The Europe Automotive Infotainment market is anticipated to register a CAGR of greater than 6% during the forecast period (2020 - 2025).
The demand for more personalized vehicles is growing around the world, and Europe is home to auto technology manufacturers. Infotainment plays a significant role in making vehicles more personalized, owing to the growing demand for infotainment. Another factor that is driving the infotainment demand is the rise in luxury car sales. However, the increase in the number of accidents due to drivers' distraction may hinder the growth of the market.
As of 2019, Europe has the second largest market share in the rear-seat infotainment entertainment system. Along with the world's leading automobile manufacturers, Europe is also the home to the most extensive technological OEMs, which works in domains such as Audio Unit, Display Unit, Navigation Systems, and Comprehensive Systems.
Companies today provide ADAS technology and infotainment systems such as voice-ADAS, customized touch-screen layout. The automotive engineers are developing innovative versions of the in-vehicle infotainment system UI, which has become the hub of a vehicle's electronic system. For instance, Audi A8 is the world's first level-3 autonomous driving vehicle, which went into production featuring the rear-seat infotainment system developed by NVIDIA.
Key Market Trends
Rise In Smartphone Functions To Be Built Into In-Vehicle Infotainment Systems And Demand For Entertainment
93.3% of adults in Europe accessed the internet through their mobile phones, which is also one of the highest among other regions. As mobile phone use has risen, the usage of smartphones for the same purposes in their cars has also increased. Car manufacturers are themselves opting for modular hardware design. This helps them reduce the purchase price of infotainment systems. They are working on technology to let smartphone functions to be built into in-vehicle infotainment systems at a low cost. Nowadays, manufacturers are working to combining processing power and competitiveness of their system. The digital services generate large quantities of data sets for car manufacturers to improve the performance of the connected vehicles.
The modern infotainment system offers more than just radio and music to its passengers. Besides that, storage devices and communications can play various band frequencies with 3-G and 4_G connectivity. Moreover, we can connect to infotainment systems to play music, listen to podcasts, take phone calls while providing seamless integration from the car and the device. There is also a growing demand for Rear Seat Infotainment Systems, which has grown over the years. Giving control over these systems with the help of smartphones will further improve the penetration of infotainment systems built in cars.
United Kingdom Hold The Largest Market Share For Global Automotive Infotainment Market
The automotive industry is crucial to Europe's prosperity. The automotive sector provides direct and indirect jobs to 13.8 million Europeans, representing 6.1% of total EU employment. 2.6 million people work in direct manufacturing of motor vehicles, representing 8.5 % of EU employment.
In the first half of 2018, United Kingdom saw a 40 percent rise in the electric car sales, signifying that the EV industry is a growing customer base for the automotive ECU market, with an increasing inclination towards incorporating commercial EVs within fleets.
The United Kingdom is also the highest manufactures of luxury cars. As a result, the customer's primary focus is including the latest technology, and infotainment systems to appeal to its customers become a decisive driving factor. Companies like BMW and Audi provide connected services to improve customer relationships and to differentiate their brands from the competition. The rising demands for high-performing cars in these countries offer lucrative opportunities for manufacturers in Europe.
Competitive Landscape
The European Automotive Infotainment Market is moderately consolidated with existing players such as Denso, Bosch, Harman International, Delphi Automotive LLP, Delphi Automotive LLP, Continental AG, Panasonic Corp, and Kenwood. As the demand for infotainment is growing in the region, the infotainment manufacturers are trying to have the edge over its competitors by making joint-ventures, partnerships, launching new products with advanced technology.
For instance, in 2019, Harman International's infotainment system has obtained contracts from Daimler to provide telematics control units in Daimler automobiles. Harman International Industries Inc provided telematics control units and infotainment units which connect cars to Daimler's intelligent traffic management centres.
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