This Probiotics report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
The probiotics market size has grown strongly in recent years. It will grow from $79.57 billion in 2024 to $86.81 billion in 2025 at a compound annual growth rate (CAGR) of 9.1%. The growth in the historic period can be attributed to rise in prevalence of digestive disorders, shift towards preventive healthcare, rise in cosmetics sector, growth in pharmaceuticals industry, increase in demand for dietary supplements.
The probiotics market size is expected to see rapid growth in the next few years. It will grow to $132.78 billion in 2029 at a compound annual growth rate (CAGR) of 11.2%. The growth in the forecast period can be attributed to rising consumer interest in natural and functional foods, expanding aging population, expansion of e-commerce platforms, increasing awareness ofThe importance of gut health and digestion, increasing disposable incomes. Major trends in the forecast period include personalized probiotics, probiotic beverages, microbiome-based therapies, sustainability and eco-friendly packaging, genetically modified probiotics.
The growing inclination of consumers towards healthy foods and nutrient-rich dietary supplements is projected to boost the probiotics market in the future. Self-care has become an essential aspect of the modern consumer lifestyle. Additionally, the rising focus on holistic health and immunity has led to significant dietary changes among consumers. There has been a notable increase in the consumption of vitamins, minerals, immunity-boosting foods, organic products, supplements, and other nutritional aids. Probiotics are commonly used as a supplement in food and beverages, offering health benefits for the human digestive system. For example, in October 2023, a survey conducted by the Council for Responsible Nutrition, a U.S.-based trade association for the dietary supplement and functional food industry, revealed that 74% of U.S. adults are using dietary supplements. Consumer confidence in the quality of sports nutrition supplements has risen by 5 percentage points to 66% compared to 2022, while confidence in the weight management category has increased by 4 percentage points to 56% during the same timeframe. Thus, the growing consumer preference for healthy foods is propelling the growth of the probiotics market.
The probiotics market is anticipated to experience growth due to the increasing demand for alternative protein sources. As the need for protein rises, the food industry responds with rapid innovations, including lab-grown meat, plant-based meat, single-cell proteins from yeast or algae, and edible insects. This aligns with the broader trend of developing sustainable and healthy diets. In Canada, for example, the National Research Council projected a 14% annual expansion in the demand for alternative proteins, including plant-based proteins, by 2024. The overall protein demand is expected to double to 943.5 million metric tons by 2054. Hence, the rising demand for alternative protein sources is a significant contributor to the growth of the probiotics market.
Technological advancements are a significant trend gaining traction in the probiotic market. Leading companies in the probiotics sector are concentrating on creating new technological solutions to enhance the quality and lifespan of probiotic products. For example, in June 2024, MicrobioTx, a gut health startup based in India, introduced two groundbreaking products: Personal Probiotics, which is India’s first prebiotic and probiotic blend tailored to individual gut profiles, and GutChat, a free chatbot designed to provide information on gut health. These innovations represent a major step toward personalizing gut health solutions through technology. With approximately 1 in 4 urban Indians suffering from gut issues related to poor diet, stress, and irregular habits, MicrobioTx aims to offer customized solutions through its patented, clinically validated gut microbiome test, which addresses the shortcomings of standardized probiotics.
Major companies in the probiotic market are focusing on strategic investments to advance their marketplace. Strategic investments are the deployment of resources to projects or initiatives that are projected to provide long-term advantages for a corporation. For instance, in July 2022, Probiotic Group, a Luxembourg-based Biotech startup, has raised €2.5 million ($2.63 million) in new funding for the development of probiotic care and cleaning solutions that clean effectively and sustainably.
In December 2023, L'Oréal S.A., a personal care company based in France, acquired Lactobio for an undisclosed sum. This acquisition aims to enhance L'Oréal's microbiome research capabilities, which have been evolving for over 20 years. By utilizing Lactobio's expertise and intellectual property portfolio, L'Oréal intends to create innovative cosmetic solutions that integrate live bacteria. Lactobio A/S is a probiotic and microbiome research firm located in Denmark.
