Probiotics Food and Cosmetics Market Report 2025

This Probiotics Food and Cosmetics report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The probiotics food and cosmetics market size has grown rapidly in recent years. It will grow from $67.33 billion in 2024 to $76.35 billion in 2025 at a compound annual growth rate (CAGR) of 13.4%. The growth in the historic period can be attributed to demand for digestive health and wellness, growth in the health and nutrition sector, expansion of functional foods and supplements, development of probiotic strains and formulations, regulatory standards for food and cosmetic safety.

The probiotics food and cosmetics market size is expected to see rapid growth in the next few years. It will grow to $123.34 billion in 2029 at a compound annual growth rate (CAGR) of 12.7%. The growth in the forecast period can be attributed to customized probiotic solutions for specific health needs, growth in personalized nutrition and microbiome testing, innovation in probiotic-infused skincare and cosmetics, increased use in immunity-boosting products, expansion in pet and animal health applications. Major trends in the forecast period include regulatory compliance in probiotic safety and labeling, smart and probiotic-infused wearables for health monitoring, biodegradable and eco-friendly probiotic products, personalized probiotic recommendations, transparency and traceability in probiotic sourcing.

Products with demonstrated health benefits are expected to drive the growth of the probiotics foods and cosmetics market. Probiotics offer a variety of health advantages, including enhanced immunity and improved metabolism. They also serve as functional foods, nutraceuticals, and dietary supplements, promoting a healthy lifestyle for consumers. Additionally, recent research has shown that administering probiotics to children significantly improves their gut microbiota balance, intestinal cell proliferation, and immune response. For example, in October 2023, a survey conducted by the Council for Responsible Nutrition, a U.S.-based trade association for the dietary supplement and functional food industry, revealed that 74% of U.S. adults are using dietary supplements. Confidence in the quality of sports nutrition supplements has risen by 5 percentage points to 66% compared to 2022, while confidence in the weight management category has increased by 4 percentage points to 56% during the same timeframe. Thus, the growing preference for products with proven health benefits is driving the probiotics foods and cosmetics market.

The rising demand for personal care products is poised to propel the growth of the probiotics food and cosmetics market in the future. Personal care products include a wide array of items aimed at maintaining personal hygiene, enhancing appearance, and promoting cleanliness. Probiotic food and cosmetics play a crucial role in this sector by providing various benefits and functionalities. These ingredients serve specific purposes, improving the overall performance, efficacy, and sensory experience of the products. Consequently, the growing demand for personal care items significantly contributes to the expansion of the probiotics food and cosmetics market. For example, in 2023, the Cosmetic Toiletry & Perfumery Association (CTPA), a UK-based trade association for the cosmetic and personal care industry, reported that the color cosmetics sector sold 118,178 units in 2022, which increased to 123,056 units in 2023, reflecting a growth of approximately 4.1%. Similarly, the skincare sector saw sales rise from 456,401 units in 2022 to 460,868 units in 2023, marking an increase of around 1%. Therefore, the surge in demand for personal care products is driving the growth of the probiotics food and cosmetics market.

Product development is influencing the probiotics foods and cosmetics market. Thanks to technological advancements, companies are creating new products to meet consumer demands and offer enhanced features. In March 2024, Nounós Creamery, a U.S.-based food manufacturer, launched a new 16-ounce probiotic-strained yogurt, packaged in Greiner Packaging’s K3 sustainable cup. Available in plain and vanilla bean flavors, this yogurt is high in protein and probiotics, including BB-12, and is made from non-GMO, hormone-free ingredients. The K3 cup, which combines cardboard and plastic, reduces plastic usage and CO2 emissions. Its easily separable components improve recyclability, ensuring that the cup produces uncontaminated recyclables.

Major players in the probiotics foods and cosmetics market are actively engaged in product innovations, such as the introduction of probiotic yogurt, to cater to market demands for novel offerings. Probiotic yogurt, containing active cultures of beneficial bacteria, was launched by SIG, a Switzerland-based packaging solutions provider, and AnaBio Technologies, an Ireland-based encapsulation expertise company. This breakthrough in probiotic beverages and aseptic packaging introduces a new category of shelf-stable probiotic beverages in aseptic carton packs and spouted pouches.

In December 2023, L'Oréal S.A., a personal care company based in France, acquired Lactobio for an undisclosed sum. This acquisition aims to enhance L'Oréal's microbiome research capabilities, which have been evolving for over 20 years. By capitalizing on Lactobio's expertise and intellectual property portfolio, L'Oréal intends to create innovative cosmetic solutions that integrate live bacteria. Lactobio A/S is a Denmark-based company specializing in probiotic and microbiome research.

Major companies operating in the probiotics food and cosmetics market include Danone SA, Yakult Honsha Co Ltd., Nestlé Alimentana SA, Dansk Handels- og Industri Company, Chr Hansen Holding A/S, Probi AB, BioGaia AB, Kerry Group plc, Lifeway Foods Inc., Lallemand Inc., PepsiCo Inc., Arla Foods Inc., Deerland Probiotics & Enzymes Inc., Evolve BioSystems, ADM Protexin, Mother Dairy Fruit & Vegetable Private Ltd., General Mills Inc., i-Health Inc., Archer-Daniels-Midland Company, Cell Biotech Co. Ltd., Probiotical SPA, Bright Dairy & Food Co Ltd., Custom Probiotics Inc., Dietary Pro Inc., DuPont De Nemours Inc., Ganeden Inc., Nebraska Cultures Inc., ProbioFerm LLC, Reckitt Benckiser Group plc, Reckitt Benckiser LLC, Symrise AG.

Asia-Pacific was the largest region in the probiotic food and cosmetics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global probiotics food and cosmetics market share. The regions covered in probiotics food and cosmetics market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the probiotics food and cosmetics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Probiotics in food and cosmetics involve the consumption or application of living bacteria to provide health benefits. These beneficial microorganisms are commonly found in products like yogurt, certain beauty items, and various fermented foods. Probiotics are known to offer diverse health advantages, including weight loss and enhanced immunity.

The main categories of probiotic food and cosmetics include probiotic food and beverages, dietary supplements, and cosmetics. Probiotic food and beverages typically contain living microorganisms of specific strains, presenting a significant number of cells that contribute to beneficial effects for the host. The ingredients used in these products include bacteria and yeast. These items are distributed through various channels such as hypermarkets/supermarkets, pharmacies/drugstores, specialty stores, and online platforms.

The probiotics food and cosmetics market research report is one of a series of new reports that provides probiotics food and cosmetics market statistics, including probiotics food and cosmetics industry global market size, regional shares, competitors with a probiotics food and cosmetics market share, detailed probiotics food and cosmetics market segments, market trends and opportunities, and any further data you may need to thrive in the probiotics food and cosmetics industry. This probiotics food and cosmetics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The probiotics food and cosmetics market consists of sales of probiotics food and cosmetics with ingredients such as lactobacillus rhamnosus GG and lactobacillus acidophilus. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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