Hungary Baby Food - Market Assessment and Forecasts to 2030

The number of live births in Hungary declined by 11% during 2018-24, reaching, 79,865 in 2024. This resulted in a baby population of 0.3 million in 2024. The GDP of the grew by 1.7% in 2024, while consumer price inflation stood at 4%. Overall sales in value terms increased in recent years with the sector expanding at a CAGR of 5.9% during 2018-24. Likewise, in volume terms, sales increased during 2018-24, at a CAGR of 0.1%. Baby wet meals & others remained the largest category in value terms with over 40% of the baby food sector, closely followed by baby milks. HiPP, Danone, and Nestlé together accounted for over 60% of value sales in 2024. Drugstores & pharmacies remained the leading distribution channel, accounting for over 50% of overall value sales in 2024. The analyst estimates that the market for baby food in the country is expected to decline in value terms during 2024-30, dropping at a negative CAGR of 0.8%.

Key Highlights

• Value sales of baby milks increased from HUF9.6 billion ($35.4 million) in 2018 to HUF13.7 billion ($38.9 million) in 2024, at a CAGR of 6.2% during this period.
• Volumes of baby cereals & dry meals decreased from 0.38 million kg in 2018 to 0.36 million kg in 2024, at a negative CAGR of 0.7%.
• Value sales of the baby wet meals & others category rose from HUF9.8 billion ($36.4 million) in 2018 to HUF13.8 billion ($39.2 million) in 2024, at a CAGR of 5.8%.
• During 2018-24, PCC of baby drinks decreased by 0.03%, to 3.16kg in 2024.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the baby food sector in Hungary, as part of the analyst’s global coverage of the sector. It includes an analysis of the following:

• Market environment: The report provides a comparative analysis of the value and volume shares of Hungary against the Eastern European and global baby food sectors. Additionally, the per capita consumption (PCC)* of and per capita expenditure (PCE)* on baby food in Hungary are compared at regional and global levels.
• Background: Provides an overview of births, consumer trends, sociodemographic trends, working women population, and regulations in the Hungarian baby food sector.
• Category coverage and competitive landscape: The report offers an overview of growth at a sector level and provides an analysis of four categories: baby milks, baby cereals & dry meals, baby wet meals & others, and baby drinks. These categories are analyzed by value, volume, and CAGR for the 2018-30 period. The analysis also includes the PCC of and PCE on baby food in Hungary, by category. The report provides an analysis of leading manufacturers and brands in the Hungarian baby food sector in 2024 and their sales shares in each category.
• Production and trade: The report provides an analysis of imports and exports in the Hungarian baby food sector (2016-23).
• Distribution channels: Provides analysis on the leading distribution channels at both sector and category level in 2024.
• Economic background: The report also provides an outlook on macroeconomic indicators in Hungary, with a snapshot of the economy and labor market.

Reasons to Buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.