Major companies operating in the probiotics market include Probi AB, Nestle SA, Archer-Daniels-Midland Company, Danone SA, Yakult Honsha Co. Ltd., BioGaia AB, Esse Skincare Pty Ltd., L'Oreal SA, Glowbiotics LLC, TULA Skincare, Morinaga Milk Industry Co. Ltd., LaFlore Probiotic Skincare, Eminence Organic Skin Care, Estée Lauder Companies Inc., Aurelia London, Gallinee Microbiome Skincare, Biomilk Skincare, Lallemand Inc., Chr. Hansen Holding A/S, Kerry Group, Ganeden Inc., Lesaffre Group, Nutraceutix Inc., Bifodan A/S, DuPont Inc., International Flavors & Fragrances Inc., UAS Laboratories LLC, Synbiotech Inc., Nebraska Cultures Inc., Custom Probiotics Inc.
Asia-Pacific was the largest region in the probiotics market in 2024. The regions covered in the probiotics market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the probiotics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
Probiotics are utilized to provide health benefits when consumed or administered in adequate amounts to the host body. They are live microorganisms that assist in treating or preventing disease when given in sufficient concentrations. Probiotics come in various forms, each with its own set of advantages. Among the most widely studied benefits of probiotics are their promotion of a healthy digestive tract and immune system.
The primary forms of the probiotics market include liquid and dry. Probiotics in liquid forms include supplements, yogurt drinks, and fermented beverages like kefir and kombucha. These formulations consist of bacteria and yeast and are applied in functional food and beverages, dietary supplements, and animal feeds. Probiotics are used by both humans and animals, and they are sold through various distribution channels, including hypermarkets or supermarkets, pharmacies or health stores, convenience stores, online retail, and others.
The probiotics market research report is one of a series of new reports that provides probiotics market statistics, including probiotics industry global market size, regional shares, competitors with a probiotics market share, detailed probiotics market segments, market trends and opportunities, and any further data you may need to thrive in the probiotics industry. This probiotics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The probiotics market consists of sales of yogurt, sauerkraut, miso soup, soft cheeses, kefir, sourdough bread, acidophilus milks. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The probiotics market size has grown strongly in recent years. It will grow from $79.57 billion in 2024 to $86.81 billion in 2025 at a compound annual growth rate (CAGR) of 9.1%. The growth in the historic period can be attributed to rise in prevalence of digestive disorders, shift towards preventive healthcare, rise in cosmetics sector, growth in pharmaceuticals industry, increase in demand for dietary supplements.
The probiotics market size is expected to see rapid growth in the next few years. It will grow to $132.78 billion in 2029 at a compound annual growth rate (CAGR) of 11.2%. The growth in the forecast period can be attributed to rising consumer interest in natural and functional foods, expanding aging population, expansion of e-commerce platforms, increasing awareness ofThe importance of gut health and digestion, increasing disposable incomes. Major trends in the forecast period include personalized probiotics, probiotic beverages, microbiome-based therapies, sustainability and eco-friendly packaging, genetically modified probiotics.
The growing inclination of consumers towards healthy foods and nutrient-rich dietary supplements is projected to boost the probiotics market in the future. Self-care has become an essential aspect of the modern consumer lifestyle. Additionally, the rising focus on holistic health and immunity has led to significant dietary changes among consumers. There has been a notable increase in the consumption of vitamins, minerals, immunity-boosting foods, organic products, supplements, and other nutritional aids. Probiotics are commonly used as a supplement in food and beverages, offering health benefits for the human digestive system. For example, in October 2023, a survey conducted by the Council for Responsible Nutrition, a U.S.-based trade association for the dietary supplement and functional food industry, revealed that 74% of U.S. adults are using dietary supplements. Consumer confidence in the quality of sports nutrition supplements has risen by 5 percentage points to 66% compared to 2022, while confidence in the weight management category has increased by 4 percentage points to 56% during the same timeframe. Thus, the growing consumer preference for healthy foods is propelling the growth of the probiotics market.
