Probiotics Food and Cosmetics Market Report 2026

The probiotics food and cosmetics market size has grown rapidly in recent years. It will grow from $75.23 billion in 2025 to $84.9 billion in 2026 at a compound annual growth rate (CAGR) of 12.8%. The growth in the historic period can be attributed to increasing consumer awareness of digestive health, growth of yogurt and fermented food markets, expansion of dietary supplement consumption, rising demand for natural cosmetics, availability of probiotic strains.

The probiotics food and cosmetics market size is expected to see rapid growth in the next few years. It will grow to $133.28 billion in 2030 at a compound annual growth rate (CAGR) of 11.9%. The growth in the forecast period can be attributed to increasing focus on preventive wellness, rising demand for clean-label beauty products, expansion of personalized nutrition, growing investment in probiotic research, increasing adoption of probiotics in daily diets. Major trends in the forecast period include rising demand for functional probiotic foods, growing use of probiotics in skincare products, expansion of fermented food consumption, increasing focus on gut and skin health, enhanced product innovation in probiotic formulations.

The growing demand for personal care products is expected to drive the expansion of the probiotics food and cosmetics market. Personal care products include a wide range of items aimed at maintaining hygiene, enhancing appearance, and promoting cleanliness. Probiotics in food and cosmetics provide functional benefits, improving the performance, efficacy, and sensory experience of these products. For instance, in 2023, according to the Cosmetic Toiletry & Perfumery Association (CTPA), a UK-based trade association, sales in the color cosmetics sector rose from 118,178 units in 2022 to 123,056 units in 2023, reflecting a 4.1% increase. Similarly, the skincare sector grew from 456,401 units in 2022 to 460,868 units in 2023, marking a 1% rise. Therefore, the increasing demand for personal care products is supporting the growth of the probiotics food and cosmetics market.

Major companies in the probiotics food and cosmetics market are developing advanced solutions, such as probiotic-enhanced formulations, to improve product functionality, support digestive and skin health, and meet growing consumer demand for clean-label, sustainable, and science-backed products. These innovations include next-generation probiotic delivery formats, high-potency strains, and environmentally responsible packaging technologies that enhance efficacy, stability, and user experience. For example, in March 2024, Nounós Creamery, a US-based food manufacturer, launched a 16-oz probiotic-strained yogurt packaged in Greiner Packaging’s K3 sustainable cup. Available in plain and vanilla bean flavors, the yogurt is rich in protein and probiotics, including BB-12, and made from non-GMO, hormone-free ingredients. The K3 cup reduces plastic usage and CO₂ emissions, with separable components that support uncontaminated recycling.

In December 2023, L'Oréal S.A., a personal care company based in France, acquired Lactobio for an undisclosed sum. This acquisition aims to enhance L'Oréal's microbiome research capabilities, which have been evolving for over 20 years. By capitalizing on Lactobio's expertise and intellectual property portfolio, L'Oréal intends to create innovative cosmetic solutions that integrate live bacteria. Lactobio A/S is a Denmark-based company specializing in probiotic and microbiome research.

Major companies operating in the probiotics food and cosmetics market are Danone SA, Yakult Honsha Co. Ltd., Nestlé Alimentana SA, Chr. Hansen Holding A/S, Probi AB, BioGaia AB, Kerry Group plc, Lifeway Foods Inc., Lallemand Inc., Arla Foods Inc., Deerland Probiotics & Enzymes Inc., Evolve BioSystems, ADM Protexin, General Mills Inc., i-Health Inc., Cell Biotech Co. Ltd., Probiotical S.p.A., Custom Probiotics Inc., Dietary Pro Inc., Ganeden Inc., Nebraska Cultures Inc., ProbioFerm LLC.

Asia-Pacific was the largest region in the probiotic food and cosmetics market in 2025. Asia-Pacific is expected to be the fastest-growing region in the global probiotics food and cosmetics market share. The regions covered in the probiotics food and cosmetics market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the probiotics food and cosmetics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The probiotics food and cosmetics market consists of sales of probiotics food and cosmetics with ingredients such as lactobacillus rhamnosus GG and lactobacillus acidophilus. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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