“Hungary Baby Food, 2021” is an analytical report which provides extensive and highly detailed current and future market trends in the Hungarian market.
The total number of live births in Hungary recorded a marginal 0.8% increase during 2014-2020. Moreover, the forecast increment in number of live births over 2020-2026, allied to the decline in breastfeeding rates, translates into a bigger total addressable market for baby foods. GDP fell by 6.2% in 2020 as a result of the COVID-19 outbreak and consumer price inflation stood at 3.2%. The combination of economic pressures and the high price of baby food has, however, deterred higher consumption levels. Overall growth in value terms has been good in recent years; the market registering a CAGR of 3.97% during 2014-2020. Baby milks remained the largest category in value and volume terms, accounting for more than 45%, followed by cereals with a 43.5% share in 2020. Danone Group, HiPP, and Nestlé were the top three companies. Danone Group retained the top spot in value and volume terms during 2014-2020 and remained leader in both the milks and cereals categories. Drug stores and pharmacies represent the leading distribution channel in the Hungarian baby food sector, with over 50% of value sales in 2020. the publisher estimates that the number of live births will continue to increase over the forecast period, growing baby food sales, albeit slowly. Based on these assumptions, the market for baby food in Hungary is expected to show a marginal volume growth, registering a CAGR of 1.01% during 2020-2026.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Scope
- The Hungarian baby food sector grew from Ft17.7 billion (US$76.3 million) in 2014 to Ft22.4 billion (US$72.8 million) in 2020, registering a CAGR of 3.97%. In volume terms, the sector grew from 7.14 million kg in 2014 to 7.82 million kg in 2020, registering a CAGR of 1.52%.
- The baby milks category grew from Ft7.9 billion (US$34.2 million) in 2014 to Ft10.2 billion (US$33.1 million) in 2020, registering a CAGR of 4.25%. The category accounted for the highest value share of the overall baby food sector in 2020, with 45.5%.
- Per capita consumption of cereals grew by 3.8% from 2014 to 2020. The average intake per baby (aged up to three years) stood at 1.3 kg in 2020.
- The baby wet meals category grew from Ft7.7 billion (US$33 million) in 2014 to Ft9.7 billion (US$31.6 million) in 2020, registering a CAGR of 4.02%.
- Per capita consumption of baby drinks among babies (aged up to three years) stood at 2.9 kg in 2020, compared to 3.1 kg in 2014.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
- Introduction
- Executive summary
- Market Environment
- Value and volume growth analysis by region
- Growth analysis of Hungary compared to other leading countries in the Eastern Europe market
- PCC and PCE of Hungary compared to global and Eastern Europe markets
- Background
- Births
- The consumer
- Socio demographic trends
- Working women
- Breastfeeding trends
- Regulations
- Overview
- Hungary baby food sector snapshot
- Market size analysis
- Manufacturer Shares
- Category Analysis
- Baby milks
- Baby cereals & dry meals
- Baby meals
- Baby drinks
- Baby finger foods
- Production and trade
- Imports
- Exports
- Distribution
- Channel share analysis
- Baby food retailing
- Economic background
- GDP growth and inflation
- Hungary macroeconomic analysis
- Prospects and Forecasts
- Population growth
- Birth & population projections
- Hungary baby food sector snapshot
- Impact of COVID 19
- Consumer attitude
- Consumer survey insights: Hungary baby food
- Consumer survey insights: Hungary baby care and child care products
- Definition
- Appendix
- Summary methodology
List of Tables
- Birth & population trends, 2010-2020
- Births by region, 2009, 2014, 2015, 2019 & 2020
- Average income by wealth decile, 2010-2019
- Risk of poverty by household type 2011-2019
- Average income by region, 2010-2019
- Breakdown of live births by age of mothers, 2009, 2014-2018
- Number of women of childbearing age by age group, 2011, 2014, 2017-2019
- Women in employment, 2011-2020
- Breastfeeding trends by age, 2000, 2005, 2010, 2012 & 2013
- Breastfeeding trends at 12 months, 2005, 2006, 2007, 2010, 2012 & 2013
- Leading categories (value), 2020
- Leading categories (value), 2020
- Baby food: manufacturer shares, value & volume, %, 2014-2020
- Baby food: manufacturer shares by category, %, 2020
- Baby milks: SKUs by pack size, 2021
- Baby milks: SKUs by pack type, 2021
- Baby milks: brand price positioning analysis, 2021
- Baby milks: manufacturer shares, % value & volume,2014-2020
- Baby cereals & dry meals: SKUs by pack type, 2021
- Baby cereals & dry meals: SKUs by pack size , 2021
- Baby cereals: brand price positioning analysis, 2021
- Baby cereals & dry meals: manufacturer shares, value & volume, %, 2014-2020
- Baby meals: SKUs by pack type, 2021
- Baby meals: SKUs by pack size, 2021
- Baby wet meals: brand price positioning analysis, 2021
