The report covers the study of regulatory and marketing peculiarities of 903 tobacco-free snus and snuff products in European countries. All the products were categorized into a) tobacco-free nicotine snus, b) tobacco-free non-nicotine snus, c) tobacco-free nicotine snuff, d) tobacco-free non-nicotine snuff. The data was collected from public and private sources in European countries at the end of September. The report contains 5 sections, each devoted to a particular aspect of the abovementioned products. The first section contains a general overview of regulations applicable to tobacco-free snus and snuff. The second section gives details on product requirements for tobacco-free snus/snuff in European countries: ingredients, nicotine content, warnings and labelling, advertising and display. The third section provides an analysis of socio-demographic and behavioristic characteristics of tobacco-free snus users. The fourth section contains flavour profiles analysis for each of the subcategories distinguished. The fifth section presents price statistics and analytics for each highlighted subcategory, collected at the end of September 2021.
Table of Contents
Disclaimer
Glossary
Abbreviations
Scope of the Report
Executive Summary
1. General Regulation of Tobacco-Free Snus and Snuff Products
2. Products Requirements
2.1. Requirement On ingredients
2.2. Nicotine Content
2.3. Health Warnings
2.4. advertising and Display Restrictions
3. Target Customer Groups
4. Flavor Prevalence of Tobacco-Free Snus and Snuff
4.1. Flavor Prevalence analysis of Tobacco-Free Nicotine Pouches
4.2. Flavor Prevalence analysis of Tobacco-Free Non-Nicotine Pouches
4.3. Flavor analysis of Tobacco-Free Nicotine Snuff
4.4. Flavor analysis of Tobacco-Free Non-Nicotine Snuff
5. Price Policy analysis of Tobacco-Free Snus and Snuff Products
5.1. Price analysis of Tobacco-Free Nicotine Pouches
5.2. Price analysis of Tobacco-Free Non-Nicotine Pouches
5.3. Price analysis For Tobacco-Free Nicotine Snuff
5.4. Price analysis For Tobacco-Free Non-Nicotine Snuff
References
- Appendix A. Labelling Statements For Tobacco-Free Nicotine Snus in The Eu
- Appendix B. age Limits and Restriction Statements For Tobacco-Free Nicotine Snus in The European Countries
List of Charts
Chart 1. Percentage of Nicotine Pouches User of all Nicotine Consumers in The Eu, by Country
Chart 2. Percentage of Ex-Smokers Who Used Snus and Nicotine Pouches as a Smoking Cessation Method, by Country
Chart 3. average Consumption of Snus or Nicotine Pouches across European Countries, Cans Per Week
Chart 4. Ratio of Tobacco-Free Nicotine Pouches by Flavors in European Countries
Chart 5. Flavour Profile Dynamics by Top 3 Groups in 2019-2021
Chart 6. Top-15 Flavors in The European Nicotine Pouch Market
Chart 7. Herbal Flavors in The European Nicotine Pouch Market
Chart 8. Fruit Flavors in The European Nicotine Pouch Market
Chart 9. Berry Flavors in The European Nicotine Pouch Market
Chart 10. Beverage Flavors in The European Nicotine Pouch Market
Chart 11. Spicy Flavors in The European Nicotine Pouch Market
Chart 12. Prevalence of Tobacco-Free Non-Nicotine Pouches Flavors in Europe
Chart 13. Top-10 Flavors in The European Non-Nicotine Pouch Market
Chart 14. Herbal Flavors in The European Non-Nicotine Pouch Market
Chart 15. Fruit Flavors in The European Non-Nicotine Pouch Market
Chart 16. Berry Flavors in The European Non-Nicotine Pouch Market
Chart 17. Beverage Flavors in The European Non-Nicotine Pouch Market
Chart 18. Spicy Flavors in The European Non-Nicotine Pouch Market
Chart 19. Ratio of Tobacco-Free Non-Nicotine Snuff by Flavors in European Countries
Chart 20. Top-8 Flavors in The European Tobacco-Free Non-Nicotine Snuff Market
Chart 21. Herbal Flavors in The European Tobacco-Free Non-Nicotine Snuff Market
Chart 22. Fruit Flavors in The European Non-Nicotine Snuff Market
Chart 23. Berry Flavors in The European Non-Nicotine Snuff Market
Chart 24. Spicy Flavors in The European Non-Nicotine Snuff Market
Chart 25. Price For a Can of Nicotine Pouches by Brands in European Market, Euro (Excluding Products With Cbd Content)
Chart 26. Price For a Pack of Non-Nicotine Pouches, Euro (Excluding Cbd Pouches)
Chart 27. Price For 1 Gram of Tobacco-Free Nasal Snuff in Europe
Executive Summary
The report includes a detailed analysis of regulatory and marketing peculiarities of 903 snus and snuff products by about 100 brands worldwide. The regulation of tobacco-free snus and snuff products in Europe is very vague, although the market is growing at an extremely fast pace. Snus and snuff without tobacco and nicotine fall short of market restrictions or controls because they do not contain ingredients that could be harmful to health or other substances that could potentially cause concern and are regulated under General Product Safety Directive. A number of countries apply individual restrictions to these products, in particular on maximum nicotine content, availability of health restrictions and advertising means. The key drivers for users of tobacco-free snus and snuff products are harm reduction (versus smoking), ease of use and a variety of flavours. Flavour profile analysis showed that herbal flavours are still the dominant category though are losing total share value from year to year.
Companies Mentioned
- 4NX Ltd.
- 77 Group SP. Z.O.O
- AG Snus
- AG. EDEL
- AM Swedish FZ-LLC (UAE)
- Amiral Tobacco AB
- Another Snus Factory Stockholm AB
- Après Nicotine AB
- Burger Söhne Holding AG (Altria Group)
- Cobber Holding AB
- Consumer Brands International s.r.o.
- Corvus Global AG
- Delikatessgrossisten i Norden AB
- Dholakia Tobacco Pvt. Ltd.
- Efuma ApS
- Embassy of Snus UAB
- Fedrs Sp.Z.o.o.
- fk components GmbH
- Flava Pouches Limited
- Flavour Labs Ltd.
- GermanFLAVORS GmbH
- GN Tobacco
- Gotlandssnus AB
- Grenkem OÜ
- Habit Factory in Sweden AB
- Helwit Ltd - YOIK AB
- HRJ Production OÜ
- I.T.C. Limited
- Imperial Tobacco Limited
- Japan Tobacco International
- Kordula UAB
- Koyuki Vapor AB
- KPod AB
- Kurbits Snus AB
- Latliq. SIA
- Linan Produktion AB
- Lipit Sweden AB
- Microzero AB
- Multifill AG
- Niconovum AB
- Nicopods EHF
- Nicopodsy sp. Z oo
- Nicton LLC
- Nord Snus ApS
- Nordic Noir Holding Ltd.
- Nordic Noir Sweden AB
- Novel Recreations Sweden AB
- Pleasure Smoking Co. ApS - Future Tobacco Group
- R.J. Reynolds Vapor Co.
- Rasnus AG - Pintine GmbH
- Skruf AB (Skruf Snus)
- Swedish Match
- Symetricus Sp z o. O
- TCF GROUP
- The Art Factory AB
- The Snus Factory Sweden
- Twinroll Service AB
- UAB N.G.P Empire Lithuania
- Unisoil LLC
- Valo SWE
- Vika Svensson
- Vilosophy UK Limited
- VILOSOPHY UK LTD
- Voon Innovation AB
- Wellauer AG (House of smoke Gunz GmBH)
- XQS International AB
- Zafari Life AB
- Zoetic International plc
