The global anti stretch mark products market size is expected to reach USD 1.78 billion by 2028, according to a new report by the publisher. It is expected to expand at a CAGR of 5.1% from 2021 to 2028. Anti stretch mark products contain active ingredients formulations that help in reducing the appearance of stretch marks. Increasing product acceptance and application by consumers are driving the demand.
Furthermore, brands have been incorporating social media awareness campaigns concerning stretch marks. For instance, in August 2019, Bio-Oil marketed by Union Swiss launched the #LoveYourMarks campaign on Instagram to promote its line of skincare oil to treat scars, stretch marks, and uneven skin tone and celebrate their imperfections while caring for their skin.
Moreover, companies have been launching new products and targeting every demographic with different products. For instance, the COLLISTAR-skincare brand offers Pure Actives Anti stretch Marks cream formulated with elastin, hyaluronic acid, and collagen, which helps to reduce, soften, and improve the appearance of the unsightly color of existing stretch marks.
The market witnessed a decline in the wake of the COVID-19 pandemic as there has been a sharp decline in beauty and skincare products globally. Factors such as shelter-at-home, social distancing, and lockdowns have drastically impacted the urge to buy skincare items including anti stretch mark products as consumers have become more conscious about the spending habits to buy essential and daily routine products.
The creams product segment held the largest revenue share in 2020 and is expected to maintain its lead over the forecast period. Consumer preferences are shifting toward eco-friendly and green products that do not contain synthetic fragrances or harsh chemicals.
Growing brands and mergers in the industry with plant-based, vegan, and organic ingredients are expected to favor the segment growth. For instance, in 2017, Derme&Co group acquired Laboratoires Druide, an organic certified brand in order to design the best products.
The online distribution channel is projected to witness significant growth from 2021 to 2028. Consumers are switching from offline to online channels owing to the change in their purchasing patterns and a considerable shift in lifestyles. E-commerce platforms offer high levels of convenience, increased product visibility, and at-home delivery features, which are boosting the segment growth.
Asia Pacific held the largest revenue share in 2020 and is anticipated to maintain its lead over the forecast period owing to increasing disposable income and changing lifestyles of consumers. Additionally, emerging online shopping portals is one major trend witnessed in the market.
Furthermore, brands have been incorporating social media awareness campaigns concerning stretch marks. For instance, in August 2019, Bio-Oil marketed by Union Swiss launched the #LoveYourMarks campaign on Instagram to promote its line of skincare oil to treat scars, stretch marks, and uneven skin tone and celebrate their imperfections while caring for their skin.
Moreover, companies have been launching new products and targeting every demographic with different products. For instance, the COLLISTAR-skincare brand offers Pure Actives Anti stretch Marks cream formulated with elastin, hyaluronic acid, and collagen, which helps to reduce, soften, and improve the appearance of the unsightly color of existing stretch marks.
The market witnessed a decline in the wake of the COVID-19 pandemic as there has been a sharp decline in beauty and skincare products globally. Factors such as shelter-at-home, social distancing, and lockdowns have drastically impacted the urge to buy skincare items including anti stretch mark products as consumers have become more conscious about the spending habits to buy essential and daily routine products.
The creams product segment held the largest revenue share in 2020 and is expected to maintain its lead over the forecast period. Consumer preferences are shifting toward eco-friendly and green products that do not contain synthetic fragrances or harsh chemicals.
Growing brands and mergers in the industry with plant-based, vegan, and organic ingredients are expected to favor the segment growth. For instance, in 2017, Derme&Co group acquired Laboratoires Druide, an organic certified brand in order to design the best products.
The online distribution channel is projected to witness significant growth from 2021 to 2028. Consumers are switching from offline to online channels owing to the change in their purchasing patterns and a considerable shift in lifestyles. E-commerce platforms offer high levels of convenience, increased product visibility, and at-home delivery features, which are boosting the segment growth.
