Europe Probiotic Drinks market is projected to grow at a CAGR of 5.70% during the forecast period.
Key Highlights
- The fast-moving lifestyle is making the people prone to gastrointestinal problems. Europeans are expected to become increasingly exposed to stress in their professional and personal lives. Thus, the imbalanced daily routine of the natives is increasing the demand for the probiotic digestive supplements market in the country.
- Lacto-fermented drinks are growing in popularity with various product offerings from manufacturers, like Bionade, Fassbrause, DM, and Alnatura. However, kefir, a probiotic yogurt found in drinkable form, and kombucha are popular in the region due to their related immunity and digestive benefits.
Key Market Trends
Supermarkets/ Hypermarket Emerged as the Leading Sales Channel
Owing to a huge retail space catering to a wide variety of preferences, supermarkets/ hypermarkets are dominant channels for the sales of probiotic drinks, in the region. Factors, such as business expansion, and rising number of hypermarkets and supermarkets, add to the sales of these retail formats and significantly contribute to the regional probiotics market. The availability of a variety of brands has been a key factor for increasing consumer preferences. A strong competition modeled by probiotic food and beverages, such as probiotic drinks, yogurt, and bars, in the supermarkets has intensified the sales of the market studied. Some of the major supermarkets/hypermarkets involved in distributing probiotic products in the regions include Sainsbury’s, Tesco, Costco, etc.
The United Kingdom Held Largest Market Share in the Region
Importance of gut health and its connection with mental health, weight loss, and healthy skin are driving the growth of probiotics including drinks in the United Kingdom. Consumers are opting for these products with strong bacterial strains and high CFU (Colony Forming Units), since they claim to increase the chances for good bacteria to colonize the gut. Additionally, government data released portrays high prevalence of sick gut in the country, briefing demand or counter products to cater the issue. As per the data provided vby the Proprietary Association of Great Britain, in 2016, the number of consultations for minor ailments in the United Kingdom for cases related to heartburn and indigestion was 6.8 million consultations each.
Competitive Landscape
Europe Probiotic Drinks market is consolidated among key players like Yakult, PepsiCo and Danone, owing to their high market penetration and diverse portfolio offered to consumers. There are many country level manufacturers like Nourish Kefir mushrooming the market in order to establish their presence in the growing market of kefir and other probiotic drinks. Manufacturers are relying on strategies like repositioning their products in the supermarket shelves to increase visibility and more convincing to be bought.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
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Table of Contents
Methodology
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