip care products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 34 UK lip care products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 35 France lip care products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 36 Italy lip care products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 37 Spain lip care products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 38 Asia Pacific lip care products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 39 China lip care products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 40 India lip care products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 41 Japan lip care products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 42 South Korea lip care products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 43 Australia lip care products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 44 Latin America lip care products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 45 Brazil lip care products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 46 Middle East & Africa lip care products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 47 South Africa lip care products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 48 Key company categorization
Fig. 49 Company market share analysis, 2024
Fig. 50 Strategic framework of lip care products

Companies Mentioned

L'Oreal S.A.
Johnson & Johnson Services, Inc.
Colgate-Palmolive Company
Procter & Gamble
Beiersdorf
The Estée Lauder Companies
Unilever
Avon
Shiseido Company
Revlon

Methodology

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Table Information

Report Attribute	Details
No. of Pages	80
Published	January 2025
Forecast Period	2024 - 2030
Estimated Market Value ( USD ) in 2024	$ 2.47 Billion
Forecasted Market Value ( USD ) by 2030	$ 3.48 Billion
Compound Annual Growth Rate	5.9%
Regions Covered	Global
No. of Companies Mentioned	10

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Lip Care Products Market Size, Share & Trends Analysis Report By Product (Lip Balm, Lip Scrub), By Distribution Channel (Hypermarket & Supermarket, Specialty Store), By Region, And Segment Forecasts, 2025 - 2030

Lip Care Products Market Report Highlights

Table of Contents

Companies Mentioned

Methodology

Table Information

Lip Care Products Market Report Highlights

Table of Contents

Companies Mentioned

Methodology

Table Information

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