Asia Pacific held the largest revenue share in 2020 and is anticipated to maintain its lead over the forecast period owing to increasing disposable income and changing lifestyles of consumers. Additionally, emerging online shopping portals is one major trend witnessed in the market.
Anti Stretch Mark Products Market Report Highlights
- New product launches and innovations in relation to stretch mark concerns are some of the strategies adopted by the key players in the market to gain traction among consumers
- The creams product segment led the market and held a revenue share of over 35.0% in 2020. Creams are among the prominent products opted for stretch scars, blemishes, and spots with high product launch rates
- Asia Pacific is expected to witness the fastest growth from 2021 to 2028. Growing awareness regarding the importance of anti stretch mark products in countries, including China, India, and Japan, is one of the major factors supporting the market growth owing to the heightened demand for such products
Table of Contents
Chapter 1. Methodology and Scope1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segmental Outlook
2.3. Competitive Insights
Chapter 3. Anti Stretch Mark Products Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Impact of COVID-19 on anti stretch mark products market
3.4. Industry Value Chain Analysis
3.4.1. Sales/Retail Channel Analysis
3.4.2. Profit Margin Analysis
3.5. Market Dynamics
3.5.1. Market Driver Analysis
3.5.2. Market Restraint Analysis
3.5.3. Industry Challenges
3.5.4. Industry Opportunities
3.6. Business Environment Analysis
3.6.1. Industry Analysis - Porter’s
3.6.1.1. Supplier Power
3.6.1.2. Buyer Power
3.6.1.3. Substitution Threat
3.6.1.4. Threat from New Entrant
3.6.1.5. Competitive Rivalry
3.7. Roadmap of anti stretch mark products Market
3.8. Market Entry Strategies
Chapter 4. Consumer Behaviour Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Anti Stretch Mark Products Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2020 & 2028
5.2. Creams
5.2.1. Market estimates and forecast, 2016 - 2028 (USD Million)
5.3. Body Butter
5.3.1. Market estimates and forecast, 2016 - 2028 (USD Million)
5.4. Lotions
5.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
5.5. Serum
5.5.1. Market estimates and forecast, 2016 - 2028 (USD Million)
5.6. Massage Oil
5.6.1. Market estimates and forecast, 2016 - 2028 (USD Million)
Chapter 6. Anti Stretch Mark Products Market: Distribution Channel Estimates & Trend Analysis
6.1. Distribution Channel Movement Analysis & Market Share, 2020 & 2028
6.2. Hypermarket & Supermarket
6.2.1. Market estimates and forecast, 2016 - 2028 (USD Million)
6.3. Pharmacy & Drug Stores
6.3.1. Market estimates and forecast, 2016 - 2028 (USD Million)
6.4. Specialty Store
6.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
6.5. Online
6.5.1. Market estimates and forecast, 2016 - 2028 (USD Million)
6.6. Others
6.6.1. Market estimates and forecast, 2016 - 2028 (USD Million)
Chapter 7. Anti Stretch Mark Products Market: Regional Estimates & Trend Analysis
7.1. Regional Movement Analysis & Market Share, 2020 & 2028
7.2. North America
7.2.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.2.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.2.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.2.4. U.S.
7.2.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.2.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.2.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.3. Europe
7.3.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.3.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.3.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.3.4. Germany
7.3.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.3.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.3.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.3.5. U.K.
7.3.5.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.3.5.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.3.5.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.3.6. France
7.3.6.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.3.6.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.3.6.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.4. Asia Pacific
7.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.4.4. China
7.4.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.4.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.4.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.4.5. India
7.4.5.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.4.5.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.4.5.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.4.6. Japan
7.4.6.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.4.6.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.4.6.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.5. Central & South America
7.5.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.5.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.5.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.5.4. Brazil
7.5.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.5.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.5.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.6. Middle East & Africa (MEA)
7.6.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.6.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.6.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.6.4. South Africa
7.6.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.6.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.6.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
