The Latin America, Middle East and Africa Learning and Educational Toys Market is expected to witness market growth of 5.2% CAGR during the forecast period (2021-2027).
Learning & educational toys improve the imagination, creativity, problem-solving, and cognition skills of children and adults. Thus, the learning & educational toys are witnessing a rise in demand, owing to rapidly changing customer preferences, rising demand for high-quality & eco-friendly toys, significant price competition among key players like Mattel & LEGO, and a growing number of online sales.
By using learning & educational toys, companies aim to boost the process of quick learning among children that is expected to surge the growth of the learning & educational toys market over the forecast period. The ongoing trend of integrating new technologies and the introduction of Augmented Reality (AR) learning toys is expected to escalate the demand and growth of the learning & educational toys market in the upcoming years. The influence of digital consumerism on the sales channel of learning & educational toys is expected to fuel the growth of the market.
The surging demand for various skill-developing games and toys across this region is fueling the growth of the learning & educational toys market. In addition, the COVID-19 pandemic created more demand for learning & educational toys in this region. Along with that, there is a growing demand for puzzles & construction sets in the region owing to the imposed lockdown as most families were locked in their homes and thus, demanding toys and games to spend their leisure time.
The Brazil market dominated the LAMEA Learning and Educational Toys Market by Country in 2020, and is expected to continue to be a dominant market till 2027; thereby, achieving a market value of $1.30 billion by 2027. The Argentina market is estimated to grow at a CAGR of 6.1% during (2021 - 2027). Additionally, The UAE market is showcasing a CAGR of 4.7% during (2021 - 2027).
Based on Age Group, the market is segmented into 5 to 10 years, Upto 5 years and Above 10 years. Based on Distribution Channel, the market is segmented into Specialty Stores, Supermarket/ Hypermarket, Departmental Stores, Online Channels and Others. Based on Product Type, the market is segmented into Sports and outdoor types, Games and Puzzles, Building Sets and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include VTech Holdings Limited, LEGO Group (KIRKBI A/S), Hasbro, Inc., Tomy Company, Ltd., Goliath Games, Atlas Games, Clementoni Spa, Ravensburger AG, and Thames & Kosmos, LLC (Franckh-Kosmos Verlags-GmbH & Co.)
Scope of the Study
Market Segments Covered in the Report:
By Age Group
- 5 to 10 years
- Upto 5 years and
- Above 10 years
By Distribution Channel
- Specialty Stores
- Supermarket/ Hypermarket
- Departmental Stores
- Online Channels and
- Others
By Product Type
- Sports and outdoor types
- Games and Puzzles
- Building Sets and
- Others
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- VTech Holdings Limited
- LEGO Group (KIRKBI A/S)
- Hasbro, Inc.
- Tomy Company, Ltd.
- Goliath Games
- Atlas Games
- Clementoni Spa
- Ravensburger AG
- Thames & Kosmos, LLC (Franckh-Kosmos Verlags-GmbH & Co.)
Unique Offerings from the Publisher
- Exhaustive coverage
- The highest number of market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Companies Mentioned
- VTech Holdings Limited
- LEGO Group (KIRKBI A/S)
- Hasbro, Inc.
- Tomy Company, Ltd.
- Goliath Games
- Atlas Games
- Clementoni Spa
- Ravensburger AG
- Thames & Kosmos, LLC (Franckh-Kosmos Verlags-GmbH & Co.)
Methodology
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