Key Themes in Travel and Tourism for 2022 - Thematic Research

This report covers the key technology, macroeconomic, and enterprise themes that will have a significant impact on travel and tourism in 2022. Whether you are looking to invest, gain competitive intelligence, or just become more familiar with one of these themes, this report provides comprehensive analysis on each one, while also outlining how these themes interlink, making this report highly unique.

This multi-theme thematic report covers the leading companies/organizations within the key themes in the travel and tourism industry, giving readers a strong sense of how different elements within the industry fit together and how conflicting themes might interact with one another. This report pinpoints the themes that are most likely to impact your financial performance and position in the market. Written by several highly experienced travel and tourism analysts, each theme covered in this report is given: an in-depth description, an explanation as to why it is important in travel and tourism, data-led analysis, and case studies on how it is being used in different tourism sectors.

“A strong online presence is now vital for travel and tourism organizations, and this needs to be bolstered by usable and innovative apps. Travel apps are commonly becoming a one-stop-shop for the whole travel journey, being used in the ‘pre’, ‘during’, and ‘post’ stages of a trip”.

Key Highlights

• Personalization is a major driving force behind the adoption of AI and ML in travel and tourism. Offering personalized products and services drives customer retention, which stabilizes financial performance.
• Travel and tourism is no different than any other industry in the fact that it costs significantly more to attract a new customer in comparison to retaining an existing one. According to the publisher’s Q1 2021 Consumer Survey, (xx) of global respondents stated that they are now ‘always’ or ‘often’ or influenced by a product/service that is tailored to their needs and personality. The impact that personalization has on purchasing decisions and touristic experiences has led to all tourism sectors utilizing AI and ML.
• COP26 took place at a crucial time. The tourism industry is in an unprecedented recovery process, meaning change in the way it operates could be easier to implement. With respect to materiality, (xx) of respondents in a recent the publisher poll (ended April, 11 2021, with 241 responses) stated that the environment was the most important factor out of the ESG (Environmental, Social, and Governance) factors.
• This growing global concern is reflected by United Nations, which this time expected parties to commit to new environmental targets at COP26, with tourism being an established part of the agenda.
• The market value of online travel intermediaries has experienced rapid growth in recent years, increasing at a CAGR of (xx) between 2016 and 2019. As mentioned previously, the market value of online travel is projected to reach (xx) by 2025. This rapid projected growth rate is due to travelers continuing to switch to online travel intermediation over in-store travel agents, a trend that has been accelerated by the pandemic.

Scope

• This report provides an overview of the key themes in travel and tourism for 2022.
• This report clearly defines and explains what the key technology, macroeconomic and industry themes are in travel and tourism and how they often interlink.
• This report outlines the importance of specific themes within tourism and why it is vital that companies invest in the ones which are relevant to them.
• This report provides examples of what companies and organizations in the travel and tourism industry are doing in reaction to specific key themes, along with the outcome of these reactions.
• We highlight travel and tourism companies that are leading in these themes, such as Deutsche Bahn, Marriott International, Norwegian Cruise Line, and Sixt.

Reasons to Buy

• To understand the key themes in travel and tourism and their current and future impact on the industry.
• To recognize how the key themes in travel and tourism are often interlinked.
• To assess the general usage of key themes in specific tourism sectors.
• To become aware of the strategies that tourism companies and organizations have adopted to tap into key themes, as well as the success of these strategies.
• The publisher’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.