Chapter 8. Competitive Analysis
8.1. Key global players, recent developments & their impact on the industry
8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
8.3. Vendor Landscape
8.3.1. Key company market share analysis, 2020
Chapter 9. Company Profiles
9.1. L’Oréal S.A.
9.1.1. Company Overview
9.1.2. Financial Performance
9.1.3. Product Benchmarking
9.1.4. Strategic Initiatives
9.2. Beiersdorf AG
9.2.1. Company Overview
9.2.2. Financial Performance
9.2.3. Product Benchmarking
9.2.4. Strategic Initiatives
9.3. Mustela
9.3.1. Company Overview
9.3.2. Financial Performance
9.3.3. Product Benchmarking
9.3.4. Strategic Initiatives
9.4. Bio Oil
9.4.1. Company Overview
9.4.2. Financial Performance
9.4.3. Product Benchmarking
9.4.4. Strategic Initiatives
9.5. Clarins
9.5.1. Company Overview
9.5.2. Financial Performance
9.5.3. Product Benchmarking
9.5.4. Strategic Initiatives
9.6. The Clorox Company (Burt’s Bees)
9.6.1. Company Overview
9.6.2. Financial Performance
9.6.3. Product Benchmarking
9.6.4. Strategic Initiatives
9.7. The Estée Lauder Companies Inc.
9.7.1. Company Overview
9.7.2. Financial Performance
9.7.3. Product Benchmarking
9.7.4. Strategic Initiatives
9.8. Himalaya Global Holdings Ltd.
9.8.1. Company Overview
9.8.2. Financial Performance
9.8.3. Product Benchmarking
9.8.4. Strategic Initiatives
9.9. Earth Mama Organics
9.9.1. Company Overview
9.9.2. Financial Performance
9.9.3. Product Benchmarking
9.9.4. Strategic Initiatives
9.10. Crown Laboratories, Inc. (StriVectin)
9.10.1. Company Overview
9.10.2. Financial Performance
9.10.3. Product Benchmarking
9.10.4. Strategic InitiativesList of Tables
1. Anti stretch mark products - Driving factor market analysis
2. Anti stretch mark products - Market restraint analysis
3. Anti stretch mark products market estimates and forecast, 2016 - 2028 (USD Million)
4. Stretch mark creams market estimates and forecast, 2016 - 2028 (USD Million)
5. Stretch mark body butter market estimates and forecast, 2016 - 2028 (USD Million)
6. Stretch mark lotions market estimates and forecast, 2016 - 2028 (USD Million)
7. Stretch mark serum market estimates and forecast, 2016 - 2028 (USD Million)
8. Stretch mark massage oil market estimates and forecast, 2016 - 2028 (USD Million)
9. Anti stretch mark products market estimates and forecast, through hypermarket & supermarket, 2016 - 2028 (USD Million)
10. Anti stretch mark products market estimates and forecast, through pharmacy & drug stores, 2016 - 2028 (USD Million)
11. Anti stretch mark products market estimates and forecast, through specialty store, 2016 - 2028 (USD Million)
12. Anti stretch mark products market estimates and forecast, through online distribution channel, 2016 - 2028 (USD Million)
13. Anti stretch mark products market estimates and forecast, through other distribution channel, 2016 - 2028 (USD Million)
14. North America anti stretch mark products market estimates and forecast, 2016 - 2028 (USD Million)
15. North America anti stretch mark products market estimates and forecast, by product, 2016 - 2028 (USD Million)
16. North America anti stretch mark products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
17. U.S. anti stretch mark products market estimates and forecast, 2016 - 2028 (USD Million)
18. U.S. anti stretch mark products market estimates and forecast, by product, 2016 - 2028 (USD Million)
19. U.S. anti stretch mark products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
20. Europe anti stretch mark products market estimates and forecast, 2016 - 2028 (USD Million)
21. Europe anti stretch mark products market estimates and forecast, by product, 2016 - 2028 (USD Million)
22. Europe anti stretch mark products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
23. Germany anti stretch mark products market estimates and forecast, 2016 - 2028 (USD Million)
24. Germany anti stretch mark products market estimates and forecast, by product 2016 - 2028 (USD Million)
25. Germany anti stretch mark products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
26. U.K. anti stretch mark products market estimates and forecast, 2016 - 2028 (USD Million)
