Buttocks augmentation, also known as gluteoplasty or gluteal augmentation is a cosmetic surgical procedure that can enhance the shape and size of the buttocks. Buttock augmentation is majorly done by buttock implants, fat grafting, or a combination of both. Buttock implants are silicone-filled devices that are surgically placed deep within the tissues of the buttock. Buttock augmentation through the use of fat grafting involves the transfer of fat from one area of the body into the tissues of the buttocks. Furthermore, buttock augmentation results are immediately visible and results of buttock augmentation surgery are long lasting. However, over time, butt's size and shape can continue to change due to aging and gravity.
A buttock lift, or gluteal lift, improves the shape and tone of the underlying tissue that supports skin and fat within the buttock area. Factors such as aging, pregnancy, sun damage, and significant fluctuations in weight, may contribute to poor tissue elasticity that can lead to sagging of the buttocks. In order to achieve a smoother and more pleasing contour, excess sagging skin and fat are removed. Moreover, in Asian culture, “beautiful buttocks” are defined by an aggregate of the following 4 components: S-shaped curvature from the lower back to the buttocks, sufficient muscle volume, sufficient fat volume, and appropriate skin elasticity. Furthermore, a correct surgical approach should include the selection of the appropriate techniques, which aims at fulfilling both universally recognized ideals of attractiveness and specific ethnically defined differences.
In recent years the popularity of butt enhancement in the U.S. has grown tremendously, making butt augmentation one of the fastest growing plastic surgery procedures.
Factors such as increasing aesthetic consciousness among the population about their physical appearance, high social media influence, rising disposable income, and technological advancement in the field of aesthetics are the factors driving the market for buttock augmentation. Moreover, an increase in the number of buttock deformities due to growth in aging population is also anticipated to boost the buttock augmentation market. Moreover, procedures such as fat grafting have a high success rate, high satisfaction, and low complications which are expected to boost the market further. Image or appearance consciousness is increasing along with awareness about beauty care products and procedures available across the world. Social media plays a vital role in influencing the purchasing decisions of millennial, and peer recommendations have high significance when it comes to purchasing beauty products.
The American Society of Plastic Surgeons reported that buttock augmentation surgery has increased by 252% between the years 2000 and 2015 and is among the fastest growing surgical cosmetic segment. Technological advancements such as the use of silicone or hyaluronic gel injections for buttock enhancement that are currently under study, if proved to be effective can be fruitful, as it will open doors to non-invasive treatment for augmentation procedures leading to high adoption and high market growth. Furthermore, the healthcare industry in emerging economies is developing at a significant rate, due to surge in demand for cosmetic procedures, and development of the medical tourism industry in emerging countries. Developing countries have been attracting more international patients by building state of the art facilities and they are offering the treatment at much lower costs than the developed nations. Moreover, the new technological advancements and improvements in the existing products of the silicone butt implant for buttock augmentation and reconstruction will boost the growth of the market.
On the contrary, high cost of the treatment and the side effects such as infection, implant migration, bleeding, and poor wound healing, associated with buttock augmentation surgery is hampering the growth of the global buttock augmentation market.
The global Buttock Augmentation Market is segmented on the basis of product, end user and region. Depending on product, the market is fragmented into buttock implants, buttock injections, and others. The buttock injections segment is further categorized into hydrogel butt injections, PMMA butt injections, poly-l-lactic acid, and silicone butt injections. By end user, it is fragmented into hospitals, aesthetic clinics, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The buttock implants segment dominated the buttock augmentation market, owing to rise in cosmetic awareness among individuals, social media influence on the people, and increased buttock deformities due to aging and unhealthy lifestyle.
By end user, the hospitals segment held the largest market share in 2020, and is expected to continue this trend during the forecast period. This is attributed to the fact that people get more support from healthcare professionals & experts, closer monitoring, greater safety, and availability of trained professionals having utmost experience in performing cosmetic surgeries.
North America serves as the prominent market for buttock augmentation, and is expected to dominate throughout the forecast period. This is because of technological advancements and an increase in the number of people opting for market procedures. The region has high aesthetic awareness, and the number of people opting for cosmetic procedures has also increased. Furthermore, the region has the largest pool of cosmetic professionals in the country, and the region has one of the highest procedure volumes for buttock augmentation procedures.
Some of the major companies that operate in the global buttock augmentation market are Abbvie Inc., Dermax Co., Ltd., Establishment Labs Holdings Inc., GC Aesthetics, Implantech, POLYTECH Health & Aesthetics GmbH, Sebbin, Shandong Chenguang Biochem Technology Co., Ltd., SIENTRA, INC., and Silimed.
KEY BENEFITS FOR STAKEHOLDERS
- The study provides an in-depth analysis of the global buttock augmentation market along with the current trends and future estimations to elucidate the imminent investment pockets.
- A comprehensive analysis of the factors that drive and restrict the market growth is provided in the report.
- Comprehensive quantitative analysis of the industry from 2020 to 2030 is provided to enable the stakeholders to capitalize on the prevailing market opportunities.
- Extensive analysis of the key segments of the industry helps to understand the products and end users of buttock augmentation surgery used across the globe.
- Key market players and their strategies have been analyzed to understand the competitive outlook of the market.
KEY MARKET SEGMENTS
By Product
- Buttock Implants
- Buttock Injections
- Hydrogel Butt Injections
- PMMA Butt Injections
- Poly-L-lactic acid
- Silicone Butt Injections
- Others
By End user
- Hospitals
- Aesthetic Clinics
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- Spain
- Italy
- UK
- Rest of Europe
- Asia-Pacific
- Australia
- Japan
- India
- China
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Saudi Arabia
- South Africa
- Rest of LAMEA
KEY MARKET PLAYERS
- Abbvie Allergan
- Dermax Co., Ltd.
- Establishment Labs Holdings Inc.
- GC Aesthetics
- Implantech
- POLYTECH Health & Aesthetics GmbH
- Sebbin
- Shandong Chenguang Biochem Technology Co., Ltd.
- SIENTRA, INC.
- Silimed
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Table of Contents
Companies Mentioned
- Abbvie Inc.
- Dermax Co. LTD.
- Establishment Labs Holdings Inc.
- GC Aesthetics
- Implantech
- Polytech Health & Aesthetics Gmbh
- Sebbin S.A.dong Chenguang Biochem Technology Co. LTD.
- Sientra Inc. and Silimed
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
Report Attribute | Details |
---|---|
No. of Pages | 178 |
Published | October 2021 |
Forecast Period | 2020 - 2030 |
Estimated Market Value ( USD | $ 1638.42 million |
Forecasted Market Value ( USD | $ 11206 million |
Regions Covered | Global |
No. of Companies Mentioned | 8 |