- Baby wet meals: manufacturer shares, value & volume, %, 2014-2020
- Baby drinks: SKUs by pack type, 2021
- Baby drinks foods: SKUs by pack size, 2021
- Baby drinks: brand price positioning analysis, 2021
- Baby drinks: manufacturer shares, value & volume, %, 2014-2020
- Baby finger foods: brand price positioning analysis, 2021
- Baby milks & cereals: trends in imports, 2013-2020
- Imports of baby milks & cereals by country of origin, 2018-2020
- Other baby food: trends in imports, 2013-2020
- Imports of other baby food by country of origin, 2018-2020
- Baby milks & cereals: trends in exports, 2013-2020
- Exports of baby milks & cereals by country of destination, 2018-2020
- Other baby food: trends in exports, 2013-2020
- Exports of other baby food by country of destination, 2018-2020
- Change in distribution share, 2014-2020
- Baby food: sales by outlet type, % value, 2014-2020
- Baby food: sales by type of food & outlet type, % value, 2020
- Birth & population projections, 2014-2026
- Leading categories (value), 2020
- Baby food: category growth, 2020-2026
- Definitions category
- Definitions terminology
- Baby population, number of babies, 2014-2026
- Baby food: market value, current prices, 2014-2020
- Baby food: market value, constant prices, 2014-2020
- Baby food: market value, US$ million, 2014-2020
- Baby food: market volume, million kg, 2014-2020
- Baby food: per capita expenditure, current prices, 2014-2020
- Baby food: per capita expenditure, constant prices, 2014-2020
- Baby food: per capita expenditure, US$, 2014-2020
- Baby food: per capita consumption, kg, 2014-2020
- Baby milks: category trends, 2014-2020
- Baby milks: category segmentation, value & volume, 2014-2020
- Baby milks powder: brand price analysis, 2021
- Baby cereals & dry meals: category trends, 2014-2020
- Baby meals: category trends, 2014-2020
- Baby drinks: category trends, 2014-2020
- Baby food: market value forecasts, current prices, 2020-2026
- Baby food: market value forecasts, constant prices, 2020-2026
- Baby food: market value forecasts, US$ million, 2020-2026
- Baby food: market volume forecasts, million kg, 2020-2026
- Baby food: per capita expenditure, current prices, 2020-2026
- Baby food: per capita expenditure, constant prices, 2020-2026
- Baby food: per capita expenditure, US$, 2020-2026
- Baby food: per capita consumption, kg, 2020-2026
- SKU allocation by product type
List of Figures
- Value and volume share of Hungary in the global and Eastern Europe baby food sector, 2019-2024
- Hungary compared to the other top countries in terms of market share, growth, and competitive landscape
- PCC comparison Hungary, Eastern Europe, and global, 2014-2024
- PCE comparison Hungary, Eastern Europe, and global, 2014-2024
- Baby food: sector size (value), 2014-2020
- Baby food: sector size (volume), 2014-2020
- Market size and growth analysis by value and volume, baby food sector, 2014-2026
- Baby food: manufacturer shares, value %, 2020
- Baby food: manufacturer shares, volume %, 2020
- Baby food: manufacturer shares by category, %, 2020
- Market size and growth analysis by value and volume, baby food sector, 2014-2026
- Consumer Survey Insights: Hungary baby milk products
- Baby milks: per capita expenditure & consumption, 2014-2020
- Baby milks: per capita expenditure & consumption by age group, 2014-2020
- Baby milks: segmentation, value and volume, 2014-2020
- Leading companies (in value and volume terms) in the baby milk category, 2020
- Market size and growth analysis by value and volume, baby cereals category, 2014-2026
- Baby cereals & dry meals: per capita expenditure & consumption, 2014-2020
- Leading companies (in value and volume terms) in the baby cereals category, 2020
- Market size and growth analysis by value and volume, baby wet meals category, 2014-2026
- Baby meals: per capita expenditure & consumption, 2014-2020
- Leading companies (in value and volume terms) in the baby wet meals category, 2020
- Market size and growth analysis by value and volume, baby drinks category, 2014 -2026
- Baby drinks: per capita expenditure & consumption, 2014-2020
- Leading companies (in value and volume terms) in the baby drinks category, 2020
- Share of key distribution channels (in value terms) baby food, 2020
- Key distribution channel share by category (in value terms), 2020
- GDP at current prices (Ft billion)
- Real GDP growth rate (%) (2013 2026)
- Consumer price inflation (%) (2013 2026)
- Unemployment rate
- Live births
- Baby population
- Total population
- Crude birth rate
- Sector forecast (value) & (volume)
- Per capita expenditure, 2019
- Per capita consumption, 2019
- Consumer survey insights: Hungary baby food
- Consumer survey insights: Hungary baby care and child care products
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Danone Group
- HiPP GmbH & Co. Vertrieb KG
- Nestlé
- Univer Zrt.
- dm-drogerie markt GmbH and Company KG
- Humana
- NOVOFRUCT SK s.r.o