The probiotics market is anticipated to experience growth due to the increasing demand for alternative protein sources. As the need for protein rises, the food industry responds with rapid innovations, including lab-grown meat, plant-based meat, single-cell proteins from yeast or algae, and edible insects. This aligns with the broader trend of developing sustainable and healthy diets. In Canada, for example, the National Research Council projected a 14% annual expansion in the demand for alternative proteins, including plant-based proteins, by 2024. The overall protein demand is expected to double to 943.5 million metric tons by 2054. Hence, the rising demand for alternative protein sources is a significant contributor to the growth of the probiotics market.
Technological advancements are a significant trend gaining traction in the probiotic market. Leading companies in the probiotics sector are concentrating on creating new technological solutions to enhance the quality and lifespan of probiotic products. For example, in June 2024, MicrobioTx, a gut health startup based in India, introduced two groundbreaking products: Personal Probiotics, which is India’s first prebiotic and probiotic blend tailored to individual gut profiles, and GutChat, a free chatbot designed to provide information on gut health. These innovations represent a major step toward personalizing gut health solutions through technology. With approximately 1 in 4 urban Indians suffering from gut issues related to poor diet, stress, and irregular habits, MicrobioTx aims to offer customized solutions through its patented, clinically validated gut microbiome test, which addresses the shortcomings of standardized probiotics.
Major companies in the probiotic market are focusing on strategic investments to advance their marketplace. Strategic investments are the deployment of resources to projects or initiatives that are projected to provide long-term advantages for a corporation. For instance, in July 2022, Probiotic Group, a Luxembourg-based Biotech startup, has raised €2.5 million ($2.63 million) in new funding for the development of probiotic care and cleaning solutions that clean effectively and sustainably.
In December 2023, L'Oréal S.A., a personal care company based in France, acquired Lactobio for an undisclosed sum. This acquisition aims to enhance L'Oréal's microbiome research capabilities, which have been evolving for over 20 years. By utilizing Lactobio's expertise and intellectual property portfolio, L'Oréal intends to create innovative cosmetic solutions that integrate live bacteria. Lactobio A/S is a probiotic and microbiome research firm located in Denmark.
Major companies operating in the probiotics market include Probi AB, Nestle SA, Archer-Daniels-Midland Company, Danone SA, Yakult Honsha Co. Ltd., BioGaia AB, Esse Skincare Pty Ltd., L'Oreal SA, Glowbiotics LLC, TULA Skincare, Morinaga Milk Industry Co. Ltd., LaFlore Probiotic Skincare, Eminence Organic Skin Care, Estée Lauder Companies Inc., Aurelia London, Gallinee Microbiome Skincare, Biomilk Skincare, Lallemand Inc., Chr. Hansen Holding A/S, Kerry Group, Ganeden Inc., Lesaffre Group, Nutraceutix Inc., Bifodan A/S, DuPont Inc., International Flavors & Fragrances Inc., UAS Laboratories LLC, Synbiotech Inc., Nebraska Cultures Inc., Custom Probiotics Inc.
Asia-Pacific was the largest region in the probiotics market in 2024. The regions covered in the probiotics market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the probiotics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
Probiotics are utilized to provide health benefits when consumed or administered in adequate amounts to the host body. They are live microorganisms that assist in treating or preventing disease when given in sufficient concentrations. Probiotics come in various forms, each with its own set of advantages. Among the most widely studied benefits of probiotics are their promotion of a healthy digestive tract and immune system.
The primary forms of the probiotics market include liquid and dry. Probiotics in liquid forms include supplements, yogurt drinks, and fermented beverages like kefir and kombucha. These formulations consist of bacteria and yeast and are applied in functional food and beverages, dietary supplements, and animal feeds. Probiotics are used by both humans and animals, and they are sold through various distribution channels, including hypermarkets or supermarkets, pharmacies or health stores, convenience stores, online retail, and others.
