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The augmented reality (AR) market is poised to grow by $157.21 billion during 2023-2027, accelerating at a CAGR of 28.71% during the forecast period. The market is driven by increasing investments in AR technology, rising demand from various application segments, and increasing adoption of AR-enabled smart glasses.Speak directly to the analyst to clarify any post sales queries you may have.
This report on the augmented reality (AR) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment.
The augmented reality (AR) market is segmented as below:
By Application
- Enterprise
- Retail
- Media and entertainment
- Healthcare
- Others
By Component
- Hardware
- Software
By Geographical Landscape
- North America
- APAC
- Europe
- South America
- Middle East and Africa
This report on the augmented reality (AR) market covers the following areas:
- Augmented reality (AR) market sizing
- Augmented reality (AR) market forecast
- Augmented reality (AR) market industry analysis
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The analyst presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The analyst's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Component
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Executive Summary
The analyst recognizes the following companies as the key players in the global augmented reality (AR) market: Alphabet Inc., Atheer Inc, Dynabook Inc., Facebook Inc., Inglobe Technologies Srl, Marxent Labs LLC, Maxst Co. Ltd., Microsoft Corp., Optinvent, PTC Inc., Qualcomm Inc., RealWear Inc., Samsung Electronics Co. Ltd., Seiko Epson Corp., Sony Group Corp., Ultraleap Ltd., Upskill, Vuzix Corp., Wikitude GmbH, and Zugara Inc.Commenting on the report, one of the report's analysts said: 'The latest trend gaining momentum in the market is increasing ar integration in mobile devices.'
According to the report, one of the major drivers for this market is the increasing investments in ar technology.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Alphabet Inc.
- Atheer Inc
- Dynabook Inc.
- Facebook Inc.
- Inglobe Technologies Srl
- Marxent Labs LLC
- Maxst Co. Ltd.
- Microsoft Corp.
- Optinvent
- PTC Inc.
- Qualcomm Inc.
- RealWear Inc.
- Samsung Electronics Co. Ltd.
- Seiko Epson Corp.
- Sony Group Corp.
- Ultraleap Ltd.
- Upskill
- Vuzix Corp.
- Wikitude GmbH
- Zugara Inc.