27. U.K. anti stretch mark products market estimates and forecast, by product 2016 - 2028 (USD Million)
28. U.K. anti stretch mark products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
29. France anti stretch mark products market estimates and forecast, 2016 - 2028 (USD Million)
30. France anti stretch mark products market estimates and forecast, by product, 2016 - 2028 (USD Million)
31. France anti stretch mark products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
32. Asia Pacific anti stretch mark products market estimates and forecast, 2016 - 2028 (USD Million)
33. Asia Pacific anti stretch mark products market estimates and forecast, by product, 2016 - 2028 (USD Million)
34. Asia Pacific anti stretch mark products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
35. China anti stretch mark products market estimates and forecast, 2016 - 2028 (USD Million)
36. China anti stretch mark products market estimates and forecast, by product, 2016 - 2028 (USD Million)
37. China anti stretch mark products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
38. India anti stretch mark products market estimates and forecast, 2016 - 2028 (USD Million)
39. India anti stretch mark products market estimates and forecast, by product, 2016 - 2028 (USD Million)
40. India anti stretch mark products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
41. Japan anti stretch mark products market estimates and forecast, 2016 - 2028 (USD Million)
42. Japan anti stretch mark products market estimates and forecast, by product, 2016 - 2028 (USD Million)
43. Japan anti stretch mark products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
44. Central & South America anti stretch mark products market estimates and forecast, 2016 - 2028 (USD Million)
45. Central & South America anti stretch mark products market estimates and forecast, by product, 2016 - 2028 (USD Million)
46. Central & South America anti stretch mark products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
47. Brazil anti stretch mark products market estimates and forecast, 2016 - 2028 (USD Million)
48. Brazil anti stretch mark products market estimates and forecast, by product, 2016 - 2028 (USD Million)
49. Brazil anti stretch mark products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
50. Middle East & Africa anti stretch mark products market estimates and forecast, 2016 - 2028 (USD Million)
51. Middle East & Africa anti stretch mark products market estimates and forecast, by product, 2016 - 2028 (USD Million)
52. Middle East & Africa anti stretch mark products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
53. South Africa anti stretch mark products market estimates and forecast, 2016 - 2028 (USD Million)
54. South Africa anti stretch mark products market estimates and forecast, by product, 2016 - 2028 (USD Million)
55. South Africa anti stretch mark products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
List of Figures
1. Anti stretch mark products market snapshot
2. Anti stretch mark products market segmentation & scope
3. Anti stretch mark products market penetration & growth prospect mapping
4. Anti stretch mark products value chain analysis
5. Anti stretch mark products market dynamics
6. Anti stretch mark products market Porter's analysis
7. Anti stretch mark products market: Roadmap
8. Factors affecting the buying decision for antibacterial products market
9. Anti stretch mark products market: Product share (%) analysis, 2020 & 2028
10. Anti stretch mark products market: Distribution channel share (%) analysis, 2020 & 2028
11. Anti stretch mark products market: Regional share (%) analysis, 2020 & 2028
Companies Mentioned
- L’Oréal S.A.
- Beiersdorf AG
- Mustela
- Bio Oil
- Clarins
- The Clorox Company (Burt’s Bees)
- The Estée Lauder Companies Inc.
- Himalaya Global Holdings Ltd.
- Earth Mama Organics
- Crown Laboratories, Inc. (StriVectin)
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 85 |
| Published | November 2021 |
| Forecast Period | 2020 - 2028 |
| Estimated Market Value ( USD | $ 1.2 billion |
| Forecasted Market Value ( USD | $ 1.78 billion |
| Compound Annual Growth Rate | 5.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
