Sports Drinks (Soft Drinks) Market in Italy - Outlook to 2025; Market Size, Growth and Forecast Analytics

Sports Drinks (Soft drinks) Market in Italy - Outlook to 2025; Market Size, Growth and Forecast Analytics is a broad level market review of Sports Drinks market in Italy.



Performance-enhancing products, described as ‘isotonic’, ‘hypertonic’ or ‘hypotonic’, meaning ‘in balance with’, ‘lighter than’ and ‘heavier than’ body fluids, respectively. Products contain key electrolytes such as calcium, potassium, magnesium, sodium, as well as glucose syrup, maltodextrin, sweeteners and acidity regulators (eg sodium citrate, calcium carbonate, calcium hydroxide). Products may contain B complex group vitamins.

The category includes still or carbonated, ready to drink (rtd) products, non-ready to drink (non-rtd) powders and concentrates. It also contains fruit, non-fruit flavored products and liquid water enhancers. All powders and concentrates are expressed in ready to drink (rtd) volumes.

Excludes protein containing dairy or milk alternative sports nutrition drinks, specially formulated for consumers performing sports and exercise. Typically marketed as sports/performance nutrition for both professional and mainstream consumer use.

Sports Drinks market in Italy registered a negative compound annual growth rate (CAGR) of -6.98% during the period 2015 to 2020 with a sales value of EUR 117.53 Million in 2020, a decrease of -20.32% over 2019. The market achieved its strongest performance in 2017, when it grew by 7.10% over its previous year and its weakest performance in 2020, when it fell by -20.32% over 2019.

The research handbook provides up-to-date market size data for period 2015-2020 and illustrative forecast to 2025 premised on Covid-19 hit, covering key market aspects like Sales Value and Volume for Sports Drinks and its variants .

Furthermore, the research handbook details out Sales Value and Volume for top brands for the year 2017 to 2020 and overall market sales by Distribution Channel (Dollar Stores, Variety Store & General Merchandise Retailers, Cash & Carries and Warehouse Clubs, Convenience Stores & Gas Stations, Department Stores, Drug Stores & Pharmacies, Chemists/Pharmacies, Parapharmacies/Drugstores, eRetailers, Food & Drinks Specialists, Health & Beauty Stores, Hypermarkets & Supermarkets, Direct Sellers, Others, On Trade, Vending Machines, Other Specialist Retailers, Tobacco Specialists) where ever applicable.

Due to on going large scale uncertainties in the market due to COVID-19 pandemic, the research handbook acts as an essential tool for companies active or planning to venture in to Italy's Sports Drinks (Soft drinks) market. The comprehensive statistics within the research handbook provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting.

Sales Values in the handbook are depicted in USD ($) and local currency of country and Volumes are represented in M Liters.

*Note: Certain content / sections in the research handbook may be removed or altered based on the availability and relevance of data.

Scope

• Overall Sports Drinks (Soft drinks) market value and volume analytics with growth analysis from 2015 to 2025.
• Value and Volume terms for the top brands.
• Distribution channel sales analytics from 2017-2020.

Reasons to Buy

• Get access to authoritative and granular data on the Sports Drinks (Soft drinks) market and fill in the gaps in understanding of trends and the components of change behind them.
• Enhance your understanding of the market to update your strategic and tactical plans based on volume and value changes, brand dynamics and distribution trends.
• Analyze the components of change in the market by looking at historic and future growth patterns.
• Use the data to understand future patterns of the market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which you want to compete in the future.