Malaysia Savory Snacks Market Assessment and Forecasts to 2025 - Analyzing Product Categories and Segments, Distribution Channel, Competitive Landscape, Packaging and Consumer Segmentation

The publisher’s Country Profile report on the savory snacks sector in Malaysia provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

The Malaysian savory snacks sector is led by the processed snacks category in value and in volume terms. Furthermore, the potato chips category is forecast to register fastest value growth and volume growth during 2020-2025. Hypermarkets & supermarkets is the leading channel in the distribution of savory snacks in the country. Mamee Double Decker, Universal Robina and Oriental Food Industries are the top three companies in the Malaysian savory snacks sector. Flexible packaging is the most commonly used pack material in the Malaysian savory snacks sector.

What else is contained?

• Sector data: Overall sector value and volume data with growth analysis for 2015-2025
• Category coverage: Value and growth analysis for ethnic/traditional snacks, meat snacks, nuts & seeds, popcorn, potato chips, pretzels, and processed snacks with inputs on individual segment share within each category and the change in their market share forecast for 2020-2025
• Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2020
• Distribution data: Percentage of sales within each category through distribution channels such as 'dollar stores', variety store & general merchandise retailers, cash & carries & warehouse clubs, convenience stores, department stores, drugstores & pharmacies, E-retailers, Food & drinks specialists, hypermarkets & supermarkets, vending machines.
• Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: jar, bag/sachet, tub, speciality container, stand up pouch, carton - folding, can, tray, film, foil, wrapper, box, blister pack, tube, sleeve, clamshell, bottle, other pack type, closure type for: flip/snap top, screw top, prize off, plastic tie, film, lever closure, cap, foil and other closure types, primary outer types for: carton - folding, bag, sleeve and shrink wrap.

Scope

• Per capita consumption and per capita expenditure of savory snacks was lower in Malaysia than the global and regional levels in 2020
• The per capita consumption of processed snacks was higher in Malaysia than other savory snacks categories in 2020
• Hypermarkets & supermarkets is the leading distribution channel in the Malaysian savory snacks sector, with a value share of 67.9% in 2020
• Processed snacks is the most consolidated category, with the top three companies accounting for a 67.2% value share in 2020
• The health & wellness market is led by the nuts and seeds category in the Malaysian savory snacks sector
• Flexible packaging accounted for a share of 96.8% in the Malaysian savory snacks sector, in 2020
• The top four cities in the Malaysian savory snacks sector accounted for 57.6% of the overall volume sales in 2020
• “Kids & babies” represent the largest subset of the savory snacks sector in Malaysia in 2020

Reasons to Buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.