The probiotics market research report is one of a series of new reports that provides probiotics market statistics, including probiotics industry global market size, regional shares, competitors with a probiotics market share, detailed probiotics market segments, market trends and opportunities, and any further data you may need to thrive in the probiotics industry. This probiotics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The probiotics market consists of sales of yogurt, sauerkraut, miso soup, soft cheeses, kefir, sourdough bread, acidophilus milks. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Probiotics Market Characteristics3. Probiotics Market Trends and Strategies4. Probiotics Market - Macro Economic Scenario Including the Impact of Interest Rates, Inflation, Geopolitics, and the Recovery from COVID-19 on the Market32. Global Probiotics Market Competitive Benchmarking and Dashboard33. Key Mergers and Acquisitions in the Probiotics Market34. Recent Developments in the Probiotics Market
5. Global Probiotics Growth Analysis and Strategic Analysis Framework
6. Probiotics Market Segmentation
7. Probiotics Market Regional and Country Analysis
8. Asia-Pacific Probiotics Market
9. China Probiotics Market
10. India Probiotics Market
11. Japan Probiotics Market
12. Australia Probiotics Market
13. Indonesia Probiotics Market
14. South Korea Probiotics Market
15. Western Europe Probiotics Market
16. UK Probiotics Market
17. Germany Probiotics Market
18. France Probiotics Market
19. Italy Probiotics Market
20. Spain Probiotics Market
21. Eastern Europe Probiotics Market
22. Russia Probiotics Market
23. North America Probiotics Market
24. USA Probiotics Market
25. Canada Probiotics Market
26. South America Probiotics Market
27. Brazil Probiotics Market
28. Middle East Probiotics Market
29. Africa Probiotics Market
30. Probiotics Market Competitive Landscape and Company Profiles
31. Probiotics Market Other Major and Innovative Companies
35. Probiotics Market High Potential Countries, Segments and Strategies
36. Appendix
Executive Summary
Probiotics Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on probiotics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for probiotics? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The probiotics market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) by Form: Liquid; Dry2) by Ingredient: Bacteria; Yeast
3) by Application: Food and Beverages; Dietary Supplements; Animal Feed
4) by End User: Human; Animal
5) by Distribution Channel: Hypermarkets or Supermarkets; Pharmacies or Health Stores; Convenience Stores; Online Retail; Other Distribution Channels
Subsegments:
1) by Liquid: Beverages; Yogurt; Drops2) by Dry: Capsules; Tablets; Powders; Sachets
Key Companies Mentioned: Probi AB; Nestle SA; Archer-Daniels-Midland Company; Danone SA; Yakult Honsha Co. Ltd.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
Some of the major companies featured in this Probiotics market report include:- Probi AB
- Nestle SA
- Archer-Daniels-Midland Company
- Danone SA
- Yakult Honsha Co. Ltd.
- BioGaia AB
- Esse Skincare Pty Ltd.
- L'Oreal SA
- Glowbiotics LLC
- TULA Skincare
- Morinaga Milk Industry Co. Ltd.
- LaFlore Probiotic Skincare
- Eminence Organic Skin Care
- Estée Lauder Companies Inc.
- Aurelia London
- Gallinee Microbiome Skincare
- Biomilk Skincare
- Lallemand Inc.
- Chr. Hansen Holding A/S
- Kerry Group
- Ganeden Inc.
- Lesaffre Group
- Nutraceutix Inc.
- Bifodan A/S
- DuPont Inc.
- International Flavors & Fragrances Inc.
- UAS Laboratories LLC
- Synbiotech Inc.
- Nebraska Cultures Inc.
- Custom Probiotics Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 200 |
| Published | February 2025 |
| Forecast Period | 2025 - 2029 |
| Estimated Market Value ( USD | $ 86.81 Billion |
| Forecasted Market Value ( USD | $ 132.78 Billion |
| Compound Annual Growth Rate | 11.2% |
| Regions Covered | Global |
| No. of Companies Mentioned | 31 |
